Larry L. Carter, PhD Associate Professor of Marketing Utah Valley University

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1 Larry L. Carter, PhD Associate Professor of Marketing Utah Valley University Home: S. Cadbury Drive South Jordan, UT Phone: (801) Work: Utah Valley University, MS 288 Orem, UT Phone: (801) Fax: (801) EDUCATION PhD MS BS Business Administration Marketing Program Old Dominion University; completed in August Business Administration Marketing Program Virginia Tech; completed in May Marketing Management Virginia Tech; completed in May RESEARCH INTERESTS The analysis of consumer perception of foreign products and its key determinants, including consumer ethnocentrism, animosity, and country-of-origin image. The examination of consumer perceptions of global brand images, cross-border brand alliances, and modes of foreign market entry. The analysis of cultural and ethical factors affecting consumer buying behavior and managerial decision-making. The effects of advertising mistakes upon consumers attitudes toward the brand and purchase intentions. TEACHING INTERESTS Research methods, international marketing, consumer behavior, marketing strategy, advertising and promotions, marketing management, and principles of marketing. 1

2 PUBLICATIONS, PROCEEDINGS & PRESENTATIONS Refereed Journal Publications: Carter, Larry L. and Amro Maher (2015) Consumer Perceptions of Foreign Goods: Modeling the Path from Evaluation to Purchase, Journal of Marketing Development and Competitiveness 9(1), in press. Russell, Eric J., Jonathan H. Westover, Colleen Bye, Anne Arendt, and Larry L. Carter (2014) Guiding Principles for Conducting Service-Learning Projects, Turkish Journal of Teacher Education, 3(2), Carter, Larry L. and Amro Maher (2014) Assessing Consumers Willingness to Buy Foreign Goods; An Integrative Modeling Approach, International Journal of Marketing Studies 6(3), Carter, Larry L. (2014), An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products, International Business Research 7(6), Maher, Amro and Larry L. Carter (2011), The Affective and Cognitive Dimensions of Country Image: Perceptions of American Products in Kuwait, International Marketing Review 28(6), pp Singhapakdi, Anusorn, Mahesh Gopinath, Janet K. M. Marta, and Larry L. Carter (2008), Antecedents and Consequences of Perceived Importance of Ethics: A Study of Thai Businesspeople, Journal of Business Ethics 81(4), pp Bluemelhuber, Christian, Larry L. Carter, and C. Jay Lambe (2007), Extending the View of Brand Alliance Effects: An Integrative Examination of the Role of Country of Origin, International Marketing Review 24(4), pp Refereed Journal Submissions: Xu, Hui, Harry Taute, Paul Dishman, and Larry Carter (2015), Managers Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: A Study of Chinese International Enterprises, Journal of Marketing Development and Competitiveness, submitted August 26, Abstracts Published in Refereed Conference Proceedings: Xu, Hui, Harry Taute, Paul Dishman, and Larry Carter (2014), Managers Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: A Study of Chinese International Enterprises, Atlantic Marketing Association 2014 Conference Proceedings, September Carter, Larry L. (2014), The Impact of Consumer Ethnocentrism and Animosity upon Consumer s Decision to Purchase Foreign Products, 14th Annual Hawaii International Conference on Business Proceedings, May

3 Carter, Larry L., John B. Ford, Anusorn Singhapakdi, and Edward Markowski (2012), Consumer Receptivity of Foreign Products: The Roles of Country-of-Origin Image, Consumer Ethnocentrism and Animosity, Atlantic Marketing Association 2012 Conference Proceedings, September Carter, Larry L. (2010), Consumers Receptivity of Foreign Products: An Integrative Modeling Approach, 20 th International Trade & Finance Association Conference Proceedings, May Carter, Larry L. (2005), Consumer Attitude towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity, 2005 Academy of Marketing Science Annual Conference Proceedings, May Carter, Larry L. (2005), Antecedents of Consumer Perception and Purchase of Foreign Products, 2005 Academy of Marketing Science Annual Conference Proceedings, May Singhapakdi, Anusorn, Larry L. Carter, and Scott J. Vitell (2004), Ethics and Quality of Work Life: Conceptual and Some Empirical Evidences, 6 th International Conference of the International Society for Quality of Life Studies Proceedings, November Conference Presentations: Managers Perceived Risk, Experiential Knowledge, Marketing Capability and International Performance: A Study of Chinese International Enterprises, Atlantic Marketing Association 2014 Conference, September The Impact of Consumer Ethnocentrism and Animosity upon Consumer s Decision to Purchase Foreign Products, presented at the 14th Annual Hawaii International Conference on Business, May Consumer Receptivity of Foreign Products: The Roles of Country-of-Origin Image, Consumer Ethnocentrism and Animosity, presented at the Atlantic Marketing Association 2012 Conference, September Consumers Receptivity of Foreign Products: An Integrative Modeling Approach, presented at the 20 th International Trade & Finance Association Conference, May Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity, presented at the 2005 Academy of Marketing Science Annual Conference, May Antecedents of Consumer Perception and Purchase of Foreign Products, presented at the 2005 Academy of Marketing Science Annual Conference, May Ethics and Quality of Work Life: Conceptual and Some Empirical Evidences, presented at the 6 th International Conference of the International Society for Quality of Life Studies, November

