#BusinessMeetsIT. Welcome. Seminar Cloud & Sales/Marketing Automation

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1 #BusinessMeetsIT Welcome Seminar Cloud & Sales/Marketing Automation

2 Nice to meet you. I m William )

3 Nice to meet you. I m William ) Editor in Chief Smart Business Strategies B2B Manager at Minoc Media Services (smartbiz.be) Keynote speaker Business Meets IT (businessmeetsit.be) Business Technology Analyst Business & IT Journalist

4 Smart Business Strategies

5 Smart Business Strategies The only Belgian IT magazine that takes the business manager in perspective Business decision maker Target audience: managing director, IT manager, HR manager, marketing manager,... Understandable and strategy focused Cases & user centric Business IT magazine that matters

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8 Business Meets IT Agenda Cloud Computing 9.30: Keynote: William Visterin, Smart Business & Business Meets IT From Rome to Egypt 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back... with a Digital Vengeance 10.45: Break 11.00: Customer case 1: Private cloud, Michael Mossal, CIO - Join Experience 11.25: Customer Case 2: Public cloud, Toon Van de Putte, projectleider Google Apps - Klasse 11.50: Closing Keynote: Peter Witsenburg (Belgium Cloud) en Leen Verschraegen (etic Vlaanderen), Relation with your cloud provider 12.15: Walking Dinner

9 Agenda Sales & Marketing Automation 9.30: Keynote: William Visterin, Smart Business & Business Meets IT, From Rome to Egypt 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back... with a Digital Vengeance 10.45: Break 11.00: Customer case 1: Inge Landerwyn, Basware Belgium. Sales en Marketing Automation bij Basware 11.25: Customer Case 2: Joeri Bastiaens & Ben Lamberts, Mobitel. Van CRM naar Sales en Marketing Automation 11.50: Customer Case 3: Tom Dubois, Vasco. Things you always wanted to know : Walking Dinner

10 ICT Yearbook + Other Research

11 From Rome to Egypt 4 trends in IT

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13 Trend 1. Mobile

14 Presentation titel - date

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16 Post PC tijdperk

17 Consumerization: Tablet

18 Hoeveel van de Microsoft-gebruikers gebruiken ook Apple-technologie?

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22 New game, new party

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24 Trend 2. Cloud

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26 Clouds are everywhere

27 3 Targets Groups

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30 2 Deployment Models

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32 Is cloud computing already mainstream?

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34 in the public cloud in Belgium? 10% Source: Cogetix, Smart Business, N= Belgian Companies

35 Show me the money

36 in the public cloud in Belgium? Market Share 75% Office % Google Apps For Work Source: Cogetix, Smart Business, N= Belgian Companies

37 What cloud?

38 Research: Cloud in Belgium Welke vorm van cloud computing is voor u het meest van tel? Software as a Service: 52% Infrastructure as a Service : 38% Platform as a Service : 10% Bron: Smart Business Strategies Datacenter & ZDNet, 2013, N=400

39 Why cloud?

40 Research: Cloud in Belgium Wat zijn voor u de grootste voordelen van cloud computing? Maintenance: minder (of geen) onderhoud Security: beveiliging is beter Always on: toepassing altijd bereikbaar Scalable & flexibility: u kan snel aanpassen Price: het is goedkoper Bron: Smart Business Strategies Datacenter & ZDNet, 240

41 Research: Cloud in Belgium Wat zijn voor u de grootste voordelen van cloud computing? Maintenance: 27% (21%) Security: 4% (8%) Always on: 47% (47%) Scalable & flexibility: 16% (19%) Price: 6% (5%) Bron: Smart Business Strategies & ZDNet, 245, 2014 versus (2012)

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48 Avoid Unnecessary Drama

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51 Trend 3. Social

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56 Digital Generation

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59 Generation Y

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65 Trend 4. Big Data

66 Trends top 10

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68 Evolution of Big Data 2000: Wal-Mart 200 terabytes (= gigabyte)

69 Evolution of Big Data 2000: Wal-Mart 200 terabytes (= gigabyte) 2013: An average company (> 1000 emp.) 200 terabytes (= gigabyte)

70 Example Big Data: Nike +

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74 What about IT investments in Belgium?

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76 Investments Software 1 software investment out of 4 is customer driven

77 Investeringen Software

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79 Trends so far Mobile Cloud Social Big Data

80 It s a new game

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82 From Rome to Egypt 4 trends in IT

83 And finally

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85 Denial is not a river in Egypt

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87 Kind regards, William Visterin