MEDIA KIT. Tina Brack Hotel Manager

Transcription

1 AHGZ ALLGEMEINE HOTEL- UND GASTRONOMIE-ZEITUNG MEDIA KIT 2015 Tina Brack Hotel Manager

2 TITLE PORTRAIT HOTELIER DES JAHRES 2015 Berlin, 27./28. Januar 2015 EXCELLENT REASONS FOR THE AHGZ AHGZ is the only weekly newspaper for the hotel and restaurant industry in Germany AHGZ has an awareness level of 93 % in the industry For 86 % of the readers, AHGZ is a must-read More than 85 % of AHGZ-readers are in a leadership position One issue of AHGZ is read by 3.6 people (approx. 55,000 readers) Monthly more than 2,000,000 page impressions on AHGZonline (IVW 7/2014) More than 75,000 newsletter recipients (AHGZ am Morgen) Source: AHGZ-Leserstruktur-Analyse, QuestBack GmbH, 2013 Leistungsanalyse Hotelfachmedien, Czaia Marktforschung GmbH, 2014

3 TITLE PORTRAIT EDITOR-IN-CHIEF GENERAL MANAGER HEAD OF SALES DISTRIBUTION Rolf Westermann Joachim Eckert Marc D Addetta Ilona Schaller The AHGZ Allgemeine Hotel- und Gastronomie-Zeitung is the only weekly newspaper for the hotel and restaurant business in Germany and the most important trade journal for the industry. Yet, the AHGZ is far more than a newspaper. It covers all important information channels and provides an ideal communication platform for all decision-makers in the hospitality industry. Next to the newspaper, the AHGZ offers a daily newsletter, an e-paper and a website. Furthermore, the AHGZ offers special supplements and top-ranking events for the target audience. VOLUME/YEAR 115 th volume 2015 PUBLICATION FREQUENCY weekly (every Saturday) SUBSCRIPTION PRICE MEMBERSHIP VAT included IVW Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.v. The AHGZ is the perfect choice to guarantee full exposure for your marketing activities across all channels. We are happy to provide you with an individual proposal! PUBLISHING HOUSE Matthaes Verlag GmbH Ein Unternehmen der dfv Mediengruppe Postfach , Stuttgart Silberburgstraße 122, Stuttgart PHONE FAX For further information please contact: Marc D Addetta Phone [email protected] INTERNET [email protected] 03

4 EDITORIAL CALENDAR No. PUBLICATION DATE CLOSING DATE (CD) HIGHLIGHTS FOOD & BEVERAGE EQUIPMENT & TECHNOLOGY INDUSTRY EVENTS Shopping Guide CD: Breakfast & Brunch Bread & pastries Küche & Mehr Meat: More than filet HOGA Special Soups & sauces AHGZ spezial CD: Dairy products Spa cosmetics & concepts (der hotelier) Kitchen technology: dishwashers & cleansing agents ITB Special Digital sales INTERNORGA Special Special: Deutscher Hotelkongress CD: Horecava, Amsterdam Heimtextil, Frankfurt IGW Intern. Grüne Woche, Berlin SIRHA, Lyon Gastro Tek, Kalkar Christmasworld, Frankfurt Hotelier des Jahres, Berlin Deutscher Hotelkongress mit HotelExpo, Berlin FRUIT LOGISTICA, Berlin Nordgastro & Hotel, Husum Biofach, Nürnberg Ambiente, Frankfurt Sylt Gastro Messe, Westerland HOGA, Nürnberg ITB, Berlin Gastro Vision, Hamburg Internorga, Hamburg

5 CD: ProWein Special HOTEL DESIGN DAS MAGAZIN FÜR BAU, DESIGN & TECHNIK CD: Lactose-, gluten-, & allergen-free products Shopping Guide Küche & Mehr Fingerfood Tabletop: china, glass, cutlery, fabrics (der hotelier) Outdoor gastronomy Hotel software Ice cream, dessert & patisserie CD: Coffee & tea (der hotelier) Barbecue: mustard, dips & co. Coffee machines (der hotelier) Commercial vehicles Sources of supply Hotel rooms: bed & bathroom (der hotelier) Housekeeping CD: Top 200 Ranking: Individual hotels with highest turnover (der hotelier) Shopping Guide Beer & brewery concepts Küche & Mehr BBQ food Top 80 Ranking: The best hotel restaurants (der hotelier) Hotel cosmetics & guest supplies Mineral water, juices & co Kitchen cleaning & hygiene ProWein, Düsseldorf CeBIT, Hannover GAST, Klagenfurt Gast+Küche, Passau Anuga FoodTec, Köln BEAUTY, Düsseldorf Fibo intern. Leitmesse Fitness & Wellness, Köln Alles für den Gast Frühjahr, Salzburg

