Relationship Marketing
|
|
|
- Roxanne Chase
- 9 years ago
- Views:
Transcription
1 Relationship Marketing How to replace outdated, ineffective marketing with simple, proven techniques. Compliance rules can be difficult and complex to navigate. Traditional marketing techniques are no longer generating the number of new clients they used to. Learn cutting-edge, compliance-friendly referral and client generating techniques that are as effective as they are compliant.
2 Financial Advisor Marketing: PAST Transactional Marketing
3 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling
4 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising
5 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising Newspaper / Newsletter / Magazine Advertising
6 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising Newspaper / Newsletter / Magazine Advertising Direct Mail for Lead Generation
7 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising Newspaper / Newsletter / Magazine Advertising Direct Mail for Lead Generation Radio Advertising
8 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising Newspaper / Newsletter / Magazine Advertising Direct Mail for Lead Generation Radio Advertising Television Advertising
9 Financial Advisor Marketing: PAST Transactional Marketing Cold Calling Yellow Page Advertising Newspaper / Newsletter / Magazine Advertising Direct Mail for Lead Generation Radio Advertising Television Advertising Public Seminars
10 Financial Advisor Marketing: FUTURE Relationship Marketing
11 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals
12 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals Professional Referrals
13 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals Professional Referrals Networking
14 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals Professional Referrals Networking Website
15 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals Professional Referrals Networking Website Client Events
16 Financial Advisor Marketing: FUTURE Relationship Marketing Client Referrals Professional Referrals Networking Website Client Events Client & Prospect Communication ( & Direct Mail)
17 Contact Frequency by & Direct Mail
18 Contact Frequency by & Direct Mail Fair Clients & Prospects 12+ Contacts Per Year
19 Contact Frequency by & Direct Mail Fair Clients & Prospects 12+ Contacts Per Year Good Clients & Prospects 24+ Contacts Per Year
20 Contact Frequency by & Direct Mail Fair Clients & Prospects 12+ Contacts Per Year Good Clients & Prospects 24+ Contacts Per Year Ideal Clients & Prospects 60+ Contacts Per Year
21 The Relationship Marketing System To Create A Clients
22 The Relationship Marketing System To Create A Clients Meet 5 to 50 new people per month. Brand yourself with each person - make sure they clearly know who you are and what you do. Systematically follow-up with every client, prospect, friend, family and professional that you meet, at least monthly, by and direct mail. Perform 2-10 new prospective client meetings per month Creates 1 5 new clients per month.
23 The Relationship Marketing System To Create A Clients Meet 5 to 50 new people per month. Brand yourself with each person - make sure they clearly know who you are and what you do. Systematically follow-up with every client, prospect, friend, family and professional that you meet, at least monthly, by and direct mail. Perform 2-10 new prospective client meetings per month Creates 1 5 new clients per month.
24
25 Peter Montoya Phone: Web: Facebook:
the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is
Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.
The Seven Secrets of Lead Generation Success
The Seven Secrets of Lead Generation Success - Tom Adams - Flourish Press Inc. All Rights Reserved The secret to my success is that I bit off more than I could chew and chewed as fast as I could. - 1 -
FYI HIRING. Recruiting Strategies
FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,
Sales Call Success For Promotional Products Professionals
Sales Call Success For Promotional Products Professionals Copyright 2005 Rosalie Marcus, The Promo Biz Coach http://www.promobizcoach.com Five Steps To A Successful Sales Call 1. Target prospects that
The Art of Conversational Sales. Ron Packer www.linkedin.com/ronpacker
Social Media Marketing The Art of Conversational Sales Ron Packer www.linkedin.com/ronpacker A Quick Overview Social Media Marketing What is it? Why should you, a business owner, care? How do you create
Creating a Successful Marketing Strategy
Creating a Successful Marketing Strategy While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to
80 Point Business Marketing Checklist
80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.