4 TEACHING EXPERIENCE Associate Professor of Marketing, Utah Valley University (2015 present): International Marketing online course (2 sections) Marketing Research (1 section) Principles of Marketing (1 section) Assistant Professor of Marketing, Utah Valley University ( ): MBA Applied Business Research (5 sections) International Marketing (5 sections) International Marketing online course (4 sections) Marketing Research (6 sections) Principles of Marketing (7 sections) Principles of Marketing online course (2 sections) Assistant Professor of Marketing, Idaho State University ( ): Basic Marketing Management (6 sections) Basic Marketing Management hybrid course (1section) MBA Marketing (1 section) Marketing Research independent study (1 section) Services Marketing (1section) Marketing Concepts (1 section) Small Business Consulting (1 section) Advanced Marketing Management (1 section) Adjunct Instructor of Marketing, Old Dominion University ( ): Consumer Behavior (2 sections) Consumer Behavior broadcasted course (1 section) Multi-national Marketing (4 sections) Multi-national Marketing broadcasted course (2 sections) Marketing on the Internet (1 section) Marketing on the Internet broadcasted course (1 section) Marketing Research broadcasted course (1 section) Marketing Principles & Problems (5 sections) Marketing Principles & Problems broadcasted course (1 section) Adjunct Instructor of Marketing, Virginia Tech (2001): Marketing Communications (1 section) Adjunct Instructor of Physical Education, Idaho State University ( ): Beginning Karate (3 sections) Adjunct Instructor of Physical Education, Tidewater Community College ( ): Martial Arts I (5 sections) Martial Arts II (3 sections) Self Defense (3 sections) 4

5 SERVICE Faculty Committees: Member of the Strategic Scholarship Committee for the Woodbury School of Business at Utah Valley University, spring 2015 present. Member of the Faculty Awards Committee for the Woodbury School of Business at Utah Valley University, spring Member of the MBA Faculty for Utah Valley University, fall 2013 present. Member of the Service Learning Committee at Utah Valley University, fall 2011 present. Member of the Faculty Service Learning Community at Utah Valley University, fall 2011 present. Member of the Accreditation Committee for the Woodbury School of Business at Utah Valley University, fall 2011 present. Member of the Global and Cross-Cultural Involvement Committee for the Woodbury School of Business at Utah Valley University, fall 2011 present. Member of the Hiring Committee for the Marketing Department at Utah Valley University, fall Member of the MBA Faculty for Idaho State University College of Business, Committee member of Recruiting, Retention, Advising and Placement at Old Dominion University, Student Activities: Faculty advisor for Kajukenbo United at UVU student club, Faculty advisor for the Idaho State University Marketing Club, Faculty advisor for the Idaho State University Karate Club, Faculty advisor for the Idaho State University Chung Do Kwan Tae Kwon Do Club, Session Chair for Conferences: International: Marketing Management Issues and Global Marketing; 2005 Academy of Marketing Science (AMS) Annual Conference, May Reviewer for Conferences: 2012 Academy of Marketing Science (AMS) Annual Conference - Doctoral Colloquium, May American Marketing Association (AMA) Winter Marketing Educators Conference; International Marketing, Consumer Behavior and Brand Marketing & Communication Tracks, February American Marketing Association (AMA) Winter Marketing Educators Conference; International Marketing and Consumer Behavior Tracks, February th Biennial World Marketing Congress; International Marketing Track, July Reviewer for Academic Journals: The Journal of Institute of Electronics, Information and Communication Engineers: active reviewer, 2015 present. International Journal of Marketing Studies; active reviewer, 2014 present. International Business Research; active reviewer, 2014 present. 5

