MS. AYSE OZTURK July 2015

Transcription

1 MS. AYSE OZTURK July 2015 Robinson College of Business 35 Broad Street, Suite 1450 Atlanta, Georgia Web: EDUCATION, Atlanta, GA Ph.D. in Marketing, minor in International Business, May 2016 (Expected) (GPA: 4/4) Dissertation: Global Consumer Spending Behavior: Antecedents, Consequences, and Strategic Implications of the Convergence of Consumer Expenditure, Atlanta, GA M.S. in Managerial Sciences / Business Analytics, May 2012 (GPA: 4/4) M.S. in Marketing, August 2009 (GPA: 4/4) Galatasaray University Bachelor of Business Administration, June 2006 Istanbul, Turkey RESEARCH Research Interests Substantive: Marketing Strategy, Global Marketing, Emerging Markets, Marketing Analytics, and Branding Methodological: Econometric Data Analysis, Multivariate Data Analysis Publications Ozturk, Ayse (2015). Examining the Economic Growth and the Middle-Income Trap from the Perspective of the Middle Class, International Business Review, forthcoming. Ozturk, Ayse, Eric Joiner, and S. Tamer Cavusgil (2015). Delineating Foreign Market Potential: A Tool for International Market Selection, Thunderbird International Business Review, 57 (2), Kardes, Ilke, Ayse Ozturk, S. Tamer Cavusgil, and Erin Cavusgil (2013). "Managing Global Megaprojects: Complexity and Risk Management," International Business Review, 22 (6),

2 Working Papers Ozturk, Ayse, Global Convergence of Consumer Spending Behavior: The Implications on Brand Shares, Dissertation essay, targeted for Journal of Marketing. Ozturk, Ayse, A Conceptualization of the Convergence of Consumer Expenditure, Dissertation essay, targeted for Journal of International Business Studies. Ozturk, Ayse, Market Growth Strategies of Family-Controlled Emerging Market Multinational Corporations, targeted for Journal of Marketing. Work in Progress Ozturk, Ayse, An Empirical Examination of the Convergence of Consumer Expenditure across Markets, Dissertation essay. Ozturk, Ayse, and S. Tamer Cavusgil, A Tool for Delineating Footprints of Multinational Corporations. DISSERTATION RESEARCH Ozturk, Ayse, Global Consumer Spending Behavior: Antecedents, Consequences, and Strategic Implications of the Convergence of Consumer Expenditure, Chair: Dr. S. Tamer Cavusgil, at the analysis stage. Abstract: The international marketing literature has a common assumption that consumers across countries are becoming more similar in their consumption behavior over time. However, this assumption of global convergence of consumer needs and wants has not been tested in the literature. In this study, we examine the convergence hypothesis across a heterogeneous set of countries and multiple product categories. First, we develop a conceptual framework of convergence of consumer spending behavior. Then, we empirically test whether convergence is observed across markets and product categories over time, and identify the determinants of convergence. Finally, we investigate the effect of convergence of consumer expenditure on brand shares. Using the four-firm concentration ratio (CR4), we compute the brand concentrations by industry in each market to investigate the effect of convergence on brand shares. We also test the interaction effects of convergence with market types (emerging versus advanced markets) and the degree of internationalization of the firm on brand shares. We estimate a generalized linear model. The findings of this study have theoretical and managerial implications on multiple marketing topics including global marketing strategy, standardization versus localization, market segmentation, and branding. PUBLISHED CASE STUDIES Ozturk, Ayse (2013). DaimlerChrysler: A Failed Global Merger. Case Study in: Cavusgil, S. Tamer, Gary A. Knight, and John R. Riesenberger, International business: The New Realities. 3 rd Edition. Upper Saddle River: Pearson Prentice Hall,

