Marketing Plan. Achieving NECC Enrollment and Image Enhancement Goals. Supporting Existing College and Presidential Priorities Priorities 7/1/10

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Marketing Plan. Achieving NECC Enrollment and Image Enhancement Goals. Supporting Existing College and Presidential Priorities Priorities 7/1/10"

Transcription

1 Marketing Plan 7/1/10 Achieving NECC Enrollment and Image Enhancement Goals Supporting Existing College and Presidential Priorities Priorities

2 TABLE OF CONTENTS I. INTRODUCTION Page 3 II. ASSESSMENT: A. Objectives and Rationale Page 3 B. Situational Analysis Page 4 C. Competitive Positioning Page 5 D. Summary of Available Data Page 5 E. Links to Other Internal Plans Page 5 III. STRATEGY: A. Marketing and Communications Objectives Page 6 B. Competition Page 6 C. Target Audiences Page 6 D. Marketing and Communications Strategy Page 7 IV. PERFORMANCE MEASUREMENT: A. Analyze, Learn, and Improve Page 8 B. Identify Future Research Required Page 8 2

3 I. INTRODUCTION This plan will serve as the working document for Northern Essex Community College's on-going marketing objectives, strategies, and implementation activities. The plan is divided into three major sections. Section one identifies the institutional strategic objectives that are the driving influences behind our current strategies, and also assesses the college's current competitive position. Section two focuses on the college's stated marketing objectives and the strategies that have been developed to help achieve the desired results, and section three details a plan for continuous refinement of the college's future marketing efforts. II. ASSESSMENT A. Objectives and Rationale: The marketing objectives outlined in this plan, and the subsequent strategies developed to help achieve them, have been specifically designed to support various directives, as outlined by NECC's existing institutional strategic objectives. Objective Stay committed to increasing our student enrollment, with a target goal of 5% growth per year in credit seeking students Rationale For a variety of reasons, including institutional funding, it is vitally important that the college continues to focus on recruiting both credit and non-credit seeking students even during a time of sustained growth Develop strategies that create linkage among all of the college s marketing efforts and addresses the issue of brand promotion Identify programs where target marketing is the best approach Develop recruitment initiatives that are designed to increase the enrollment numbers of both high school and adult students The idea of promoting our institutional brand which is opportunity across all media and all strategies is an important factor in sending a consistent and persuasive message, and ultimately attracting prospective students The diverse nature of NECC's potential student pool requires targeted approaches to maximize budgets and resources Although NECC continues to do well recruiting high school graduates from our service territory, there is still room to improve in this area and as the adult population in Northeast Massachusetts continues to decline, as people migrate out to try and find employment and more affordable housing, it is imperative that we do a better job of attracting and enrolling adult students 3

4 Objective Rationale Strengthen the relationship between all enrollment, marketing, and retention activities Strengthen the college's commitment to diversity Cohesive planning is crucial to maximizing available budgets, presenting a consistent image, and offering a viable product NECC remains committed to providing educational opportunities to a population that may have historically had barriers standing in their path to attaing a college education B. Situational Analysis: Northern Essex Community College is a public, two year institution that offers comprehensive programs of study leading to an Associate in Arts degree, an Associate in Science degree, and Certificates of program completion. Over 10,000 students attend NECC annually on either a full or part-time basis. The college seeks out potential students who may not be aware of the educational possibilities around them. Age, ethnic or religious background, physical disability or past academic records are not prohibitive factors to admission. NECC offers a wide range of support services or reasonable accommodations to help students overcome obstacles of an educational, financial, personal, motivational, or physical nature. The college also encourages life long learning. Northern Essex Community College is committed to student success. Since the school's inception in 1961, thousands of NECC graduates have either successfully transferred to baccalaureate programs at four-year colleges, or gone on to become highly skilled members of the business, industrial, or professional work force. Excellent facilities, solid academic support, and dynamic student activity programs all contribute to making NECC such a viable educational option. Over 90% of the college's faculty hold advanced degrees, and many actually hold the highest degree possible in their field of expertise. NECC embraces the belief that high quality, low cost education should and can be available to everyone. NECC offers prospective students throughout this region an affordable educational alternative. NECC's primary market territory includes 22 communities throughout Northeastern Massachusetts, as well as various other bordering locations in Southern New Hampshire and Central Massachusetts. NECC has permanent campuses in both Haverhill and Lawrence. Multiple locations allow for easier commuting and minimal strain on students' schedules and family life. Flexible day and evening course scheduling, as well as online and hybrid classes, give NECC students the opportunity to achieve their educational goals at their own pace. NECC also constantly strives to be a vital member of the lower Merrimack Valley's cultural, economic, and educational community. 4

