Marketing Automation Strategy SURVEY SUMMARY REPORT
|
|
- Nancy Neal
- 8 years ago
- Views:
Transcription
1 MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers
2 Marketing Automation Strategy Survey Summary Report Ascend2 Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. You may adapt, copy, distribute and transmit this work. However, you must attribute the work as produced by Ascend2 and its Research Partners but not in any way that suggests that they endorse you or your use of the work. 2
3 TABLE OF CONTENTS What does an effective strategy look like? 4 Marketing automation usage 5 Importance of marketing automation 6 Most important objectives 7 Success achieving objectives 8 Most challenging obstacles 9 Most effective resources 10 Value-driven features 11 Marketing automation budget 12 Most useful metrics 13 Survey methodology and demographics 15 About Ascend2 16 3
4 WHAT DOES AN EFFECTIVE STRATEGY LOOK LIKE? According to nearly half (45%) of all companies surveyed, the most challenging obstacle to marketing automation success is the lack of an effective strategy. But what does an effective marketing automation strategy look like? To find out, Ascend2 and our Research Partners fielded the Marketing Automation Strategy Survey and completed interviews with 317 marketing, sales and business professionals from around the world. We thank them for sharing their valuable insights with you. The charts in this edition of the study titled Marketing Automation Strategy Survey Summary Report represent the average of all market segments responding to the survey. Specific market segments are reported on exclusively by our Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published. Sergio Balegno Partner / CEO 4
5 MARKETING AUTOMATION USAGE 59% of companies surveyed currently use marketing automation to some extent. Another 34% are not currently using it now but plan to in the foreseeable future. Only 7% of companies that started the survey have no plans to use marketing automation now or in the future, and were redirected to end the survey. 5
6 IMPORTANCE OF MARKETING AUTOMATION Expectations for marketing automation are high with two-thirds of companies (65%) saying it is very important to the overall success of their marketing program. Another 33% consider it somewhat important and only 2% claim it is not important to marketing success. 6
7 MOST IMPORTANT OBJECTIVES Increasing sales revenue and lead generation are the most important objectives of a marketing automation strategy with improving lead nurturing trailing closely behind. Surprisingly, improving marketing-sales alignment is a capability of but not a top priority for marketing automation. 7
8 SUCCESS ACHIEVING OBJECTIVES 86% of companies rate marketing automation as successful to some extent at achieving important objectives like increasing sales revenue and lead generation. 25% top the chart with a very successful rating while only 1% consider marketing automation very unsuccessful. 8
9 MOST CHALLENGING OBSTACLES There are many barriers to marketing automation success but the most challenging obstacle is the lack of an effective strategy. While the complexity of marketing automation is also a top hindrance, the lack of management support is not. 9
10 MOST EFFECTIVE RESOURCES Overcoming the lack of an effective strategy to achieve success the most challenging obstacle requires a level of expertise not often found in-house. That s why 76% of companies supplement their capabilities by outsourcing all or part of their marketing automation strategy planning. 10
11 VALUE-DRIVEN FEATURES The ability to provide lead nurturing campaigns and comprehensive analytics and reporting are the most valuable features of a marketing automation system for more than half of all companies. 11
12 MARKETING AUTOMATION BUDGET Slightly more than half of all companies surveyed (53%) see their budget for marketing automation increasing in the year ahead. The costs associated with marketing automation include two primary categories: technology and professionals services. 12
13 MOST USEFUL METRICS The most useful metric for measuring the performance of marketing automation programs is conversion rate. And tracking the conversion of leads generated into revenue producing customers is much more useful than tracking tactical campaign metrics like CTR, opens and unsubscribes. 13
14 NOTES 14
15 SURVEY METHODOLOGY AND DEMOGRAPHICS Ascend2 benchmarks the performance of popular digital marketing strategies and practices using a standardized questionnaire, research methodology and proprietary 3-Minute Survey format. Findings are examined in a quantitative context by experienced analysts and reported objectively. This survey was conducted online from a panel of more than 50,000 US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes as follows: Number of Employees More than % 50 to % Fewer than 50 51% Role in the Company CEO / COO / CMO / CSO etc 34% Marketing VP / Director / Manager 35% Sales VP / Director / Manager 4% Marketing or Sales Staff 17% Other 10% Primary Marketing/Sales Channel B2B (Business-to-Business) 76% B2C (Business-to-Consumer) 24% 15
16 ABOUT ASCEND2 Research-Based Demand Generation for Marketing Solution Providers If marketing professionals are your ideal prospects, we can help you find more of them. Marketing software, data and media companies, and digital marketing agencies partner with Ascend2 to reliably generate demand and supplement marketing content for their firms. Our Research Partner Programs are transparent spotlighting your brand and the interests of your market. Learn more at 16
17 ASCEND2 RESEARCH-BASED DEMAND GENERATION Research Partner Programs provide white label reports and a guaranteed number of leads in two simple steps: 1. Choose the topics of interest to your target market Content Marketing Marketing Video Marketing Organic Search (SEO) Marketing Automation List Growth Website Optimization Inbound Marketing Paid Search (PPC) Lead Generation Social Media Strategy Marketing Database 2. Choose an exclusive research segment for each marketing topic Benchmarks for Success [Research data from the successful program segment] B2B Benchmarks [Research data from the business-to-business segment] B2C Benchmarks [Research data from the business-to-consumer segment] Enterprise Benchmarks [Research data from the large company segment] SMB Benchmarks [Research data from the small and medium business segment] Agency Benchmarks [Research data from the marketing agency segment] Leadership Benchmarks [Research data from the marketing leadership segment] Other Benchmarks [Research data unique to a specific topic when available] If marketing professionals are your ideal prospects, watch this 90 second video. 17
Email List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More informationSocial Media Strategy
Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research
More informationLead Generation Strategy
Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary
More informationMarketing Automation
Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationInbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance
Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research
More informationSmall & Medium-sized Business (SMB) Lead Generation Benchmark Report
Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0
More informationWebsite Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationEmail List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
More informationMobile Marketing. Benchmark Summary Report
Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationcontent marketing trends
content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com
More informationINSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO
INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO
More informationSocial Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
More informationMARKETING AUTOMATION TRENDS
MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationSTATE OF DIGITAL MARKETING
2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive
More informationB2B Marketing Technology Strategy
B2B Marketing Technology Strategy How an effective marketing technology strategy optimizes B2B marketing performance. Informatica in Partnership with Dun & Bradstreet and Ascend2 B2B Marketing Technology
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationWebsite Optimization Benchmarks for the B2B Marketing Channel
Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2
More informationClient Connection Research conducted by Ascend2 in partnership with Research Underwriters
Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationSOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationB2B Social Media Marketing Trends
B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:
More informationEmail List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath.
Email List Strategy Optimizing Marketing Performance in 2016 1 Ascend2 research conducted in partnership with Return Path Table of contents Introduction 3 List quality is a priority for marketers 4 Email
More informationMarketing Automation Strategies for Sustaining Success
Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
More informationData Driven Marketing
Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2
More informationMarketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.
Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What
More informationContent Marketing in 2014:
Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationBenchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 SEO Tactic Execution 4 Achieving
More informationBenchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing
More informationBENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT
BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research
More informationLEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
More informationOutbound Marketing in the Content Era Delineo June 2013
Outbound Marketing in the Content Era Delineo June 2013 Outbound marketing in the content era! The findings in this report highlight that content marketing is now an important marketing strategy due to
More informationSTATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
More informationHow to Create Engaging Content for Successful Lead Generation. Sponsored by:
How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle
More informationBENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT
BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by EXCERPT 2011 Social Marketing Benchmark Report New research and insights on
More informationSTATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015
STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third
More informationResearch. Pre-Sales Content Marketing Trends 2013
Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013
More information2011 B2B Marketing BenchMark Report
EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead
More informationBUSINESS-TO-BUSINESS MARKETING 2016-2017
BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationEnjoy! The Vocus Team
Vocus believes in the power of email marketing to engage and retain customers and prospects. As email marketing continues to mature, however, the competition for attention in already-crowded inboxes is
More informationB2B Video Content Marketing Survey Results
2015 B2B Video Content Marketing Survey Results Fourth-annual online video marketing and production trends report and industry statistics based on in-depth survey results from over 350 B2B marketing, agency
More information2014 State of Inbound Marketing
Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More informationBUSINESS-TO-BUSINESS MARKETING 2014-2015
BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING
More information$97 SPECIAL REPORT. CMO Perspective on B2B Marketing Automation. Strategies for Automating the Marketing-Sales Pipline
$97 SPECIAL REPORT CMO Perspective on B2B Marketing Automation Strategies for Automating the Marketing-Sales Pipline MarketingSherpa Special Report CMO Perspectives on B2B Marketing Automation Special
More informationResearch-Based Demand Generation
Discover how and why Research-Based Demand Generation works for marketing software and data companies, and digital marketing agencies. Why Research- Based Demand Generation? Research reports are the most
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationWhat are your biggest B2B lead generation challenges? (Select all that apply)
What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment
More informationTHE STATE OF B2B MARKETING DATA MANAGEMENT 2016 BENCHMARK RESEARCH REPORT
THE STATE OF B2B MARKETING DATA MANAGEMENT 2016 BENCHMARK RESEARCH REPORT TABLE OF CONTENTS Executive Summary Most Important Strategic Goals Basing Decisions on Marketing Data Marketing Data Management
More informationLead Generation 2013 survey results
Lead Generation Marketing Trends by Holger Schulze 2013 survey results Sponsored by Eloqua DiscoverOrg Strand Marketing Optify INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! It s no secret
More informationMarketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
More informationWhat can Media Companies Learn from Events Industry Lead Generation Machine
What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do
More informationBENCHMARK REPORT. 2012 B2B Marketing Benchmark Report. Research and insights on attracting and converting the modern B2B buyer. sponsored by EXCERPT
BENCHMARK REPORT 2012 B2B Marketing Benchmark Report Research and insights on attracting and converting the modern B2B buyer sponsored by EXCERPT 2012 B2B Marketing Benchmark Report Research and insights
More informationState of Marketing Measurement Survey Report
2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing
More informationSTATE OF B2B MOBILE MARKETING 2015
STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives
More informationDemand Generation Survey: Cross the Chasm
INTRODUCTION AND SUMMARY OF KEY FINDINGS The following report is based on a Web survey conducted in August 2008. We have assembled input from sales and marketing decision makers from medium and large enterprises.