Media Planning. Marketing Communications 2002
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 [email protected]
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 [email protected] Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
Best Practices. of Elite Advisors EXECUTIVE SUMMARY. The Wealth Management Edge. An Industry Intelligence Report from
SM Best Practices of Elite Advisors The Management Edge EXECUTIVE SUMMARY BY PATRICIA J. ABRAM, JOHN J. BOWEN JR. AND RUSS ALAN PRINCE An Industry Intelligence Report from BEST PRACTICES OF ELITE ADVISORS
STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:
STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing
15 Marketing Must-Haves for Professional Services Companies
15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing
Alfonso Torquati, MD, MSCI, FACS
How Can I Jump Start My Bariatric Surgery Volume: Old Fashioned Advertisement, Social Media, Or Referral Network? Alfonso Torquati, MD, MSCI, FACS Associate Professor and Chief Division of Metabolic and
Guide to Angie s List Brand Promotion
Guide to Angie s List Brand Promotion We understand that you re proud of your reputation on Angie s List and want to make it known to your customers. Fortunately, we have a number of free approved options
The Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
The Referral Blueprint
The Referral Blueprint Your path to success has never been so clear. Our Referral Blueprint has been designed to help you get more referrals by building a business Powered by Referrals. Our goal is to
TAX PRACTICE MARKETING HANDBOOK TABLE OF CONTENTS
CHAPTER 1: MARKETING PLANNING Strategic Marketing Planning 1 Target Market 3 Mass Marketing and Targeted Advertising 3 Reach and Frequency 4 Designing Effective Ads and Copy 4 Trade Names 4 Bootstrap Marketing
Deployment: Barriers, Breakthroughs, and Best Practices
Deployment: Barriers, Breakthroughs, and Best Practices Lolita Sereleas & Moira Warnement FUND Consulting October 16, 2013 Introduction Deployment is central to the mission i of CDFIs However, deployment
Introduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
Game-Changing Program For Financial Advisors & Insurance Agents. (An Introduction to TicoonSales)
Game-Changing Program For Financial Advisors & Insurance Agents (An Introduction to TicoonSales) Who We Are In business since 1996 About Ticoon 100% focused on the Canadian financial services and life
Business Planning Clinic Pre-class Worksheet. Name Date
M i l l i o n a i r e R e a l E s t a t e A g e n t Business Planning Clinic Pre-class Worksheet Name Date Pre-class Worksheet To achieve maximum benefit from The Millionaire Real Estate Agent (MREA) Business
Non-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
Marketing Plan Checklist
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
Tools and Tips for Marketing Your Nutrition-Based Business - Prerecorded Self Study Webinar Tuesday, August 6, 2013 1 2:00 pm CDT
Tools and Tips for Marketing Your Nutrition-Based Business - Prerecorded Self Study Webinar Tuesday, August 6, 2013 1 2:00 pm CDT Thank you for viewing as an individual the Tools and Tips for Marketing
BUILD YOUR BUSINESS JOIN THE CHAMBER
BUILD YOUR BUSINESS JOIN THE CHAMBER support networking credibility Savings exposure Member Benefits and Privileges Comparison Chart. President s Club Executive Level Premier General Display the Proud
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in
Publicity / Marketing Packages & More
Publicity / Marketing Packages & More Note: We do have retainer plan options and blocks of time plans available as well. Let me know if you d like information on those programs. PR/Marketing Bronze Package
ADVERTISING CHECKLIST for REAL ESTATE BROKERS and BRANCH OFFICE MANAGERS and REAL ESTATE AGENTS
ADVERTISING CHECKLIST for REAL ESTATE BROKERS and BRANCH OFFICE MANAGERS and REAL ESTATE AGENTS I. OVERVIEW Effective December 1, 2001, a regulation was adopted by the Maryland Real Estate Commission which
Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing
Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited
Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
HRSM Communications Office Menu of Services
HRSM Communications Office Menu of Services Staff in the HRSM Communications Office are here to support you. Our team manages print, web, social media, communications, as well as video and photography
Advertising & Internet Policy
PartyLite Advertising and Internet Policy for PartyLite Independent Consultants Advertising & Internet Policy Advertising your PartyLite business is not just a reflection of you but of PartyLite and every
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
MARKETING ACTION PLAN
MARKETING ACTION PLAN Copyright 2011 BreakthroughBroker.com (INTRODUCTION) You: The Brand You can t think of yourself as just a real estate agent. Real estate agent is an occupation. If you re simply treating
E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers
E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the COSPP e-newsletter - for the latest news, analysis, technological innovations and market
Navigating the Advertising Rules Applying to Investment Adviser and Broker-Dealer Advertising
177 ALI-ABA Course of Study The Financial Services Regulatory Revolution: Navigating the New World of Broker-Dealer and Investment Adviser Regulation, Supervision, and Sales Practices October 21-22, 2010
100 LAWYER MARKETING TIPS
100 LAWYER MARKETING TIPS 1. Produce Seminars a) Target your audience b) Use hand outs c) Conduct next day debriefing for identifying leads d) Prioritize and execute real lead follow ups e) Send written
Guerrilla Marketing Tactics
Guerrilla Marketing Tactics [email protected] Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
The Millionaire Real Estate Agent
2009 Keep Your Tracking Simple and Your Definitions Clear Please Read: This revision represents an update to the original Millionaire Real Estate Agent (MREA). We have reorganized and recategorized the
