University of South Florida St Petersburg Associate Professor of Marketing ( present) Assistant Professor of Marketing ( )

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1 October 2014 Michael G. Luckett Office Telephone Fax Academic Positions University of South Florida St. Petersburg Kate Tiedemann College of Business Department of Marketing 104-C Piano Man Building th Avenue South St. Petersburg, FL (727) (727) luckett@usfsp.edu University of South Florida St Petersburg Associate Professor of Marketing ( present) Assistant Professor of Marketing ( ) University of Central Florida ( ) Assistant Professor of Marketing ( ) Visiting Assistant Professor of Marketing ( ) University of Georgia Instructor, Department of Marketing ( ) Education Ph.D., Business Administration, University of Georgia Received: March 1996 Major: Marketing Minor: Advertising Dissertation: The Psychological Meaning of Products: An Examination of Contextual Variables M.B.A., University of Georgia: Entrepreneurship, Marketing B.B.A., University of Georgia: International Business Research Interests Retail Strategy; Marketing Strategy; Electronic Commerce Flow Experience; application of emerging technologies to business problems. Teaching Interests Professional Selling; Principles of Marketing (online and mass section); Internet Marketing; Healthcare Marketing; International Marketing; Technology Transfer; IMC/Promotions Management; Strong interest in bringing technology to the classroom.

2 Published Journal Articles (Refereed) Noel, Noel M. and Michael G. Luckett (2014), The Benefits, Satisfaction and Perceived Value of Small Business Membership in a Chamber of Commerce, International Journal of Nonprofit and Voluntary Sector Marketing. 19 (1) February, (BDS) (B) Trocchia, Philip J. and Michael G. Luckett (2013), "Transitory Bias: An Exploratory Investigation," Journal of Consumer Behaviour. 12 (1), (BDS) (B) Jaishankar Ganesh, Kristy E. Reynolds, Michael Luckett, and Nadia Pomirleanu (2010) "Online Shopper Motivations, e-store Attributes, and Product Knowledge: An Examination of Online Patronage Behavior and Shopper Typologies, Journal of Retailing, Volume 86, Number 1, Karin Braunsberger, R. Brian Buckler and Michael Luckett (2008), Dimensions of Total Knowledge: Do Product Experience and Vicarious Knowledge Count?, Journal of Services Marketing, Volume 22, Number 7, Jaishankar Ganesh, Kristy Reynolds and Michael Luckett (2007). Retail Patronage Behavior and Shopper Typologies: A Replication and Extension Using a Multi-Format, Multi-Method Approach, The Journal of the Academy of Marketing Science. Volume 35, Number 3 (September), Samar Das, Raj Echambadi, Michael McCardle and Michael Luckett (2003). The Effects of Personality Traits on Shopping, Information Seeking and Surfing on the Web, Marketing Letters. Volume 14, Number 3 (October), Reynolds, Kristy E., Jaishankar Ganesh and Michael Luckett (2002), Traditional Malls Versus Factory Outlets: A Comparison of Shopper Typologies, Journal of Business Research, Volume 55, Issue 9 (Sept.), Allen, Jeff, Donald Fuller and Michael Luckett (1998), Academic Integrity: Behaviors, Rates and Attitudes of Business Students Toward Cheating, Journal of Marketing Education, Volume 20, Number 1 (May), Stafford, Marla, Gopala Ganesh and Michael Luckett (1996), Relative Spousal Influence in the Service Decision-Making Process: A Cross-Cultural Investigation, Journal of Applied Business Research, Volume 12, Number 4 (Fall), Ainscough, Thomas L. and Michael Luckett (1996), The Internet for the Rest of Us, Marketing on the World Wide Web (1996), Journal of Consumer Marketing, Volume 13, Number 2 (March), pp

