SWINDER JANDA, Ph.D. CONTACT ADDRESS Department of Marketing Kansas State University 201 Calvin Hall Manhattan, KS 66506-0506 (785) 532-5439 swinder@k-state.edu EDUCATION Ph.D., Marketing, University of Arkansas, 1996 M.B.A., Business Administration (Marketing), University of Arkansas, 1992 B.Sc., Mathematics & Physics, Panjab University, 1987 ACADEMIC EXPERIENCE July 2002 present Jan 1998 June 2002 Aug 1996 - Dec 1997 Aug 1992 - Jun 1996 Aug 1990 - May 1992 Associate Professor, Kansas State University Assistant Professor, Kansas State University Assistant Professor, California State University, Dominguez Hills Research and Teaching Assistant, University of Arkansas Graduate Assistant, University of Arkansas ACADEMIC HONORS, AWARDS, AND GRANTS 2001 Kansas State Bank Outstanding Teaching Award 2000 Kansas State University College of Business Faculty Fellowship (based on research and teaching excellence) 1998, 1999, 2000, 2001, 2002 Kansas State University College of Business Competitive Summer Research Award Fall 1999, Spring 2000, Cited by students as exemplifying the 10 principles of academic integrity for faculty, Kansas State University 1996 University of Arkansas Graduate Teaching Assistant Award for Excellence in teaching 1996 University of Arkansas Outstanding Graduate Student Teaching Excellence Award (H. L. & Janelle Hembree Award) 1994 American Marketing Association Doctoral Consortium Fellow 1994 University of Arkansas Seshadri Scholarship for Research RESEARCH INTERESTS - Marketing Strategy Issues: market segmentation, business-to-business relationships - Consumer Behavior: understanding consumption phenomena (e.g., vegetarianism, product non-usage) - Technology and Internet Marketing: understanding Internet usage, motivations, attitudes
REFEREED JOURNAL PUBLICATIONS Janda, Swinder and Lindsey L. Fair (2004), "Exploring Consumer Concerns Related to the Internet," Journal of Internet Commerce, 3 (1), forthcoming. Swanson, Scott R., Kevin P. Gwinner, Brian V. Larson, and Swinder Janda (2003), "Gender Differences and Motivations Impacting Attendance at Sporting Events," Sports Marketing Quarterly, forthcoming. Trocchia, Philip J. and Swinder Janda (2003), "A Cluster Analytic Approach for Consumer Segmentation Using the Vegetarian/Meatarian Distinction," Journal of Food Products Marketing, forthcoming. Janda, Swinder, Philip J. Trocchia, and Kevin P. Gwinner (2002), "Consumer Perceptions of Internet Retail Service Quality," International Journal of Service Industry Management, 13 (5), 412-431. Janda, Swinder and Philip J. Trocchia (2002), "An Equity Theory Perspective on Relationship Formation and Maintenance," Marketing Management Journal, 12 (1), 120-131. Trocchia, Philip J. and Swinder Janda (2002), "How do Consumers Evaluate the Service Quality of Internet Retailers? A Phenomenological Perspective," Journal of Services Marketing, forthcoming. Yavas, Burhan F., Swinder Janda, and George Marcoulides (2002), "A Cross-cultural Investigation of Differences in Quality Perceptions Among Managers: A Multi-group Approach," Journal of Applied Mathematics and Decision Sciences, forthcoming. Trocchia, Philip J. and Swinder Janda (2002) "An Investigation of Product Purchase and Subsequent Non-consumption," Journal of Consumer Marketing, 19 (3), 188-204. Janda, Swinder, Jeff B. Murray, and Scot Burton (2002), "Manufacturer-Supplier Relationships: An Empirical Test of a Model of Buyer Outcomes, Industrial Marketing Management, 31 (5), 1-10. Janda, Swinder and Philip J. Trocchia (2001), "Toward Understanding Vegetarian Consumption," Psychology & Marketing, 18 (12), 1-36 (lead article in the issue). Janda, Swinder and Srivatsa Seshadri (2001), "The Influence of Purchasing Strategies on Performance: Some Empirical Evidence," Journal of Business & Industrial Marketing, 16 (4), 294-308. Trocchia, Philip J. and Swinder Janda (2000), "A Phenomenological Investigation of Internet Usage among Older Individuals," Journal of Consumer Marketing, 17 (7), 605-616. Janda, Swinder and Burhan F. Yavas (2000), Segmenting Industrial Markets on the basis of Quality: Some Cross-National Evidence, Marketing Management Journal, 10 (1), 37-50.
