BRANDING & PROMOTIONS

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1 June 16-18, 2016 Javits Center - New York, NY BRANDING & PROMOTIONS PUT YOUR BRAND FRONT & CENTER Produced By:

2 MFV Expositions franchise events provide the best and greatest variety of opportunities to grow your business. Make face-to-face connections with highly qualified candidates, accelerating your sales process and lowering your cost per lead. Through key onsite promotion and advertising options, take your brand to the next level and make the impact you want to: Put your brand front and center at the International Franchise Expo. Learn more about how you can maximize your visibility at the International Franchise Expo. Contact Katharine Rosalen at MFV Expositions or VISIBILITY OPTIONS Glass Clings 3 Badge Holder Inserts 3 Aisle Sign Sponsorships 3 Online Registration & Reminder 3 Entrance Banners 4 Exhibitor Pre & Post-Show eblasts 4 Footprints Right To Your Booth 4 Registration Tile Decals 4 Expo Floor Graphics 5 Show Entrance Unit 5 Vehicles in Roadway 5 Vehicles in Registration 5 Restroom Mirror Graphics 6 Billboard Avertising 6 Visitor E-Newsletter Sponsor 6 Visitor Pre-Registration 6 Official Show Bag 7 Visitor Show Bag Insert 7 Visitor Pre-Registration Mailing 7 Bookmark Placed in Show Directory 8 Front of Expo Inflatables 8 Post-it Tab on Show Directory Cover 8 Badge Lanyard 8 Entrance Column Wraps 9 Visitor Brochure Advertising 9 International Visitor Brochure Ad 9 Private Intl. Presentation & Cocktail Reception 10 Show Directory Advertising 12 INDUSTRY SUPPLIERS GET INSTANT IMPACT Private International Presentation and Cocktail Reception 10 Exhibitor Lounge - Supplier Exclusive 10 Exhibitor E-Newsletter Sponsorship 10 Exhibitor Station 11 Continental Breakfast in Supplier Section 11 Exhibitor Reception 11

3 VISIBILITY OPTIONS GLASS CLINGS - LIMITED TO 4 Greet all attendees with your logo and booth number on the entrance doors to the convention center as well as other areas such as the side of escalators leading to the show floor. BADGE HOLDER INSERTS Watch as every attendee and exhibitor promotes your brand and booth number as they walk the show floor. Your message will be in every badge holder and visible to everyone at the show. This is a great way to drive traffic to your booth. AISLE SIGN SPONSORSHIP Imagine your logo and booth number on a 3 x 6 sign hanging from the Aisle Signs. Your prospects will have no trouble finding you when they see your logo overhead. It is also one of very few opportunities allowed on the show floor outside of the booths. ONLINE REGISTRATION AND REMINDERS Introduce your brand to every registered visitor with this high profile sponsorship. Your banner ad with a link to your website will be prominently positioned and seen in each step of the registration process, included on the visitor confirmation and on the reminder ebadge sent out days prior to the show. This is a great way to deliver your message to the most serious visitors to IFE. 3 IFEInfo.com

4 ENTRANCE BANNERS You will have instant visibility as visitors enter the convention center lobby. Your logo, message, and booth number will be prominently displayed. This is a bold call to action sure to resonate with your prospects! EXHIBITOR PRE- AND POST-SHOW BLASTS Limited to 6 Pre- and 4 Post-Show blasts Deliver your message prior to the event to all registered attendees as well as our prospective attendee database. After the expo, Post-Show s will be sent to the complete registration database. We will provide contact info for those who link to your website. FOOTPRINTS RIGHT TO YOUR BOOTH - LIMITED TO 5 Imagine a path of footsteps from the expo doors right to your booth and each footprint has your logo and booth number! Exhibitor provides artwork and we produce & install the footprints at the show. REGISTRATION TILE DECALS - LIMITED 5 x 5 floor decals will be placed at the top of the escalator heading to the show entrance. This is a great way to familiarize expo attendees with your brand! 4 IFEInfo.com