5 C. Competitive Positioning: An integral part of mapping out a successful marketing campaign is identifying the college's strengths, and then crafting marketing messages that promote them effectively. The content for upcoming NECC promotional materials will focus on: 1. Affordability - the reasonable cost of attending NECC versus other educational opportunities, as well as financial aid options and scholarships 2. Transferability - the variety of available transfer options (Joint Admissions, transferable credits, etc.) 3. Flexibility - flexible course scheduling options (day, evening, weekends, online, etc.) 4. Diversity - diverse course alternatives which prepare students for careers in some of businesses' fastest growing industries and professions 5. Outstanding Faculty - over 90% of the college's faculty hold advanced degrees, and many actually hold the highest degree possible in their field of expertise 6. Excellent Facilities - state-of-the-art technology, computer labs, fitness and wellness center, etc. 7. Convenient Locations - multiple campus locations in Haverhill and Lawrence D. Summary of Available Data: In order to reach and persuade potential students as effectively as possible, there is some key support data that needs to be compiled, analyzed, and synthesized. Some of this information, such as demographic data, economic trends, and population trends, exists as public information. On an annual basis we strive to complete at least one key piece of research that can be used to guide decisionmaking and resource allocations. In recent years we have gathered research in a variety of key areas, and that information is used to help guide all of our strategic planning. Some of the research that has been compiled has focused on important topics, such as; image awareness, information prioritization, message resonance, and media preferences. Some very limited surveys of current and potential students have also been conducted to cultivate additional data. These abbreviated efforts have supplied some insightful support information, with answers to various questions, such as: Who or what has the most influence on which college you will attend? What is your perception of what NECC has to offer its' students? What motivated you to attend NECC? How did you hear about NECC? Historical data can also be very influential in shaping future marketing and communication planning efforts. Analyzing past regional enrollment patterns to shed some light on possible market penetration strengths and weaknesses, is an example of one of the advantages of utilizing existing data in the ongoing refinement of this marketing plan. E. Links to other Internal Marketing Plans: It is crucial to the effectiveness of all NECC marketing efforts that a cohesive and consistent approach is implemented across all areas of the college. In order to promote and encourage this consistency, a template will be made available to serve as a guide in the preparation of individualized marketing and communication plans for other departments (Public Relations, WD&CE, Institutional Advancement, Alumni Relations, etc.). 5

6 III. STRATEGY A. Marketing and Communications Objectives: Internal (the college community, the NECC Leadership Team, etc.) and external (contracted communications audit by consulting agency) resources have collaborated to identify several immediate marketing and communication goals. 1. Continue to refine all on going external marketing materials and strategies 2. Continue to refine all on going internal communication efforts 3. Continue to develop all online marketing strategies (website, social media, marketing, etc.) 4. Identify areas where new marketing materials are required 5. Investigate ways to maximize the current NECC marketing budget 6. Continue to improve NECC's image by incorporating a set of consistent and professional visual design standards in the preparation of all marketing materials 7. Work in conjunction with enrollment staff to continue to use available data to pinpoint potential recruitment opportunities B. Analysis of Competition: Direct competition comes from a long list of other higher education alternatives. These include; other 2-year colleges, 4-year public colleges/universities, 4-year private colleges/universities, vocational/technical institutions, specialized training facilities, and a wide range of continuing education options. Indirect competition comes from a variety of external sources, and manifests itself as alternate choices. Some potential NECC students are faced with a wide range of career/life choices, such as: school vs. work?, when and if to go back to school?, can going to school help me further my current career?, can going to school help me change careers?, can I afford school?, is joining the military a viable option?, etc. C. Target Audiences: On a broad scale, current and future external NECC marketing and communications efforts will focus on several primary target audiences. 1. Graduating high school students interested in attending college 2. Adult students seeking continuing educational opportunities 3. The parents of potential NECC students 4. The regional Latino population 5. Individuals interested in pursuing career development/enhancement opportunities 6. Regional businesses interested in investigating work force development opportunities 7. Individuals interested in pursuing personal interest or workshop-style educational opportunities There are also many secondary audience segments that will be addressed with more specialized marketing efforts. Our goal will be to clearly identify our target audiences, and deliver a marketing message that is tailored to that particular individual's unique point of view. This will help increase our return on investment, and also help to curb wasted effort. 6

7 D. Marketing and Communications Strategy: 1. Refining Existing Marketing Materials - The ongoing refinement of all external NECC marketing materials, as well as all internal communications, will be achieved by improved planning and upgraded execution. Some of the factors that will improve planning are; Clearly identify a target audience for each piece Outline the goals and objectives for each piece Prepare a project schedule and milestone timeline Clearly identify individual and department responsibilities Build in performance measures Upgraded execution will result by implementing the following procedures; Utilize a consistent set of visual design standards Track project progress against milestone timeline Capitalize on existing strengths of in-house personnel Utilize cost-effective outside resources whenever it is applicable Stay focused on a project's objectives throughout the entire planning and production process 2. Refining Internal Communication Materials - Creating a consistent visual approach for internal communication materials will also contribute to enhancing a professional image. 3. Identifying Needed Marketing Materials - The task of identifying areas where new promotional support materials may be needed will be accomplished through a collaborative effort between recruitment and marketing personnel. Once a weakness has been identified, a plan will be put in place to create whatever tool is necessary. 4. Maximizing the Existing Budget - Maximizing the NECC marketing budget will be achieved by creating a set of performance measures that will give us the return on investment information we are currently lacking. By measuring the results associated with each marketing expenditure, we will be able to pinpoint what is working in a costefficient manner, and what is not. This data will be gathered in a variety of ways, including; reply card results, survey results, tracking phone call results, etc. 5. Improving NECC's External Image - Defining a clear set of NECC visual design standards will be one of the vital steps in achieving many of our stated marketing objectives. These standards will guide the use of logo, font styles, colors, lay-out styles, etc. for all NECC marketing materials. These guidelines will help to add consistency and professionalism to NECC s external image. This task will be completed utilizing both internal and external resources. 6. Pinpointing Potential Recruitment Opportunities - A thorough review of available data will insure that all potential markets are identified, analyzed, and evaluated as segments that warrant new recruitment activities. 7