Janda, Swinder, Zhengyuan Wang, and C. P. Rao (1999), "Do Benefit Segments Have Demographic Correlates? A Preliminary Study in the Market for Dental Services," Journal of Segmentation in Marketing, 3 (1), 77-92. Janda, Swinder and C.P.Rao (1997), The Effect of Country-of-Origin Related Stereotypes and Personal Beliefs on Product Evaluation, Psychology & Marketing, 14 (7), 689-702. Janda, Swinder, Zhengyuan Wang, and C.P.Rao (1996), "Differences in Perceptions of Dentists and Consumers Towards Relative Importance of Attributes for Evaluation of Dental Practitioners," Journal of Health Care Marketing, 16 (2), 38-44. Wang, Zhengyuan, Swinder Janda, and C.P. Rao (1996), "Dental Services Marketing: Do Market Segments Based Upon Usage Rate Differ in Terms of Determinant Attributes?," Journal of Services Marketing, 10 (4), 41-55. Murray, Jeff B., Deborah J. Evers, and Swinder Janda (1995), "Marketing, Theory Borrowing, and Critical Reflection," Journal of Macromarketing, 15 (2), 92-106. Claxton, Reid P., Jeff B. Murray, and Swinder Janda (1995), "Spouses' Materialism: Effects of Parenthood Status, Personality Type, and Sex," Journal of Consumer Policy, 18 (2), 267-291. REFEREED CONFERENCE PUBLICATIONS AND PRESENTATIONS Janda, Swinder and Steven Kopp (2003), "Death Attitudes, Health Attitudes, and Involvement with an End-of-Life-Related Product Purchase, " Proceedings of the American Marketing Association s Summer Educator s Conference, Chicago, IL, August 2003. Janda, Swinder and Alicia Ybarra (2003), "Investigating the Moderating Effects of Product and Consumer Characteristics on the Relationship between Online Experience and Customer Satisfaction, " Proceedings of the American Marketing Association s Summer Educator s Conference, Chicago, IL, August 2003. Janda, Swinder, Philip J. Trocchia, Kevin P. Gwinner, and Erica Guries (2002), "Developing a Scale to Measure Online Service Quality" Proceedings of the American Marketing Association s Summer Educators Conference, San Diego, CA, August 2 6, 2002. Trocchia, Philip J., Swinder Janda, and Daniel W. Dilworth (2001), "A Phenomenological Investigation of the Dimensions of Internet Retail Service Quality," Academy of Marketing Science World Marketing Congress, June 28 - July 1, 2001. Janda, Swinder, Philip J. Trocchia, and Dane Folster (2000), "Vegetarian-orientation: An Empirical Investigation of its Antecedents and Behavioral Outcomes," Twenty-ninth European Marketing Academy Conference Proceedings, eds. Berend Wierenga, Ale Smidts, and Gerrit Antonides, Rotterdam, The Netherlands: EMAC, 168. Trocchia, Philip J., Swinder Janda, and Patrick Brady (2000), "Comparing Internet Users and Non-Users among the Elderly: Some Implications for Web-Marketers," Twentyninth European Marketing Academy Conference Proceedings, eds. Berend Wierenga, Ale Smidts, and Gerrit Antonides, Rotterdam, The Netherlands: EMAC, 77.
