2015 Finest Award Recipients Advertising Ad Campaign Gold UC San Diego Health Brand Campaign Silver AMN Healthcare Travel Nurse Campaign Print Silver BrandSavants Dances ad for Riverside Medical Clinic Direct Mail Gold Palomar Health New Mover Campaign Radio Silver BrandSavants Seniors Legendary Care and Pediatrics spots for Riverside Medical Clinic Television Gold Scripps Health Brand Campaign 2015 Silver BrandSavants Legendary Care spot for Riverside Medical Clinic Public Relations Campaigns Overall Campaign Gold UC San Diego Health Ebola Campaign Silver Hazel Army, Tragedy Creates an Army / GreatGen 2.0 1
Media Relations Gold Scripps Health, Prebys Cardiovascular Institute Grand Opening Silver Rady Children s Hospital Pediatric Heart Transplant Program Community Relations Gold AMN Turns 30: Caden s Wish Silver AMN Healthcare Team Esperanza Guatemala Mission Internal Communications Gold Life at Scripps Silver UC San Diego Health Sciences Advancement, OUR Future Multicultural Relations Gold Scripps Health Melting Pot: Teaching Kitchen in City Heights Silver Porter Novelli, Embarazadas afectadas por el regreso del H1N1 Writing News Release / Pitch Letter Gold Scripps Health, Track Legend Reveals Prostate Cancer and Proton Therapy Gold UC San Diego Health, Oophorectomy in the Spotlight Silver Rady Children s Genomics Institute Feature Article Silver UC San Diego Health, When Minutes Count Publications, Collateral and Design Internal / External Newsletters Gold UC San Diego Health, Focus on Health Email Newsletter Silver Scripps Health, Living with Loss Newsletter Internal / External Magazines Gold UC San Diego Health Sciences, Discoveries Magazine Silver Scripps Health, Update Magazine 2
Special Publications Gold Palomar Health After Your Loss Bereavement Guide Silver North County Health Services 2014 Annual Report Posters Gold UC San Diego Health, You are the Future of Health Care Silver Scripps Wellness Poster Series Invitation Gold UC San Diego Health Sciences Advancement, A Celebration of Philanthropy Invitation Giveaway Items Silver UC San Diego Health Sciences Advancement, Future of Care Giveaway Bag Multi-Media Internal / External Video Programs Gold Scripps Health, Steve s Story Silver Scripps Vanpool Video Video News Releases Gold UC San Diego Health Sciences A Life Saved Through Facebook: What s Not to Like Special Events Single-day Event Gold Rady Children s Kids NewsDay 25 th Anniversary Silver UC San Diego Health Sciences Advancement, A Celebration of Philanthropy Multi-day Event Gold Scripps Health, Prebys Cardiovascular Institute Grand Opening Silver Scripps Green Keeping Clean 3
Digital Marketing Website (Intranet or Internet) Gold Palomar Health Orthopedic & Spine Center Subsite Silver Palomar Health Responsive Website Design Silver Rady Children s Hospital Website Redesign Mobile Marketing Gold AMN Healthcare TN Mobile Apply Social Media Gold AMN Turns 30: Caden s Wish Gold Portner Novelli, Pomona Valley Hospital Medical Center Dances to the Top in Pink Competition Silver Scripps Social Media Program Success Health & Wellness Advocacy Silver NuVasive, The Beat Back Blog Analytics Marketing Automation Silver - AMN Healthcare, MA Action Team Lifecycle Marketing Gold - AMN Healthcare Market Research Silver Scripps Health Proton Campaign Effectiveness Study Off the Wall Gold UC San Diego Health Sciences Advancement, A Celebration of Philanthropy Donor Wall 4
Best in Show Award Only 2014/15 entry to receive a perfect score! UC San Diego Health Sciences, Discoveries Magazine Scott LeFee, Executive Editor Communicator of the Year Award (COTY) The COTY award is the highest honor given each year in recognition of outstanding and successful health care professionals. Eligible nominees are individuals who consistently demonstrate excellence in health care communications through service to their organization and/or the health care industry as a whole. Mary Ball Executive Director Alzheimer s Association of San Diego & Imperial Counties 5