8 IV. PERFORMANCE MEASUREMENT A. Analyze, Learn, and Improve: Performance measures will be utilized to gauge the impact and cost-effectiveness of our advertising and marketing communication expenditures. Direct mail marketing will be measured by the response rates. Student (including past, current, and potential students) survey responses will be tallied and reviewed to help identify strengths and weaknesses in our marketing efforts, as well as to help understand how NECC s image is perceived by the community around us. Tracking incoming calls and website traffic will help pinpoint the effectiveness of our messaging and information hierarchy. Patterns that develop in the research will help us measure the effectiveness of our efforts. This will enable us to continually refine our communications and advertising plans. Decisions to modify existing marketing efforts will be based on the results we gather. Strengths and weaknesses in our approach will be judged by criteria such as; response rate per hundred dollars spent, ratio of target audience response, and substantive improvements in image perception. B. Identify future market research required: As NECC s marketing communication efforts go through their continuous analyze, learn, and improve cycle, new market research will be required to enhance the refinement process. As new recruitment opportunities are identified, new research will be gathered and synthesized to help insure that ongoing marketing efforts remain as targeted and cost-effective as possible. 8

integrated marketing, communications and branding

integrated marketing, communications and branding integrated marketing, communications and branding a new approach New Vice President for Marketing New Division of Marketing and Communications who is in the marketing area? CURRENT Vice President for Marketing

More information

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc. Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing

More information

DOÑA ANA BRANCH COMMUNITY COLLEGE. Strategic Plan. 2003 Revision THIS DOCUMENT REFLECTS FINAL EDITING COMPLETED APRIL 10, 2003.

DOÑA ANA BRANCH COMMUNITY COLLEGE. Strategic Plan. 2003 Revision THIS DOCUMENT REFLECTS FINAL EDITING COMPLETED APRIL 10, 2003. DOÑA ANA BRANCH COMMUNITY COLLEGE Strategic Plan 2003 Revision THIS DOCUMENT REFLECTS FINAL EDITING COMPLETED APRIL 10, 2003. Table of Contents DABCC Mission Statement....................................................

More information

GUIDE TO WRITING A BUSINESS CASE FOR SPONSORSHIP

GUIDE TO WRITING A BUSINESS CASE FOR SPONSORSHIP EXECUTIVE MBA PROGRAM GUIDE TO WRITING A BUSINESS CASE FOR SPONSORSHIP CHICAGO LONDON HONG KONG Build your case for the MBA around the culture of your company so there is a shared motivation for it. Chicago

More information

How To Write an Effective Marketing Plan

How To Write an Effective Marketing Plan How To Write an Effective Marketing Plan A Quick Start Guide for Avaya BusinessPartners + Plan + Use this guide to begin crafting a new future for your company. Execute Continue the Quick Start series

More information

Optimizing Enrollment Management with Predictive Modeling

Optimizing Enrollment Management with Predictive Modeling Optimizing Enrollment Management with Predictive Modeling Tips and Strategies for Getting Started with Predictive Analytics in Higher Education an ebook presented by Optimizing Enrollment with Predictive

More information

Steps to a Strategic Marketing Plan

Steps to a Strategic Marketing Plan Steps to a Strategic Marketing Plan Here s how to make sure both you and your patients know what makes your practice special. Rebecca Anwar, PhD, and Judy Capko For many physicians, marketing is simply

More information

Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives.

Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives. Chapter 8 Selling With a Strategy Strategy Defined A strategy is a to assemble your resources Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives. In selling, an

More information

FYI HIRING. Recruiting Strategies

FYI HIRING. Recruiting Strategies FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,

More information

Step by Step: Building a Community College Enrollment Management Plan

Step by Step: Building a Community College Enrollment Management Plan Step by Step: Building a Community College Enrollment Management Plan Christine Kerlin Vice President for Enrollment Management Everett Community College, WA ckerlin@everettcc.edu AACRAO Annual Meeting,

More information

THE SUCCESSFUL JOB SEARCH

THE SUCCESSFUL JOB SEARCH THE SUCCESSFUL JOB SEARCH N U R F C O L D C A L L O X I N T E R N A Y L I I S F E P N W B R T I N T I N T E R V I E W K K A I Z W V E C L E P S E C N J O B S E A R C H D I M D R G U L M F J B I L U E K

More information

Executive Summary. University of Hawai i Community Colleges Integrated Public Relations and Marketing Plan

Executive Summary. University of Hawai i Community Colleges Integrated Public Relations and Marketing Plan Executive Summary University of Hawai i Community Colleges Integrated Public Relations and Marketing Plan Market Overview UH Institutional Research Office projected UHCC student enrollment to increase

More information

Capability Statement

Capability Statement Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience

More information

TRANSFORM CSCU 2020 PREAMBLE

TRANSFORM CSCU 2020 PREAMBLE TRANSFORM CSCU 2020 PREAMBLE A post-secondary education is not only critical for Connecticut residents to achieve personal success but also plays a key role in statewide economic expansion and stability.

