Gokhan Karaatli. MBA (Marketing), Fairleigh Dickinson University, Silberman College of Business, New Jersey, 1996.

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1 Gokhan Karaatli Doermer School of Business Indiana University Purdue University Fort Wayne 2101 E. Coliseum Avenue, Neff Hall, Room 340K, Fort Wayne, IN Phone: Fax: EDUCATION Ph.D., Management (Marketing), Rensselaer Polytechnic Institute, Lally School of Management and Technology, New York, Advisor: Dr. Robert W. Veryzer MBA (Marketing), Fairleigh Dickinson University, Silberman College of Business, New Jersey, Bachelor Degree in Business Administration, Uludağ University, School of Business, Bursa, Turkey, RESEARCH INTERESTS Technology and Consumer Behavior; Digital Marketing: Online Consumer Behavior Mobile Marketing Consumer Decision Making TEACHING INTERESTS Marketing Management, Consumer Behavior, Marketing Research, IMC/Promotion Management, Marketing Principles, Marketing Strategy, Digital Marketing, Mobile Marketing. PROFESSIONAL EXPERIENCE Assistant Professor of Marketing, Indiana University - Purdue University Fort Wayne, Department of Management and Marketing, Aug Present. Undergraduate Courses: Principles of Marketing, Introduction to Marketing Management, Marketing Research, Advertising and Promotion Management Graduate Courses: Marketing Customer Relationship Management.

2 Clinical Assistant Professor of Marketing, Rensselaer Polytechnic Institute, Lally School of Management and Technology, Troy, New York, Aug May Undergraduate Courses: Principles of Marketing, Consumer Behavior. Adjunct Professor of Marketing, Rensselaer Polytechnic Institute, Lally School of Management and Technology, Troy, New York, Jan. May Undergraduate Courses: Principles of Marketing. Graduate Courses: Marketing Research. Visiting Assistant Professor, Rensselaer Polytechnic Institute, Lally School of Management and Technology, Troy, New York, Sept. Dec Assistant Professor of Marketing/Chair, Marketing Department, Balıkesir University, School of Business, Balikesir, Turkey, Sept Dec Undergraduate Course (taught in English): Marketing Management, Marketing Research, Sales Management, Introduction to Management, Strategic Management. Graduate Courses (taught in Turkish): Marketing Research, Advertising. Teaching Assistant, Rensselaer Polytechnic Institute, Lally School of Management and Technology, Troy, New York, Jan May Undergraduate Courses: Principles of Marketing. Graduate Courses: Consumer Behavior. Research Assistant, Dr. Robert W. Veryzer, Rensselaer Polytechnic Institute, Lally School of Management and Technology, Troy, New York, Jan Dec Sales Manager, Asia Minor Export/Import. Ltd., Co., Whippany, New Jersey, Graduate Admissions Assistant, Admissions Office, Fairleigh Dickinson University, Teaneck, New Jersey, Consultant and Sales Representative, Turkinvest, Bursa, Turkey, Sales Representative, Barisci Ajans Advertising Agency, Bursa, Turkey, Administrative Intern, Aalborg University, Aalborg, Denmark, INTELLECTUAL CONTRIBUTIONS Refereed Journal Articles Gokhan Karaatli and Robert W. Veryzer, The Effects of Electronic Decision Aids on Consumers' Cue Utilization in Product Evaluations, Journal of Marketing Development and Competitiveness, Winter 2012, Volume 6, Issue 1. 2

3 Gokhan Karaatli, Jun Ma, and Nichaya Suntornpithug, Investigating Mobile Services Impact on Consumer Shopping Experience and Consumer Decision-Making, International Journal of Mobile Marketing, Dec. 2010, Vol. 5 Issue 2, pp (published 2011). Nichaya Suntornpithug, Gokhan Karaatli, and Joseph Khamalah, Investigating Relationships between Organizational Commitment, Employee Empowerment, Customer Intelligence, and Customer Relationship Performance among Small Service Firms, International Journal of Services Technology and Management, Vol. 14, No. 1, 2010, pp June Ma, Nichaya Suntornpithug, and Gokhan Karaatli Mobile Advertising: Does It Work for Everybody? International Journal of Mobile Marketing, Dec. 2009, Vol. 4 Issue 2, pp Nichaya Suntornpithug, Gokhan Karaatli, and Jun Ma, Investigating Nation Branding Effects on Consumers Overall Attitudes toward The Country s Product and Purchase Intention, International Journal of Business, Marketing, & Decision Sciences, Vol. 2, No. 1, 2009, pp Gokhan Karaatli and Nichaya Suntornpithug, Utilizing Mobile Marketing to Improve Customer Experience Anytime-Anyplace: A Buyer-Decision Process Approach, Journal of the Indiana Academy of Social Sciences, Vol. 11, 2007, pp Refereed Conference Proceedings Gokhan Karaatli, Electronic Decision Aids and Consumers Product Cue Utilization: The Effect of Sorting and Comparison Tools, Marketing Management Association 2011 Spring Conference Proceedings. (Outstanding Paper Award). Gokhan Karaatli, Jun Ma, and Nichaya Suntornpithug, Investigating the Impact of Mobile Marketing on Consumer Decision Process and Shopping Experience, Marketing Management Association 2010 Spring Conference Proceedings. Jun Ma, Nichaya Suntornpithug, and Gokhan Karaatli, Do loyal customers forgive your mistakes? Marketing Management Association 2009 Spring Conference Proceedings. Robert W. Veryzer and Gokhan Karaatli, Re-Thinking The Purchasing Involvement Construct, Marketing Management Association, 2008 Spring Conference Proceedings. Gokhan Karaatli and Robert W. Veryzer, Consumers Perception of Value in Product Evaluation, American Society of Business and Behavioral Sciences, 1999 Conference Proceedings. 3

4 Presentations Gokhan Karaatli, Not All etextbooks are Created Equal, The 2011 Technology Showcase: Learning Anywhere, Anytime, April 8, 2011, Fort Wayne, IN (invited). Gokhan Karaatli, Electronic Decision Aids and Consumers Product Cue Utilization: The Effect of Sorting and Comparison Tools, Marketing Management Association 2011 Spring Conference, Chicago, IL.. Gokhan Karaatli, Jun Ma, and Nichaya Suntornpithug, Investigating the Impact of Mobile Marketing on Consumer Decision Process and Shopping Experience, Marketing Management Association 2010 Spring Conference, Chicago, IL. Jun Ma, Nichaya Suntornpithug, and Gokhan Karaatli, Do loyal customers forgive your mistakes? Marketing Management Association 2009 Spring Conference, Chicago, IL. Nichaya Suntornpithug, Gokhan Karaatli, and Jun Ma, The Role of Nation Branding on Consumer s Product Evaluations, Attitudes Toward the Product and Purchase Intentions, The 2008 International Academy of Business and Public Administration Disciplines (IABPAD) Winter Conference, Orlando, FL, January 4-7, Gokhan Karaatli, Re-Thinking The Purchasing Involvement Construct, Marketing Management Association Spring Conference, Chicago, IL, April Gokhan Karaatli and Nichaya Suntornpithug, Utilizing Mobile Marketing to Improve Customer Experience Anytime-Anyplace: A Buyer-Decision Process Approach, 2007 Annual Meeting of the Indiana Academy of Social Sciences, Oct. 12, Purdue University North Central, Westville, Indiana. Gokhan Karaatli, The Role of Total Quality Management in Business: Consumer Oriented Quality Management. Turkish Standards Institute Conference Series, Bandirma, Turkey, Gokhan Karaatli and Robert W. Veryzer, Consumers Perception of Value in Product Evaluation, Presented at the 6th Annual Meeting of American Society of Business and Behavioral Sciences, Las Vegas, NV, Feb Work In-Progress Gokhan Karaatli, The Effects of Electronic Decision Aids and Purchasing Involvement on Consumer Shopping Experience. Gokhan Karaatli, Personal Values and Consumers Use of Mobile Services. 4

5 Gokhan Karaatli and Robert W. Veryzer, Perceived Value of Mobile Communications on Consumer Decision-Making. SERVICE Service to University Indiana University - Purdue University Fort Wayne: Senator-At-Large Representing Doermer School of Business, Grade Appeal Committee Member, Management & Marketing Department, Fall 2012-Present. Chancellor Search Advisory Group Extended Search Committee Member, Spring Management & Marketing Department Liaison to the IPFW Assessment, 2011-Present. Parliamentarian, Management & Marketing Department, 2008-Present. Undergraduate Policy Committee Member, Doermer School of Business, Grade Appeal Committee Chair, Management & Marketing Department, Search & Screen Committee Member, Doermer School of Business, Management & Marketing Department, Faculty Secretary, Doermer School of Business and Management Sciences, Management & Marketing Department, Balikesir University: Chair, Marketing Department, Balikesir University, School of Business, Co-Chair, Business Department, Balikesir University, School of Business, Service to Profession Track Chair, Technology in Marketing, Marketing Management Association Spring 2012 Conference. Scientific Committee Member, 3rd International Conference of Social Sciences in the Balkans, Moderator, Teaching Social Media as a Tool for Business Growth,14 th Annual Fort Wayne Fall Teaching Conference, Fort Wayne, IN, February 25,

6 Ad hoc Reviewer, Marketing Management Association. Ad hoc Reviewer, International Business Review. Ad hoc Reviewer, Journal of the Academy of Marketing Science. Participant, Principles of Marketing Symposium, Las Vegas, NV, March Moderator, International Trade Conference, Fort Wayne, IN, Ad hoc Reviewer, Product Development & Management Association Research Competition, Conference Chair, The Role of Total Quality Management and Standards in Business Turkish Standards Institute Conference Series, Bandirma, Turkey, Professional Affiliations: American Marketing Association (AMA) Association for Consumer Research (ACR) Marketing Management Association (MMA) AWARDS AND HONORS Outstanding Paper Award, Marketing Management Association 2011 Spring Conference, Electronic Decision Aids and Consumers Product Cue Utilization: The Effect of Sorting and Comparison Tools. American Marketing Association Sheth Doctoral Consortium Fellowship, University of Southern California, Full Scholarship for Post-Graduate Studies, Higher Education Council, Turkey, Honor Role Graduate, Uludag University Business School, Bursa, Turkey,

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