Janda, Swinder (1998), "Country-of-Origin and Brand Name Connotation: A Preliminary Conceptualization and Research Hypotheses," in Developments in Marketing Science, 21, ed. John B. Ford and Earl D. Honeycutt, Jr., Norfolk, VA: Academy of Marketing Science, 397-98. Yavas, Burhan F., Swinder Janda, and George Marcoulides (1998), "Quality Management: A Comparison of Managerial Attitudes in the USA and Turkey," presented at the Western Academy of Management International Conference, Istanbul, Turkey, June 30- July 4, 1998. Janda, Swinder, Zhengyuan Wang, and C. P. Rao (1997), Can Traditional Segmentation Bases be Used as Surrogates for Benefit Segments? A Preliminary Study Dental Care Services, in Enriching Marketing Practice And Education, Elnora W. Stuart and Ellen M. Moore, eds., Southern Marketing Association, Rock Hill, South Carolina, 90-91. Janda, Swinder (1996), Some Psychological Correlates of Coupon Proneness, in The Southwestern Federation of Administrative Disciplines Conference Proceedings, San Antonio, Texas. Wang, Zhengyuan, Swinder Janda, and C.P. Rao (1995), "An Evaluation of Market Segments for Dental Care: A Determinant Attribute Approach," in Developments in Marketing Science, 18, ed. Roger Gomes, Orlando FL: Academy of Marketing Science, 219. Janda, Swinder and C.P.Rao (1994), "An Extended Conceptualization of Country-of-Origin Effects," in Developments in Marketing Science, 17, eds. Elizabeth J. Wilson and William C. Black, Coral Gables, FL: Academy of Marketing Science, 293. Janda, Swinder, Srivatsa Seshadri, and C.P.Rao (1994), "Effect of Purchasing Strategies on Performance," in Enhancing Knowledge Development in Marketing, 5, eds. Ravi Achrol and Andrew Mitchell, Chicago, IL: American Marketing Association, 397-8. Janda, Swinder and C. P. Rao (1993), "An Evaluation and Extension of the Warfare Analogy in Marketing Strategy," in Marketing: Satisfying a Diverse Customerplace, ed. Tom K. Massey, Jr., Kansas City: Southern Marketing Association, 296-9. OTHER PUBLICATIONS Janda, Swinder (2001), Book review of An Introduction to Multilevel Modeling Techniques, Mahwah, NJ: Lawrence Erlbaum Associates, in the International Journal of Organizational Analysis, 9 (1), 106-107. Janda, Swinder (2000), Book review of Using Qualitative Methods in Organizational Research, Thousand Oaks, CA: Sage Publications, in the International Journal of Organizational Analysis, 7 (3), 301-303. Janda, Swinder (1998), Book review of A Beginner s Guide to Structural Equation Modeling, Mahwah, NJ: Lawrence Erlbaum Associates, in Structural Equation Modeling. A Multidisciplinary Journal.
TEACHING INTERESTS International/Global Marketing, Marketing Research, Principles of Marketing, Internet/Webbased Marketing, Marketing Management, Consumer Behavior. COMPETITIVE TEACHING AWARDS WON Kansas State Bank Outstanding Teaching Award, Kansas State University, 2001. Graduate Teaching Assistant Award for Excellence in teaching, University of Arkansas, 1996. H. L. & Janelle Hembree Outstanding Graduate Student Teaching Award, University of Arkansas, 1996. EXPERIENCE TEACHING ABROAD Paderno del Grappa, Italy through Consortium International University Spring 2002 Bad Mergentheim, Germany at Mosbach University International Business School Spring 2003 SUMMARY EVALUATIONS FOR ALL COURSES TAUGHT DURING 9 YEARS OF UNIVERSITY LEVEL TEACHING: Institution Courses Taught Number of times taught Mean Student Evaluations (on 5 point scale)* Consortium International University, Paderno del Grappa, Italy (Spring 2002) Global Marketing Principles of Marketing Kansas State University Marketing Research 18 4.7 (Jan 1998 Dec 2002) International Marketing 14 4.7 Principles of Marketing 3 4.7 Sales Management 1 4.5 1 1 4.8 4.8 California State University Consumer Behavior 3 4.8 (Aug 1996 Dec 1997) International Marketing 6 4.8 University of Arkansas Marketing Research 3 4.8 (Aug 1993 Jun 1996, International Marketing 4 4.8 May 1997 Jun 1997) Consumer Behavior 3 4.7 Principles of Marketing 1 5.0 * Each summary evaluation is computed by taking the mean evaluation for all statements on the student evaluation forms across all students and across all times the specific class was taught at the particular institution.
SERVICE ACTIVITIES Service to the University Member of Several Department and College-level Committees both at California State University (1996-97), and at Kansas State University (1998-present). Service to the Research Community Reviewer, Journal of Business and Management. Ad hoc Reviewer, Industrial Marketing Management. Reviewer, numerous conferences organized by the American Marketing Association. Reviewer, numerous conferences organized by the Academy of Marketing Science. CONSULTING ACTIVITIES Microsoft Corporation Veriprime Corporation Kansas State University s Division of Continuing Education PROFESSIONAL AFFILIATIONS REFERENCES American Marketing Association Academy of Marketing Science European Marketing Academy Dr. David M. Andrus, Professor and Head Department of Marketing 201 Calvin Hall Kansas State University Manhattan, KS 66506-0506 (785) 532-6010 FAX: (785) 532-3709 andrus@ksu.edu Dr. Scot Burton, Professor and Wal-Mart Chair Department of Marketing and Transportation University of Arkansas Fayetteville, AR 72701 (479) 575-5398 FAX: (479) 575-8407 sburton@walton.uark.edu Dr. Jeff B. Murray, Associate Professor Department of Marketing and Transportation University of Arkansas Fayetteville, AR 72701 (479) 575-4055 FAX: (479) 575-8407 jmurray@walton.uark.edu (other references available upon request)