More information

BEST PRACTICES IN COMMUNITY COLLEGE BUDGETING

BEST PRACTICES IN COMMUNITY COLLEGE BUDGETING BEST PRACTICES IN COMMUNITY COLLEGE BUDGETING SUMMARY Key Points: By conducting an environmental analysis, a college can identify goals to pursue by evaluating where performance improvement and adaptation

More information

Master of Health Sciences (MHS) Program Review Recommendations

Master of Health Sciences (MHS) Program Review Recommendations Master of Health Sciences (MHS) Program Review Recommendations The MHS program review was conducted in March of 2015. The review team consisted of 2 internal (Dr. Pat Morse and Dr. John Sherlock) and 2

More information

forum Forecasting Enrollment to Achieve Institutional Goals by Janet Ward Campus Viewpoint

forum Forecasting Enrollment to Achieve Institutional Goals by Janet Ward Campus Viewpoint forum Campus Viewpoint Forecasting Enrollment to Achieve Institutional Goals by Janet Ward As strategic and budget planning commences at community colleges, baccalaureate institutions, and comprehensive

More information

Rollins College Strategic Marketing Guidelines

Rollins College Strategic Marketing Guidelines Rollins College Strategic Marketing Guidelines Role of the Strategic Marketing Team The Rollins College Strategic Marketing Initiative was designed to provide a substantial means to increase the visibility

More information

BUILDING AND SUSTAINING TALENT. Creating Conditions in High-Poverty Schools That Support Effective Teaching and Learning

BUILDING AND SUSTAINING TALENT. Creating Conditions in High-Poverty Schools That Support Effective Teaching and Learning BUILDING AND SUSTAINING TALENT Creating Conditions in High-Poverty Schools That Support Effective Teaching and Learning EXECUTIVE SUMMARY The following is an excerpt from a 2012 Education Trust report.

More information

Winning Marketing Claims

Winning Marketing Claims How to Develop Winning Marketing Claims A Case Study on the Apple Watch Summary Apple Watch marketing claim key findings We compared two of Apple s marketing claims on the Apple Watch against each other:

More information

Strategic Vision 2015: Gateway to the American Dream

Strategic Vision 2015: Gateway to the American Dream Strategic Vision 2015: Gateway to the American Dream Office of Institutional Research, Planning, and Assessment Northern Virginia Community College November 2010 College Mission With commitment to the

More information

Guidelines for the Development of a Communication Strategy

Guidelines for the Development of a Communication Strategy Guidelines for the Development of a Communication Strategy Matthew Cook Caitlin Lally Matthew McCarthy Kristine Mischler About the Guidelines This guide has been created by the students from Worcester

More information

Over the course of our 16 years of marketing for higher education, we have identified five key characteristics of an effective brand.

Over the course of our 16 years of marketing for higher education, we have identified five key characteristics of an effective brand. Branding Two-Year Colleges By Brenda Foster and Domenica Genovese, GCF Reprinted from Admissions Marketing Report, Vol. XXI, No. XII, December 2005 With liberal open enrollment policies, most two-year

More information

GUIDELINES FOR PROGRAM REVIEW AND ACADEMIC PLANNING

GUIDELINES FOR PROGRAM REVIEW AND ACADEMIC PLANNING Page 1 of 8 LOYOLA UNIVERSITY COLLEGE OF ARTS AND SCIENCES` IN-DEPTH PROGRAM REVIEWS The process of evaluation is an important ingredient of any successful academic program. Periodic evaluations provide

More information

Taking Bold Steps. Taking Bold Steps.

Taking Bold Steps. Taking Bold Steps. Taking Bold Steps. Taking Bold Steps. Introduction Faculty, staff, and students at Indiana University Kokomo revisited the campus 2011-2015 strategic plan in response to a call for a university wide strategic

More information

Leading Self. Leading Others. Leading Performance and Change. Leading the Coast Guard

Leading Self. Leading Others. Leading Performance and Change. Leading the Coast Guard Coast Guard Leadership Competencies Leadership competencies are the knowledge, skills, and expertise the Coast Guard expects of its leaders. The 28 leadership competencies are keys to career success. Developing

More information

FIVE YEAR STRATEGIC PLAN 2011-2016

FIVE YEAR STRATEGIC PLAN 2011-2016 FIVE YEAR STRATEGIC PLAN 2011-2016 (LSU SSW Five Year Strategic Plan 2011 2016 unanimously approved 11/18/11) Vision, Values, Mission, and Goals: Vision The LSU School of Social Work (SSW) aspires to be

More information

Employer Brand Analytics

Employer Brand Analytics Employer Brand Analytics 101 Introduction Developing an effective employer brand is the foundation of an effective recruitment strategy. Your employer brand is your reputation, and if you don t define

More information

GOAL I - Help students successfully obtain their diverse educational goals

GOAL I - Help students successfully obtain their diverse educational goals IOWA VALLEY COMMUNITY COLLEGE DISTRICT STRATEGIC AGENDA 2010 2013 MISSION: Iowa Valley Community College District is committed to providing quality learning experiences, ensuring student success, responding

More information

Danville Area Community College Marketing & Recruitment Plan 2009-2012

Danville Area Community College Marketing & Recruitment Plan 2009-2012 Danville Area Community College Marketing & Recruitment Plan 2009-2012 Mission: Danville Area Community College is committed to providing quality, innovative and accessible learning experiences which meet

More information

Making Your Direct Mail Matter

Making Your Direct Mail Matter Making Your Direct Mail Matter Strategies To Cut Costs And Maximize Your ROI 2 Creating a marketing budget usually requires compromises on which areas to focus. No company can afford unlimited marketing

