Online Expo Program for Chambers of Commerce

Transcription

1 What s the Online Expo? NEW program for Michigan Chambers Generates revenue for your Chamber Expo booths (mini-web sites) give members web exposure, search engine visibility Custom look & feel to match your Chamber s existing branding Recruiting tool for new members, also helps improve member retention Flexible pricing lets you set your own price Minimal work for Chamber staff, we provide set-up, training, tech support, etc. Pre-written marketing program included Absolutely NO COST to Chambers! Bring MORE VALUE to your members and generate additional revenue for your Chamber of Commerce!

2 How Does It Work? 1 Your Chamber Signs Up for the Program: Custom-designed Expo web site & booths Web hosting & data storage Account set-up services Unlimited tech support Pre-written, custom marketing materials No-cost training Web site/booth maintenance Program administration 2 Your Chamber Offers Expo Booths to Members: Set your own pricing Generate additional revenue Provide more value to your members Attract new members Retain existing members Provide benefit to the community 3Your Chamber Members Get: A custom Virtual Expo Booth (mini web site) Business listing with full contact info Direct and web links Uploaded logos, photos, brochures, etc. Web interface for making updates Search engine keywords Unlimited online coupons Built-in marketing tools Spam-protected addresses Free training seminars

3 What s Included in the Program? The Online Expo program includes: Custom-designed Online Expo web site Web site hosting Data storage Account set-up services Unlimited tech support No-cost training Web site maintenance Pre-written, custom marketing materials with 12 months of materials included Seamless integration with existing web site Won t affect existing web site, disk space, bandwidth, storage, etc.

4 Chamber Expo Program Workflow Diagram

5 How Does the Pricing Work? Chambers set booth pricing to whatever works for their membership (for example, $150-$250 per booth) Five Sparrows charges a flat-fee of $75 per expo booth to cover web hosting, data storage, tech support, etc. Members purchase Expo booths and pay the booth fee (set by the Chamber) directly to the Chamber Each month, Five Sparrows will invoice the Chamber for the number of booths that were added that month times $75 (the rest is profit for the Chamber) EXAMPLE: Booth Price = $175 Month #1 20 booths sold = $3,500 (paid to Chamber) Five Sparrows Invoice for Month #1 20 x $75 = $1,500 Month #1 Revenue for Chamber $3,500 - $1,500 = $2,000 NOTE: There is also a one-time initial booth set-up fee of $24.95 per booth that includes account creation, data entry, image upload, image editing or resizing, and pdf file upload/creation. This fee applies to new Expo booths only.

6 Volume Discounts for Chambers Often, Chambers like to bundle the Online Expo Program with other Chamber services or events such as: Bundle with a physical Expo as part of the cost of floor space (exhibitor booth) Bundle with a special event or promotion Bundle with different membership levels (tiered membership) In this case, Five Sparrows offers the following volume discounts: Booth Price: Number of Members: $75 Less than 100 $ $ $45 More than 500

7 What Are the Benefits? BENEFITS FOR YOUR CHAMBER Recurring revenue stream Minimal work for Chamber staff Seamlessly integrates with existing Chamber web site Independent of Chamber web site, won t affect disk space, bandwidth, or storage Flexible pricing Recruiting tool, also improves member retention Custom look & feel Pre-written marketing materials MORE VALUE for your members Increased web exposure Community resource NO COST TO CHAMBERS BENEFITS FOR YOUR MEMBERS Virtual Expo booth (3-page web site) Increased web presence Improved search engine placements Re-use existing marketing materials on the web (brochures, flyers, etc.) Spam-protected, live-link contact info Additional inbound links (for search engine placement) Unlimited online coupons Can be used as a primary web site, or to promote an existing web site Free premium listing in Michigan Biz Search, a Michigan-only business directory and search engine

8 What Do Chamber Members Get? With the Online Expo program, your members get a state-of-the-art marketing opportunity that enables them to promote their businesses on the web and gain added visibility in the search engines Virtual Expo Booth

9 How Do Members Update their Booths? Secure, password-protected account Easy-to-use web interface (Online Marketing Center) Image upload capability Secure document/file upload capability Text, descriptions, company information, and keywords can be changed from any PC with an internet connection Unlimited tech support included Free training seminars included Low-cost maintenance plans are also available

10 Great Results in the Search Engines! XML Feeds, Search Engine Keywords The Online Expo includes custom XML Feeds to Google, as well as a place to add specific search engine keywords in each Expo booth for better visibility (and better positions!) in the search engines. XML Feed Contains specific information about each Online Expo booth, allowing search engines to crawl more intelligently Search Engine Keywords Can be added or changed anytime through the user interface Online Expo Training Seminars Teaches users how to add or change keywords, and how to integrate them into booth text for best results in the search engines Search Engine Messenger XML feeds will notify ( ping ) Google each time an Expo booth is updated, which helps improve search engine rankings and ensures the most recent, accurate information is indexed

11 Is This Program Right for Our Chamber? Incorporates emerging web technology and makes it available to Chamber members Generates recurring revenue for Chamber No cost to Chamber Minimal impact on Chamber staff (everything is done for you!) Can be bundled with physical Expo and/or membership packages, or can be used as a stand-alone program Adds more value to being a Chamber member Attracts new members and helps retain existing members The Online Expo program provides numerous benefits to Chambers, area businesses, and local communities