6 FACHTHEMENPLAN EDITORIAL CALENDAR No. PUBLICATION DATE CLOSING DATE (CD) HIGHLIGHTS FOOD & BEVERAGE EQUIPMENT & TECHNOLOGY INDUSTRY EVENTS HOTEL DESIGN DAS MAGAZIN FÜR BAU, DESIGN & TECHNIK CD: Küche & Mehr Patisserie small but sweet Tables, chairs & co. MICE technology & equipment (der hotelier) CD: Kitchen technology: cooking & tempering Snacks & Fingerfood Shopping Guide Workwear Front- and back office technologies (der hotelier) CD: Top 50 Ranking: Hotel corporations (der hotelier) Hotel linen: washing & maintenance Fish & seafood Spirituosen Shopping Guide Sous-vide Küche & Mehr Vegetarian cuisine Wellness (der hotelier) CD: Energy saving Winter season ice cream, dessert & patisserie Matress, frame & co. Housekeeping Convention August 2015 Tendence Frankfurt Wellnessgipfel, Schloss Elmau FAFGA, Innsbruck CMS, Berlin Eu'Vend Köln CD: HOTEL DESIGN DAS MAGAZIN FÜR BAU, DESIGN & TECHNIK CD: Küche & Mehr Pinot Noir from Germany Breakfast (der hotelier) 06

7 Anuga Special Side dishes: Potatoes, pasta & co ECR/POS systems & accounting Anuga, Köln HOST, Mailand CD: Alles für den Gast Special Hotel TV and entertainment (der hotelier) aquanale, Köln Coffee & tea Coffee machines Insurance, fire safety & building safety Alles für den Gast Herbst, Salzburg HOUSE KEEPING DAS MAGAZIN FÜR HAUSDAMEN & ROOMSERVICE CD: Frozen food GastRo, Rostock Shopping Guide CD: Küche & Mehr Fish & seafood Renovation & modernization during day-to-day operations (der hotelier) Igeho, Basel Catering & Bankett Seasoning & dressings CD: HOTEL DESIGN DAS MAGAZIN FÜR BAU, DESIGN & TECHNIK CD: Küche & Mehr The great Christmas dinner Washroom hygiene Booking portals & channel-management-software (der hotelier) 07

8 INSERTION PRICES RATE CARD CIRCULATION Print run 15,466 Actual total circulation, annual average (according to AMF scheme 2, number 17) 15,079 NEWSPAPER FORMAT Type area: Columns: Basis: PRINTING TECHNIQUE Binding technique: Colours: Colour sequence: Grid size: Paper: Printing material: DATES TO CONSIDER Date of publication: Closing date for ads: 315 mm width x 470 mm height 282 mm width x 426 mm height Editorial section 5 columns à 52 mm width Advertising section 6 col. à 45 mm width 1/1 page = 2,556 total mm Commercial web offset printing with drying (heat-set web offset) newspaper fold according to Euroscale Black, Cyan, Magenta, Yellow 54 lines/cm 57 g/m 2, LWC Our printing plant produces CtP (Computer to Plate). Therefore, they exclusively work with digital data. It is a must to join a reference proof to the documents sent weekly, every Saturday please see our editorial calendar and schedule; cover page: 14 working days prior to publication; last page: Tuesday, 6 pm in publication week; job advertisements and other occasional ads: Wednesday, 9 am in publication week PUBLISHING HOUSE TERMS OF PAYMENT BANK Matthaes Verlag GmbH Ein Unternehmen der dfv Mediengruppe P.O. Box , Stuttgart Silberburgstraße 122, Stuttgart Phone Fax [email protected] Internet: 3 % discount in case of payment in advance or direct debit until publication date 2 % discount in case of payment/direct debit within 10 days from date of invoice net within 30 days from date of invoice Agency commission: 15 % Tax ID number: DE Frankfurter Sparkasse, Frankfurt a. Main Bank Code Account Number SWIFT-BIC HELADEF1822 IBAN DE Postsparkasse Wien Account Number Postfinance Basel Account Number

