Brian Gillespie, Ph.D.
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1 Brian Gillespie, Ph.D. MSC , 1 University of New Mexico, Albuquerque, NM, briangillespie@unm.edu EDUCATION 2013 Ph.D., Washington State University Major: Marketing Pullman, WA 2007 MBA, Washington State University Major: Business Administration Pullman, WA 2005 BSE, Northern Arizona University Major: Electrical Engineering with a Computer Emphasis Flagstaff, AZ RESEARCH INTERESTS Consumer behavior as it pertains to entertainment marketing and advertising, product placement, narrative transportation, consumer media consumption and decision making processes, narrative enjoyment, sport marketing, priming and subconscious processing. PUBLICATIONS IN REFEREED JOURNALS Gillespie, Brian, Jeff Joireman and Darrel Muehling (2012), The Moderating Effect of Ego-Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle versus Blatant Product Placements in Television Programs, Journal of Advertising, 41 (2), ABSTRACTS IN CONFERENCE PROCEEDINGS Gillespie, Brian, Mark Mulder and Manja Zidansek (2014), Television Immersion: Exploring the Role of Narrative Transportation in Television Binge Consumption, in Society of Consumer Psychology, Miami, FL. Page 1 of 6
2 Gillespie, Brian and Darrel Muehling (2014), Fitting Product Placements: The Role of Product Placement in Consumer Enjoyment of Media, in Society for Consumer Psychology, Miami, FL. Gillespie, Brian, Ioannis Kareklas and Jeff Joireman (2014), A Meta-Analytic Synthesis of Consumer Cognitive, Affective, and Conative Responses to Product Placement, 2014 Annual Conference of the American Academy of Advertising, Atlanta, GA. Gillespie, Brian, Darrin Taylor, Mark Mulder and Manja Zidansek (2012), The Interactive Role of Narrative Transportation on Repeated Viewership and Program Familiarity in Television Programming, in What is Television?: A Conference to Explore the Past, Present and Future of Television, Portland, OR. Gillespie, Brian, David E. Sprott, Jeff Joireman and Darrel Muehling (2012), Toward the Development of an Individual Difference Scale in Product Placement, Marketing and Public Policy Conference 2012, Atlanta, GA. Gillespie, Brian, Darrin Taylor, Mark Mulder and Manja Zidansek (2012), The Interactive Role of Narrative Transportation on Repeated Viewership and Program Familiarity in Television Programming, in Society for Consumer Psychology, Las Vegas, NV. Gillespie, Brian and Darrin Taylor (2011), Critically Framed Product Placements, in Society for Consumer Psychology, Atlanta, GA. Gillespie, Brian and Jeff Joireman (2010), Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion, North American Advances in Consumer Research, Jacksonville, FL. Gillespie, Brian and Jeff Joireman (2010), Is Product Placement More Persuasive Under Conditions of Ego-Depletion?, in Society for Consumer Psychology, St. Petersburg, FL. Radighieri, Jeff and Brian Gillespie (2010), Gratitude in Television Advertising, European Advances in Consumer Research, London, England. SELECTED WORKS IN PROCESS Gillespie, Brian, Mark Mulder and Manja Zidansek, Who s Laughing Now? Toward an Understanding of Simulated Laughter and the Laugh-Track Paradox, submitted for review to Journal of Consumer Psychology. Page 2 of 6
