Keystone Academic Solutions

Transcription

1 Keystone Academic Solutions Your global partner for student recruitment in higher education since 2002 MEDIA KIT 2015 Corporate Member 1

2 A MESSAGE FROM THE CEO CONTENTs Keystone Academic Solutions is the leading expert in higher education web marketing, working with 2500 universities, colleges and other higher education institutions in over 80 countries. We match you with the right prospective students and help you achieve your enrollment goals. With us you can promote any degree or course to the right audience on over 250 websites that we operate in 36 languages. Whether it is a Master or a Bachelor, an MBA, PhD, LLM, Diploma, Certificate or Summer Course, our websites are tailored to your target audience. Our sites are optimized for local search engine traffic and we ensure your programs are easily found on all major search engines. Go global with Keystone Academic Solutions! Products and benefits Go global we give you the reach you need How we attract students to your school How we supply your admissions with applicants Student enquiry management made easy High ROI for your marketing Choose your service package Additional high-quality marketing services Linus Murphy CEO Keystone Academic Solutions In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service. Matthew Wood, Communication Director European Foundation for Management Development (EFMD), Brussels, Belgium 2 3

3 1 PRODUCTS AND BENEFITS The Natural Choice for Students Students all over the world struggle to find the right information when looking online to find an education. Keystone Academic Solutions has over 250 user friendly higher education websites that deliver the enrollments you need. We help students to find your school, choose one of your programs and apply the simplicity and efficiency is why we are trusted by 2500 higher education institutions in over 80 countries. Go Global we give you the Reach You Need Keystone Academic Solutions has over 2 million student visitors each month. We generate this traffic and deliver it to you through our highly optimized websites in English and 36 other languages. As a result, you receive the maximum exposure in the markets where you look for prospective students. OUR BRANDS Effective Online Advertising With our service, your school will receive a higher volume of student applications compared to other suppliers. Student Enquiry Management Made Easy Our online solution helps you visualize your traffic analytics, publish and edit content, and manage incoming student enquiries in a simple and efficient way. You have full control while saving time and money. WU benefits from partners and networks with exemplary standards in service quality and trustworthiness. They are the pillars of our professional recruiting. Keystone Academic Solutions fulfills these requirements and has been helping us reach our recruiting goals for years. It is constantly expanding its portfolio and setting new trends to help win more students from around the world for WU. We re proud of our strategic partnership with Keystone Academic Solutions. Andreas Loewe Master Programs Marketing WU, Vienna University of Economics and Business, Austria Student Applications by Marketing Channel 2,16% 194% Higher Conversion Rate 1.11% 0,50% 0,10% Keystone Google Organic Social Media Google AdWords (Pay-Per-Click) 4 5

4 2 GO GLOBAL - WE GIVE YOU THE REACH YOU NEED 24 million students each year We can successfully market your programs both nationally and internationally in all your major markets. According to the European Commission language Study in 2011: 9 in 10 Internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. student traffic by region Europe Asia Americas Africa Oceania 38% 30% 21% 9% 2% Data based on unique visitors on Keystone websites 2014 "A student visit-to-enquiry ratio of approximately 1.5% is the industry standard. Keystone Academic Solutions is performing at over 3%, making it a truly exciting supplier in the online education market. Johan Kinnander, former CEO Google Scandinavia As an international business school we find that it is very expensive to advertise in multiple markets separately. Keystone Academic Solutions' unique distribution network now allows us to efficiently and economically reach key international markets. We believe Keystone Academic Solutions is a very valuable recruiting and branding tool. Kristin Oelberg, Director of Studies, MBA Programs at BI Norwegian Business School 6 7

5 3 HOW WE ATTRACT STUDENTS TO YOUR SCHOOL we generate top search results for your programs Instead of simply buying ads on Google, Keystone Academic Solutions specializes in achieving relevant organic results (illustrated below) with a focus on unbranded searches. This ensures your visibility where it matters most: where students will search for their next degree. Your Programs Translated into 36 Languages for free! MASTER DIPLOMA MBA PHD LLM COURSE CERTIFICATE BACHELOR EMBA HOw students really search Most students use unbranded searches, i.e. looking for a type of degree rather than a school's name, when they look for higher education degrees (CarringtonCrisp 2008). Many will for various reasons also search in their own language. Our multi-lingual search engine optimization ensures that you won t miss out on those relevant searches done in a local language. Google search example: Master Finance USA 8 9

6 4 HOW WE SUPPLY YOUR ADMISSIONS WITH APPLICANTS a student searching for education Students from all over the world search for education online. Keystone Academic Solutions we generate top google results for you Google matches student searches against your your programs found on our sites Students find your program on one of our websites. All sites are optimized for mobiles and tablets as well. We qualified applicants directly to your admissions office A few seconds later you have a student enquiry makes your programs visible online. programs on one of our sites. We ensure you match the student s interest with your program and the in your inbox, geo-targeted and filtered by our are found in all of your target markets. student will send you an enquiry with their contact info. proprietary search technology to match your specifications for a successful enrollment