More informationJoin the conversation. #SherpaWebinar
Watch a video recording of this webinar to see Daniel Burstein interview Eric Webb, Senior Marketing Direction, Corporate Marketing and Brand at McGladrey and answer questions from the audience. Click
More informationDEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS
2014 Executive Summary B2B ENTERPRISE From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current B2B Demand Generation strategies and discover key patterns, including where B2B DEMAND
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationreport in association with: The State of B2B
2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes
More informationSEO Benchmarking Report
SEO Benchmarking Report A B2B Marketing Report Published January 2011 EXECUTIVE SUMMARY In association with: CONTENTS Executive summary...6 Section 1 Methodology and participant group 1.1 Survey design
More informationMarketing s New Paradigm: Show Us the Money!
A FROST & SULLIVAN EXECUTIVE SUMMARY Marketing s New Paradigm: Show Us the Money! View the ondemand version of the ebroadcast: www.frost.com/paradigm Marketing departments are under a lot of strain right
More informationUsing SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
More informationDemand Generation Adoption Survey
INTRODUCTION AND SUMMARY OF KEY FINDINGS EXECUTIVE TAKEAWAY 84% of survey respondents have either deployed marketing automation (48%), or are using dedicated batch-and-blast email systems (36%) in order
More information2010 Social Media Marketing
EXCERPT 2010 Social Media Marketing Benchmark Report Data and Insights for Mapping an Effective Social Marketing Strategy Note: This is an authorized excerpt from the full MarketingSherpa 2010 Social Media
More informationMarketing Automation Survey: Cross the Chasm
INTRODUCTION AND SUMMARY OF KEY FINDINGS The following report is based on a Web survey conducted in August, 2008. We have assembled input from sales and marketing decision makers within all ranks of medium
More informationExtension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė
Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP
More informationEmail Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014
Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics
More informationWebsalad Connect. A fresh approach to digital marketing... PAGE 1
Websalad Connect A fresh approach to digital marketing... PAGE 1 2014 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital
More informationIMPROVING B2B LEAD GENERATION PERFORMANCE. Chad Politt Slingshot SEO J. David Green MECLABS / MarketingSherpa
IMPROVING B2B LEAD GENERATION PERFORMANCE Chad Politt Slingshot SEO J. David Green MECLABS / MarketingSherpa INTRODUCTION Chad Pollitt Director of Marketing at Slingshot SEO Former Army Commander and Iraq
More informationWinning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationB2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America
B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Software Marketers! Welcome to B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North
More informationMarketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
More informationSTATE OF B2B SEARCH MARKETING 2015
STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing
More informationContent Development. Content Creation No Matter the Resources
Content Development Content Creation No Matter the Resources Eric Webb Senior Director of Communications & Brand McGladrey Pamela Markey Director of Marketing & Brand Strategy MECLABS Session Speakers
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationTHE POWER AND POTENTIAL OF PERSONAS
THE POWER AND POTENTIAL OF PERSONAS How B2B marketers use and view buyer personas Learning from a B2P industry survey July 2, 2015 B2P Partners 2015 THE POWER AND POTENTIAL OF PERSONAS How B2B marketers
More informationHow to Measure Marketing Results: The Newest Rules. www.fusionb2b.com
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
More informationEmail Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton
Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:
More informationLinkedIn Marketing Solutions Platform Overview 1
LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the
More information2011 B2B Marketing Benchmark Report Budget Basics
Special Report: 2011 B2B Marketing Benchmark Report Budget Basics Brought to you by: Protect and promote your brand with Vocus. Vocus completely integrates social and traditional media to give you tracking,
More informationHow To Get More Out Of Leads
Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one
More information2015 Content Marketing Survey by Zeentree.com 2015 CONTENT MARKETING SURVEY
2015 CONTENT MARKETING SURVEY Page 1 The results are in and revealed for the Middle East Content Marketing Survey 2015. Content marketing has been responsible for much of the marketing buzz for at least
More informationBusiness-to-Business Marketing 2014-2015
Brochure More information from http://www.researchandmarkets.com/reports/2758019/ Business-to-Business Marketing 2014-2015 Description: Business-to-Business Marketing 2014-2015 presents statistics on B2B
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More information