Keystone Academic Solutions

Transcription

1 Keystone Academic Solutions Student recruitment made easy since 2002 MEDIA KIT 2016 Corporate Member 1

2 A MESSAGE FROM THE CEO CONTENTs We at Keystone Academic Solutions value the trust of our customers and work continuously towards finding innovative ways to provide you with the best services. We have been a reliable service provider to our partner schools since 2002, helping them achieve their international marketing and enrollment goals. The passion of the Keystone team and our commitment to our customers needs is at the core of our company. Our team of international experts work in multiple languages across 80 countries and thrive on strengthening our current cloud-based solutions and developing new ones. We are committed to delivering the most modern and effective products for your school to make your life easier and save you time and resources. We are excited to be alongside your school as a trusted partner as you move forward in the ever evolving education sector. Linus Murphy CEO Keystone Academic Solutions About us Choose the right marketing channel We give you the reach you need We ensure that students find you Supply your admissions with qualified students We make student enquiry management easy Choose your customized package Choose our high quality upgrades We offer you full flexibility "In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service." Matthew Wood, Communication Director European Foundation for Management Development (EFMD), Brussels, Belgium 2 3

3 1 ABOUT US OUR BRANDS OUR MULTILINGUAL WEBSITES Keystone s websites are designed and optimized to provide you with the most highly qualified students from your preferred markets. The websites feature a lean and userfriendly design which makes it easy for students to find your school and contact you directly about the programs you offer. Keystone Academic Solutions is the leading expert in higher education web marketing, working with 2900 universities, colleges and other higher education institutions in over 80 countries. We match your school and programs with the right prospective students and help you achieve your enrollment goals. Keystone Academic Solutions has over 3 million student visitors each month. We generate this traffic and deliver it to you through our highly optimized websites in English and more than 40 other languages. As a result, you receive the maximum exposure in the markets where you look for prospective students. 300 WEBSITES IN 40+ LANGUAGES 3 MILLION VISITS PER MONTH HEALTHCARESTUDIES.COM Warwick Business School has been working with Keystone Academic Solutions since We have been very pleased with the quality of service and the steadily increasing relevant traffic from students who are interested in studying at Warwick Business School. We would recommend this service to any business school or university with a need to meet enrolment goals for their programs Clare Hudson Marketing Manager Specialist Masters Program, Warwick Business School, UK 4 5

4 2 CHOOSE THE RIGHT MARKETING CHANNEL We deliver top results on all the major search engines BAIDU YANDEX GOOGLE BING We Deliver The Best Student Enquiry Cost Guaranteed cost per student enquiry +400% higher Keystone Academic Solutions generates relevant organic search results with a focus on unbranded searches. This ensures your visibility where it matters most: where students will search for their next degree. With Keystone, your school will receive a higher volume of qualified student applications compared to other suppliers. We will help you improve your ROI and reduce your conventional marketing costs by complementing your marketing mix with our powerful web-based marketing at an affordable price. +200% higher Reduced costs We are very happy with Keystone Academic Solutions. They have provided us with great international exposure, especially in the European markets we wanted to target. After only nine months, we have already managed to enroll 10% of the students that found us through Keystone. Giorgio di Lenardo Marketing Manager USI (University of Lugano), Switzerland Google Adwords Other suppliers 6 7

5 3 WE GIVE YOU THE REACH YOU NEED 36 million students each year We have 36 Million students from all over the world visiting our websites each year. This is the breakdown by region of our student traffic. 38% student traffic by region Europe Asia Americas Africa Oceania 38% 30% 21% 9% 2% Data based on unique visitors on Keystone websites % 30% 2% 9% Working with Keystone is a pleasure. They provide us with a superb international exposure for our programs in our campuses in Brazil, Italy and Spain. They help us reach our enrollment goals in the post-graduate international market. In addition, the customer service and support is outstanding. I would highly recommend Keystone Academic Solutions. Marko Simic Interactive Marketing Manager at Instituto Europeo di Design Milan, Italy 8 9

