Social Media Marketing: ENGAGE rather than SELL involvement leads to purchase!

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2 Approximately 90% of the people you find on the internet in today s world know at least one social network and are registered as an active user on it. The imminence and influence of social media is what the consumers demand today. The part today s social media is playing in disseminating valuable content, sharing information, cultivating SEO for websites and blogs has been never more beneficial to a social media marketer than it is now. The world s passion for interacting online over social platforms has provided the marketers with networks that are instantly accessible, multi-media rich and ever challenging. In the amount of time it has taken you to read this, people have already cited your product/service/brand in their social framework at least once or even hundreds and thousands of times. Now, you might have missed the citing but there are numerous other people present in that social circle and they, undoubtedly, did not. That s the power of social media marketing! Welcome to Super Web Solutions Social Media Marketing Kit

3 Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and remains competitive online. Within this brochure, we will focus on Social Media Marketing (SMM) to help you understand the core basics of the services we provide in this field and how a well thought advertisement plan has the ability to take your business to a whole new different level. Our main areas of expertise are: Web Design & Development Mobile Development Internet Marketing: Search Engine Optimization (SEO) Pay-Per-Click Marketing (PPC) Social Media Marketing (SMM) Software Development Video Production Branding & Print What is Social Media Marketing (SMM)? Social media marketing is all about acquisition of website traffic and customer attention via social networking sites. Social media marketing campaigns generally focus on efforts to create content that attracts attention and encourages readers to promote and share it within their social networks. The message is distributed from user to user and presumptively resonates because it is coming from a trusted, third-party platform, as opposed to the brand or company itself. Website Support

4 Our Social Media Marketing Packages contain: 1. Social Media Audit 2. Social Media Management 3. Social Media Campaign 4. Social Media Strategy

5 Social Media Audit: Social Media Marketing is irresistible for newly formed brands in today s day and age. Businesses notice the impact and the reach of social networks; therefore, they quickly leap into creating accounts on Facebook/Twitter/Blog/Instagram, etc. Although marketing via social networks may seem easy to manage, it still requires businesses to set up a strategy in order to accomplish their goals via Social Media Marketing. When conducting Social Media Audit, we: 3 Provide you with a thorough report on your online brand representation. Which strengths of your target audience can you exploit via your social network? Which campaigns would best work for you? Which promotions are most likely to fulfill your audiences expectations? 1 Evaluate your prevailing ingenuities. What are your current practices over social media? What goals are you trying to achieve with social media? What is your target audience size& demographics? How does your target audience use social media? 2 Perform a detailed investigation about your business market. What are your competitors doing via social media? What are the key factors to their success or failure(s)? Can a similar strategy be beneficial for your business? What type of content or approach would be successful for you?

6 Social Media Management: The greatest challenge with conducting an effective social media maneuver is implementing the plan in action. Correct enactment of your social channels is crucial for search engine optimization; therefore, attaining the top position on search results for your global campaign is essential. Our SMM solutions are NOT automated; we utilize our experts and their successful practices to determine a suitable strategy for you manually. We help you manage online interactions, both inbound and outbound, in a well-organized fashion. Our SMM solutions: Update and unite the ways of listening and participating in discussions being held at various locations. Read/post blogs to spread/gain knowledge regarding your target market Interact over social networks and other public/private websites to: Reach new customers Sustain old clients Receive feedback Handle complaints Provide assistance Examine what comments or reviews are being given for your business/products/services. Encourage customers to give reviews or feedback over your services and/or products by: Creating polls Conducting surveys Promote competitions Use the feedback to modify your current strategies and work plans Strengthen your presence over social media. Approach every social media channel that has a noticeable number of your target audience Make an impact with your presence Interact with your customers over each media channel efficiently

7 Social Media Management: Link you to your customers. Offer a platform for your customers to keep in touch with you Listen to your customers suggestions and incorporate them See what issues your customers have and attend to them Provide consultation to your customers Provide you an opportunity to mitigate your weaknesses. Help you understand your customer needs. Allow customers the ease to interact with you over social media and register their complaints Provide customers with a means where they can make requests from your company Adapt a new strategy if you find a reasonable number of customers asking for it Understand which strategies are getting the most customer approvals Comprehend why certain strategies are not successful Modify unsuccessful strategies over social media channels without having to make changes to your original website Test and evaluate newly formulated plans/services/products and customers response to them

8 Social Media Campaign: Social media channels are a great way to: Engage prospects Attract customers Share content Publicize your brand However, being a marketer, there is one thing you need to focus on: is your campaign strategy attracting new fans/followers or not? People interested in what you are offering will engage with your brand, therefore, you must give them reasons to be interested in news and updates about your business/product/service. Our Social Media Campaigns consists of: 1 Setting up a goal. Target a goal to be achieved through the campaign (ex: upsurge reach, generate leads, awareness, etc.) Decide how to measure the success of whether a goal is achieved or not 2 Choosing a platform and SEO. Determine which platform is the most effective within your target market Follow the SEO rules defined for that platform to get the best search results for your campaign 3 Constructing a campaign. Establish what will attract your customers the most Formulate a campaign based on the interest of your target market 4 Measuring success. Review your success metrics Analyze how well your campaign has done 5 Revising mistakes. Implement necessary changes if a campaign is not giving you the desired results Test campaigns on a sample market before making them permanent