9 ADVERTISEMENT FORMATS AND RATES 1/1-newspaper format vertical 282 x 426 8,555 9,095 11,100 1/4-newspaper format vertical 167 x 202 horizontal 282 x 101 2,900 3,240 3,900 1/1-magazine format 1/2-magazine format vertical 224 x 260 5,110 5,555 6,700 vertical 109 x 260 horizontal 224 x 130 2,640 2,910 3,450 1/2-newspaper format vertical 167 x 406 horizontal 282 x 202 5,020 5,495 6,700 1/8-newspaper format corner 167 x 101 horizontal 282 x 50 1,470 1,620 1,950 1/3-newspaper format vertical 109 x 406 horizontal 282 x 135 3,565 3,980 4,800 2 x 1/2-newspaper format horizontal 588 x ,055 10,770 13,000 Statutory sales tax (VAT) where applicable will be added to the individual price. s are measured in millimetres, width x height The placement of bleed advertisements is not possible 09

10 INSERTION PRICES RATE CARD PREFERRED POSITIONS Cover page: Page 3: Island advertisement 110 mm width x 35 mm height 4c 1,275 Bottom bar advertisement 282 mm width x 50 mm height 4c 2,500 Heading advertisement 48 mm width x 42 mm height 4c 940 max. 1/3 page horizontal 282 mm width x 135 mm height 4c 6,700 Island advertisments: Positioned in editorial section, surrounded by text from all sides Rate/mm 1 column (52 mm): b/w: c: Advertisement height min. 20 mm, max. 100 mm Ear space advertisment: Positioned in editorial section, surrounded by text from two sides Rate/mm 1 column (52 mm): b/w: c: 5.90 SUPPLEMENTARY CHARGES (subject to discounts) Colour (Euroscale) for advertisements inferior to 100 total mm 215 Fixed Position: 10 % on b/w rate LAST PAGE Rate/mm 1 column (45 mm): b/w: c: 5.20 SPECIAL ADVERTISING FORMATS UPON REQUEST DISCOUNTS COMBINATIONS BOUND INSERTS LOOSE INSERTS PARTIAL INSERTS POSTAL ADRESS Booking within 12 months provided Frequency discount rate Quantity discount rate 3 times 3 % millimetres 3 % 6 times 5 % millimetres 5 % 12 times 10 % millimetres 10 % 26 times 15 % millimetres 15 % 51 times 20 % millimetres 20 % millimetres 25 % Discounts granted in conjunction with der hotelier are possible with der hotelier, HOTELDESIGN and HOUSEKEEPING only feasible in HOTELDESIGN and HOUSEKEEPING Maximum format: DIN A4 Total circulation: Weight up to 25 g 4,600 Weight up to 50 g 5,400 postal charges incl., prices for differing parameters available on request Maximum format: DIN A4, max. weight 50 g Weight up to 25 g 275 copy Each additional 5 g 11 copy plus selection fee 250 plus postal charges or shipping costs (more than 30 g) Westdeutsche Verlags- und Druckerei GmbH Warenannahme Akzidenz Kurhessenstraße Mörfelden-Walldorf Industriegebiet Delivery note: Concerns AHGZ, issue no.... Material has to be delivered 7 working days prior to publication. We kindly ask you to procure us with a specimen copy before placement of your advertisement order. 10

11 AHGZonline The leading website for the hotel and restaurant industry On 365 days a year decision-makers from the hotel and restaurant industry can find up-to-date information on current developments and trends in their business on AHGZonline. Top news and the latest market developments make AHGZonline the leading website for all people working in the hotel and restaurant sector. All Websites in comparison (Page impressions/month) 2,017,866 AHGZonline is controlled by the auditing and media control bureaus IVW and AGOF. AHGZonline (IVW 7/14) 110,000 tophotel.de (eigene Angaben*) 6,700 no information hotelundtechnik.de (eigene Angaben*) gastroinfoportal.de gastgewerbe-magazin.de gastronomie-hotellerie.com gastronomie-hotel-impulse.de gastrotel.de superior-hotel.net Page Impressions 2,017,866 monthly Visits 753,597 monthly Source: IVW, July 2014 Unique User 240,000 Source: AGOF, May 2014 Source: IVW (July 2014), * Media Kit 11

