How To Recruit On Xing

Transcription

1 Get better results with E-Recruiting solutions from XING

2 Preface Dear readers, XING is a careers network platform for business professionals and innovative recruiting. With its full range of functions, XING gives human resource managers an essential tool for strategic talent acquisition at a time when skilled professionals are in short supply. Around 8.8 million potential candidates in German-speaking countries can be reached by combining e-recruiting and social media no other such platform offers more. Our modern e-recruiting solutions give customers everything they need to ensure their recruiting activities are successful. Our innovative active and passive recruiting and employer branding products help recruiters to find and persuade top talent and experts within a professional environment. Thanks to the XING Talent Manager, our active recruiting tool, HR consultants, recruiters and HR agencies can swiftly and simply identify suitable candidates and get in touch with them via the platform. This also allows them to reach people who are open to new challenges but not actively looking for a job. XING Jobs allows you to benefit from the many viral effects of a social network, thus boost the efficiency of your recruiting processes. With 1 million job ads constantly available to XING and non-xing members alike, your job ads will receive more clicks thanks to increased reach. The new Job Manager provides you with more information, such as how many users viewed, clicked on or liked your jobs ads. The Employer Branding Profile from XING and kununu, the market leader for online employer reviews in German-speaking countries, is a great way for you to showcase your company. That way you ll actively shape your own image while also positioning yourself as a dream employer and meeting today s employees demand for more transparency. We offer a product mix tailored to your specific needs and challenges as well as the services associated with them, such as online seminars and training courses for recruiters. By that we assume responsibility for providing companies with professional assistance in their efforts to optimise their HR processes and personnel recruitment activities and to shape their employer branding strategies. It is our firm conviction that having a clear recruiting strategy can give businesses a lead in their struggle to find the best talent, one that enables them to acquire the best candidates and retain top employees for the long term. With our professional and committed support and the advice we provide, we can help you achieve your recruiting goals. Hamburg, July 2015 FRANK HASSLER SENIOR VICE PRESIDENT BUSINESS UNIT E-RECRUITING 2

3 The perfect combination of E-Recruiting and social media For your successful personnel acquisition XING is the professional network for business contacts. No other platform in German-speaking countries gives you access to about 8.8 million potential candidates who maintain profiles. Worldwide that number increases to 15 million candidates. XING's product portfolio is an intelligent combination of innovative E-Recruiting solutions and authentic employer evaluations. As your professional partner, we size up the particular challenges you face and identify your needs. By putting together a package of solutions designed to meet your needs, we help you optimise your personnel recruiting and employer branding strategies. Discover NEXT LEVEL RECRUITING with XING. XING Talent Manager XING Jobs XING Projects Employer Branding Profile Want to become an E-Recruiting expert? Try our online seminars and trainings. 3

4 Recruiting methods that promise success Active Candidate Recruiting Reaching more candidates and actively approaching them In their struggle to recruit candidates with good professional or managerial skills, more and more companies are choosing to approach candidates directly. Nowadays, it is difficult to fill vacancies successfully without also reaching those who are not actively looking for a position. Because such "passive" job seekers constitute a market that is now three times the size of the market for active job seekers, active recruiting vastly increases your chances of filling a position with someone with the suitable skills. Employer Branding Attracting top candidates and retaining them for the long term Companies with a strong employer profile are perceived much more positively by employees and potential applicants. One of the resulting benefits for companies is enhanced competitiveness. Employees, managers and applicants have a clear idea of what sets the company apart as an employer, and this has noticeably positive effects on employee acquisition, retention and motivation. Suitable candidates are attracted in considerably greater numbers, while internal appreciation for the company and its culture is heightened. Passive Candidate Recruiting Finding suitable talents for your business Passive strategies for recruiting talents usually consist of advertising vacant positions for which potential candidates are invited to apply. Professional social networks are especially effective means of disseminating job ads because candidates use them specifically to search for new challenges. In addition, vacant positions can be displayed to precisely those whose profiles match the position. Even passive job seekers can be reached this way. And as people begin to recommend a particular job ad to others in their networks, the increase in exposure can quickly become "viral" in its effect. Perfect integration With its modern E-Recruiting products XING covers the entire gamut of recruiting methods. The XING Talent Manager and XING Jobs provide a way to reach both active and passive job seekers. XING Projects is the marketplace for project work and helps you find the right service providers and experts for your business. Employer Branding Profiles enable you to actively enhance your brand as an employer. 4