9 Social Media Strategy: The purpose of social media is not to help you sell your products/ services; it is a medium to build relationships and to get commitment from the people around you. It is essential to understand the purpose of social media strategies before you divulge into them. The strategy you develop must be in accordance to your needs and business values. A very simple procedure we follow will determine the correct strategy to be used for your business. At Super Web Solutions, we follow the steps outlined below in order to create your custom-built Social Media Marketing plan: 1 Research Decide which platforms best suit your needs Analyze how and where your competitors are building their social channels Determine where you can get the best out of your target audience 2 Connect Form links over media channels with: Businesses similar to yours Influencers relevant to your business Blogs or channels relevant to your industry 2 Converse Write content to engage your audience Post/comment over other media channels you have joined Ask and answer questions Attend pertinent offline events 3 Measure How your presence has improved check your fans, followers, comments, tags, etc. How your positive feedback have increased in comparison to the negative feedback compare the amount of favorable vs. unfavorable comments How many opportunities you have established to cultivate longterm business relationships check how many individuals (related to your industry) exist in your fan followers How much your traffic has increased check your traffic stats over each medium 4 Improve Adapt new elements into your campaigns to get better results Experiment with new strategies for better performance Analyze how strategies have measured up Mend the lacking areas

10 Social Media Strategy: For Social Media Marketing campaigns, Super Web Solutions utilizes platforms, such as: a social networking website where you can: Create profiles: to establish your online presence Add friends: to expand your social circle Exchange messages: to circulate your products, services or messages Join interest groups: to stay informed about things that interest you and to meet like-minded people Write on walls of others: to let them know what you are offering and what your latest news/updates are a social networking website where you can: Send text-based posts: to let others know what you have been up to lately Read text-based posts: to see what they have to say about certain things that might interest you as well Follow competitors activities: to see what are the latest trends are in your target market a professional social networking website where you can: Create profiles: to establish your presence within groups of professionals Maintain connections: to grow your social links Find jobs: to expand your experience and progress towards your career goals Save jobs to apply for a later time: to pursue them at the right time a multilingual social networking and identity service where you can: Form circles: to add people of various interest separately Host Hangouts (a video group call): to discuss your ideas and views Search in Google using Sparks : to find points of interests in a more convenient way a video sharing website where you can: Upload videos: to share visual presentations of your offerings and services View videos: to see what others have to offer Measure stats: to check the effectiveness of your content Share activities: to let others know what your interests are

11 Benefits of using Social Media Marketing mediums: Here are the facts about Facebook: 43% of all online consumers are social media fans or followers, whereas Facebook alone has about 100 billion connections. Facebook users share 3.5 billion+ pieces of content per week. More than half of Facebook users are in the favor of recommending something after becoming a fan. And here is how they can benefit your business: Customize your page in a manner that it attracts many fans. Here are the facts about Twitter: There are over 465 million accounts on twitter. More than half of Twitter users tweet about companies and their services/products. More than half of Twitter users use mobiles to access the platform. And here is how they can benefit your business: The more followers you have, the more exposure you will get for your products and services. Here are the facts about YouTube: YouTube has a 1 hour of video upload rate per second. Every day, YouTube gets 4 billion+ views globally. And here is how they can benefit your business: Words are not the only way to promote yourself. Here are the facts about online shoppers: 80%+ of Smartphone users utilize their handheld devices for shopping. Online shopping has been one of the fastest growing trends within the past few years. And here is how they can benefit your business: 1 out of every 2 online shoppers shares his/her experience over social networks.

12 You should choose Super Web Solutions to promote your Social Media Marketing efforts because: We connect you with the most popular social media platforms. We promise an appealing online presence to attract clients. We engage your customers with your business and also ensure they spread your message around.

13 Super Web Solutions Social Media Marketing (SMM) Packages An online business needs continuous and targeted marketing in order to achieve desired results. Your website can be utilized to give you an advantage over your competitors, as it serves the purpose of a business conducting platform, as well as a marketing tool. Social Media Marketing is essential for your business in the current competitive online business atmosphere. It is important to realize the implications of Social Media and the wonders it can do for your business. Currently most of us are present on social media websites such as Facebook, Twitter, YouTube or LinkedIn, which gives your business a wider horizon of opportunities if marketed on these social media websites. At Super Web Solutions, our internet marketing experts design custom packages for each one of our clients, which suit their needs and ensure a successful SMM campaign. The customized Social Media Marketing packages designed by Super Web Solutions are solely based on what you and your business require for an effective SMM campaign. Please contact Super Web Solutions for a price quote on your customized SMM package TODAY!

14 USA Location 100 West Main Street, Suite 220 Lansdale, PA, UK Location Horton House Exchange Flags, Liverpool, L2 3PF