CONTENT CREATION MEDIA PACK

Transcription

1 CONTENT CREATION MEDIA PACK

2 With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven bulletins that offer access to key EMEA markets. We offer a range of solutions to fit your marketing requirements including lead generation, display, intent based targeting and nurturing solutions. We specialise in cost-per-lead content marketing, syndicating the most up-to-date and relevant whitepapers, guides, ebooks and other thought leadership features to generate leads, demand and brand awareness on behalf of our clients. We pride ourselves on being able to accommodate each of our advertisers needs and will endeavour to design a marketing campaign based around your organisation s specific target regions, audiences, lead criteria, budgets, tactics, timescales and messaging. Campaign costs are formulated on a client-by-client basis and our Media Consultants are always on hand to answer any questions you have. Please call or [email protected] for a quote.

3 The Rise of Content Marketing As a marketing professional, engaging potential sales prospects with thought leadership will help educate your customers, grow brand awareness and boost lead generation. CONTENT MARKETING IS MORE POPULAR THAN EVER BEFORE B2B decision makers are taking the time to thoroughly research their options before engaging with your sales team. This means you need to engage them earlier, demonstrating value as a supplier and showing them that you understand their needs. Content marketing bridges this gap in the sales pipeline, demonstrating your experience and driving prospects towards purchasing. WHY SHOULD YOU BE CREATING CONTENT? Creating your own content gives you control over your message throughout the buyer s journey. It helps change the opinions of your customers and shape their perception of your brand. It s also the perfect asset for lead generation. HOW TO USE CONTENT FOR B2B LEAD GENERATION Proving a return on investment for content creation underpins everything that we do. Effective content allows you to offer true value to potential customers in return for their contact information. We can help you create content specially tailored for each stage of the buyer s journey to conversion.

4 Content Strategy, Planning and Research CONTENT STRATEGY We run optimised content promotion campaigns for our clients every week. This means that we know which topics are getting a large response, and which trends are no longer grabbing our subscribers attention. We can address the gaps in your content strategy by providing a content audit and competitor analysis. This review will help us identify the content you need to create, and how we can engage your prospects more effectively than the competition. By feeding this research into your planning we can advise you on the subjects your brand needs to speak about, and help you effectively tap into the conversation.

5 Content Formats Due to the bespoke nature of content creation every project is different. We ll work with you to determine your needs and help you define your brief. We ll then deliver the content you need to make your marketing goals a reality. Proving a return on investment for content creation underpins everything that we do. Coming from a background of B2B lead generation we understand the part that each piece of content plays in the marketing funnel. We can create content for each stage of the buyer s journey to conversion. Our most popular content types include: ebooks and Guides Whitepapers Survey and Analyst Reports Infographics Thought leadership features and articles

6 Content Formats EBOOKS & GUIDES ebooks and helpful guides are some of the most effective pieces of content for lead generation. These short guides are highly visual and engaging. They serve as introductions to top line ideas on the subject matter in question usually tips on dealing with a prospect s pain points. Creating genuinely useful content that your prospects want to read is far more likely to engage your audience. By offering content that is truly valuable, the prospect will be more likely to submit their contact information in return for the guide, increasing the number of leads you ll generate. We can help you create content that is interesting, insightful and useful for your audience the perfect asset for demand generation.

7 Content Formats SURVEY REPORTS & WHITEPAPERS Whitepapers and Survey Reports are a more traditional type of B2B content. They re primarily based on data or research and tend to be more analytical. Our experience writing and publishing technical B2B content enables us to approach the subject matter from a fresh perspective, and find the hook that will use the data to tell your story. These reports can be visually engaging as we can include graphs and data visualisations within the content. They delve into one subject in detail, giving unique insight into the subject matter the ideal thought leadership approach. Our clients can provide us with their research or data, and we can present this in a clear and professional report. If you need us to provide the data we use for the report, we can research the subject, or we can gather unique data through the use of a survey campaign.

8 Content Formats INFOGRAPHICS Snackable, shareable and imaginative content for brand awareness Infographics are a great way to quickly display important facts and figures. Our seasoned designers can take your data set and display it in a visually exciting and easily digestible way. Infographics bring your data and your brand to life.

9 Our Process WHAT NEXT? 1Briefing Meeting We ll come to you to discuss your content requirements. We ll define your objectives and help produce ideas that will engage your target audience. 2Planning and Research We will review any available research or data you have, your existing content, and what your competitors are doing. We ll also use our subscriber response data to see what topics are popular with your ideal audience. We ll also adhere to your brand/ tone of voice guidelines, and keywords for SEO. 3Create the Concept Before we put pen to paper, we ll check an overall structure and theme of the content with you. This might consist of chapter headings or key findings. When you re happy with the concept and structure we will start creating the piece. 4Write the Copy We ll produce high quality copy in your brand voice, optimised for digital consumption. We will liaise with you, acting upon any feedback until you re happy with the finished product. 5Branded Design We use graphic design to present content in a visually engaging way. We can stay in-keeping with your brand guidelines, or create something completely new, depending on what you require. We ll check this with you for amends, and then send you the final piece. Get total control over the final product, while allowing us to independently and quickly produce high quality work for you.

10 Our Expertise We re experts in using marketing collateral and content to get results and drive ROI from B2B lead generation campaigns. COMPETITOR ANALYSIS & CONTENT AUDITS Knowing what you do well, and what you re missing, can really help when planning and prioritising which content to create. We can give you an overview of what content is being shared by your competitors. We ll gather research, and analyse your current content, to give you an impartial view of which content is popular, and which isn t. This will let you know which content you need to create to maximise response and engagement. RESONATE WITH YOUR TARGET AUDIENCE Understanding what your audience cares about is key to effective content marketing. We ll work with you to get to the bottom of how relevant prospects in your target audience really feel about important issues. Our inbuilt market research tools can help you make creative decisions that are driven by data. This will give you unique insight to base your content on and increase the value that you provide the reader improving response and building credibility.

11 Our Clients AGENCIES CLIENTS We are lucky to be working on a wide variety of campaigns with some of the leading multi-national enterprises, established corporations and rapidly growing small to mid-market businesses, as well as many B2B media planning and buying agencies. Here are a selection of our clients.

12 Our EMEA Regions UKI UK Ireland BENELUX Belgium Netherlands Luxembourg NORDICS Sweden Denmark Finland Norway DACH Germany Austria Switzerland WESTERN EUROPE France Spain Italy Portugal OTHER EUROPE Russia Ukraine Poland Czech Republic Croatia Slovakia Romania Greece Iceland MIDDLE EAST UAE Saudi Arabia Jordan Israel Turkey AFRICA Algeria Egypt Tunisia Morocco South Africa

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