12 RATES AHGZonline Online advertising on AHGZonline: all formats at a glance 1 More online formats: Fullsize-Banner: 468 x 60 px 2, Hockey Stick: 4,150 Combination of Bigsize-Banner & Skyscraper Wallpaper: 4,200 Hockey Stick with background color of your choice Flash Layer (1 weeks): Placement above the content in 4-party-rotation 2,890 Banderole Ad (1 weeks): Placement above the content in 4-party-rotation 2,990 Halfpage Ad (1 weeks): 3,250 Advertorial (4 weeks): 4,200 Combination of a button on all sites on AHGZonline and a page with your product information in the editorial layout Bigsize-Banner: 728 x 90 px 2,690 Premium Fullsize-Banner: 468 x 60 px 2,690 Skyscraper: 120 x 600 px or 160 x 600 px 2,750 Rectangle: 300 x 250 px 3,690 Discounts on display advertisement on AHGZonline and in the newsletter 5,000 3 % 10,000 5 % 15, % 23, % 30, % 37, % Discounts on Print ads can be transfered to online ads, but not vice versa. The lowest discount will be applied. All rates refer to a placement of two weeks. Statutory sales tax (VAT) will be added to all net prices. 12

13 RATES AHGZonline Channel Sponsoring be the sponsor of your chosen news channel on AHGZonline! 1 Display of your ad in your chosen news channel embedded in editorial content and without. Link to your website on the welcome page of the news channel and n every related online article site of the channel. Size of the Content Ad: 300 x 250 px 1 Current channels Your benefits: Exclusive display of your ad without rotation Content-related targeting of your target group Direct link to your Website 6 months: 4,850 ( ad impressions guaranteed) 12 months: 7,850 ( ad impressions guaranteed) 13

14 RATES AHGZonline AHGZ am Morgen reach more than 75,000 recipients every day day package Weekly package (Mon + Wed or Tue + Thu) (Mon Fri) Fullsize-Head-Banner: 468 x 60 px 1,290 2, Fullsize-Banner: 468 x 60 px 990 1,980 Textlink: 468 x 60 px 990 1,980 Rectangle: 300 x 250 px 1,450 2, Skyscraper: 120 x 600 px 1,520 3,040 More formats: 3 Bigsize-Banner: 728 x 90 px 1,520 3,040 Wallpaper Hockey stick with background-color of your choice: 2,150 4,300 4 Advertorial Enhanced textlink on second position in the newsletter: 1,800 3,600 Publication frequency: 5 times a week 14

15 der hotelier der hotelier the monthly idea generation and communication magazine of the AHGZ No. PUBLICATION DATE CLOSING DATE TOPICS Spa cosmetics & concepts Tabletop: china, glass, cutlery, fabrics Top 80 Ranking: The best hotel restaurants Coffee & tea Coffee machines Hotel rooms: bed & bathroom Top 200 Ranking: Individual hotels with highest turnover MICE technology & equipment Front- and back office technologies Top 50 Ranking: Hotel corporations Wellness In newspaper format printed on high-quality glossy paper as supplement in the AHGZ Including the most important industry rankings: Top 80 The best hotel restaurants Top 200 The largest individual hotels by turnover Top 50 The hotel companies Including hands-on articles about management and specific topics, reports and interviews derhotelier Breakfast Hotel TV and entertainment CIRCU- LATION inserted in AHGZ FRE- QUENCY 11 issues per year Renovation & modernization during day-to-day operations Booking portals & channel-management-software PAPER FORMAT TYPE AREA COLUMNS Special cast-coated paper (nearly woodfree, white, glossy, coated, art printing paper, 90 grams per square metre) 315 mm width x 470 mm height 282 mm width x 426 mm height 4 columns, each 65 mm wide 65 mm wide 15

16 ADVERTISING TITELPORTRAIT FORMATS AND PRICES 1/1-newspaper format 8,650 9,500 11,700 vertical 282 x column newspaper format vertical 65 x 406 3,220 3,520 4,250 1/2-newspaper format vertical 137 x 406 horizontal 282 x 202 5,280 5,770 6,930 1/4-newspaper format vertical 137 x 202 horizontal 282 x 101 3,015 3,335 4,050 1/1-magazine format 5,280 5,755 6,910 vertical 209 x 260 1/2-magazine format horizontal 209 x 130 2,685 2,935 3,525 1/3-newspaper format 3,735 4,125 4,950 horizontal 282 x 135 1/8-newspaper format corner 137 x 101 horizontal 282 x 50 1,495 1,620 2,000 s are listed in mm (width x height) Statutory sales tax (VAT) will be added to all net prices. The placement of full-bleed advertisements is not possible 16

