MICHAEL TSIROS Master of Business Administration, St. John's University, NY Major: Marketing

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1 MICHAEL TSIROS Office Home University of Miami 90 Edgewater Dr. Ph 24 P.O. Box Coral Gables, FL Coral Gables, FL Phone: (305) Phone: (305) Fax: (305) Present 2003-Present EMPLOYMENT & EDUCATION Associate Professor of Marketing, University of Miami, Coral Gables, FL Tassos Papastratos Research Professor of Marketing, ALBA, Greece Assistant Professor of Marketing, University of Miami, Coral Gables, FL Visiting Assistant Professor, Washington University in St. Louis, MO Ph.D., Business Administration, Temple University, PA Major: Marketing, Minor: Statistics Master of Business Administration, St. John's University, NY Major: Marketing Bachelor of Science (with honors), St. John's University, NY Major: Computer Science, Minor: Business Administration RESEARCH INTERESTS The role of customer satisfaction and regret in decision making, post-purchase valuation, and subsequent behavior. My research applies phenomena examined in the areas of behavioral decision theory, social, and cognitive psychology into marketing and more specifically into all stages of the consumer decision-making process. JOURNAL PUBLICATIONS Tsiros, Michael and Carrie Heilman (2005), "The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories," Journal of Marketing, 69 (2), Tsiros, Michael, Vikas Mittal, and William T. Ross (2004) "The Role of Attributions in Customer Satisfaction: A Reexamination," Journal of Consumer Research, 31 (2), Mittal, Vikas, William T. Ross, and Michael Tsiros (2002), "The Role of Issue Valence and Issue Capability in Determining Effort Investment," Journal of Marketing Research, 39 (4), Tsiros, Michael and Vikas Mittal (2000), "Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making," Journal of Consumer Research, 26 (4), Mittal, Vikas, Pankaj Kumar, and Michael Tsiros (1999), Attribute-Level Performance, Satisfaction, and Behavioral Intentions Over Time: A Consumption-System Approach, Journal of Marketing, 63 (2),

2 Tsiros, Michael (1998), "Effect of Regret on Post-Choice Valuation: The Case of More Than Two Alternatives," Organizational Behavior and Human Decision Processes, 76 (1), Johnson, Rose L. Michael Tsiros, and Richard A. Lancioni (1995), "Measuring Service Quality: A Systems Approach," Journal of Services Marketing, 9 (5), WORKING PAPERS Tsiros, Michael, "Choice Deferral: The Role of Choice Set Size and Missing a Sale" Anne Roggeveen, Grewal, Dhruv, and Michael Tsiros "Developing Service Recovery Strategies: The Role of Explanation and Compensation" Tsiros, Michael, William T. Ross, and Vikas Mittal, "Effect of Regret, Satisfaction, and Commitment on Termination of Exchange Relationships" Tsiros, Michael and David M. Hardesty, Steadily Decreasing Discounting (SDD) Kaltcheva, Velitchka and Michael Tsiros, Interpersonal and Social Utility in Evaluating Purchase Decisions Tsiros, Michael and A. Parasuraman, "The Anatomy of Service Encounter Evaluations: A Conceptual Framework and Research Propositions" Aguirre-Rodriguez, Alexandra V. and Michael Tsiros, A Cognitive Model of the Relationship between Impulse Buying Behavior and Regret OTHER PUBLICATIONS Tsiros, Michael (2004), Introducing a New Pricing Strategy: The Role of Psychology in Consumer Behavior in Executive KNOW-HOW, July-August, Tsiros, Michael (2004), Emotion, a Major Criterion in Consumer Choice in Kathimerini, June 27, 9. Tsiros, Michael (2004), Choice deferral after missing a sale: Understanding consumer behavior and its implications on pricing and promotion strategies in Oeconomikos Tahydromos, February 19, Tsiros, Michael (2003), The Role of Emotions in Decision Making: A Contemporary Approach in Oeconomikos Tahydromos, May 22, CONFERENCE PUBLICATIONS & PRESENTATIONS Tsiros, Michael and David M. Hardesty (2005), Steadily Decreasing Discounting (SDD) in MSI Young Scholars Program Tsiros, Michael and Carrie Heilman (2004), "Discount or Perish: The Effect of Expiration Dates on Purchase Behavior for Grocery Store Perishables," in Advances in Consumer Research Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2004) "How Compensating Customers After a Service Failure Affects Loyalty Evaluations," in INFORMS Society on Marketing Science

