Maryland s Best. Connecting Maryland farmers with consumers. Mark Powell Chief of Marketing. Maryland Department of Agriculture
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1 Maryland s Best Connecting Maryland farmers with consumers Mark Powell Chief of Marketing Maryland Department of Agriculture
2 MDA s Buy Local Program Connecting Farmers with Markets Branding Maryland Grown Products Increasing Consumer Demand and Preference for Maryland Grown Products
3 Maryland s Best Web Site is growing, improving December ,845 visitors In ,716 visitors, visited 50,149 times Since ,303 visitors, visited 296,867 times Advertising has reached more than 3,000,000 regional consumers Web site updates including smart phone friendly access in 2014 through USDA Specialty Crop Block Grant Connecting consumers with farmers & sharing the farmers stories
4 Maryland s Best Web Site Searchable Database and Seasonal Agricultural Promotions
5 Registering your farm or farmer s market Select the Producer Registration link on the right side of the home page
6 Registering on Maryland s Best Once you have selected the Producer Registration link on the home page, fill in your company information. MDA will then setup an account for your listing on the web site and you will receive a password and log in information. Log in on the home page with your address and new password. Once logged in, be sure to fill out all of the information pertaining to your farm including selecting all of the category boxes that apply to your listing.
7 2015 Maryland Promotions by Month January/February CSAs February winter farmers markets March meat, nutrition month April nurseries & garden centers, poultry May/June eggs, strawberries, farmers markets, milk June - wine, dairy July/August Buy local challenge, watermelons, farmers markets September - Apples, farm to school October/November Ag-tourism, turkeys, pumpkins December Christmas trees
8 2014 Advertising & Promotions
9 2014 Advertising & Promotions WYPR Public Radio Washington Post Print WBAL Online Strategic Consumer Promotions Facebook, Twitter, Google, YouTube channel Trade press The Packer, Produce News Press Releases
10 Connecting Farmers with Grocery Retailers
11 Connecting Farmers with Grocery Retailers Trade shows: Including PMA s Fresh Summit- largest produce expo 20,000 Participants Decision Makers from Nearly all of the Grocery Retailers
12 Connecting Farmers to Consumer Markets Buyer-Grower Expo connecting farmers with buyers from grocery retailers, schools, restaurants, farmers markets, and institutions. 350 Participants 60 Farms Exhibited 146 Buyers Attended 90% of Exhibitors reported potential sales
13 Consumer Promotions Mar-Delicious Watermelon Campaign in New England Maryland Apple In-Store Promotions
14 Consumer Promotions Buy Local Challenge Pledge to eat at least one thing from a MD farm each day for one week Over 5,000 Marylanders pledged to participate in 2014
15 Consumer Promotions Maryland s Best Ice Cream Trail Trail Passport Ice Cream Trail Signs Ice Cream & Geocache Trail 8 Creameries on the Trail 375 Completed Passports since 2012 Stamped Passport at each location Maryland Dairy Industry Trivia
16 Plans for 2015 and beyond Continuing specialty crop advertising to Maryland consumers Ag-Tourism Sign Program In-store Maryland apple promotion Partnership with the Baltimore Orioles Maryland watermelon billboards Partnerships with grocery retailers Additional strategic promotions
17 Farmers Market Signing Program
18 Eligibility Farmers Markets that are recognized by the Maryland Department of Agriculture and identified on the current Maryland Farmer s Market Directory. ry%20.pdf Applications for the program can be found at the following address
19 Current Participation 41 Markets with signs in the State
20 Ag-Tourism Signing Program Partnership with MDA and State Highway Administration Signs available for ag-tourism destinations that meet the program qualifications Counties must first setup their own ag-tourism signing program
21 Ag-Tourism Signing Program The application and guidelines can be found in the Maryland Product section of
22 Thank you! Mark Powell, , Stone Slade, Maryland s Best, , stone.slade@maryland.gov Karen Fedor, Farm to School, , karen.fedor@maryland.gov Shelby Watson, Farmers Markets, (410) , shelby.watson@maryland.gov
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