AACSB Vita Executive Summary Emporia State University the School of Business Department of Business Administration and Education.

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1 Highest Degree/Year: PhD/2002 Start at ESU: 2009 Qualification Level: Academically qualified AACSB Vita Executive Summary Emporia State University the School of Business Department of Business Administration and Education Jun Yu Teaching Area: Marketing Normal Professional Responsibilities: Undergraduate and graduate teaching Intellectual Contributions Summary, January 1, December 31, 2011: Portfolio of Intellectual Contributions Summary of Types of ICs Faculty Name Peer Reviewed Journals Research Monographs Books Chapters Peer Reviewed Proceedings Peer Reviewed Paper Presentations Faculty Workshops Non-Peer Reviewed Journals Others Learning & Pedagogical Research Discipline-Based Applied Research Discipline-Based Basic Research Total Selected Qualification/Development, Service, and Other Activities UInnovate Series, Emporia State University, December 2012 Kansas Downtown Symposium, Emporia, Kansas, October 2012 Teaching & Learning for Educational Excellence, Jones Institute for Educational Excellence, Emporia State University, October 2012 How to Be a Successful and Effective Teacher by Harry and Rosemary Wong, Jones Institute for Educational Excellence, Emporia State University, June 2012 Instructional Ideas and Technology Tools for Online Success, Department of Instructional Design Technology, Emporia State University, May 2012 Quality Matters: Using Multimedia Technology in Student Engagement, Jones Institute for Educational Excellence, Emporia State University, December 2011 Turning an Idea into a Finished Online Course, Department of Instructional Design and Technology, Emporia State University, November 2011 Planning a Successful Faculty-led Study Abroad Program, ESU Office of International Education, November 2011 Using ipad in classroom teaching, College of Education, Emporia State University, October 2011 Web 2.0 Tools, Department of Instructional Design and Technology, Emporia State University, March 2011 Principles of Instruction: What Works. Department of Instructional Design and Technology, Emporia State University, February 2011 Teaching Online for Beginners. Wiley Faculty Network, September 2010 Experiential Learning in and out of the Management Classroom. Wiley Faculty Network, September 2010 Converting F2F Course Materials to Online through Blackboard, Jones Institute for Educational Excellence, Emporia State University, October 2009

2 Jun Yu Associate Professor Department of Business Administration and Education Ph.D. -- University of Texas at Dallas Primary Teaching Area: Marketing I. Peer Reviewed Journals INTELLECTUAL CONTRIBUTIONS ( ) 1. Reidy, Marian, Jun Yu, and Joyce X. Zhou (2012), Effect of teaching method on students perceptions of instructor attributes, Advances in Business Research, forthcoming (Cabell s directory: 2-Blind review and 30-40% acceptance rate). 2. Yan, Han, Joyce X. Zhou, and Jun Yu (2013), Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, International Journal of Business, Marketing, and Decision Sciences, forthcoming. 3. Yu, Jun, Joyce X. Zhou, Yagang Wang, and Youmin Xi (2013), Reading Institutional Perspective from Entrepreneur Stories, Journal of Small Business Management, forthcoming 3- Blind reviw and 7% acceptance rate).. 4. Yu, Jun, Kevin Coulson, Joyce X. Zhou, and Joseph Wen (2013), "Substantive and Associative Claims in Environmental Communication: A Study of Fortune 500 Websites", Journal of Promotion Management, forthcoming (Cabell s directory: 3-Blind review and 18-21% acceptance rate). 5. Yu, Jun, Joyce X. Zhou, and Joseph Wen (2011), New Product Concept Generation: The Case of B2B E-marketplace in Developing and Developed Markets, International Journal of Management Theory and Practices, Vol. 12, No. 1, pp Yu, Jun, Kevin Coulson, Joyce X. Zhou, Joseph Wen and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Web Sites, Journal of Internet Commerce, Vol. 10, No. 3, pp Park, Ji Eun, Jun Yu, and Joyce X. Zhou (2010) Consumer Innovativeness and Shopping Styles, Journal of Consumer Marketing, Vol. 27, No. 5, pp (Cabell s directory: 3- Blind review and 23% acceptance rate).