3 Tsiros, Michael and David M. Hardesty (2004), Incrementally Decreasing Discounting (IDD): A Reference Price Explanation in Supporting a New Pricing Strategy in Behavioral Decision Research in Management Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2004) " Consumer Loyalty Assessment during Post-Service Recovery: The Moderating Role of Compensation, Stability, and Locus of Causality" in American Marketing Association Tsiros, Michael and David M. Hardesty (2003), When Marketers Benefit from Consumers Feeling Regret: Untangling the Effects of Regret and Reference Prices in Society for Judgment and Decision Making Tsiros, Michael (2002), "Choice Deferral after Missing a Sale: The Role of Anticipated Regret" in Behavioral Decision Research in Management Tsiros Michael and A. Parasuraman (2001), " The Anatomy of Service Encounter Evaluations: A Conceptual Framework and Research," in Frontiers in Services Conference, American Marketing Association Tsiros, Michael (2000), "Choice Deferral after Missing a Deal: The Influence of Regret Avoidance and Deal Magnitude for the Same and Different Products" in Society for Judgment and Decision Making Tsiros, Michael and Vikas Mittal (2000), "The Role of Attributions in Evaluating Exchange Relationships" in Advances in Consumer Research Tsiros, Michael and Vikas Mittal (2000), "The Role of Attributions in Evaluation of Interorganizational Exchange Relationships" in American Marketing Association, Buenos Aires, Argentina Tsiros, Michael (2000), "Choice Deferral after Missing a Deal: The Influence of Regret Avoidance and Deal Magnitude for the Same and Different Products" in Behavioral Decision Research in Management Tsiros, Michael (1998), "The Role of Regret in Post-Choice Valuation: When Choice Sets Consist of More than Two Alternatives, in Advances in Consumer Research Tsiros, Michael (1998), "Effect of Regret on Post-Choice Valuation: The Case of More than Two Alternatives, in Behavioral Decision Research in Management Tsiros, Michael (1997), "Attribution and Their Role in Evaluating Channel Member Satisfaction and Future Intentions in Exchange Relationships," in Advances in Consumer Research Denver D'Rozario and Michael Tsiros (1997), "Toward a Typology of External-Information Searcher Types," in Advances in Consumer Research Mittal, Vikas and Michael Tsiros (1995), "Does Country of Origin Transfer Between Brands?" in Advances in Consumer Research, eds. Frank R. Kardes and Mita Sujan, Ann Arbor, MI: Association for Consumer Research, Tsiros, Michael and Vikas Mittal (1994), "The Good, the Bad, and the Illusory: A Valenced Categorization Approach to Consumer Inference-Making," in Society for Consumer Psychology, eds. Wes Hutchinson and Kevin L. Keller, American Psychological Association, 63-72

4 INVITED PRESENTATIONS Steadily Decreasing Discounting (SDD), University of Texas - Austin, April 2005 Steadily Decreasing Discounting (SDD), Rice University, February 2005 Steadily Decreasing Discounting (SDD), University of Houston, February 2005 Compensating Customers for Service Failure: When Is it Necessary and by How Much?, Babson College, December 2002 The Role of Attributions in the Evaluation of Exchange Relationships, INSEAD, April 2001 Qualitative and Quantitative Methods in Marketing Research, University of Miami, School of Biomedical Engineering, March 2000 Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making, University of Miami, April 1999 Decision Theory in Consumer Behavior, Washington University, Ph.D. seminar, October 1998 A Dual Reference-Point Model of the Consumer Valuation Process, Southern Illinois University, February 1998 The Role of Regret and Satisfaction in Consumer Decision Making, Washington State University, January 1998 The Role of Regret and Satisfaction in Post-Choice Valuation, University of Pittsburgh, November 1997 The Role of Regret in Consumer Decision Making, Norwegian School of Management, April 1997 A Dual Reference-Point Model of the Consumer Valuation Process, Washington University, March 1997 The Role of Regret in Managerial Decision Making, Fordham University, November 1996 CONFERENCE CHAIR OR DISCUSSANT Me, Myself, and My Rock in 2004 Advances in Consumer Research (Chair) "Behavioral Issues in Retailing" in 2001 Summer Educator's Conference, American Marketing Association (Chair) "Buyer Behavior" in 2001 Doctoral Consortium, American Marketing Association (Chair) "Risk in Decision Making" in 2000 Society for Judgment and Decision Making (Chair) "Diverse Topics" in 2000 Behavioral Decision Research in Management (Chair) "Post-Choice Valuation: The Role of Regret and Satisfaction in Consumer Decision Making," in 1998 Advances in Consumer Research (Co-chair with Itamar Simonson) "From Dyads to Triads: Risk Preferences in Negotiation" in 1998 Experimental Economics Research on Bargaining and Learning, (Discussant)