6 4 WE ENSURE THAT STUDENTS FIND YOU Your Programs visible on our websites in 40+ Languages 9 in 10 Internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Typical School Customers - European Commission "User Language Preferences Online 2011" English English (US) German Portugese (Brazil) Spanish Afrikaans Greek Portugese (Portugal) + Local language Arabic Hebrew Romanian Arabic (Morocco) Hindi Russian Belarusian Hungarian Serbian Bulgarian Indonesian Spanish Chinese Italian Spanish (Argentina) Czech Japanese Spanish (Colombia) Danish Korean Spanish (Mexico) Dutch Lithuanian Spanish (Spain) English (Canada) Macedonian Swedish English (UK) Malay Thai Estonian Norwegian Turkish Finnish Persian Ukrainian French Polish Vietnamese French (Canada) Portugese We can successfully market your programs both nationally and internationally in all your major markets. Our multi-lingual search engine optimization ensures that you won t miss out on those relevant searches done in a local language. Since launching our degree programmes at UCL Qatar in late 2011, Keystone Academic Solutions has quickly become an extremely important resource for us. Not only has it given us access to a worldwide audience for graduate studies, it has consistently delivered high quality queries that have resulted in applications and enrolments. Featuring our courses on masterstudies.com has been a highly worthwhile investment, and the service provided by the team has been nothing short of exceptional. Brett Kershaw Marketing and Student Recruitment Manager at UCL Qatar, Hamad bin Khalifa University, Qatar 10 11

7 5 SUPPLY YOUR ADMISSIONS WITH QUALIFIED STUDENTS students search for education keystone makes your programs visible your programs found on our sites qualified students to admissions team 3 Million students visit our websites Google matches student searches Students find your program on one of our websites. A few seconds later you have a student enquiry every month. They come from Google, against your programs on one of our All sites are optimized for mobiles and tablets in your inbox, geo-targeted and filtered by our Yahoo, Bing, Yandex and Baidu. websites. We ensure you are found in 40+ as well. We match the student s interest with proprietary search technology to match your languages in all your target markets. your program and the student will send you an specifications for a successful enrollment. enrollment enquiry with their contact information

8 6 WE MAKE STUDENT ENQUIRY MANAGEMENT EASY stay up to date and save valuable time We make sure you always have the relevant metrics at hand. Our SmartHub is fully transparent and provides you with statistics and all the details of the students who contacted you via one of our sites. SmartHub helps you visualize your traffic analytics, publish and edit content, and manage incoming student enquiries in a simple and efficient way. You have full control while saving time and money. Impressions Clicks CERGE-EI has been working with Keystone Academic Solutions for 2 years and we truly enjoy both the quantity of leads coming from the site and the quality of customer service. Their internal system allows to filter the leads and communicate with them in a very convenient way as well as to access the real-time analytics for program performance overview. Multilingual approach makes our study programs visible to students all over the world! In addition, Keystone s managers are absolutely outstanding! Yulia Sheveleva, PhD, Recruitment Manager Center for Economic Research & Graduate Education Economics Institute CERGE-EI, Czech Republic 14 15

9 7 CHOOSE YOUR CUSTOMIZED PACKAGE STARTER PREMIUM ULTIMATE Smaller Schools Medium Schools Larger Schools Smaller Faculties Medium Faculties Larger Faculties Fewer Programs Several Programs Many Programs Our packages are built to ensure that the varying needs of our customers are met. From smaller institutions to larger universities, Keystone has the right option for you. For all our packages, we will set up and maintain your school and program pages, while giving you full control over all your school s content on all our websites. Programs Enquiry Management System Free visibility in 40+ languages STARTER PREMIUM ULTIMATE up to 6 programs up to 20 programs Unlimited programs Local and Global reach "WU benefits from partners and networks with exemplary standards in service quality and trustworthiness. They are the pillars of our professional recruiting. Keystone fulfills these requirements and has been helping us reach our recruiting goals for years. It is constantly expanding its portfolio and setting new trends to help win more students from around the world for WU. We re proud of our strategic partnership with Keystone" Andreas Loewe Master Programs Marketing WU, Vienna University of Economics and Business, Austria Unlimited Student Enquiries Real-time Metrics Priority Listings for maximum Student Exposure Updated every 24h 16 17

10 8 CHOOSE OUR HIGH QUALITY UPGRADES Our selection of additional high quality products are always a great option and are available to all our customers. Whether you want to increase the visibility of your programs, target specific countries or advertise your educational events and fairs, Keystone has the solution! traffic booster Global increase in student traffic and enquiries Programs on the traffic booster will show more often on our sites and be recommended to students who have previously shown interest in similar programs at other institutions. lingua Specialized optimization for your programs in your chosen languages Lingua offers the opportunity to further optimize your programs and boost the visibility of your school in your target markets. It maximizes your presence in specific countries and increases your enrollment potential. Choose from more than 40 languages. Geo targeting Geo targeted increase in student traffic and enquiries The Geo targeting service will give your programs higher visibility in your selected markets. Your programs will benefit from increased indexing by search engines, and be recommended to students in your target countries. Choose up to 10 countries or one of our area packages. direct marketing Increase your enrollments with targeted student s Connected to one of the world s largest student databases. Reach out to the students who match your extremely targeted demographic requirements by having us send these students an and introduce your degree to them. Industry-leading 99% delivery rate Personalize your communication Real-time reports on specific key metrics banner advertising Targeted promotion of your school, programs and events Banner ads provide you with a global or local reach to boost visibility to your target audience. Place a banner on one of our sites and reach out to your target audience based on location and interest. Our banners come with a standard guaranteed delivery of 12,000, 25,000 or 40,000 ad impressions per month

11 9 WE OFFER YOU FULL FLEXIBILITY Our Ultimate, Premium and Starter packages are all fully flexible and you can easily target or extend your market reach with one of our additional high quality upgrades. Our team of international experts work in multiple languages across 80 countries and will ensure you find the right combination of services you need. Traffic Booster Direct Marketing Ultimate Premium Starter Geo Targeting BOOK A FREE DEMO Banner Advertising Lingua Contact us to schedule a free product demonstration from the comfort of your own office contact@keystoneacademic.com Phone:

12 WHAT our clients SAY ABOUT US Keystone has provided a significant amount of high quality leads for us that we have been able to track through to enrolment. This, combined with excellent reporting and a superb, proactive customer service team makes Keystone a powerful marketing tool. Gemma Woods Marketing Manager Oxford Brookes University, Faculty of Health and Life Sciences, UK "The team at Keystone has shown remarkable dedication to helping us integrate our leads seamlessly into our university s CRM. Even though there is a time zone difference, they go out of their way to accommodate our schedules when we need to talk and are always eager to help us improve the workflow." Susan Jacobs Director of Graduate Operations/International Recruitment Villanova University, College of Liberal Arts and Sciences Keystone has provided USF tremendous outreach to international markets that have been previously difficult to reach. In our first year campaign with Keystone, we were excited to receive a significant number of applications from Keystone. The internal interface and traffic reports for university administrators stands well above other lead generation providers. Mark Landerghini Director of Graduate Admission Arts and Sciences, University of San Francisco "The University of Groningen has been working with Keystone for some time now and we are very happy with the quality of leads we receive from the site. Due to the volume of leads we receive, we have had to adapt the way we work and the Keystone team were very accommodating to meet our needs. I would have no hesitation in recommending Keystone to other universities, if you're looking for lead generation then there is no other website like it!" Jemma Davies International Marketing Manager University of Groningen The Netherlands For Bath Spa University, no marketing campaign will be entered without a proved return on investment and Keystone has delivered it. Having worked with a number of other lead generation products I have found Keystone to be the most superior product on the market. The portal gives you more than information, it gives you intelligence and the leads generated have proved to be relevant, up-to-date and well qualified." Nancy Donna Cooke Director of International Recruitment Bath Spa University, UK "Keystone Academic Solutions has provided us with the perfect platform to promote our programs to a targeted international audience. The feedback and detailed results we receive is first class. I would highly recommend Keystone to any school trying to reach an international audience." Sherry Lei Soi Cheng Senior Public Relations Officer Institute for Tourism Studies Macau, China 22 23

13 HEALTHCARESTUDIES.COM Keystone Academic Solutions Rolfsbuktveien 4D Tel contact@keystoneacademic.com 1364 Fornebu, Norway Fax Corporate Member 24