CELEBRATING THE BRAINS BEHIND THE BRANDS 10 JUNE 2016 BANKING HALL, LONDON TWICE AS FRESH HEADLINE SPONSOR HOSTED BY

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1 CELEBRATING THE BRAINS BEHIND THE BRANDS 10 JUNE 2016 BANKING HALL, LONDON TWICE AS FRESH HEADLINE SPONSOR HOSTED BY &

2 TWICE AS FRESH The Insurance Marketing and PR Awards are returning in 2016, and this year they are twice as fresh! After a fantastic inaugural year the awards are back to celebrate the creative minds and fresh thinkers who keep their businesses firmly connected to the markets they serve. The awards will celebrate the people and departments that provide the zest, and juice, to keep their brands buzzing, and with 4 NEW categories to choose from you will have no problem finding somewhere to showcase your success! Save the Date: This year the awards ceremony will be held on 10 June at Banking Hall, London. Don t miss out on this fabulous afternoon of celebration! Entry closing date 5pm, Wednesday 9 March.

3 DIGITAL MARKETING CAMPAIGN OF THE YEAR B2B MARKETING CAMPAIGN OF THE YEAR - BROKER This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a digital marketing campaign, targeting retail consumers, intermediaries or other insurance buyers in the last months. This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting intermediaries in the last months. Y Demonstrate how an organisation has used one or a mix of digital channels to improve market share, enhance customer loyalty, raise awareness of a brand or break into new markets Y Are innovative, original and Y Illustrate how a firm used data analytics to identify a customer segment to target and/or social media to better connect with specific consumers Y Show evidence of results being Y Demonstrate how an organisation has used one or a mix of media to improve market share, enhance broker loyalty, raise awareness of a brand or break into new markets Y Are innovative, original and Y Might illustrate how a firm used data analytics to identify brokers/markets to target and/or social media to better connect with specific intermediaries Y Show evidence of results being

4 B2B MARKETING CAMPAIGN OF THE YEAR - CLAIMS INSURANCE PR CAMPAIGN OF THE YEAR This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting claims professionals in the last months. This award is open to all firms engaged with businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a successful PR campaign in the last months. Y Demonstrate how an organisation has used one or a mix of media to improve market share, enhance customer loyalty, raise awareness of a brand or break into new markets Y Are innovative, original and Y Might illustrate how a firm used data analytics to identify markets to target and/or social media to better connect with specific claims professionals Y Show evidence of results being Y Demonstrate how an organisation has used its PR skills to raise awareness of a brand, its strategic objectives or communicate a major development within a business (e.g a product launch, appointment or rebrand) Y Are innovative, original and Y Illustrate how messaging through a wide range of media including video, audio, print and social media helped a firm achieve its objectives Y Show evidence of results being

5 NICHE MARKETING CAMPAIGN OF THE YEAR RESEARCH/PUBLIC AFFAIRS CAMPAIGN OF THE YEAR This award is open to all businesses agencies working on their behalf - that have undertaken a marketing campaign targeting a niche market in the last months. Y Demonstrate how an organisation has used one or a mix of media to improve market share in a selected sector, enhance customer loyalty there, raise awareness of a brand or break into a new niche Y Are innovative, original and Y Might illustrate how a firm used data analytics to identify a market to target and/or social media to better connect with specific consumers Y Show evidence of results being This award is also open to all businesses agencies working on their behalf - that have undertaken a piece of research, white paper or political lobbying to further public/partner/political understanding and influence opinions. The judges will be looking for entries that either: Y Demonstrate how an organisation has used a piece of research or white paper to further its own understanding of a particular market Y Help improve its customers (including policyholders, brokers or risk managers) understanding of an issue/new business opportunities Y Or deliver a message to politicians, Lords or MEPs to help influence policy decisions They will be looking for: Y Innovative, original and Y Evidence of results being achieved against targets Open to campaigns begun over the last months.

6 DATA/TECHNOLOGY CHAMPION OF THE YEAR CUSTOMER CONNECTIVITY AWARD This award is open to all businesses data/technology specialists working on their behalf - that have helped undertake a PR/marketing campaign in the last months that used technology and/or data to gain a competitive advantage. The judges will be looking for entries that either: Y Demonstrate how an organisation has used data to segment its audience and then target a specific group with greater certainty. OR Y Used technology in a disruptive manner to give a business a competitive edge/ appeal to a new audience. This award is open to all businesses agencies working on their behalf - that have undertaken a marketing campaign in the last months. Y Demonstrate how a firm increased customer retention, measured by revenue per customer or improved satisfaction levels, and/or Y Improved consumer trust in a brand by embracing simplicity and transparency in its communications. A subject that is increasingly topical in the current regulatory environment. They will be looking for: Y Innovative, original and Y Evidence of results being achieved against targets. Open to campaigns begun over the last months.

