Reach parents and students during their college search.

Transcription

1 Reach parents and students during their college search. College Tour Guide August 18 and March 16, 2014 Promote your institution of higher learning in the Los Angeles Times College Tour Guide Special Advertising Pages, featuring essential planning tips, resources, timelines and more. Publishing twice a year in the California section, this guide reaches a desirable audience of SoCal families and high school students during key spring and fall planning periods, in print and online. Sunday Los Angeles Times print and online reaches: 605,000+ families with college-bound teens who are: 49% more likely to have a HHI of $100K+ 78% more likely to have a college degree 72% more likely to use a mobile device to read the newspaper Benefits Powerful visibility with the #1 news and information website in the L.A. market latimes.com reaches more families than the top college websites including College Board, Classes USA, About.com/Education and Education Connection. Capture leads directly from our QR codedriven mobile directory, where you can feature: Interactive campus tour Photo/video gallery Contact page Social sharing links, and more Target high school students at school and on-the-go with mobile, Facebook, YouTube and more Education Pages Deadlines Space August 9; March 7 Materials August 15; March 13 In a single day, the QR code in March s College Tour Guide was scanned 436 times To advertise or learn more, please contact Carrie Brown at , [email protected] Note: This section will be promoted with print and online promo ads running in LA Times and on latimes.com. Screen shots and mockups are for illustration purposes only. Sources: Scarborough Los Angeles 2013 Release 1; Sunday Print/Online Average.

2 FULL RUN Integrated Packages PLATINUM PACKAGE Cost: $31,500 Times Plus Mobile: 166,667 impressions geo-fenced to LA DMA high school locations GOLD PACKAGE Cost: $17,500 SILVER PACKAGE Cost: $10,200 BRONZE PACKAGE Cost: $6,300 One (1) page in

3 WEST ZONE Integrated Packages Reach Valley/Ventura Westside and South Bay PLATINUM PACKAGE Cost: $17,400 Times Plus Mobile: 166,667 impressions geo-fenced to West zone high school locations GOLD PACKAGE Cost: $10,600 SILVER PACKAGE Cost: $6,800 BRONZE PACKAGE Cost: $4,800 One (1) page in

4 EAST ZONE Integrated Packages Reach Orange County, San Gabriel Valley and Inland Empire PLATINUM PACKAGE Cost: $22,100 Times Plus Mobile: 166,667 impressions geo-fenced to East zone high school locations GOLD PACKAGE Cost: $12,900 SILVER PACKAGE Cost: $7,900 BRONZE PACKAGE Cost: $5,300 One (1) page in

5 Scanning the QR code in the College Tour Guide opens to the main landing page, featuring an interactive school listing. Mobile ads on latimes.com s Touch site and Geo-fenced mobile ads and Facebook ads targeted to high school students direct users to your custom mobile landing page. College Tour Guide Links directly to corresponding pages on your website PAGE 1 PAGE 2