Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

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1 Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly important piece of the marketing mix but lack the tools and expertise to execute social campaigns or measure success. They struggle to use social media to engage with new prospects, amplify marketing messages, target leads, and perform social segmentation. In too many cases, social channels are poorly integrated into and web channels, limiting the overall impact of this evolving medium. Build Awareness: amplify social messages directly in marketing campaigns Engage: encourage prospects to connect with you socially and share your content Enrich: augment existing contact records with social identities and activities Measure: track the impact your social efforts are having on campaigns Step 1: Build awareness of your social content You ve spent endless hours creating and collecting compelling social content. Now make it easy for people to see and consume that content as part of your revenue marketing strategy. Embed your social feeds and video content directly within landing pages without writing a single line of HTML. Embed Facebook activity feeds or favorite tweets right in landing pages Search, preview, and embed YouTube videos

2 Data Sheet: Eloqua Social Suite 2 Step 2: Reach more buyers and engage prospects through social channels Make it easy for people to share your existing marketing messages socially, expanding your reach. Turn your content into earned media by encouraging recipients to amplify your messages, building trust and adding reach without adding budget. Drag-and-drop social sign-on buttons directly onto landing pages to streamline form responses and increase response rates. Include Like, Share, Tweet or +1, buttons in your content Let visitors send Facebook comments about your content without leaving your page Step 3: Create a single view of your buyers Eloqua Social Suite offers a number of tools to capture and link social credentials to existing contacts so you can begin to make marketing decisions around social activity. Add or other fields to social signon forms to associate social ID with Eloqua contacts. Let Eloqua s Social ID Matcher connect traditional and social contacts in your database. Use Google Social Graph to append social identities to existing contacts in your database. Use Klout to identify and target the social influencers.

3 Data Sheet: Eloqua Social Suite 3 Step 4: Measure results Eloqua s integrated web analytics let marketers track the social media sites that drive web traffic. Using Eloqua reports and dashboards, marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign. Validate if LinkedIn brings more prospects to your website than Facebook Gain insight into the impact of social on individual landing pages or campaigns. What s included? Social Suite is a collection of apps that bring social marketing capabilities directly to the marketer. Social apps are included free for all Eloqua editions, and social apps are exempt from counting toward any app limits. Apps are broken down into three core categories. Social apps that allow you to drag social content and tools directly onto landing pages. Social data apps that pull in and manipulate social data from leading social sites Social reports and dashboards for tracking inbound referrals from social sites A full listing of all Social Suite apps can be found at appcloud.eloqua.com.

4 Data Sheet: Eloqua Social Suite 4 Social landing page apps Social landing page apps are accessible directly within the Eloqua landing page editor. Each tool can be dragged onto the landing page canvas with a single click and quickly configured. Examples include: Facebook, Twitter, and LinkedIn social sign-on YouTube embedded video LinkedIn, Facebook, and Google + share Facebook friend list and comment Twitter lists and favorites Social data apps Social data apps integrate Eloqua with leading social media sites, applications and services. Available on the Eloqua AppCloud, these apps let marketers access and manipulate social information either externally or within the Eloqua database. Examples of social data connectors include: Klout connector for finding and storing the Klout score of a person based on their Twitter ID. Google Social Graph for appending Facebook and Twitter information to contacts Twitter Influencer Group for determining who influences a given twitter ID Tweet Feeder for capturing tweets and twitter IDs related to a given topic

5 Data Sheet: Eloqua Social Suite 5 Social reporting apps Eloqua Social Suite also includes reports and dashboards available in Eloqua Insight, the Eloqua analytics and reporting application. These reports help marketers track inbound social traffic to measure the impact of social on marketing campaigns and pipeline. About Eloqua Eloqua automates the science of marketing campaign execution, testing, measurement, prospect profiling, and lead nurturing allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. Eloqua Limited 1921 Gallows Road Suite 250 Vienna, VA For more information, please call: or demand@eloqua.com