17 HOTELDESIGN HOTELDESIGN the magazin for construction, design and technology No PUBLISHING CLOSING DATE HIGHLIGHTS Furniture design Fire and building safety Dossier: Designing the outdoor area Room climate, air conditioning and energy management Hotel TV & entertainment Dossier: Wellness and spa design Hotel room arrangement Chinaware trends Dossier: Bathroom and sanitary equipment Lighting design and technology Conference rooms: furniture and technology Dossier: Textiles FACTS Fascinating reports from all over the world accompanied by spectacular photo coverage HOTELDESIGN is addressed to: persons and groups dealing with hoteldesign professionally hotel developer and investors hotel keeper and owner architects, designers, project managers and construction companies HOTEL DESIGN DAS MAGAZIN FÜR BAU, DESIGN & TECHNIK Distribution See also: mm width x 280 mm height Inserted in AHGZ Additionally distributed to opinion leaders of the branch Distribution on events Combined discounts with AHGZ 17

18 ADVERTISING FORMATS AND RATES 1/1 page b/w 4c B: 4c vertical 175 x 228 B: horizontal 220 x 280 6,695 8,350 9,020 1/4 page b/w 4c B: 4c horizontal 175 x 55 B: horizontal 220 x 75 corner 83 x 144 B: corner 103 x 134 1,755 3,400 3,575 1/2 page b/w 4c B: 4c vertical 83 x 228 B: vertical 103 x 280 horizontal 175 x 105 B: quer 220 x 125 3,350 5,025 5,360 1/8 page b/w B: 4c B: horizontal 220 x 30 B: vertical 25 x ,625 1/3 page b/w 4c B: 4c vertical 53 x 228 B: vertical 73 x 280 horizontal 175 x 70 B: horizontal 220 x 90 2,290 3,975 4,205 s are listed in mm (width x height) B = Bleed format; add 3 mm on each rim Statutory sales tax (VAT) will be added to all net prices. 18

19 HOUSEKEEPING HOUSEKEEPING the new magazin for housekeepers & room service Reach your target group the easiest way! The magazin covers reports and information concerning cleaning, housekeeping, decoration and room service. HOUSE KEEPING DAS MAGAZIN FÜR HAUSDAMEN & ROOMSERVICE 1/1 page vertical 187 x 251 B: 210 x 297 b/w 4c 6,695 8,350 b/w 4c 1/2 page vertical 91 x 251 B: 100 x 297 horizontal 187 x 125 B: 210 x 148 3,350 5,025 1/3 page vertical 59 x 251 B: 82 x 297 horizontal 187 x 85 B: 210 x 105 b/w 4c 2,290 3,975 FACTS Publication date Closing date /4 page corner 91 x 125 horizontal 187 x 65 b/w 4c 1,755 3,400 Type area 210 mm width x 297 mm height; magazin format 187 mm width x 251 mm height 1/8 page b/w 4c Columns Distribution 3 colums; 59 mm width Inserted in AHGZ corner 91 x 65 horizontal 187 x ,625 Combined discounts with AHGZ B = bleed format; add 3 mm on each rim 19

20 AHGZ SHOPPING GUIDE AHGZ SHOPPING GUIDE place an advertisement for your product in PRINT & ONLINE! This is what the shopping guide of the Allgemeine Hotel- und Gastronomie-Zeitung offers: Attention-grabbing presentation of your business Cost-effective and efficient marketing of your products New online presence with considerably increased features Download functionality for product data and fl yers in PDF format 6 x within the AHGZ print version : 80 mm width x 50 mm height 12 months on the Internet at Simply place your order in just two steps! Which are the product categories your entry shall appear in? Would you like to create and manage the data of your entry by your own? PRICE STRUCTURE SELF-ENTRY ENTRY BY AHGZ 1st product category: AHGZ SHOPPING GUIDE each additional product category:

21 GENERAL TERMS AND CONDITIONS 1. Advertising order, in the sense of the following General Terms and Conditions, refers to the agreement to publish one or more than one advertisement of an advertiser or other space buyer in a printed publication for purposes of circulation. 2. In the event of doubt, advertisements are to be requisitioned for publication within one year after the conclusion of the contract. According to the contrat the advertiser has the right to requisition advertisements within the time period of the contract, beyond the number of advertisements originally agreed upon. 3. The prices of the advertisements are consequent on the Publisher s Advertising Rate Card in effect at the time the contract is concluded. If the advertisement rate should change after the conclusion of the contract, the Publisher is entitled to charge the price in effect according to the price list valid at the time of publication; this does not apply to business transactions with nontraders, insofar as no more than 4 months have elapsed between the conclusion of the contract and the time of publication. Advertising agencies and advertising agents are prohibited from passing on the agent s fees granted by the Publisher wholly or in part to their clients. 4. If order should not be carried out owing to circumstances for which the Publisher is not responsible, then the Advertiser must reimburse the Publisher for the difference between the discount granted and that corresponding to the actual sales, regardless of any further legal obligations. If the non-fulfilment of the contract is caused by force majeure within the limitations of the Publisher s risk, then the client has no claim for reimbursement. 5. In the calculation of quantities ordered, millimetres of text lines shall be converted into millimetres of advertisement corresponding to the price. 6. Orders for advertisements and advertising supplements which are placed with the declared intention of being published only in specific issues, in specific editions or in specific places in the publication, must be submitted to the Publisher early enough that the Advertiser can be informed before the closing date if the order cannot be executed in this manner. Rubricated advertisements shall be printed in the respective column, and do not require an express agreement to this effect. 7. Text advertisements are advertisements having at least two sides bordering on text and not on other advertisements. The Publisher is entitled to mark with the word Advertisement those advertisements whose editorial design is such that they are not readily recognizable as advertisements. 8. The Publisher reserves the right to refuse advertising orders including individual requisitions under the terms of a transaction and advertising supplement orders on the basis of their technical form or their origin, in accordance with uniform, objectively justified principles; the same applies if the contents violate laws or official regulations, or if the publication is unacceptable to the Publisher. This also applies to orders placed with agencies, receiving offices or representatives. Advertising supplement orders are not binding for the Publisher until a sample of the advertising supplement has been submitted and approved. Advertising supplements which in form or appearance give the reader the impression that they are an integral part of the newspaper or magazine, or which contain outside advertising, shall not be accepted. The Advertiser will be informed immediately if an order is refused. 9. The Advertiser is responsible for the punctual delivery of the advertising copy and reliable printing data or the advertising supplements. The Publisher will immediately apply for new printing data if the originals are seen to be unsuitable or damaged. 10. If the advertisement is printed in such a way that it is unreadable, either wholly or in part, or if it is incorrect, or incomplete the client has the right to claim for either a reduction of the fee or a newly placed advertisement, but only to the extent that the purpose of the advertisement has been compromised. If the Publisher should exceed a reasonable period of time set for the publication of the substitute advertisement or if it should once again be incorrect, then the Advertiser has the right to a price reduction or a cancellation of the order. Indemnity claims from positive breach of obligation, negligence in contracting and tort are excluded especially in the case of orders placed by telephone; indemnity claims from impossibility of performance and default are restricted to the replacement of the foreseeable loss and, in the amount, to the remuneration to be paid for the advertisement or advertising supplement in question. This does not apply to premeditation and gross negligence on the part of the Publisher, its legal representatives and its vicarious agents. A liability of the Publisher for damages owing to the lack of warranted qualities remains unaffected. Furthermore, the Publisher is not liable for gross negligence of vicarious agents in commercial business transactions; in the remaining cases, the liability towards merchants for gross negligence is restricted in its extent to the foreseeable damage up to the amount of the remuneration for the advertisement in question. Complaints must be put forward within 4 weeks of receiving the invoice and receipt unless the defects are not obvious. 11. Proofs shall be delivered only when expressly requested. The Advertiser shall bear the responsibility for the correctness of the returned proofs. The Publisher shall take into account all error corrections of which it shall be informed within the period set at the time of forwarding the proofs. 