7 5 STUDENT ENQUIRY MANAGEMENT MADE EASY YOUR STUDENT TRAFFIC ANALYTICS Impressions CTR Programs views (Clicks) Master in International Business (MIB) > 6,9% > 364 > 8% > 28 Master in International Relations (MIR) > 15,5% > 538 > 4% > 19 C/R Filtered Leads Keystone Academic Solutions' Student Enquiry System is a real time saver. With its letter templates for each program I offer and space to upload my PDF files, I am only two clicks away from answering potential students with speed and efficiency. The separate categories of new, ongoing and finished enquiries help me keep track of all my leads without cluttering up my Inbox. Donald Armbrecht, E-Marketing Manager, Geneva Business School, Switzerland Master in International Trade Relations > 10,6% > 276 > 1% > 2 Master of Arts in Media and Communications > 3,5% > 315 > 8% > 24 Master of Business Administration (MBA) > 4,7% > 326 > 5% > 16 Average ,2% 364 5,2% 17,8 School Profile Page 895 Sum Typical monthly performance IMPRESSIONS PROGRAM VIEWS CLICK-THROUGH-RATE CONVERSION RATE save time on incoming enquiries With our Student Management Tools, you ll always have the relevant metrics at hand. Our system is fully transparent and provides you with statistics, demographics and all the details of student applicants who contacted you via one of our sites. And on top of that, you can easily respond to the students with 1-click templates or our Student Auto-Reply tool. student enquiry management made easy Our online solution helps you visualize your traffic analytics, publish and edit content, and manage incoming student enquiries in a simple and efficient way. You have full control while saving time and money. LEADS 12 13

8 6 BETTER VALUE AND ROI FOR YOUR MARKETING Typical school advertising mix PRINT YOUR WEBSITE IN-HOUSE SEO GOOGLE ADWORDS why schools struggle to reach their goals Many schools use too many costly suppliers for their marketing. They invest in the declining and unmeasurable print advertising, and advertise online to an audience of low relevance. For instance, if a school advertises on a newspaper s website, only a small fraction of the traffic will be related to education. High cost Local + English Requires skilled staff High cost Schools often struggle to optimize search engine results for the subjects they offer, and they only do it in English and perhaps a local language. Many also run ineffective and costly Google AdWord campaigns due to a lack of expertise. Limited reach 1 website, limited reach High cost Time consuming Keystone Academic Solutions' websites are designed to attract relevant traffic. All visitors have a direct interest in education, making clicks and page views directly relevant to your program. keystone academic solutions why we are trusted by more than 2500 schools Our solutions are 100% targeted to your relevant audience and deliver excellent results. At the same time, you can target specific geographical markets as well as use our filtering technology to get in touch with only the most qualified students. Keystone Academic Solutions will help you improve your ROI and reduce your conventional marketing costs by complementing your marketing mix with our powerful web-based marketing at an affordable price. Our services will also give you exposure to students world-wide. ONLINE Low cost OUR WEBSITES KEYSTONE SEO ORGANIC RESULTS 36 languages No staff needed Low cost Our highly trained international team will save your admissions precious time we set up and maintain your school and program pages, free of charge, while letting you have full control over all your school s content on all sites. Leave your Web marketing activities to us and we will instantly save you time and money! Global reach 250 websites, global reach No cost No administration Your monthly subscription converted and compared to banners and click prices Total Cost Example Keystone Your Typical Cost Your Savings Cost Per Ad Impression (CPM) 0.02 EUR EUR * 69% Cost Per Click 0.16 EUR 4.64 EUR ** 97% ** = Google Adwords PPC = Pay-per-click * = FT.com (CPM = 65 EUR) SEO = Search Engine Optimization 14 15

9 7 CHOOSE YOUR SERVICE PACKAGE Whether you need to promote a couple of specialized Masters or go for a high-impact profile for a large University, Keystone Academic Solutions has the right solution ready for you. Choose first what type of degree or course you wish to market and what package suits you best, and we will make sure to customize it to fit your requirements in the best manner. your programs on 250+ websites in 36 languages Programs STARTER 6 programs up to PREMIUM 20 programs up to ULTIMATE Unlimited programs STARTER PREMIUM ULTIMATE Free translation in 36 languages Our Starter Package is tailored for smaller schools, departments and faculties as well as a selection of programs to fit your specific budget. You will also be provided with traffic and demographic statistics daily. Our Premium Package is tailored for small to medium-sized schools with a larger number of programs. With this package you will enjoy full student traffic, demographics and leads statistics in real-time. Our Utlimate Package is tailored for larger schools with a larger number of programs. With this package you will enjoy the same benefits of the Premium package, with the extra benefit of priority listings and our patented Student Auto-Reply System Local and Global reach SEO included Unlimited Student Leads Real-time Analytics Updated every 24h Student Auto-reply Keystone Academic Solutions is the most effective and modern web marketing solution offered to universities and business schools today. Prof. Dr. Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland Priority Listings for maximum Student Exposure 16 17