More information

The Alumni Relations Strategic Plan GOALS AND OBJECTIVES

The Alumni Relations Strategic Plan GOALS AND OBJECTIVES The Alumni Relations Strategic Plan Mission Statement The purpose of the Alumni Association of California Baptist University is to foster and cultivate a common bond of pride, affinity and connectivity

More information

Office of the Superintendent of Schools MONTGOMERY COUNTY PUBLIC SCHOOLS Rockville, Maryland. December 9, 2014

Office of the Superintendent of Schools MONTGOMERY COUNTY PUBLIC SCHOOLS Rockville, Maryland. December 9, 2014 DISCUSSION Office of the Superintendent of Schools MONTGOMERY COUNTY PUBLIC SCHOOLS Rockville, Maryland December 9, 2014 MEMORANDUM To: From: Subject: Members of the Board of Education Joshua P. Starr,

More information

Developing Research & Communication Skills

Developing Research & Communication Skills Developing Research & Communication Skills Guidelines for Information Literacy in the Curriculum Executive Summary This handbook provides colleges and universities with suggestions for how they might develop

More information

Peirce College. Summary of 2015-2018 Strategic Plan

Peirce College. Summary of 2015-2018 Strategic Plan Peirce College Summary of 2015-2018 Strategic Plan Contents Strategic Planning Process Vision and Mission Target Market Value Proposition Summary of Strategic Initiatives Timeline and Implementation Strategic

More information

The mission of the Graduate College is embodied in the following three components.

The mission of the Graduate College is embodied in the following three components. Action Plan for the Graduate College Feb. 2012 Western Michigan University Introduction The working premises of this plan are that graduate education at WMU is integral to the identity and mission of the

More information

Business Analytics and Data Warehousing in Higher Education

Business Analytics and Data Warehousing in Higher Education WHITE PAPER Business Analytics and Data Warehousing in Higher Education by Jim Gallo Table of Contents Introduction...3 Business Analytics and Data Warehousing...4 The Role of the Data Warehouse...4 Big

More information

MARKETING COURSES Student Learning Outcomes 1

MARKETING COURSES Student Learning Outcomes 1 MARKETING COURSES Student Learning Outcomes 1 MKT 371: Consumer and Buyer Behavior 1. Compare and contrast different perspectives that characterize the study of consumer behavior (e.g. cognitive vs. behavioral).

More information

ECONOMIC DEVELOPMENT TITLE MARKETING & ATTRACTION. Julie Engel President/CEO Greater Yuma EDC. Arizona Basic Economic Development Course

ECONOMIC DEVELOPMENT TITLE MARKETING & ATTRACTION. Julie Engel President/CEO Greater Yuma EDC. Arizona Basic Economic Development Course ECONOMIC DEVELOPMENT TITLE MARKETING & ATTRACTION Julie Engel President/CEO Greater Yuma EDC OUTLINE Overview of Economic Development Marketing Assessing the Economic Base Strategic Marketing: Using a

More information

GOAL #1: Promote a culture of quality academic advising through advisor education, recognition and reward, and advising program assessment.

GOAL #1: Promote a culture of quality academic advising through advisor education, recognition and reward, and advising program assessment. ADVISING GOALS AND * *Advising goals and outcomes have been formulated with the help of Academic Advising at Oregon State and Washington State Universities. GOAL #1: Promote a culture of quality academic

More information

January 2, 2006. Summary of Findings

January 2, 2006. Summary of Findings January 2, 2006 TO: Barbara White, Chair, CSWE Leadership Development Council Julia Watkins, CSWE Executive Director FROM: Bradford W. Sheafor, 2005 Senior Scholar SUBJECT: Leadership Development Initiative

More information

3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them?

3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them? client questionnaire Corporate Identity 1. How is the company structured? 2. How is it managed? 3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how

More information

Technical Sales Training for the Laboratory Professional

Technical Sales Training for the Laboratory Professional Technical Sales Training for the Laboratory Professional 10 CEU Credit Hours Produced by: ARUP Business Affiliations & The Institute for Learning Salt Lake City, Utah Training Outline The Profession of

More information

page 1 (9) Design Connections One-year course, 60 credits Umeå Institute of Design Umeå Arts Campus

page 1 (9) Design Connections One-year course, 60 credits Umeå Institute of Design Umeå Arts Campus page 1 (9) Design Connections One-year course, 60 credits Umeå Institute of Design Umeå Arts Campus page 2 (9) Umeå Institute of Design In the far north of Sweden, in Umeå, one of the top industrial design

More information

Graduate Programs Enrollment Overview

Graduate Programs Enrollment Overview Graduate Programs Enrollment Overview 1900 Total Graduate Enrollment (Headcount / Fall semester census) Enrollment count 1800 1700 1600 1500 1400 1300 1200 1100 1000 Enrollment & Revenue Fall 2012-13 Headcount

More information

Cartooning and Animation MS. Middle School

Cartooning and Animation MS. Middle School Cartooning and Animation Middle School Course Title Cartooning and Animation MS Course Abbreviation CART/ANIM MS Course Code Number 200603 Special Notes General Art is a prerequisite, or department permission

More information

FOCUS MONASH. Strategic Plan 2015 2020

FOCUS MONASH. Strategic Plan 2015 2020 F CUS FOCUS MONASH Strategic Plan 2015 2020 2 Vice-Chancellor s Introduction 4 Over the last half century, Monash University has forged a path that reflects the ambitions of its beginnings and signals

More information

Tallahassee Community College Foundation College Innovation Fund. Program Manual

Tallahassee Community College Foundation College Innovation Fund. Program Manual Tallahassee Community College Foundation College Innovation Fund Program Manual REVISED JUNE 2015 TCC Foundation College Innovation Fund Page 2 Table of Contents INTRODUCTION & OVERVIEW... 3 PURPOSE...