6 International Marketing Review; active reviewer, 2014 present. Psychology & Marketing; Consumer Knowledge in a Knowledge-Based World (special issue), Journal of Business Research; Cross-Cultural Research in Business (special issue), International Marketing Review; Cross-Cultural Issues in the Marketing of Services (special issue), Reviewer of Academic Textbooks: Kerin, Hartley, and Rudelius, Marketing 12 th ed., McGraw-Hill Irvin, March Catoera, Gilly, and Graham, International Marketing 14 th ed., McGraw Hill Irwin, October Catoera, Gilly, and Graham, International Marketing 13 th ed., McGraw Hill Irwin, May Business Consulting and Community Involvement: Fall 2013, spring 2014, and fall 2015: guided marketing research activities conducted by UVU undergraduate students for the Utah Community Credit Union to collect and analyze focus group data regarding the UCCU Plus Card adoption as well as collect data about consumer loan buying behavior. Fall 2011: coordinated marketing research activities with two local firms (Moxy Metrics and Hang Time Sports) in Orem, Utah to collect information from Utah Valley University students regarding their business development plans and product/service offerings. Spring 2010: supervised MBA students in conducting a market analysis for the Energy Policy Institute to determine to support the feasibility of small modular nuclear reactors as part of the June 2010 U.S. Congressional report titled Economic and Employment Impacts of Small Modular Nuclear Reactors. Spring 2010: served as the marketing advisor to the Idaho State University student group developing the Shoshone-Bannock Tribes Holding Company business plan. March 31, 2010: conducted a marketing workshop for the Shoshone Bannock Business Association to instruct Native American entrepreneurs participating in a business development course at Fort Hall, ID : assisted undergraduate students in creating actionable marketing strategies for several local business firms in Norfolk, VA. Summer 2001: collaborated with local businesses in Blacksburg, VA to provide students the opportunity to research and develop innovative solutions to business issues. Professional Workshops, Meetings and Seminars: September 11 12, 2014: attended the Tobii Eye Tracking Behavior Conference in Washington, DC. December 6, 2013: completed the UVU G/I Faculty Training Conference. November 1 2, 2013: completed the Grinbath eye tracking workshop at UVU. March 22 24, 2012: attended the American Marketing Association (AMA) 34 th Annual International Collegiate Conference in New Orleans, LA. 6

7 April 7 9, 2010: attended the Business and International Education (BIE) Grant Writing Workshop at the 23rd Annual National Association of Small Business International Trade Educators (NASBITE) International Conference in Austin, TX. HONORS & AWARDS 2015 recipient of Woodbury School of Business summer research grant Woodbury School of Business recipient of the UVU Faculty Senate Award of Excellence recipient of Woodbury School of Business summer research grant inductee into the Masters Martial Arts Hall of Fame recipient of Woodbury School of Business summer research grant recipient of Woodbury School of Business summer research grant recipient of a GEL (Grants for Engaged Learning) grant recipient of the NIBEN (NW International Business Educators Network) Travel Reimbursement Grant inductee into the Golden Key International Honour Society recipient of the Constant Business Dominion Scholarship recipient of the Old Dominion University Dissertation Fellowship recipient of the Theodore F. and Constance C. Constant Fellowship recipient of the Theodore F. and Constance C. Constant Fellowship. BUSINESS EXPERIENCE Business owner/manager of Reliance Martial Arts, LLC (2014 present) Founder of Kajukenbo United martial arts organization (2012 present) Business consultant & senior instructor at Norfolk Karate Academy ( ) Executive recruiter at The Richmond Group (2003) Membership director at The Capital Club (2002) Business owner of Karate Unlimited ( ) General manager at ROWV, Inc. ( ) Financial sales agent at G.E. Financial Assurance ( ) Assistant manager at Webster, Inc. ( ) Retail sales associate at Chess King (1990) and Lowe s Home Improvement (1994) PROFESSIONAL MEMBERSHIPS American Marketing Association American Marketing Association Utah Chapter Golden Key International Honour Society 7