3 8.Yu, Jun and Joyce X. Zhou (2010) Segmenting Young Chinese Consumers based on Shopping Decision Styles: A Regional Comparison, Journal of International Consumer Marketing, Vol. 22, No. 1, pp (Cabell s directory: 3-Blind review and 11-20% acceptance rate). 9. Zhou, Joyce X., Arnold Mark J., Pereira Arun, and Yu, Jun (2010) Chinese Consumer Decision-Making Styles: A Comparison between the Coastal and Inland Regions, Journal of Business Research, Vol. 63, No. 1, pp (Cabell s directory: 3-Blind review and 6-10% acceptance rate; impact factor: 0.943). II. Research Monographs III. Books IV. Book Chapters V. Peer reviewed proceedings 1. Yu, Jun, Joyce Zhou, Kevin Coulson, and Jenny Yin Zhen (2013), Promoting Business Schools: A Content Analysis of Business School Magazines, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX

4 2. Zhou, Joyce, Nitish Singh, and Jun Yu (2012), Consumers' global identity and national identity: an empirical study," American Marketing Association Summer Educators Conference, Chicago, IL 3. Yan, Han, Joyce Zhou, and Jun Yu (2012), Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX 4. Yu, Jun, Kevin Coulson, Joyce Zhou, and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, International Academy of Business and Public Administration Disciplines Annual Conference, Orlando, FL 5. Park, J., Yu, J., and Zhou, J. (2009), The Impact of Consumer Innovativeness on Shopping Styles: The Case of Young Chinese Consumers, American Marketing Association Winter Educators Conference 6. Zhou, J. and Yu, J. (2008) Consumer Decision-Making Styles and Life Satisfaction, Society for Marketing Advances Annual Conference VI. Peer reviewed paper presentations 1. Riedy, Marian, Jun Yu, and Joyce Zhou (2012), Effect of teaching method on students perceptions of instructor attributes, Advances in Business Research (ABR) Symposium, Fort Smith, AR 2. Yu, Jun, Joyce Zhou, Kevin Coulson, and Jenny Yin Zhen (2013), Promoting Business Schools: A Content Analysis of Business School Magazines, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX 3. Zhou, Joyce, Nitish Singh, and Jun Yu (2012), Consumers' global identity and national identity: an empirical study," American Marketing Association Summer Educators Conference, Chicago, IL 4. Yan, Han, Joyce Zhou, and Jun Yu (2012), Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, International Academy of Business and Public Administration Disciplines Annual Conference, Dallas, TX 5. Yu, Jun, Kevin Coulson, Joyce Zhou, and Qiang Zhao (2011), Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, International Academy of Business and Public Administration Disciplines Annual Conference, Orlando, FL

5 6. Park, J., Yu, J., and Zhou, J. (2009), The Impact of Consumer Innovativeness on Shopping Styles: The Case of Young Chinese Consumers, American Marketing Association Winter Educators Conference 7. Zhou, J. and Yu, J. (2008) Consumer Decision-Making Styles and Life Satisfaction, Society for Marketing Advances Annual Conference VII. Faculty workshops VIII. Non-peer reviewed journals IX. Others 1. Dhority, Jessica and Jun Yu, Employee Motivations and Customer Service Quality: Integrating Findings from Positive Psychology, Emporia State University Undergraduate Research Program Mini-Symposium, August Yan, Han, Joyce Zhou, and Jun Yu, Gender Stereotypes in Gift Purchasing and Giving in the Chinese Context, Emporia State University Research and Creativity Day, April Jeong, Yeheun and Jun Yu, International Marketing in Asia by U.S. Small- and Medium Enterprises, Emporia State University Research and Creativity Day, April 2012