More information

Executive Summary. Bass Adult High School

Executive Summary. Bass Adult High School Metropolitan Nashville-Davidson City Public Schools Mr. Henry Johnson, Principal 5200 Delaware Avenue Nashville, TN 37209 Document Generated On March 18, 2014 TABLE OF CONTENTS Introduction 1 Description

More information

Understanding the Future of Customer Experience.

Understanding the Future of Customer Experience. Whitepaper + + Avtex + + September 2014 Understanding the Future of Customer Experience. Copyright 2014 Avtex Solutions. All rights reserved. Brand and product names referred to in this document are the

More information

INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY

INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY ABOUT THE RESEARCH For the 2014 Millennial Impact Report, Achieve gathered information from two different sources:

More information

College of Business Strategic Plan 2014-2018

College of Business Strategic Plan 2014-2018 Vision Statement College of Business Strategic Plan 2014-2018 The COB s vision is to accelerate student success through applied business knowledge and to contribute to a better and brighter future for

More information

Across the populations surveyed, a number of key patterns surfaced that underpin the recommendations.

Across the populations surveyed, a number of key patterns surfaced that underpin the recommendations. UNIVERSITY OF SOUTHERN MAINE UNDERGRADUATE ADULT AND GRADUATE MARKET ANALYSIS KEY FINDINGS Across the populations surveyed, a number of key patterns surfaced that underpin the recommendations. Undergraduate

More information

marketing & sales PROCE Customer Cultivator CUSTOMER CULTIVATOR LLC... INNOVATION GUIDE

marketing & sales PROCE Customer Cultivator CUSTOMER CULTIVATOR LLC... INNOVATION GUIDE marketing & sales PROCE Customer Cultivator CUSTOMER CULTIVATOR LLC... INNOVATION GUIDE Customer Cultivator a unique approach to marketing & sales INNOVATION WHAT WE DO Generate Leads Increase Sales Conversion

More information

Should Colleges Focus More on Personal and Social Responsibility?

Should Colleges Focus More on Personal and Social Responsibility? Should Colleges Focus More on Personal and Social Responsibility? Initial Findings from Campus Surveys Conducted for the Association of American Colleges and Universities as Part of Its Initiative, Core

More information

Evaluating Assessment Management Systems: Using Evidence from Practice

Evaluating Assessment Management Systems: Using Evidence from Practice Evaluating Assessment Management Systems: Using Evidence from Practice Lisa Plantefaber, Ph.D. Associate Dean, Institutional Research and Assessment Westfield State University Westfield, Massachusetts,

More information

Massachusetts College of Art and Design Dean of Admissions and Enrollment Management Boston, Massachusetts

Massachusetts College of Art and Design Dean of Admissions and Enrollment Management Boston, Massachusetts EXECUTIVE SUMMARY Massachusetts College of Art and Design Dean of Admissions and Enrollment Management Boston, Massachusetts Massachusetts College of Art and Design (MassArt), the nation s first and only

More information

Careers in Neuroscience / Career Paths: Academic Administration

Careers in Neuroscience / Career Paths: Academic Administration Careers in Neuroscience / Career Paths: Academic Administration In a nutshell: A career in administration taps a range of skills. People interested in this field tend to thrive on interacting with others

More information

PROGRAM REVIEW I. PROGRAM GOALS

PROGRAM REVIEW I. PROGRAM GOALS Program Assessment Delgado Community College has an established Office of Curriculum, Assessment, and Program Development. A major function of this Office is the on-going review of all instructional program

More information

Admissions Division of Student Affairs & Enrollment Management Page 1 of 26

Admissions Division of Student Affairs & Enrollment Management Page 1 of 26 Division of Student Affairs & Enrollment Management Office of Undergraduate Admissions Assessment Summary Report for FY08 FY12 January 2013 1. Executive Summary a. The Office of Undergraduate Admissions

More information

Are you on track for your competitive advantage?

Are you on track for your competitive advantage? Gartner Newsletter Content 2011 Issue 1 The Critical Role of CRM in Managing the Higher Education Student Life Cycle [Intro Letter at top] Insert John-Speer.jpg Are you on track for your competitive advantage?

More information

North Carolina TEACHER. evaluation process. Public Schools of North Carolina State Board of Education Department of Public Instruction

North Carolina TEACHER. evaluation process. Public Schools of North Carolina State Board of Education Department of Public Instruction North Carolina TEACHER evaluation process Public Schools of North Carolina State Board of Education Department of Public Instruction Rubric for Evaluating North Carolina Teachers ( This form should be

More information

What Tech Buyers Think TM

What Tech Buyers Think TM What Tech Buyers Think TM Who We Are Tech Buyer Perceptions, a division of the Perceptions Group, is a leader in providing the technology industry with research-based, tech buyer insight and data-driven

More information

Managing Your Career Tips and Tools for Self-Reflection

Managing Your Career Tips and Tools for Self-Reflection Managing Your Career Tips and Tools for Self-Reflection Your career may well be the primary vehicle for satisfying many of your personal needs, i.e. your need to feel a sense of belonging, to feel appreciated

