Internet Marketing and SEO Techniques for Your Plumbing and HVACR Business

Transcription

1 Internet Marketing and SEO Techniques for Your Plumbing and HVACR Business

2 Meet the PlumberSEO Team

3 We Wrote The Book ON Internet Marketing for Plumbing Contractors

4 Why is Search Engine & Internet Marketing So important for Plumbers & HVAC Contractors? Search Engine Marketing Demystified: Map Listings Sponsored Listings Organic (SEO) Listings HOW TO GET ON THAT MAP? What you can do to improve Placement in Organic 25 Most Common Plumbing / HVAC Keywords based on Keyword Research Important Directories that you need to get listed on Social Media Strategy for Plumbing Industry

5 These Strategies Produce Page One Results

6 These Strategies Produce Page One Results

7 These Strategies Produce Page One Results

8 These Strategies Produce Page One Results

9 These Strategies Produce Page One Results

10 We are going to cover the EXACT Strategies that produce these results on this presentation

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12 A new survey of 2,000 consumers found that 86 percent of those surveyed used the Internet to find a local business. 74 percent of the respondents said they use a search engine when they are looking for a local retail or service business.

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14 Month One 11 calls Month 3 57 Calls Month Calls Internet Marketing Increases calls

15 Understanding the Search Engines

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21 The Key To Google Places Page One Placement

22 How Do I Get On The Map? Claim Google Map Listing Google.com/Places Optimize your Google Places Listing Build out listings with Photo s, Videos, Keyword Text, Categories Establish your NAP (Name, Address, Phone Number) Across the web by obtaining Citations Name Address Phone Number Setup your directory Listing on Yahoo, Bing, Yelp, Angies List, Judies Book, Etc Get Reviews from REAL Customers Help Google Ascertain Your TRUE Service Area

23 Claim Your Google Places Listing

24 How To Claim Your Google Places Listing Fill in all of the necessary information Update Your Company Name to Read Company Name ) E.G. Don t Add any keywords here Add your Website Address This will create an important inbound link USE a LOCAL NUMBER (800# s Won t Do The Trick) Use a Local Address (NO PO BOX or UPS Store). Worst Case Virtual Office Upload PHOTOS AS MANY AS POSSIBLE Use personal Photos Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing Upload a Video if you have one (If you don t Get one made!) List your hours of operation & services offered

25 How To Claim Your Google Places Listing Verify Via Phone if Possible

26 How To Claim Your Google Places Listing Step-by-step instructions available at:

27 Establish NAP with Citations Citation is a web Reference of Name / Address / Phone Number You nee to be listed online on all the major online directory sites

28 Establish NAP with Citations Top Citation Sources: Bing Local City Search Yahoo Local CitySearch Angies List Judy s Book Local.com Merchant Circle YellowPages.com / YP.com DexKnows.com Complete List of TOP Sources & URLS at

29 Get Reviews

30 Review Acquisition Strategy Get Reviews Reviews are a key determinant of placement within the Map Listings. The number of reviews of your local listing is a key determinant in placement. As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three pronged approach: Send an initial to your client database asking them to write a review of your company on Google and provide them with the URL to your Google Places page. Keep an open ear for Happy Customers and ask them if they would be willing to write a review. If so, get their at that moment and let them know that you will be sending them an with the link to write the review.

31 Secret Weapon

32 Secret Weapon

33 Secret Weapon.

34 The Key To Placement

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36 You Need More PLACE HOLDERS/Page You Need to OPTIMIZE THE SITE You NEED INBOUND LINKS

37 Plumber Plumbing Plumbing Contractor residential plumber residential plumbing 24 hour emergency plumber 24 hour emergency plumbing emergency plumber emergency plumbing 24 hour plumber 24 hour plumbing 24 hr plumbing 24 hr plumbing emergency plumbing emergency plumber slab leak leak detection water heater water heater installation re-piping water heater repair drain cleaning leaky faucet faucet reapir faucet replacement toilet repair toilet installation plumbing renovation plumbing installation new contruction plumbing commercial water heater repair commercial water heater commercial water heating commercial water heating system industrial plumbing industrial plumbing contractor industrial plumber plumbing fixture installation clogged drain plumbing service plumbing services find a plumber in plumbing repair plumbing company local plumber plumbing help find plumber licended plumber affordable plumbing affordable plumber plumbing installation drain service drain snake plumbing estimate water heating tankless water heater gas water heater

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40 Typical Plumbing Site is: Home About Us Our Services Coupons Contact Us VS. SEO Built Out Plumber site: Home About Coupons Contact Us Sub Pages for Each Service Miami Emergency Plumber, Miami Leak Detection, Miami Toilet Repair, Miami Water Heater Installation, Miami Tankless Water Heater, ETC Sub Pages for Each Sub-City Serviced Kendall Plumber, Doral Plumber, Homestead, Plumber, etc.

41 Typical Plumbing Site Title Tag: Joe s Plumbing Service VS. SEO Built Optimized Title Tag: Miami Plumber Joe s Plumbing Service Miami Emergency Plumber

42 Unique Title Tag on Each Page H1 Tag re-stating that Title Tag on each Page Images Named with primary Keywords URL should contain page keyword Anchor Text on each Page & built into Footer - Miami Plumber XML Sitemap should be Created & Submitted to Google Webmaster Tools Bing Webmaster Tools

43 Once the pages are built & Optimized it s Links to the Page that determine Placement

44 Association Links Be sure that you have a link to your site from any industry associations that you belong to (Plumbing association, Chamber of Commerce, Networking Groups, etc). Directory Listings Get your site listed on as many directory type listings as possible (Angies List, Yahoo Local Directory, Judy s Book, Yelp.com, Etc) Create Interesting Content / Articles about your industry. This is probably the #1 source of inbound links because you can write an article about Hot water heaters and push it out to thousands to article directory sites each containing a link back to a specific page on your site. Competitive Link Acquisition link:yourcompetitor.com

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48 Facebook Business Page Twitter LinkedIn YouTube Google Plus Blog

49 Send an blast to your existing list (if you have one) letting them know that you want to connect with them on Social Media & that you now have social profiles. Offer them some incentive to Like You, Follow You & / or subscribe to you. Discount off next purchase Discount for their friends & family Something of value for FREE

50 POST VALUABLE CONTENT This may be the most important component of your Social Media Strategy. If you have thousands of fans & followers but don t add value you will have accomplished nothing. You need to post relevant updates, tips, ideas, techniques, news & special promotions on a daily basis. Try to keep 90% of your posts informational & 10% (or less) promotional. Engage with your customers You need to stay on top of your social media profiles & engage with your fans / followers when / if the post or reply to your profiles.

51 Map Optimization Claim & Build Out Map Listing Search Engine Optimization Build Out Site Pages, Update Title Tags & Complete SEO Work Social Media Marketing Use Social Media to drive referrals & repeat business Use to Follow Up & Sure Up Online Marketing efforts

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