Introduction to Brand and Sign

Transcription

1 Introduction to Brand and Sign For most companies the first thing they do to be taken seriously is create a brand. Business cards, letterhead and brochures are consistently and tastefully embossed with the corporate logo. Fonts and weightings were strictly adhered to. Today 87% of a company's communications takes place through . Companies are still spending thousands upon thousands of dollars to develop a brand strategy and supporting components like word-marks, logos, proprietary fonts, style-sheets and so on. Yet companies are not routinely enforcing the branding of s, even though the vast majority of communications take place via this channel. This is the equivalent of doing the unthinkable -- sending out all communications on plain white paper, negating the investment in branding elements and missing the opportunity to strengthen the brand in the eyes of customers, partners and prospects. poor use of company branding

2 The Solution Enter The Laundry branding service. Brand and sign your s consistently across the organisation.

3 Consistently Apply Your Brand Choose a Signature Layout and make it your own. Customizing Signature Templates takes just a few minutes. Choose from one of Brand and Sign's elegant signature layout templates and change colours and fonts to match your identity. You can also upload logo's to certain templates and link them to your website. Add and edit signature elements in seconds to ensure a consistent and correct signature every time. Create global signature elements such as your office telephone, physical address, and website address, and then add user-specific elements for mobile numbers and addresses to tailor make signatures for each user. Tag your user's addresses to classify users into office locations, or departments and then match those tags to signature elements to ensure that every user gets only the signature elements they need. Change signature layouts and styles whenever you want. Feel like a change? Simply select a new signature layout from the layout gallery and use it. Brand and Sign will morph your current signature into the new layout seamlessly. Experiment and change styles anytime you want to, and only publish them to live when you're ready to.

4 Always Be Marketing, Don't Miss an Opportunity. Create banner campaigns, queue them up, drive traffic. Create Unlimited Banner Campaigns, with as many linked banners as you want Banner campaigns group sets of banners together and are applied randomly to a users outbound if that user is associated to that campaign. Group as many banners as you want into a campaign and create simple A/B tests by creating two banner campaigns and seeing which one gets a better click through rate. Run Campaigns in parallel to brand different people in your company Target your customer segments discretely by creating team specific campaigns, and then associate only team members to those campaigns. This is great for support teams versus marketing and sales team campaigns. Plan ahead, by scheduling Banner Campaigns to start and stop on future dates Create campaigns with future start and end dates to align with your marketing strategy and seasonal promotions. You can also add and remove banners from continuous campaigns anytime you wish.

5 Always Be Marketing, Don't Miss an Opportunity. Create banner campaigns, queue them up, drive traffic. Get simple to use delivery reporting Because final delivery of your outbound is our responsibility, we give you a simple to use delivery report which allows you to search for mail sent by The Laundry on a day from a sender to a recipient. We let you know if the mail was delivered, or if not, why it wasn't delivered. Peace of mind, simplified. Campaign Analysis Reports give you detailed insight into campaign and banner performance. The analysis report allows you to see click through rates for a cam- paign or for each individual banner in a campaign. You also get views into how many sends of each banner occurred, as well as which of your users sent the most banners from a campaign. Finally we tell you which domains clicked the most on each banner, so you can easily identify potential customers or user bases for further marketing efforts.

6 Boost your brand in minutes Manage your branding anywhere, anytime. Apply branding on-the-fly After users send an through our servers, we'll apply the right personalised signatures and assigned banner ad's before final delivery. Signature Templates Style one of The Laundry Brand and Sign s built-in signature templates, to capture your business unique corporate identity and contact info. Banner Campaigns Create as many marketing banner campaigns as you need, and upload as many banners per campaign as you want. Set start and end dates, and decide which users receive branding from a campaign. Integration Seamless integration with Google Analytics and Google Apps for Business, allows you to track your Brand and Sign banner performance and import your users. No Setup required. Control your Branding Control how your branding is applied in replies and forwards. You can also tag addresses, and then match tags to signature fields for complete control over who gets a field in their signature.