More information

A Guide. to Assessment of Learning Outcomes. for ACEJMC Accreditation

A Guide. to Assessment of Learning Outcomes. for ACEJMC Accreditation A Guide to Assessment of Learning Outcomes for ACEJMC Accreditation Accrediting Council on Education in Journalism and Mass Communications, 2012 This guide explains ACEJMC s expectations of an assessment

More information

Government Communication Professional Competency Framework

Government Communication Professional Competency Framework Government Communication Professional Competency Framework April 2013 Introduction Every day, government communicators deliver great work which supports communities and helps citizens understand their

More information

15. Customer Service and Communication

15. Customer Service and Communication Background Each unit within Boise Parks & Recreation (Department) strives to adhere to the same standards of quality, efficiency, and friendly service for its customers. Customers are served in person

More information

STRATEGIC APPROACH TO INTERVIEWING BEST PRACTICES FOR THE MBA MARKET

STRATEGIC APPROACH TO INTERVIEWING BEST PRACTICES FOR THE MBA MARKET STRATEGIC APPROACH TO INTERVIEWING BEST PRACTICES FOR THE MBA MARKET TOP 10 INTERVIEW COMPETENCY CHECKLIST COMPETENCY Craft a targeted positioning statement that highlights your experience, expertise,

More information

Internal audit strategic planning Making internal audit s vision a reality during a period of rapid transformation

Internal audit strategic planning Making internal audit s vision a reality during a period of rapid transformation 2015 State of the Internal Audit Profession Study Internal audit strategic planning Making internal audit s vision a reality during a period of rapid transformation 68% of companies have gone through or

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

EQUAL OPPORTUNITY PLANNING COMMITTEE PROPOSAL AND PROGRAM EVALUATION TEMPLATE EXAMPLE PROPOSAL

EQUAL OPPORTUNITY PLANNING COMMITTEE PROPOSAL AND PROGRAM EVALUATION TEMPLATE EXAMPLE PROPOSAL EQUAL OPPORTUNITY PLANNING COMMITTEE PROPOSAL AND PROGRAM EVALUATION TEMPLATE EXAMPLE PROPOSAL After you complete this template, please attach the Title Page for both proposal and program evaluations (i.e.,

More information

How To Optimize your Marketing Strategy with Smart WiFi

How To Optimize your Marketing Strategy with Smart WiFi How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream

More information

Building and Rebuilding a Community College Enrollment Management Plan

Building and Rebuilding a Community College Enrollment Management Plan Building and Rebuilding a Community College Enrollment Management Plan AACRAO Annual Meeting Chicago, April, 2009 Christine Kerlin Vice President, University center and Strategic Planning Everett Community

More information

Strategic Plan: Relentless Pursuit of Excellence Speed Skating in Canada 2012-2020 (DRAFT)

Strategic Plan: Relentless Pursuit of Excellence Speed Skating in Canada 2012-2020 (DRAFT) Strategic Plan: Relentless Pursuit of Excellence Speed Skating in Canada 2012-2020 (DRAFT) 90 Relentless Pursuit of Excellence Speed Skating in Canada 2012-2020 TABLE OF CONTENTS Page Introduction......

More information

FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS

FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ENROLL THE RIGHT STUDENTS Introduction Students today are dramatically different than they were ten years ago. They re not attending college just

More information

Eastern Illinois University information technology services. strategic plan. January,

Eastern Illinois University information technology services. strategic plan. January, Eastern Illinois University information technology services strategic plan January, 2014 Introduction With the selection of emerging technologies as one of the six themes of the university s recent strategic

More information

A. Background/Rationale. 2.6 Developing Web Infrastructure Services

A. Background/Rationale. 2.6 Developing Web Infrastructure Services 2.6 Developing Web Infrastructure Services Major Issue: As of the summer of 2010, 10 years will have passed since CU-Boulder last made a significant investment in campus wide, generally available web hardware

More information

STRATEGIC PLAN 2015-2020

STRATEGIC PLAN 2015-2020 STRATEGIC PLAN 2015-2020 EXECUTIVE SUMMARY Georgia Regents University Division of Enrollment & Student Affairs participates in annual strategic planning so that the division can clarify goals and focus

More information

Communications Strategy and Department Work Plan 2016-2017

Communications Strategy and Department Work Plan 2016-2017 Council, 22 March 2016 Communications Strategy and Department Work Plan 2016-2017 Executive summary and recommendations Introduction The Communications Strategy, which was approved by Council in March

More information

Market Research. Market Research: Part II: How To Get Started With Market Research For Your Organization. What is Market Research?

Market Research. Market Research: Part II: How To Get Started With Market Research For Your Organization. What is Market Research? Market Research: Part II: How To Get Started With Market Research For Your Organization Written by: Kristina McMillan, Sr. Project Manager, SalesRamp Scope: This white paper discusses market research on

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID

2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID SM 2015 Research Report RISING SENIORS PERCEPTIONS OF FINANCIAL AID An analysis of how college-bound seniors and their families view a variety of topics related to financing higher education This national

More information

University of Wisconsin Oshkosh Graduate Education Strategic Plan

University of Wisconsin Oshkosh Graduate Education Strategic Plan University of Wisconsin Oshkosh Graduate Education Strategic Plan Introduction The University of Wisconsin Oshkosh has a long tradition of providing students with high-quality, affordable graduate education

