CREATIVE MARKETING PUBLIC RELATIONS EVENTS CELEBRITY

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1 CREATIVE MARKETING PUBLIC RELATIONS EVENTS CELEBRITY

2 mission statement We fully utilise the impact of our celebrity clients to boost the brands we work with, continually raising the profile of your brands or business. PUBLIC RELATIONS We create bespoke brand events that cover everything from product launches to large scale campaigns, in a seamless, cost-effective and dramatic delivery. Our PR team develops comprehensive strategies ensuring that your brand or business stands out from the crowd. From researching and evaluating your brands, your business and the market place in which you operate, to implementing a complete package of marketing strategies, we maximise your potential. championsukplc.com We take the time to understand you and your business, to deliver excellent creative solutions to ensure your success.

3 YOU We are proud to be a national award-winning agency, but our biggest prizes are the relationships we have with our clients and the results we achieve for them.

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5 Every process begins with our team s distinctive approach. We are driven by our own brand of innovation that guarantees both practical bottom line delivery and continual success for every client we work with. We take the time to fully understand you and your business to ensure that we deliver a truly unique and appropriate creative solution that will return tangible success, surpassing your expectations. No two businesses are ever the same, requiring a fully bespoke process that delivers to your individual needs. From innovative advertising campaigns, distinct corporate identities, website design, marketing literature, photography and print sourcing, we provide a unique service that encompasses the most creative and practical solutions that will generate return on investment through our understanding of brands and the markets in which they operate. For us, it is about creating something unique, something that only we can do. Working with all of our different departments in-house means that we can always provide a complete solution that has been carefully managed every step of the way for ultimate success. Creative Concepts Brand Identity Graphic Design Web Design Advertising Brand Literature Photography Video Production Displaying your best attributes

6 Creative marketing is not just about making noise, it is also about listening. Every project we undertake begins with us listening to your objectives and forming a comprehensive picture of your business goals. We work closely with our creative team to provide a tailor-made package that allows us to devise a bespoke marketing strategy with clear aims and measurable results. Once our strategy is in place, we are able to begin our creative process and the whole team works to provide you with a structured strategy that delivers everything you need on time and on budget. We dedicate ourselves to implementing the plan, proactively seeking out every available opportunity to get the most out of your brands and achieve the dynamic impact you want for your business. From working with major brands to new-to-market products and B2B businesses, we undertake work across a diverse range of industries. This means that our ideas are always fresh and our attention is continuously focussed on you, and not on your competitors. Regardless of the business you are in, we make your brands our top priority. Client Relationships Brand Strategy Brand Communications Marketing Literature Digital Marketing Direct Mail Media Buying Print Online Activation Growing your business

7 Public Relations is the vital communication tool that drives brands forward, maximising their success. At Champions (UK) plc we understand the market place that you need to access and we form comprehensive public relations packages that will actively boost your brands. We know that all of the public relations that we undertake provide cost effective, easily measurable and fast moving access to a targeted marketplace, understanding its movements, trends and focussing on propelling your brands forward. Public relations means that you are heard on a global stage, we can access any marketplace we wish to and launch a targeted campaign that achieves your objectives and continually surpasses your expectations. Every client we work with brings new and exciting requirements and it is a vital part of our work that we are able to not only analyse and act upon everything you require, but we are able to do it in such a way as to make your presence in the marketplace completely unique. We are able to reach further into the consciousness of the public and our streamlined strategies include a tailored combination of editorial, advertorial, social media and online media. Whether you need us to work on a product launch, communicate your key brand messages to a targeted audience or launch a global social media campaign, we have all the tools and expertise required to provide you with a solution that adheres to your requirements, budget and provides you with something that can be continually analysed and measured. Communications Strategy Brand Awareness Brand Positioning Advertorial Promotional Campaigns Celebrity Endorsements Social Media Crisis Management Giving you something to shout about

8 Every event is a unique opportunity to boost your brands and increase your sales. We work with a diverse range of organisations and our team is carefully structured to be able to manage any of your requirements, taking care of every step of the process from conception to completion. Champions (UK) plc offers a comprehensive event management service, delivering something that is completely unique and cost effective for you. Our expertise means that we are able to take your brief and transform it into a complete and unique event concept. Our holistic service ensures that we provide you with a creative approach, working with our in-house marketing and celebrity management teams to ensure that everything is in place on budget, exceeding your expectations and delivering an event like no other. Everything we do is completely flexible and adaptable and we work proactively with you and your brands to ensure that we have done everything necessary to guarantee complete success. Product Launches Brand Promotions Sales Activities Brand Events Sampling Corporate Golf Days Televised Sporting Events Conferences Sponsorship Management Media Events Always an event to remember