5 Professional courses for efficient recruiting XING online seminars: Learn all about the XING Talent Manager Our online courses in the use of the Talent Manager and our customised recruiting courses give you an opportunity to acquire a deeper and more detailed familiarity with the recruiting possibilities on XING and the topic of active recruiting. This will enable you to find potential candidates even more quickly and effectively. For prospective customers For existing customers Are you interested in using XING to actively approach candidates, and would you like to get a preliminary idea of the Talent Manager's capabilities? If so, then visit one of our introductory seminars, in which we will gladly demonstrate the product's benefits for you. You have already acquired the Talent Manager and would like to gain a deeper understanding of how the product can be used more efficiently to meet your recruiting needs? If so, we recommend that you attend one of our professional online seminars for existing customers. Customised training courses: Learn all about active candidate recruiting Our customised training courses provide you with the benefit of our expertise in active candidate recruiting. We will show you how to find and successfully approach candidates who possess the right professional or managerial skills. You will also learn how to exploit the full potential of social networks for your recruiting needs. We can offer you customised online seminars or on-site training courses "designed by recruiters for recruiters". 5

6 With XING you reach the right candidates With its about 8.8 million users in German-speaking countries (G/AT/CH), XING offers you the benefit of a network that is unique in its reach. It provides the means to recruit the best candidates in German-speaking countries and to retain good employees for the long term. A multifaceted mix of different industries, educational levels, career stages and age groups offers a broad spectrum of interesting, talented candidates. G Membership figures in G/AT/CH* 8.8 million 7.3 million 0.7 million 0.7 million 580,000 XING users in G/AT/CH XING users in Germany XING users in Switzerland XING users in Austria students on XING in all three countries CH AT Distribution across industries** Company size (number of employees)** 21 % 13 % 10 % 8% 7 % 6% 4% 31 % Services Industry Media Consulting IT, Finance, Trade Transport Pharmaceuticals, Construction Other 5 % 31 % 24 % 7% 12 % 5% 16 % Individual companies ,000 1,001-5,000 5,001-10,000 > 10,001 Educational level*** Career level in upper management positions** 30 % 29 % 21 % 20 % Higher education degree Secondary school A-level/technical diploma No response 43 % 21 % 18 % 12 % 5 % 1 % Professionals Directors/Division managers Managers CEOs Entry-level staff No response 6

7 Age distribution*** General traffic data (monthly)**** 39 % 29 % 17 % 16 % years years 29 years or younger 50 years or older Mio Mobile use An ever growing number of our users are using XING on mobile devices, and this trend is expected to continue. More than 30% of our traffic is now coming to us through smartphones or tablets. Our mobile users are predominantly between 20 and 49 years of age and have above-average net household incomes. 33.2% of the mobile Internet users have earned some form of secondary school diploma. 37.4% have qualified for higher education or earned a degree from an institution of higher education. XING Talent Manager: Find your ideal candidate with active candidate recruiting In their quest for personnel with the proper professional or managerial skills, more and more companies are choosing to approach candidates directly. To fill vacancies successfully, recruiters need to be able to reach even those who are not actively looking for jobs. The Talent Manager is the perfect solution for just such a need. It allows you to directly get in contact with potential employees, find and manage lists of suitable candidates and work transparently and efficiently as part of a team. Total companies* Number of DAX-listed companies* Number of potential candidates* More and more companies are >2,000 >50% companies recruit 77% using the Talent Manager. Seventeen of the top 30 DAX-listed with the Talent Manager. 77% of XING users are currently looking for jobs or are open to offers. * XING's own survey. July 2015 ** The figures include data taken from XING profiles. *** AGOF Internet facts ****Source: AGOF internet facts , IVW März 2015, OWA A page impression is a request by the user to load a page of an Internet site. A visit is the user's act of using an Internet site. 7