6 4. Zhao, Qiang, Jun Yu, Kevin Coulson, Joyce Zhou, Communicating Corporate Environmental Citizenship: An Examination of Fortune 500 Companies, Emporia State University Research and Creativity Day, April 2011 Portfolio of Intellectual Contributions (ICs) Types of Contributions Peer reviewed journal articles 1 9 Research Monographs 2 Books 3 Chapters in books 4 Peer reviewed proceedings 5 6 Peer reviewed paper presentations 6 7 Faculty workshops 7 Non-peer reviewed journals 8 Others 9 4 Total Portfolio of ICs 26 Total # of the Contributions Summary of Learning and pedagogical research 2 Types of ICs 10 Discipline based Applied Research 24 Discipline based Basic Research Total Types of ICs Peer reviewed journal articles (learning and pedagogical research, discipline-based applied research, and/or discipline-based basic research) 2. Research Monographs (teaching/pedagogical, practice/applied and /or discipline-based research) 3. Books (textbooks, professional/practice/trade, and/or scholarly) 4. Chapters in books (textbooks, professional/practice/trade, and/or scholarly) 5. Peer reviewed proceedings from teaching/pedagogical meetings, professional/practice meetings, and/or scholarly meetings 6. Peer reviewed paper presentations at teaching/pedagogical meetings, professional/practical meetings, and/or academic meetings 7. Faculty workshops (teaching/pedagogical, practice oriented, and/or discipline-based research seminar) 8. Non-peer reviewed journals (learning and pedagogical, contributions to practice, and/or discipline-based scholarship). School must provide substantive support for quality 9. Others (peer reviewed cases with instructional materials, instructional software, publicly available material describing the design and implementation of new curricula or courses, technical reports related to funded projects, publicly available research working papers, etc. please specify) 10. Summary of ICs should reflect total number of ICs in each category (learning and pedagogical research, discipline-based applied research, and/or discipline-based basic research) DEVELOPMENT ACTIVITIES ( ) I. Professional Experience II. III. Consulting Professional Development UInnovate Series, Emporia State University, December 2012 Kansas Downtown Symposium, Emporia, Kansas, October 2012

7 Teaching & Learning for Educational Excellence, Jones Institute for Educational Excellence, Emporia State University, October 2012 How to Be a Successful and Effective Teacher by Harry and Rosemary Wong, Jones Institute for Educational Excellence, Emporia State University, June 2012 Instructional Ideas and Technology Tools for Online Success, Department of Instructional Design Technology, Emporia State University, May 2012 Quality Matters: Using Multimedia Technology in Student Engagement, Jones Institute for Educational Excellence, Emporia State University, December 2011 Turning an Idea into a Finished Online Course, Department of Instructional Design and Technology, Emporia State University, November 2011 Planning a Successful Faculty-led Study Abroad Program, ESU Office of International Education, November 2011 Using ipad in classroom teaching, College of Education, Emporia State University, October 2011 Web 2.0 Tools, Department of Instructional Design and Technology, Emporia State University, March 2011 Principles of Instruction: What Works. Department of Instructional Design and Technology, Emporia State University, February 2011 Teaching Online for Beginners. Wiley Faculty Network, September 2010 Experiential Learning in and out of the Management Classroom. Wiley Faculty Network, September 2010 Converting F2F Course Materials to Online through Blackboard, Jones Institute for Educational Excellence, Emporia State University, October 2009 IV. Other Professional Activities Reviewer for International Joint Conference on Service Sciences, 2010 External evaluator, Self-Study for Continuous Improvement, University of Central Oklahoma, 2011 Board of Directors of the Kansas Business Hall of Fame, 2011-present Emporia Main Street, Emporia, KS, 2012-present

8 Kansas International Trade Coordinating Council, 2011-present HONORS & AWARDS ( ) ESU Undergraduate Summer Research Grant, 2011 and 2012 Academic Enhancement grant for student participation in Collegiate Entrepreneurs Organization, 2011 Academic Enhancement grant for student participation in Students in Free Enterprise (SIFE), 2012

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