5 EXPO FLOOR GRAPHICS Get on the path to brand visibility with these great 30 x30 floor graphics. There are a multitude of locations on the show floor to lay these customized floor graphics as booth locators, directionals, and simply reminding show visitors to stop by and visit with your team. SHOW ENTRANCE UNIT Every brand wants to make a splash as visitors enter the IFE expo floor. There s no better way to be top of mind than this billboard opportunity right at the IFE show entrance. Pump up your development efforts with a great call to action along with your booth location this billboard has high visibility and you can use it as another opportunity to drive traffic right to your booth! VEHICLES IN ROADWAY Here s a great parking spot for your branded vehicle. Your vehicle will be positioned in a high traffic location just outside the registration doors where every attendee will see your brand. Make sure everyone knows your concept is ready for expansion with this great promotion. VEHICLES IN REGISTRATION Your car will be positioned at the top of the B Hall escalator alongside the pre-registration counters. Make sure everyone knows your concept is ready for expansion with this great promotion. 5 IFEInfo.com

6 RESTROOM MIRROR GRAPHICS We all know the one place we all need to go - so why not deliver your message to show attendees in the restrooms! These 30 x 30 clings stick right on the mirror so there s no chance your message will be missed! BILLBOARD ADVERTISING - LIMITED TO 6 Watch visitors as they stop to read your Billboard located in the Lobby outside the Exhibit Hall. These 2-sided meter boards (3 x 8 ) will catch the attention of every visitor and exhibitor as they enter and leave the show floor. Use this innovative marketing medium to increase your branding and drive traffic to your booth. You supply the design and we create the Billboard. You can even include photos. VISITOR E-NEWSLETTER SPONSOR Your message can be delivered to pre-registered and prospective attendees prior to the show. You supply us with a 600 x 90 banner ad and we ll provide contact info for those who link to your website. To maximize the impact of your message, we limit this program to 2 Category Exclusive sponsors per newsletter. VISITOR PRE-REGISTRATION ING - LIMITED TO 2 to all pre-registered attendees 2 days prior to the event with their ebadge reconfirmation. You supply a 780 x 92 banner and we ll provide contact info for those who link to your website. 6 IFEInfo.com

7 OFFICIAL VISITOR SHOW BAG Limited to 2, Category Exclusive See your brand coming and going. Take advantage of one of the most visible sponsorships the Official IFE Show Bag. Visitors walk the floor, attend seminars and visit other booths with your logo and message for everyone to see. The best part? Visitors collect information at the expo and take the bag home. As an added bonus, Show Bag sponsors get an insert into the bag, making the sponsorship even more valuable. VISITOR SHOW BAG INSERT - LIMITED TO 8 Promote your company in every Show Bag provided to every visitor at the show. You can include a flyer, brochure or promotional item that will catch the attention of every visitor. Plus you get two for one visitors will see it when they open their bag at the show and when they go through their bag after they leave the show. What a great way to increase your ROI for the show. (Insert provided by sponsor; Limit 1 insert per sponsor) VISITOR PRE-REGISTRATION MAILING - LIMITED TO 3 Get your message out 2 weeks prior to the show by providing us with a postcard that will get into the mailbox of all of our pre-registered attendees. Invite them to your booth, have them contact you before the show and even schedule appointments. These may be the most important visitors to the show; make sure they know about you before they arrive. 7 IFEInfo.com

8 BOOKMARK PLACED IN SHOW DIRECTORY This double sided gloss printed bookmark helps attendees find your business AND keep their place in the Show Directory. You provide your high resolution message and artwork. FRONT OF EXPO INFLATABLES Show off your brand in a Big & Bold way! This promotion gives your business a virtual second location on the show floor. Grab everyone s attention with a message that drives traffic! POST-IT TAB ON SHOW DIRECTORY COVER Put your message right on top with a Post-It note stuck to the front cover of the Show Directory. The size is 3 x3 and you provide the high-resolution artwork. BADGE LANYARD EXCLUSIVE Your company name, booth number and URL will be seen throughout the show when you sponsor the badge lanyards. These branded lanyards are given to every visitor and exhibitor at registration and used to hold their badge. It s a walking advertisement for your company that will be seen in every aisle, every booth and throughout the show. 8 IFEInfo.com