3 Book Chapters Luckett, Michael, Jaishankar Ganesh and Peter Gillett (1999), Quantitative Tools in Hospitality Research: An Application of Perceptual Maps in Consumer Behavior in Travel & Tourism, Abraham Pizam and Yoel Mansfield (Eds.): Haworth Press, Binghamton, NY Research In Progress Michael G. Luckett and Philip J. Trocchia, "The Impact of Student Entitlement on Classroom Technology Usage," Target Journal: Journal of Marketing Education (Fall 2012) Michael G. Luckett, Important Milestones in the Evolution of Marketing, Target Journal: The Journal of the Academy of Marketing Science (Spring 2013) Michael G. Luckett, Biological Imperatives in Marketing: What Can Fire Ants Teach Us? Target Journal: Journal of Personal Selling and Sales Management (Spring 2013) Conference Proceedings Seine, Ruby Q., Philip J. Trocchia, and Michael G. Luckett (2014), Do you Aspire to Own a Rolex? An Exploratory Analysis on the Luxury/Aspirational Brand, Society for Consumer Psychology Annual Conference, Miami FL. Noel, Noel M., Philip J. Trocchia, and Michael G. Luckett (2014), Gender and Personality Characteristics of Accounting, Marketing and Psychology Majors, Society for Marketing Advances, New Orleans, LA. Seine, Ruby Q., Philip J. Trocchia, and Michael G. Luckett (2014), The Aspirational Brand: An Exploratory Analysis, American Marketing Association Winter Consumer Educator Conference, Orlando, FL. Seine, Ruby Q., Philip J. Trocchia, and Michael G. Luckett (2013), Consumer Perceptions Regarding Luxury and Aspirational Brands: A Cross-Generational Investigation, Society for Marketing Advances Annual Conference, Hilton Head, SC. Winner Best Paper, Product and Brand Management Track Luckett, Michael G. and Philip J. Trocchia (2012). An Examination of Collegiate Student Entitlement and Normative Implications, 19th Annual American Society of Business and Behaviour Sciences Conference, Las Vegas, NV.

4 Conference Papers & Presentations (Peer Reviewed) Michael G. Luckett and Philip J. Trocchia (2011), " Investigating Transitory Bias in Service Encounters: An Exploratory Study," 18 th Annual American Society of Business and Behavioral Sciences Conference, Las Vegas, NV. Trocchia, Philip J. and Michael G. Luckett (2010) "Transitory Bias in Service Encounters: An Exploratory Investigation," Society for Marketing Advances, Atlanta, November Luckett, Michael (2005), "Internet Store Attributes: An Exploratory Examination of Online Shopper Preferences," American Society of Business and Behavioral Sciences Conference, February Ainscough, Thomas L., Kim Nelson, Michael Luckett, Philip Trocchia and Karin Braunsberger (2004). Classroom Technology: An Instructor s Blessing or Curse? Special Session, Academy of Marketing Science Conference, May 2004, Vancouver, B.C., Canada. Braunsberger, Karin, Laurie A. Lucas, David Roach and Michael Luckett (2003), "The Effectiveness of Credit Card Regulations for Vulnerable Consumers," Academy of Marketing Science Conference, May Luckett, Michael and Thomas Ainscough (2003), "Marketing Expert Systems: Acquiring Market Knowledge," American Society of Business and Behavioral Sciences Conference, February Ainscough, Thomas L. and Michael Luckett (1998), Internet Payment Systems: Measuring and Influencing Consumer Perceptions, Proceedings: INFORMS Marketing Science Institute, Summer Conference, July 11, INSEAD, Fontainebleau, Cedex, France. Ainscough, Thomas L. and Michael Luckett (1998), Internet Payment Systems, Proceedings: American Society of Business and Behavioral Sciences, Winter Conference, Las Vegas, NV, Matherly (Ed.): Volume 2 (February), Reynolds, Kristy E., Jaishankar Ganesh and Michael Luckett (1998), "The Role of Shopping Motivations in Determining Retail Attribute Preference: An Investigation Across Retail Formats," Retail Strategy and Consumer Decision Making Research Seminar, Society for Marketing Advancement Conference, Outstanding Paper Award for the Strategy Track, Nov. 3-6, New Orleans, LA. Luckett, Michael and Jaishankar Ganesh (1997), The Effectiveness of Web Pages in Advertising: Implications for Product

5 Preferences and Positioning, Presentation: Advertising SIG: American Marketing Association, Summer Conference, August 2, Chicago, Illinois. Luckett, Michael and Jeff Allen (1997), Segmentation of Bikers by Their Activities, Interests and Opinions Toward Bike Week, Poster Session: American Marketing Association, Winter Conference, February, St. Petersburg, Florida. Luckett, Michael (1994), El Impacto del Significado Psicológico del Productos, Algunas Implicaciones Estratégicas del Significado Pscologico del Productos, Proceedings: Conference on International Consumer Behavior, Universidad de Chile, Facultad de Ciencias Economicas y Administrativas, Santiago, Chile; Jan. 4-8.