12. If no specific size is stipulated, the actual print size customary for the type of advertisement will be used as a basis for invoicing. 13. In the event that the Advertiser does not make an advance payment, the invoice will be sent immediately, if possible, however, 14 days after the publication of the advertisement. The invoice is to be paid within the period evident from the price list, beginning from the time of receipt of the invoice, unless, in individual cases, another method of payment has been agreed upon or an advance payment has been made. Any discounts for advance payment shall be granted in accordance with the price list. 14. Interest and collection expenses will be charged if there is a delay in payment or a respite. In the event of default, the Publisher may postpone the further execution of the current order until payment and request advance payment for the remaining advertisements. If there is reasonable doubt regarding the Advertiser s ability to pay, the Publisher is entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreed terms of payment. 15. Upon request, the Publisher shall deliver a specimen of the advertisement with the invoice. Depending on the type and size of the advertisement, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be procured, a legally binding certification from the Publisher regarding the publication and distribution of the advertisement shall serve as a substitute. 16. The Advertiser shall bear the costs for the production of ordered printing data and drawings, and for considerable changes in previously determined versions, which the Advertiser may request or be responsible for. 17. In the case of a transaction involving several advertisements, a claim to a reduction in price may result from a reduction in the circulation if the total average circulation in the insertion year beginning with the first advertisement is less than the average amount stated in the price list or otherwise, or if no circulation amount is stated is less than the average circulation of issues sold (for trade journals, this can also be the average number actually distributed) in the previous calendar year. A reduction in circulation shall grant the right to a price reduction only if it amounts to 20 % for a circulation of up to 50, % for a circulation of up to 100, % for a circulation of up to 500,000 5 % for a circulation of more than 500,000 Claims to price reductions are excluded, however, if the Publisher has informed the Advertiser in due time of the drop in circulation and has offered the Advertiser the choice of withdrawing from the contract. 18. In the case of keyed advertisements, the Publisher shall take as much care in handling and punctually passing on the replies as would a responsible businessman. Registered and express letters will only be forwarded by ordinary post. The replies to keyed advertisements shall be kept for 4 weeks. Replies which are not collected within this period shall be destroyed. The Publisher shall return valuable documents without being obligated to do so. The publisher can be garanted the right in a specific contract to open incoming offers as a representative on behalf of, and in declared interests, of the customer. Letters which exceed the permissible DIN A4 size, as well as goods, books, catalogues and packages, will be excluded from onward transmission and will not be accepted. Any acceptance or onward transmission can, however, be agreed by way of exception if the customer bears the charges/costs incurred as a result. 19. Printing data shall be returned to the Advertiser only if expressly requested. The obligation to save them shall end three months after the order has expired. 20. Discount credit notes and supplementary discount charges shall principally not take place until the end of the insertion year. 21. Placement confirmations are only conditionally valid and may be changed for technical reasons. In such cases, the Publisher may not be made liable. 22. The place of fulfilment is the principal place of business of the Publisher.The place of jurisdiction for legal proceedings involving business transactions with merchants, bodies corporate or special assets is the principal place of business of the Publisher. Insofar as claims of the Publisher are not put forward by collection procedure, the place of jurisdiction for non-traders shall be determined according to their place of residence. It shall be agreed that the place of jurisdiction shall be the principal place of business of the Publisher if the place of residence or customary place of abode of the Advertiser, including nontraders, is unknown at the time that the legal proceedings are instituted or if the Advertiser s place of residence or customary place of abode should be moved outside the purview of the law after closing the contract. 21

22 HOW TO REACH US General Manager Joachim Eckert phone fax Sales Manager Bavaria, Austria, Switzerland Karina Haas phone fax Sales Manager North Rhine-Westphalia Peter Schmitz Office Düsseldorf phone mobil Head of Sales Marc D Addetta phone fax [email protected] Sales Manager Bavaria, Austria, Switzerland Peter Gutsch Office Starnberg phone fax mobil [email protected] Office Berlin phone Space scheduling Carmen Haag phone fax [email protected] Sales Manager Berlin, Brandenburg, Bremen, Hamburg, Mecklenburg-Western Pomerania, Lower Saxony, Saxony, Saxony-Anhalt, Schleswig-Holstein, Thuringia Thomas Türk phone fax [email protected] Sales Manager Baden-Württemberg, Hessen, Rhineland-Palatinate, Saarland Simone Weinberger phone fax [email protected] Space scheduling Beate Stempfhuber phone fax [email protected] Job market phone fax [email protected] Real estate market phone fax [email protected] Matthaes Verlag