More information

Partnership. Opportunities. We help you grow your business in the Homeowner Association Industry. Marketing Kit. HOA-USA.com

Partnership. Opportunities. We help you grow your business in the Homeowner Association Industry. Marketing Kit. HOA-USA.com HOA-USA.com Partnership Marketing Kit Opportunities We help you grow your business in the Homeowner Association Industry One Copley Parkway, Suite 400 Morrisville, NC 27560 info@hoa-usa.com (866) 462-3232

More information

Lord Fairfax Community College ACCOMPLISHMENT OF 2004-05 Goals in Support of Achieving Dateline 2009 Report Date: June 2005

Lord Fairfax Community College ACCOMPLISHMENT OF 2004-05 Goals in Support of Achieving Dateline 2009 Report Date: June 2005 Lord Fairfax Community College ACCOMPLISHMENT OF 2004-05 Goals in Support of Achieving Dateline 2009 Report Date: June 2005 Enrollment - The VCCS must serve at least 16,000 new students by 2009. 1. Conduct

More information

ST. CLOUD STATE UNIVERSITY MARKETING SERVICES ADDENDUM NO. ONE

ST. CLOUD STATE UNIVERSITY MARKETING SERVICES ADDENDUM NO. ONE ST. CLOUD STATE UNIVERSITY MARKETING SERVICES ADDENDUM NO. ONE The Proposal Opening date of March 1, 20011 WILL NOT change as a result of This Addendum No. One. CLARIFICATION: 1. How does MnSCU branding

More information

Strategic Planning Procedure Manual

Strategic Planning Procedure Manual Strategic Planning Procedure Manual Adopted by the Strategic Planning Committee January 2003; revised December 2007, revised November 2011; revised September 2012; revised October 2014; revised June 2015

More information

A Management Report. Prepared by:

A Management Report. Prepared by: A Management Report 7 STEPS to INCREASE the RETURN on YOUR BUSINESS DEVELOPMENT INVESTMENT & INCREASE REVENUES THROUGH IMPROVED ANALYSIS and SALES MANAGEMENT Prepared by: 2014 Integrated Management Services

More information

Building a strategic talent management program

Building a strategic talent management program Case Study About Alamo Colleges Consisting of five member institutions established between 1898 and 1995, Alamo Colleges serves Bexar County, TX the 17th most populous county in the U.S. It offers associate

More information

Truman State University Alumni Association Strategic Plan 2012 2016

Truman State University Alumni Association Strategic Plan 2012 2016 Truman State University Alumni Association Strategic Plan 2012 2016 At its core, the Truman State University Alumni Association exists to serve and benefit Truman State University and its alumni, and to

More information

Nashua Regional Planning Commission Metropolitan Planning Organization Public Involvement Process For Transportation Planning

Nashua Regional Planning Commission Metropolitan Planning Organization Public Involvement Process For Transportation Planning Nashua Regional Planning Commission Metropolitan Planning Organization Public Involvement Process For Transportation Planning NASHUA REGIONAL PLANNING COMMISSION January 2012 9 Executive Park Drive Suite

More information

During the first year of the project (2012-2013), the following activities were completed:

During the first year of the project (2012-2013), the following activities were completed: Project Details Title Baccalaureate Degree Completion Initiative Category 3-Understanding Students' and Other Stakeholders' Needs Timeline 09-01-2012 08-31-2015 1 Project Accomplishments and Status A:

More information

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION 57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your

More information

IT Training for Students, Who Needs It?

IT Training for Students, Who Needs It? IT Training for Students, Who Needs It? Penny Haselwander, Assistant Professor Department of Computer Science Carroll College 100 North East Avenue Waukesha, WI 53186-5993 phaselwa@cc.edu Michael Konemann,

More information

SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED.

SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED. SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED. SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Achieving NIMBLE. the Business COMPASSIONATE. University

More information

Annual Report on the Virginia Plan for Higher Education. State Council of Higher Education for Virginia

Annual Report on the Virginia Plan for Higher Education. State Council of Higher Education for Virginia 0 Table of Contents Overview... 2 Objective: Be the Best-Educated State by 2030... 2 Goals in Support of The Virginia Plan... 3 2015 Activities to Support The Virginia Plan... 4 Measures and Targets: Baseline

More information

Academic Program Review Handbook

Academic Program Review Handbook Handbook Continuously Improving Programs and Student Learning Revised July 2014 Original Issue: December 6, 2010 Approved: Derry Connolly, President Current Issue: July 3, 2014 Effective: July 3, 2014

More information

Child Care Proposal and Work-Life Balance Issues at CCSU

Child Care Proposal and Work-Life Balance Issues at CCSU Child Care Proposal and Work-Life Balance Issues at CCSU Submitted by Leah S. Glaser (History) and Beth Frankel-Merenstein (Sociology), Child Care Sub-Committee, Committee for the Concerns of Women Central

More information

Maria College Communications Policy

Maria College Communications Policy Maria College Communications Policy The Office of Maria College s Marketing and Communications (Maria Marcom) is responsible for telling the college s story and upholding its image and reputation, as expressed

More information

Philosophy Statement. Jason Champagne. Wright State University

Philosophy Statement. Jason Champagne. Wright State University J. Champagne Philosophy 1 Running Head: PHILOSOPHY STATEMENT Philosophy Statement Jason Champagne Wright State University J. Champagne Philosophy 2 Philosophy Statement Over the course of my career, I

More information