8 XING Jobs: Find the candidates who are right for your business With a job notice on XING you will be reaching potential employees right where they go to explore prospects and opportunities for their professional career. Select the ad model suiting you from our various ad models. We offer every company a customised solution in everything from simple text ads to fully designed job announcements and we do it for major corporations and small businesses alike. Worldwide membership figures* Industry distribution for XING Jobs* XING reaches this many users around the world: 15 million 23 % 13 % 11 % 8% 6% 4% 35 % IT and Telecommunications Online and Software Sales and Commerce Marketing and Advertising Finance and Accounting Administration Other XING Projects: Finding one another, working together Quickly find the right service providers, experts or freelancers for your fixed-term projects. Freelancers and service providers in German-speaking countries (G/AT/CH)*, Industry distribution for XING Projects* % % 7.37 % 4.86 % 2.05 % 0.44 % % IT and Telecommunications Online and Software Consulting Marketing Design Outsourcing Other That's how many freelancers and service providers are reached in G/AT/CH with XING. 8

9 Employer branding with XING and kununu: Showcase your business as the ideal employer An Employer Branding Profile is an excellent way to actively develop your reputation as an employer. A dual presence on XING and kununu, the largest employer evaluation portal in German-speaking countries, exposes your profile to about 32 million visits per month. Such wide exposure makes it easier to attract the best candidates to your company and retain good employees for the long term. The integrity of the employer review process on kununu raises the level of trust and gives you additional credibility as a transparent and open employer. Sign up now! Employer evaluations on kununu** 900,000 Employer evaluations for 208,000 companies in German-speaking countries Media data for kununu XING*** kununu** 29.7 million Visits per month 2.5 million 6.89 million Unique users per month 1.9 million million Page requests per month 9.1 million * XING's own survey. July 2015 **kununu.com, Google Analytics, June 2015 ***Source: AGOF internet facts , IVW März 2015, OWA

10 There is a story behind every recruiting success XING Talent Manager Active recruiting is growing in importance all the time, particularly as it helps to identify suitable candidates faster than conventional methods while also reducing METRO Cash & Carry s external HR service provider costs. Dimitri Knysch considers business network XING his main tool when it comes to identifying potential hires. We use XING in 90 per cent of our projects. DIMITRI KNYSCH, REFERENT EXECUTIVE RECRUITING, METRO CASH & CARRY Deutschland GmbH XING Jobs "Siemens and XING have been working together closely for years. Siemens is a proponent of social media and therefore values XING as a key partner. And for that reason all of our job ads are posted on XING." HANS-CHRISTOPH KÜRN, HEAD OF SOCIAL MEDIA & E-RECRUITING, Siemens AG XING Projects "Posting projects on XING gives us access to the vast reach of its business platform and a fast and easy way to approach top freelancers and service providers and recruit them for our projects." NADINE RAHN, HEAD OF APPLICANT MANAGEMENT, Recruiting SOLCOM Unternehmensberatung GmbH Employer Branding Profiles "Social media and employer branding are indispensable for active recruiting nowadays. XING and kununu offer an outstanding platform for getting into contact with interesting candidates." MICHAEL LAMPEN, HR RECRUITING LEAD, Jack Wolfskin GmbH & Co. KGaA XING in Austria "We use new and innovative solutions such as XING to achieve recruiting success." GERALD SCHWARZ, MEDIA MANAGER, Iventa XING in Switzerland "Swisscom is Switzerland's leading telecommunications company. We develop innovations with potential benefits for the individual and for society as a whole. We place up to 2,000 employment notices a year in our search for employees who are interested in working in this dynamic and creative environment. The modern and interactive job ads we publish on XING not only work extremely well with our positioning, they also help us find exactly the right candidates to approach." JUDITH OLDEKOP, HEAD OF HR MARKETING, Swisscom AG, Group Human Resources 10

11 11

12 XING Talent Manager XING Jobs XING Projects Employer Branding Profile If you would like to talk to someone about our e-recruiting solutions, please call us on: Germany: Austria: Switzerland: e-recruiting@xing.com To learn more, go to: recruiting.xing.com kununu.com XING AG Germany Dammtorstraße Hamburg Germany XING AG Austria Wollzeile 1-3, Top Vienna Austria July 2015