10 8 ADDITIONAL HIGH-QUALITY MARKETING SERVICES Instant Traffic Booster % increase Programs on the traffic booster will show more often on our sites, benefit from increased indexing by search engines, and be recommended to students who have previously shown interest in similar programs at other institutions. Student Traffic Boost Effect 400% 200% 100% Traffic Booster Normal traffic Traffic Booster Geo/ Traffic Booster Premium direct marketing - connected to one of the world s largest student databases Keystone Academic Solutions owns an extensive database of registered students. Reach out to the students who match your extremely targeted demographic requirements by having us send these students an and introduce your degree to them. Traffic Booster Lingua Programs not offered in English will often have more difficulties attaining the same reach and impact as a program offered in English. The Traffic Booster Lingua service will specifically boost programs that are not offered in English. It ensures you a maximum impact in the market of your choice. Available for more than 36 languages. Investing in Keystone Academic Solutions has been a profitable strategy for BI Norwegian Business School. Since 2010 we have enrolled many students through masterstudies.com. Feite van Dijk, Senior Adviser International Relations BI Norwegian Business School banner ad subscription Banner ads provide you with a global or local impact to boost visibility to your target audience. Place a banner on one of our sites and reach out to your target audience based on location and interest. Our banners comes with a standard guaranteed delivery of 12,000, 25,000 or 40,000 ad impressions per month

11 WHAT our clients SAY ABOUT US There are literally millions of people around the world trying to find their way among the thousands of MBA and other Master level programs in business and related areas. One of the ways [Keystone] differentiates itself from the competition lies in the way universities can specify what kind of leads they want. The student-touniversity market is one of the few inefficient markets left, and it is high time someone does something about that. That s Keystone! Dr. Espen Andersen, Associate Professor in Strategy, Technology and Information Management, BI Norwegian Business School Warwick Business School has been working with Keystone Academic Solutions since We have been very pleased with the quality of service and the steadily increasing relevant traffic from students who are interested in studying at Warwick Business School. We would recommend this service to any business school or university with a need to meet enrolment goals for their programs. Clare Hudson Marketing Manager Specialist Masters Programmes, Warwick Business School, UK In higher education marketing, one website which we have successful results from is masterstudies.com. Our clients often have the need to increase applications for their Master programmes and we automatically speak to Keystone Academic Solutions to get the perfect proposal to suit our clients needs. They provide high quality results for our UK and European clients and therefore MJD Consultancy highly recommends Keystone Academic Solutions. They are professional and time efficient, which is ideal for any school wishing to generate more online exposure and improve their International Student Recruitment. Jemma Davies, Client Relationship Manager MJD Consultancy Ltd, United Kingdom We are very happy with Keystone Academic Solutions they have provided us with great international exposure, especially in the European markets we wanted to target. After only nine months, we have already managed to enroll 10% of the students that found us through Masterstudies.com. It only took a very short time to get convinced! Masterstudies.com works better for us than any fair, any print ad and any web portal! Giorgia di Lenardo, Marketing Manager at USI (University of Lugano), Switzerland Dirk Laschke Marketing & Public Relations Kühne Logistics University The KLU Hamburg, Germany 20 21

12 We have cooperated with Keystone Academic Solutions for a number of years and have been very happy with the quality of leads and related student conversions. The team offers excellent customer service always friendly, responsive and delivered to the highest standards. Cathy Timlin, Marketing Manager UCD Michael Smurfit Graduate Business School Dublin, Ireland We are happy with Keystone! No unqualified leads, at all! Not like most other sites... I can actually track 3 applicants to initial inquiries coming through masterstudies.com, and we just started with you 4 months ago. And the customer service is superb! Svetlana Vogel, Senior Specialist in International Marketing at the University of Tartu, Estonia We re very pleased with the results Keystone Academic Solutions has brought us so far. The attention on our programmes is ten times bigger than before and the filtered leads are far more valuable. In the few months that we re using masterstudies.com, our international web presence has very much improved. Fokke Uiterwaal Communications Officer Utrecht School of the Arts The Netherlands Working with Keystone is a pleasure. They provide us with a superb international exposure for our programs in our campuses in Brazil, Italy and Spain. They help us reach our enrollment goals in the post-graduate international market. In addition, the customer service and support is outstanding. I would highly recommend Keystone Academic Solutions. Marko Simic Interactive Marketing Manager Istituto Europeo di Design Milan, Italy Keystone has provided us an opportunity to reach more prospective students in a most efficient and economical way. With little staff time on our part, we were able to expand our recruitment efforts to so many students across the globe. Keystone has been a most worthwhile investment for SIUE. Todd Burrell Director of Admissions Southern Illinois University Edwardsville, USA I have found Keystone to be a very good lead generator for us with a high level of customer service behind it. Roch G. Whitman Sr. Associate Director Office of Graduate & Part-time Enrollment Services Rochester Institute of Technology, USA 22 23

13 Keystone Academic Solutions Rolfsbuktveien 4D Tel info@keystoneacademic.com 1364 Fornebu, Norway Fax Corporate Member 24