9 At Champions (UK) plc, we have a dedicated celebrity management team, offering you and your brands the opportunity to add true star quality to your products. With an impressive selection of high profile celebrity clients, we are perfectly placed to provide brands with celebrity endorsement and ambassadors, adding prestige and attracting potential customers with the added bonus they offer. Working with our in-house public relations and event management departments, we are able to ensure that you are able to access the real benefits that celebrity involvement can bring. We work creatively to match a brand or product with the right individual, analysing the marketplace and using the information we gather to maximise the impact that our work has. For celebrity clients, we provide a complete management strategy that ensures that all of your individual needs are met. We continually secure a range of high profile speaking opportunities and public appearances, matching celebrities with appropriate brands. We are experts at bringing coporate and star brands together. We provide a personal service that means we are always available to offer support and advice to you, securing the very best opportunities that will help you to achieve further success. Our celebrity management team prioritises your needs above all else and we provide a full package service that includes targeted public relations and profile management. Career Management Media Profile Television Appearances Corporate Activities Product Endorsement Profile Management Acting Agency Personal Appearances star Delivering credentials

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11 We will: Create you a new identity or spruce up your exisiting collateral. Integrate your branding across all of your materials. Provide a voice that reflects your business and your values. Create a strong, memorable tagline that boosts your brand. Generate guidelines to ensure conformity across all disciplines. Assist you in delivering your brand promise to your customer base. Be consistent. Be social. Be friendly. Be there when you need us. Identify the benefits and features of your brand and pinpoint new customers. WE RE ABLE TO IMPLEMENT COMPLEX CAMPAIGNS FASTER AND MORE EFFECTIVELY THAN OUR COMPETITORS, GIVING YOU A BIG RETURN ON INVESTMENT. WITH EACH DEPARTMENT MADE UP OF EXPERTS IN THE FIELD, TOGETHER WE RE A DYNAMIC AND UNIFIED TEAM WITH ALL THE TOOLS AND EXPERTISE TO TAKE YOUR BRAND TO THE NEXT LEVEL. Apply our knowledge across our five departments to maximise all opportunities. Produce brand messaging that you, your employees & your customers understand. YOU But most of all, we will: Care! Being a family-run business, we understand the requirements and needs of being an integral part of the team. When you work with us you become part of our extended family. We know what makes businesses work, providing tangible results for innovative activities that will define you for years to come, delivering bottom line success.

12 Champions (UK) plc continues to grow and develop, adapting to exciting changes in the market place and generating the most innovative solutions for our clients. We have been recognised for our achievement, something that we have worked on since our very beginnings and we are proud to be listed as one of the Fastest Growing Businesses in the Leicester Mercury s Leicestershire s Top 200 Companies. Our reach extends much further than our immediate locality and we have also been recognised nationally for our achievements: We have been ranked 3rd by Insider magazine (Midlands) in their Growth Table 100. We are listed in the Telegraph 1000 s directory of Britain s Brightest Businesses and placed 57th on the Sunday Times Fast Track 100. To top this, we have achieved RAR+ Recommended status, demonstrating that our proven track record and reputation precede us.

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14 TESTIMONIALS: Everyone we use in the organisation has to have a high level of integrity. That trust is absolutely important and Champions (UK) plc have been able to deliver that time and time again. Ian Mattioli Mattioli Woods The most impressive thing about working with Champions (UK) plc is the results! They understand our brand inside out and use this to create professional and innovative marketing events that have generated highly measurable results. James White Vision Express Champions (UK) plc are a family business with strong values and integrity. Everyone at Farmfoods enjoys working with the team at Champions (UK) plc. We really value the professional and enthusiastic service they provide. Eric Herd Farmfoods I have worked with Champions (UK) plc for 3 years now and have found all the team to be very professional, helpful and enthusiastic. I am also pleased to note that each of the team are very interested and eager to help my business and are happy to go above and beyond. Janine Edwards St. James s Place Champions (UK) plc have been an essential part of the team as we have successfully launched Heat Holders in the USA and Canada. Working closely with us, they are highly driven, proactively generating the marketing strategies, communications campaigns and creative ideas that make the difference to our brand. They have developed a productive and effective partnership with us that is completely in-tune with our company ethos and commercial approach. Nothing is too much trouble for their friendly and enthusiastic team. Ajay Ruia Heat Holders AMERICA They make you feel important; they make you feel like you are the most important client of theirs. Chris Darlington RSM Tenon When it comes to the MacWet brand, only the best is good enough, and Champions (UK) plc have really delivered. I really appreciate the way they keep us informed at every step of the process and they excel at setting clear, ambitious and realistic communications strategies then delivering exactly what they promise. It s very important to us that we know our brand is in safe hands - and with Champions (UK) plc, we do. Ian Lomas MacWet Champions (UK) plc have been a fantastic business partner for Lumbers over the last decade. There is always a great advantage of getting enjoyment from your work and whatever project Champions (UK) plc undertake on behalf of Lumbers creates excitement and enjoyment. Professionalism is a word quite often over used but from brochure design to event management, the complete team at Champions (UK) plc shows true professionalism from start to finish! Dominic Gomersall Lumbers I have been working with Champions (UK) plc on our Heat Holders brand since In that time Champions (UK) plc have become an essential part of our whole team. Though their remit is PR and Marketing the Champions (UK) plc team cover so much more than this across all aspects of our business. I can honestly say their cando attitude and willingness to go out their way for our product is amazing. With so many levels of expertise from editorial, advertising, press coverage to website management, social media and our ambassadors, Champions (UK) plc have been fundamental in making our product number one in the market place today Shane Doughty Heat Holders

15 Champions (UK) plc Barrington House Leake Road Costock Loughborough Leicestershire LE12 6XA tel: intl tel: web: