Online Ads Specification 17th June 2013
Table of contents Mobile Ads Mobile Banner (Mobile Content Ad) 3 Mobile Interstitial 4 Mobile Pre-Roll 5 Mobile Special 6 Mobile Sponsoring 7 Mobile Sticky Ad 8 Ad Types Table of Contents 2
Mobile Banner (Mobile Content Ad) Capture the users' attention right when they enter your mobile portal. The Mobile Banner offers especially high-profile placement for mobile internet services. The Mobile Banner is a standard advertising format that is embedded in the content in a highly visible way. It can be booked on a rotating basis or as a heading geared toward specific target groups. The Mobile Banner provides an internal link to your specials on a mobile portal, or an external link to your mobile landing page. High-profile placement in a visible area Ad format that is familiar to and accepted by users Large advertising surface allows for unlimited creativity Ads can be planned and used for multiple offers Placement options: Can be booked on all IP mobile platforms Advance notice: 3 business days Technical specifications Mobile Banner (can be animated) Size in pixels: 300x50, 216x36, 168x28 Maximum capacity: 30KB Format: JPEG, GIF Extended Mobile Banner (can be animated) Size in pixels: 300x75, 216x54, 168x42 Maximum capacity: 30KB Format: JPEG, GIF Ad Types Mobile Ads Mobile Banner (Mobile Content Ad) 3
Mobile Interstitial The Mobile Interstitial offers especially high-profile placement in our iphone and ipad apps. The Mobile Interstitial is an especially high-profile placement for our iphone, Android and ipad apps. The Mobile Interstitial is a special ad format that fills the entire screen for 5 seconds when the app starts up. It can be booked on a rotating basis or in apps geared toward specific target groups. The Mobile Interstitial can provide a prominent link to your mobile landing page or your website. Very innovative ad format that is accepted by users because it fills the time needed to load an app Large advertising surface offers unlimited creativity Very high volume of clicks expected For ipads, automatically adapts to the display (vertical or horizontal format) Placement options: can be booked for all iphone, Android and ipad apps in the IP portfolio Advance notice: 3 business days Technical specifications Mobile Interstitial for iphone Android: Size in pixels: 300x328 Maximum capacity: 30KB Format: JPEG, GIF Mobile Interstitial for ipad: Size in pixels: 768x960 and 1024x704 Maximum capacity: 200KB Format: JPEG only Ad Types Mobile Ads Mobile Interstitial 4
Mobile Pre-Roll Mobile Pre-Rolls are traditional ad spots or sponsoring openers that can be placed exclusively before video content on the mobile internet. Mobile Pre-Rolls are traditional ad spots or sponsoring openers that can be placed exclusively before video content on the mobile internet. User attention is very strong because the ad is played directly through the mobile phone's video player, immediately before the desired clip. In addition, Pre-Rolls used in the right environments and formats can create valuable contacts. Combining the advertising message with a video contact chosen by the user has a positive effect for the product being advertised. Highly innovative High level of awareness Exclusivity provided by isolation of the ad Emotional impact due to moving images Content with moving images can be booked for the entire IP mobile portfolio with 5 days' advance notice Technical specifications Video files (up to 30 seconds long) must be submitted in the following format: Format: mov (Quicktime) Video codecs: Apple ProRes 422, XDCAM HD 422, IMX30/50 or FotoJpeg (75%) Video sizes: 720x576 (non-square pixel) or 1024x576 to 1920x1080 (square pixel) Aspect ratio: 16:9 Frame rate: 25 or 30 frames/s Audio specifications: 48 or 44 khz, 16 bit, stereo Ad Types Mobile Ads Mobile Pre-Roll 5
Mobile Special The Mobile Special is a full page on the mobile portal, using your content and with your own look and feel. The Mobile Special is a full page on the mobile portal, using your content and with your own look and feel. We give the Special a highprofile design, according to your individual preferences. Whether it's a photo gallery, text-based information, video content or interactive elements, the Special is perfectly tailored to your brand message. Integrates a direct feedback-channel feature via mobile phone, including content downloads and click-to-call. Extends your online campaign directly to the mobile internet, 1:1. The ideal solution if your landing page has not yet been optimized for mobile use! Information provided upon request. Ad Types Mobile Ads Mobile Special 6
Mobile Sponsoring Mobile Sponsoring places your advertising message prominently in an editorial context that speaks to your target group. Mobile Sponsoring places your advertising message prominently as a permanent presenter, in an editorial context that speaks to your target group. Mobile Sponsoring provides an internal link to your specials on a mobile portal, or an external link to your mobile landing page. High-profile fixed integration in an immediately visible area. Direct relationship between the brand and the content being presented. Creates a high level of credibility by framing the editorial content. Information provided upon request. Ad Types Mobile Ads Mobile Sponsoring 7
Mobile Sticky Ad The Mobile Sticky Ad is a new ad format that can be placed in iphone applications. The Mobile Sticky Ad is a new ad format that can be used in iphone applications. It is an especially high-profile format that is always visible at the display edge of the mobile end device and moves upward or downward when the user scrolls through the site. The ad can also be animated. Highly innovative Extremely high-profile Speaks to the target group of iphone users Can be booked for iphone/ipod Touch applications with 5 days' advance notice Technical specifications Size in pixels: 300 x 50 or 320 x 50 Maximum capacity: 15KB Format: JPEG, GIF Ad Types Mobile Ads Mobile Sticky Ad 8
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