9 ENTRANCE AND SHOW FLOOR COLUMN WRAPS Two massive columns at entrances to Halls B and C will feature your brand in a huge way: Your 8 high graphics are an ideal way to attract qualified candidates to your booth, or choose other columns throughout the exhibit floor to promote your concept. VISITOR BROCHURE ADVERTISING Advertising in this brochure ensures that your message will be seen by thousands of qualified candidates months before the doors of the exhibit hall open. Your ad can generate leads months before the show and increase booth traffic onsite. You ll also benefit from reaching qualified prospects who are unable to attend. INTERNATIONAL VISITOR BROCHURE ADVERTISING Advertising in this brochure ensures that your message will be seen by thousands of qualified international candidates months before the doors to the exhibit hall open. Your ad can generate leads months before the show and increase booth traffic on site. You'll also benefit from reaching qualified prospects unable to attend. 9 IFEInfo.com

10 PRIVATE INTERNATIONAL PRESENTATION & COCKTAIL RECEPTION As one of the eight sponsors focusing on international expansion, this invitation only social event will ensure your company is a leader in the international franchise marketplace. The reception will take place during a three-hour cruise on the World Yacht. Attendees will be strictly investors from international delegations. Sponsors will be the only exhibitors present on the ship. Limited to 6 Category Exclusive Franchisors Limited to 2 Category Exclusive Suppliers INDUSTRY SUPPLIERS GET IMPACT AT THE IFE! EXHIBITOR LOUNGE - SUPPLIER EXCLUSIVE - LIMITED TO 2 All exhibitors need a break away from their booths during the show day. Key franchise personnel will thank you for providing them with coffee, tea, soft drinks, snacks and a comfortable place to rest between conversations with qualified prospects. Your logo will appear on signage as your prospective customers take a well-earned rest. EXHIBITOR E-NEWSLETTER SPONSOR All Suppliers know the importance of the Exhibitor Bulletins sent out in the months prior to the show. They include information that can save money and increase ROI. New features, schedule changes, shipping deadlines, marketing opportunities and other vital details ensure that this is read and circulated among exhibiting franchises. Your logo, link and message will be read as well if you sponsor this valuable communications program. Exhibitor Provides 600x90 banner & destination URL 10 IFEInfo.com

11 EXHIBITOR STATION As the Sponsor of the Exhibitor Stations, you ll be the one enabling your fellow exhibitors and potential customers to check their business and personal while at IFE. We ll place signage highlighting the sponsorship and your homepage on the screen. We can place your mouse pads and company literature as well. We ll also place flyers in the booths of all exhibitors the night before the show opens promoting the availability of this service and your sponsorship. CONTINENTAL BREAKFAST IN SUPPLIER SECTION Greet decision makers from exhibiting franchises by sponsoring the Exhibitor Breakfast. Located in the Supplier Section at the show, hungry exhibitors will appreciate starting their day with hot coffee and a continental breakfast. Sponsors will benefit from their logo and booth number on the breakfast invitations and on signage at the breakfast and at the entrance to the exhibit hall. EXHIBITOR RECEPTION Cold drinks, good food, and great company bring key decision makers to the best party of the show. As a sponsor, your logo will be on the invitation, signage, and video monitors so your customers and prospects know whom to thank for a wonderful evening. 11 IFEInfo.com

12 Full Page Ad - With Bleed: 5.625" (W) X 3.675" (h) IMPORTANT: Please keep important ad information within the LIVE AREA. \ Full Page Ad - No Bleed: 4.5" (w) x7.5" (h) This is also the LIVE AREA. Utilize catalog advertising to increase your brand's impact to expo visitors! This Show Guide is the only official program and exhibit guide to the IFE. The guide will be distributed to every visitor at the expo. This indispensible guide includes exhibitor listings, informative editorial, floor plan, and seminars details and is used extensively by visitors during and after the show. AVAILABLE AD SIZES: Full Page Half Page Your Logo by Directory Listing (B/W) Inside Front Cover Inside Back Cover Back Cover Bookmark Tab-On Cover Ad ADVERTISING DEADLINES: Ads that require production work: April 25, 2016 Ads that are camera ready: May 2, 2016 Saving/Sending files: Half Page Vertical: 2.175" (W) X 7.5" (h) Half Page Horizontal: 4.5" (W) X 3.6" (h) Artwork must be saved as a high-res (300dpi).PDF,.JPG,.EPS,.Al, or.indd file. All color artwork must be CMYK. Please send all artwork to Rebecca at rmclouth@mfvexpo.com. Ads not meeting these specs will be returned. 12 IFElnfo.com