3 Gillespie, Brian, Ioannis Kareklas, and Jeff Joireman, Measuring the Product Placement Effect: A Meta-Analysis, dissertation essay one, in preparation for submission to Journal of Marketing Research. Gillespie, Brian and Jeff Joireman, Consumer Assent to Branded Artifacts in Media and the Consumer-Centric Perceptual Taxonomy of Product Placement, dissertation essay two, targeting Journal of Advertising. Gillespie, Brian, Darrel Muehling and Ioannis Kareklas, Product Placement as a Benefit for Consumers: When Product Placement Adds Value to Consumers Viewing Experience, dissertation essay three, in preparation for submission to Journal of Consumer Research. Manning, Kenneth, C., O.C. Ferrell, Linda K. Ferrell and Brian Gillespie, Toward Understanding Clearance Promotions, data for two studies completed and analyzed, targeting Journal of Public Policy and Marketing. Kareklas, Ioannis, Brian Gillespie and Robin A. Coulter, The Role of Shape and Color in Consumer Perceptions of Hedonic Versus Utilitarian Brands, data for five studies collected and analyzed, targeting Journal of Consumer Research. ACADEMIC EXPERIENCE 2013 Assistant Professor Robert O. Anderson School of Management University of New Mexico 2013 Marketing Lecturer 2012 Senior Coordinator, Center for Behavioral Business Research Coordinator, Center for Behavioral Business Research Graduate Assistant Print and Publication Specialist, Dividend Magazine Page 3 of 6
4 TEACHING EXPERIENCE 2014 Mgmt 522: Managerial Marketing (Evaluations forthcoming) 2014 Mgmt 480: Buyer Behavior (Evaluations forthcoming) 2013 Mgmt 522: Managerial Marketing 3.7 out of Mgmt 480: Buyer Behavior 5.0 out of Mktg 368: Marketing Research 3.43 out of 4.00 (raw score) 3.43 out of 4.00 (adjusted score) 2012 IBus 582: International Marketing Management Lecturer, Online MBA Program, Washington State University N/A 2012 Mktg 368: Marketing Research 3.88 out of 4.00 (raw score) 3.86 out of 4.00 (adjusted score) 2012 Mktg 506: Marketing Strategy Lecturer, Online MBA Program, Washington State University N/A 2011 Mktg 360: Principles of Marketing 3.66 out of 4.00 (raw score) 3.71 out of 4.00 (adjusted score) Page 4 of 6
5 2010 Mktg 360: Principles of Marketing 3.74 out of 4.00 (raw score) 3.75 out of 4.00 (adjusted score) 2009 Mktg 417: Consumer Behavior 3.74 out of 4.00 (raw score) 3.79 out of 4.00 (adjusted score) HONORS AND AWARDS Daniels Fund Ethics Initiative Fellow 2013 Nominee, New Faculty Teacher of the Year University of New Mexico 2011 Outstanding Graduate Student Researcher Award 2011 Presenter, Robert Mittelstaedt Symposium University of Nebraska-Lincoln 2007 Brother of the Year Delta Sigma Pi, Omicron Psi Chapter Washington State University 2006 Faculty Selected Member, WSU MBA Case Competition Team Competed in the Pac-10 MBA Case Competition Arizona State University, Tempe, AZ 2005 Faculty Selected Member, WSU MBA Case Competition Team Competed in the Pac-10 MBA Case Competition University of Southern California, Los Angeles, CA 1997 Eagle Scout Page 5 of 6
6 SERVICE 2013 Competitive Paper Reviewer 2014 Society for Consumer Psychology Conference District Director / Advisor Delta Sigma Pi, Omicron Psi Chapter Washington State University Voting Member, Western Province Awards Selection Committee Delta Sigma Pi 2012 Working paper Reviewer 2012 North American Advances in Consumer Research 2011 Competitive and Working Paper Reviewer 2012 Society for Consumer Psychology Conference 2011 Competitive and Working Paper Reviewer 2011 North American Advances in Consumer Research Competition Judge and Invited Presenter Undergraduate Business Case Competition 2010 Competitive and Working Paper Reviewer 2011 Society for Consumer Psychology Conference 2010 Working Paper Reviewer 2010 North American Advances in Consumer Research PROFESSIONAL AFFILIATIONS Association for Consumer Research Society of Consumer Psychology American Academy of Advertising Delta Sigma Pi, Professional Co-Ed Business Fraternity Page 6 of 6
Brian Gillespie, Ph.D.
Brian Gillespie, Ph.D. MSC05 3090, 1 University of New Mexico, Albuquerque, NM, 87131-0001 briangillespie@unm.edu 505-277-0705 EDUCATION 2013 Ph.D., Major: Marketing Pullman, WA 2007 MBA, Major: Business
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