7 MARKETING/PR TEAM OF THE YEAR Open to any team working in the UK insurance industry. The judges will be looking for a team that has: Y Made significant strides in promoting the brand they work for through marketing and PR activities Y Can clearly demonstrate a major contribution to the success of the business they work for Y Shows innovative and original thinking in their messaging Y Has embraced all media channels to the end of forwarding the business that employs them. This could have been delivered by a successful new product or service launch; a revamped pricing strategy; and/ or a communication initiative such as uncensored feedback. INSURANCE EVENT OF THE YEAR This award is open to businesses agencies working on their behalf - that have held an on or offline line event in the last months (this could be internally or externally focused). Y Demonstrate how an organisation identified an audience and then delivered an event that fulfilled an information/marketing/education need Y Helped improve its customers (including insurers, suppliers, brokers or risk managers) or its own staff s understand an issue/message/new business opportunity better Y Demonstrates innovative, original and with regards how the organisation communicated and connected with its audience Y Evidence of results being achieved against targets.

8 SOCIAL MEDIA INFLUENCER OF THE YEAR INSURANCE BRAND OF THE YEAR This award seeks to attract entries from all companies or individuals working in or associated with the UK insurance sector that are using social media in their marketing and/or communications to either brokers, suppliers or consumers (or a combination of these audiences). It is also open to firms using social media in their research or in their internal communication. The judges will be looking for evidence that entrants have really thought about social media and its transformational potential. YOUNG MARKETER/PR EMPLOYEE OF THE YEAR Open to anyone working in the UK insurance industry aged 30 or under on the closing date of 9th March 2016 engaged in marketing or PR. The judges will be looking for a person who has: This special award will recognise the efforts of an insurance firm that has done the most in the last 12 months to utilise PR and marketing activity to improve both awareness and trust in its brand. The judges will be looking for an entry that: Y Demonstrates how an organisation has used one or a mix of marketing, sponsorship and/or PR to improve market share, enhance customer loyalty and raise awareness of a brand Y Shows innovative, original and Y Gives examples of how a firm used data analytics and social media to improve awareness and trust in a brand Y Gives examples of staff engagement, positioning them as brand ambassadors Y Shows evidence of results being Y Made significant strides in their professional development over the past year Y Can clearly demonstrate a major contribution to the team or department in which he or she works Y All nominations must be made or supported by the person s departmental manager.

9 INDUSTRY CHAMPION OF THE YEAR This special award will recognise the efforts of an individual who has done most to champion the insurance sector s cause and improve its reputation in the last 12 months. Some have criticised the insurance industry for having a dearth of leaders who are prepared to stand up and act as advocates in the public domain. But there are individuals who value the importance of using PR and marketing to achieve a positive result that not only impacts their own business, but also has wider ramifications for the entire sector: helping to bolster its standing and increase confidence in its products and offerings. Suggestions are welcome, however the winner will be announced on the evening and there will not be a shortlist. ACHIEVEMENT AWARD This special award will be given to an individual working within insurancerelated marketing and PR who has shown outstanding long term commitment to new thinking over their career to date. The inaugural winner was FWD founder Michael Gaughan. Suggestions are welcome, however the winner will be announced on the evening and there will not be a shortlist

10 ENTRY CRITERIA All award categories are open to businesses agencies working on their behalf - that have undertaken marketing campaigns in the last months. The Marketing/PR Team of the Year award is open to any team working in the UK insurance industry and the Young Marketer/PR Employee of the Year award is open to anyone working in the UK insurance industry aged 30 or under. All entrants will need to answer specific questions about their nomination. For example, the questions for Digital Marketing Campaign are as follows: Y Company name: Y Campaign name: Y Your 100 word why we deserve to win declaration: Y Why you undertook this campaign (up to 250 words): Y Details of the campaign (up to 250 words): Y The result/impact of the campaign (up to 150 words): Y Testimonials (up to 200 words) If you have any questions please do not hesitate to contact us: Sponsorship Sales Katy Pieris katy.pieris@incisivemedia.com Event Management & Entry Enquiries Rosie Gamble rosie.gamble@incisivemedia.com Marketing Enquiries Sophie Lerway sophie.lerway@incisivemedia.com All categories have an option to upload up to 3 documents as supporting evidence. The questions differ for each category, so please ensure that you read the questions carefully before starting your entries. Questions can be found on the categories page of our website: insurancemarketingawardsconf.co.uk