5 TEACHING EVALUATIONS University of Miami, Average rating: 4.70 (5-point scale) 24 courses in Marketing Research, Consumer Behavior, and Services Marketing (Executive MBA) Athens Laboratory of Business Administration (ALBA), Average rating: 4.40 (5-point scale) 7 courses in Marketing Research (MBA) and Services Research (Executive MBA) Washington University, Average rating: 4.50 (5-point scale) 8 courses in Consumer Behavior and Marketing Research (MBA) Temple University, Average rating: 4.45 (5-point scale) 10 courses in Principles of Marketing, Consumer Behavior, and Marketing Research ACADEMIC HONORS AND AWARDS Selected in the biennial MSI Young Scholars Program (2005) James W. McLamore Summer Award in Business and the Social Sciences (2005) James W. McLamore Summer Award in Business and the Social Sciences (2004) School of Business Administration, Summer Research Support Award (2002) General Research Support Award (2002) Nominated for University of Miami Faculty of the Year Award (2002) School of Business Administration, Summer Research Support Award (2001) James W. McLamore Summer Award in Business and the Social Sciences (2000) General Research Support Award (2000) Summer Scholarship Award (1996) Dissertation Fellowship Award (1996) Summer Scholarship Award (1995) Beta Gamma Sigma (1992) Nominated and Elected Student Senator (1991) Computer Excellence Award (1990) St. Vincent's Honor Society (1988) PROFESSIONAL AFFILIATIONS American Marketing Association Association for Consumer Research Society for Judgment and Decision Making Institute for Operations Research and Management Sciences Journal of Services Research Journal of Marketing ( ) EDITORIAL BOARD MEMBER

6 REVIEWER Journal of Consumer Research Journal of Marketing Research Journal of Marketing Journal of the Academy of Marketing Science Journal of Retailing Organizational Behavior and Human Decision Processes Association for Consumer Research American Marketing Association Academy of Marketing Science John A. Howard AMA Dissertation Competition MSI Alden G. Clayton Dissertation Proposal Competition SERVICE Recruiting Search Committee (2004) Supervised UM Student Summer Internship (2003) UM Industry Forum Presentation "The Ins and Outs of the Marketing Research Industry" (2003) UM Student Association Presentation "How to Better Market your Organization" (2003) Recruiting Search Committee (2002) Ph.D. Program Committee (2002) Recruiting Search Committee (2001) Faculty Composition, Development and Intellectual Contribution Committee (2001) Thesis Committee Member (2001), "The Role of Tempo in Music Advertising," School of Communication Designed and supervised a class project for Girl Scouts Recruiting Search Committee (2000) Founder and Advisor of Washington University's Marketing Association (WUMA, 1999) Designed and supervised a class project for the National Neurofibromatosis Foundation (1998) INDUSTRY EXPERIENCE Research Data Analysis, Inc. Bloomfield Hills, MI Consultant Provided statistical analyses and project reports for Ford Motor Co The Response Center, Inc. Philadelphia, PA Senior Analyst, Programmer Provided statistical analyses and assisted in project reports for clients such as AT&T, Cigna, Fidelity, and J.B. Hunt Developed computer programs for internal control and employee performance evaluation Copies of papers and teaching evaluations are available upon request