Marketing Commercial HVAC System Cleaning Services
HVAC System What is Marketing? Benefits of offering HVAC system cleaning services. Who are your potential Why are they important? How do you find your How do you reach your How do you organize and priorities
Top 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
7direct marketing. TECHNIQUES for FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
7direct marketing TECHNIQUES for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Personalize your message Decide on your objective Test your campaign and modify
Business Development Consultancy
Business Development Consultancy 1300 BARTER bartercard.com.au [email protected] Business Development Consultancy About Bartercard Since launching in Australia in 1991 Bartercard has offered an alternative
Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
WRITING A SUCCESSFUL REQUEST FOR PROPOSAL FOR ASSOCIATION MANAGEMENT SERVICES
WRITING A SUCCESSFUL REQUEST FOR PROPOSAL FOR ASSOCIATION MANAGEMENT SERVICES In this guide, I am happy to share with you what I've learned about developing a request for proposal (RFP) that will attract
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
Specia Nation. Materials
Specia al Needs Trusts Nation nal Conference Friday, October 16, 2015 Breakout Session 3 3:15 P.M. 4:05 P.M.. Marketing Your Special Needs Planning Skills to Others; Expanding Your Practice Focus Presenter:
Individual, Non-Exclusive Licensing Agreement
Individual, Non-Exclusive Licensing Agreement THIS NON-EXCLUSIVE INDIVIDUAL LICENSING AGREEMENT (the Agreement ) is made today, as indicated on the date, and time stamp of this submitted contract, (the
NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
Relationship Selling. Make the Numbers Work for You. By Paul Sansone Jr Dealer Principal Sansone Jr s 66 Automall Neptune, New Jersey
Relationship Selling Make the Numbers Work for You By Paul Sansone Jr Dealer Principal Sansone Jr s 66 Automall Neptune, New Jersey The (De?)Evolution of the Internet Sales Manager 2 Salesperson Responsibilities:
Personal Business Development Plan
Personal Business Development Plan What you do with your billable time determines your current income. What you do with your non-billable time determines your future. 1624 Market Street, Suite 202 Denver,
20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell
20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print
Top 10 best practices that savvy marketers know about
Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that
Push & Pull Marketing
Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types
SMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
Do you know how many calls you get
Do you advertise Do you know how many calls you get Do you know which advertising brings the most calls with you can Monitor Your Marketing Results Track Incoming Calls & Identify Effective Marketing Mediums
Prospecting, Marketing Plans, and Strategies for Success
Prospecting, Marketing Plans, and Strategies for Success People with goals succeed because they know where they are going. Keys to Success: Start the Cycle Stay on the Path Prioritize Your Activities Prospect
Sample Survey Questions & Tips Feedback Made Easy
Sample Survey Questions & Tips Feedback Made Easy 2013 Constant Contact, Inc. 13-3646a Creating a Survey This guide will help you create surveys that will give you the actionable feedback you need to enhance
Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
Automotive Direct Mail Case Study. Canada Post:
Canada Post: Automotive Direct Mail Case Study Addressed Admail Campaign Drives Customers to Auto Dealerships Market-research study demonstrates the power of direct mail Study confirms that Addressed Admail
Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
Day Marketer. Presented by: Kara Holder
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
CHAPTER 6. PROSPECTING THE LIFEBLOOD OF SELLING. Pro. Selling-Chapter 6 1
CHAPTER 6. PROSPECTING THE LIFEBLOOD OF SELLING Pro. Selling-Chapter 6 1 Learning Objective After studying this Chapter, you should be able: Define and describe 10 steps in the sales process Explain why
MARKETING BASICS FOR START-UP BUSINESSES
MARKETING BASICS FOR START-UP BUSINESSES By Christina Motley Executive Vice President, The O Connor Group Overview: The Small Business Administration reports that 80% of small businesses close their doors
Step 1 Self-assessment (Who am I? What do I have to offer?)
Your Job Search Your job search is a process which begins during your studies, when you start thinking about life after you ve completed your studies. It is an ongoing process, from your first job you
How PDPA Changed The Personal Finance Sector... 3. PDPA Kicked In... 3. 7 strategies to Receive Permission to Market to Your Prospects...
Table of Contents How PDPA Changed The Personal Finance Sector... 3 PDPA Kicked In... 3 7 strategies to Receive Permission to Market to Your Prospects... 3 Permission Marketing... 4 Build Your Authority...
Careers for English Lovers
Careers for English Lovers Reviewed By: Rita Grasser Counselor, Student Support Services Waubonsee Community College Created By: Patricia Allcorn English / Teacher Certification Student Northern Illinois
Lead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
Coaching Web Site Planning Workbook
Coaching Web Site Planning Workbook Hosting and Domain Domain Name Enter the domain name for your web site here: Domain Registrar Company Which company are you going to use to register your domain through?
Development Fundamentals: Cultivating Donors for Life. Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive
Development Fundamentals: Cultivating Donors for Life Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Our time together New donor conversion Integrated cultivation Upgrade
