2016 AD PRODUCTS Updated January 2016
DIGITAL AD PRODUCTS VICE digital advertising solutions are optimized to reach our audience effectively, across all screens and throughout the VICE network of owned and partner sites. CROSS-PLATFORM FILMSTRIP VIDEO GALLERY FULL PAGE FLEX CROSS-PLATFORM 3RD PARTY SUPPORT VICE s interactive design team has developed an arsenal of cross-platform ad product formats, giving us the ability to build experiences that deeply engage our audience. Rich media capabilities include video, social, galleries, animation, expansions/pushdowns, interstitials, touch and device accelerometer access.
2016 AD PRODUCTS MULTI-PANEL
CONTENT PROMOTION LINKS TO LANDING PAGE LINKS TO INTEGRATED ADVERTORIAL DESKTOP TABLET MOBILE Position: Halfpage Ad Action: Links to advertorial and landing page Creative: Image and text CPM 130
MOBILE CONTENT PROMOTION Links to advertorial Links to landing page DESKTOP TABLET MOBILE Position: Medium Rectangle Action: Links to advertorial and landing page Creative: Image and text CPM 130
FILMSTRIP PANELS SCROLL VERTICALLY WITH USER CLICK/SWIPE 970x250 320x150 300x600 1600x250 DESKTOP TABLET MOBILE Position: 1600x250, 300x600, 970x250 on desktop and tablet, 320x150 on mobile Action: Showcase of creative panels that scroll with user click/swipe Creative: Text, image and video assets CPM 90
MOBILE FILMSTRIP SWIPE TO NAVIGATE SWIPE TO NAVIGATE DESKTOP TABLET MOBILE Position: 300x250 Action: Banner contains content navigated by swiping left or right Creative: Image, text or video elements CPM 100
ACCORDION 970x550 1600x250 DESKTOP TABLET MOBILE 300x600 Position: 1600x250, 970x550, 970x250, 300x600 Action: Frames of content are navigated horizontally or vertically with an accordion style animation. Creative: Text, image and video assets 970x250 CPM 120
MOBILE ACCORDION INITIAL STATE TAP TO REVEAL NAVIGATE BETWEEN FRAMES DESKTOP TABLET MOBILE Position: 320x50 > 300x250 Action: Frames of content are navigated vertically with an accordion-style animation Creative: Text, image and video assets CPM 100
2016 AD PRODUCTS EXPANDABLES
EXPANDABLE (IAB) 300X250 INITIAL STATE 300X600 INITIAL STATE EXPANDED, VIDEO PLAYS DESKTOP TABLET MOBILE Position: 300x600 and 300x250 Action: Expands left on rollover and video autoplays Creative: Text, image and video assets EXPANDED, VIDEO PLAYS CPM 90
BILLBOARD PUSHDOWN INITIAL STATE EXPANDED DESKTOP TABLET MOBILE Position: ATF Billboard (970x250) Action: Pushes down when clicked, video plays Creative: Billboard creative that expands to video or other creative CPM 100
MOBILE EXPANSION TAP TO REVEAL FULL VIEWPORT VIDEO DESKTOP TABLET MOBILE Position: Banner and overlay Action: Banner is tapped to reveal overlay Creative: Image, text or video elements CPM 80
2016 AD PRODUCTS OVERLAYS
INTERACTIVE OVERLAY SQUARES ANIMATE WHEN HOVERED ANIMATION REVEALS OVERLAY CONTENT DESKTOP TABLET MOBILE Position: 1000x540 Overlay > 970x250 Action: Animation begins on load with creative transitioning in various styles. Content is revealed after user hover interaction Creative: Image, video or text elements CPM 150
RICH MEDIA OVERLAY ANIMATION VIDEO DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay, 800x600 Action: Assets animate and/or contain playable video Creative: Image, video or text elements CPM 120
MOBILE INTERSTITIAL FULL VIEWPORT VIDEO RESOLVES TO LEAVE BEHIND UNIT DESKTOP TABLET MOBILE Position: Banner and overlay containing either a 300x250 or 300x600 Action: Overlay expands on load, resolves to banner Creative: Image, text or video elements CPM 80
MOBILE GALLERY OVERLAY SWIPE GALLERY RESOLVES TO LEADERBOARD DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay Action: Overlay displays slideshow, resolves to banner Creative: Image,text or video elements CPM 80
FULL PAGE FLEX SINGLE CREATIVE DYNAMICALLY RESIZES ACROSS ALL SCREENS DESKTOP TABLET MOBILE Position: Overlay: 768x768, 600x600, 320x320 and Leave behind: 300x250, 728x90, 320x50 Action: Unit displays overlay on load in content safe area for desktop, tablet, and mobile devices. Creative: Billboard creative with video, expanded state shows additional video assets. CPM 120
2016 AD PRODUCTS DYNAMIC
INTERACTIVE HOVER ANIMATION BEGINS ON HOVER DESKTOP TABLET MOBILE Position: 1600x250, 970x550, 970x250, 300x600 Action: Animation begins once user hovers over unit or various "Hot Spots" Creative: Text, image and video assets CPM 120
2016 AD PRODUCTS IN-BANNER VIDEO
SOCIAL UNIT DESKTOP TABLET MOBILE Position: Standard Billboard (970x250) Action: Main video plays, showing up to date Social Media Statements through hashtags Creative: Billboard creative with video CPM 120
VIDEO GALLERY BILLBOARD SUPER BILLBOARD TABLET DESKTOP TABLET MOBILE Position: Billboard (970x250), Super Billboard (970x550), Tablet (970x550) Action: Main video plays with audio muted, either a Billboard containing video gallery is user initiated, or is full expanded in the Super Billboard position Creative: Billboard / Super Billboard creative with video, expanded state shows additional video assets. CPM 100
BILLBOARD WITH VIDEO STANDARD BILLBOARD SUPER BILLBOARD DESKTOP TABLET MOBILE Position: Standard (970x250) and Super Billboard (970x550) Action: Embedded video plays either on user initiation or auto-plays on mute Creative: Static billboard creative with video CPM 75
MOBILE 300X250 WITH VIDEO FULL VIEWPORT VIDEO DESKTOP TABLET MOBILE Position: Banner Action: Banner is tapped to play video Creative: Image, text or video elements CPM 60