3 OTHER PUBLICATIONS AND CREATIVE PRODUCTS Cavusgil, Tamer, and Ayse Ozturk (2014). Lessons From Global Megaprojects: How Can Atlanta Prepare for New Stadiums? Global Atlanta, June 5, CONFERENCE PRESENTATIONS Ozturk, Ayse. Foreign Market Opportunity Assessment and Market Selection: An Industry Perspective, AMA 2014 Winter Marketing Educators Conference, Orlando, FL. Ozturk, Ayse (2013). Market Growth Strategies of Family-Controlled Emerging Market Multinational Corporations, Academy of International Business Southeast USA Chapter, Atlanta, GA. Ozturk, Ayse (2013). How Can Nations Break out of the Middle Income Trap? Middle Class Phenomenon in Emerging Markets 2013,, Atlanta, GA. TEACHING Teaching Interests Marketing Research and Analytics, Marketing Strategy, International Marketing, and Digital and Social Media Marketing Teaching Experience Instructor, Globalization and Business Practices,, Atlanta, Summer 2014 (Student evaluation score: 4.6 / 5.0, class size: 41, response rate: 90.2%) Teaching Assistant, IB Environment,, Atlanta, Spring 2013 HONORS AND AWARDS Robinson College of Business, Clyde Kitchens/Thoben Elrod/Delta Sigma Pi Doctoral Fellowship Award ($3,100), 2015 Robinson College of Business, Michael H. Mescon Scholarship Award ($3,100), 2014 Duke University, The Fuqua School of Business, CIBER, International Business Ph.D. Consortium, July, 2014 Royal Flame Award,, AIB SE Doctoral Consortium, October 2013 Robinson College of Business, Merit GRA Award and Full Scholarship, Galatasaray University, Suna-Inan Kirac Scholarship, National Merit-Based High School Scholarship,

4 PROFESSIONAL SERVICE Reviewer for International Business Review (IBR), Reviewer for Thunderbird International Business Review (TIBR), Reviewer for the Research Grants Council (RGC) of Hong Kong, Hong Kong, Reviewer for Academy of International Business (AIB) Conference, Vancouver, 2014 Program Organizer for the Study Abroad Istanbul, Turkey, 2012 PROFESSIONAL EXPERIENCE Dornbracht Americas Marketing Research Analyst - Atlanta, GA, USA, PricewaterhouseCoopers Associate at the Audit and Assurance Services - Istanbul, Turkey, Deloitte Touche Tohmatsu Intern at the Audit and Assurance Services - Istanbul, Turkey, Summer 2005 PSA Peugeot Citroën Intern at the Network Development Department - Istanbul, Turkey, Summer 2004 Club Méditerranée Associate at the Organization Committee - Izmir, Turkey, Summer 2003 SKILLS Fluent in Turkish and English; Intermediate in French Proficient in Microsoft Office, Statistical Software (SAS, SPSS, STATA, R, XLStat, Palisade Suite, SmartPLS, Mplus), and Graphical Software (Tableau) Certificates: Certificate of Specialization in Brand and Customer Management (from the Center for Excellence in Brand and Customer Management, ), September 2009 DALF Certificate of Superiority in French (from Galatasaray University), June 2002 SELECTED GRADUATE COURSEWORK Marketing Product Management Theory Construction (Georgia Institute of Technology) Customer Relationship Management Buyer Behavior Marketing Strategy Naveen Donthu Ajay Kohli V. Kumar Jeffrey Robert Parker Denish Shah 4

5 International Business Global Interorganizational Relations International Business Theory Cross-Cultural Behavior Methodology Applied Statistics and Econometrics I and II Multivariate Data Analysis Data Mining Statistical Foundations and Econometrics Structural Equation Modeling Probability and Statistical Theory Statistical Modeling Empirical Marketing Models Regression Analysis Daniel Bello S. Tamer Cavusgil Leigh Anne Liu Shiferaw Gurmu Lisa Schurer Lambert Satish Nargundkar Pierre Nguimkeu Edward Rigdon Subhashish Samaddar Rodney Schutz Yu Yu Yi Zhao PROFESSIONAL AFFILIATIONS American Marketing Association (AMA) Academy of International Business (AIB) REFERENCES S. Tamer Cavusgil (Chair) Fuller E. Callaway Professorial Chair Executive Director, CIBER 35 Broad Street NW. Suite 1438, [email protected] Phone: Denish Shah Associate Professor, Marketing 35 Broad St, Suite [email protected] Phone: Naveen Donthu Distinguished University Professor Katherine S. Bernhardt Research Professor Chair, Department of Marketing 35 Broad St, Suite [email protected] Phone: Jagdish Sheth Charles H. Kellstadt Professor of Marketing Goizueta Business School Emory University 1300 Clifton Road Atlanta, GA [email protected] Phone: