MONITOR MEASURE MAXIMIZE

Transcription

1 MONITOR MEASURE MAXIMIZE Your Media Investment media-insite.com

2 ABOUT Media InSite Media InSite Ltd. ( Media InSite )commenced operations in Trinidad and Tobago in July Media InSite provides cutting-edge media monitoring products and television, as well as tracking print media for occurrences of advertisements, corporate and brand mentions as well as news and editorial content. Media InSite monitors and accurately measures radio, television, cable, and newspaper advertising in Trinidad and Tobago, Barbados, Guyana and Jamaica.

3 ADVERTISING Know Your Market / Protect Your Investment Media InSite delivers reliable, unbiased advertising data to support confident decision-making about your competitors and your ad spend. Our suite of ad monitoring and analysis tools empowers you to know your market and protect your investment. Know your market when you know: competitor ad budgets and media mix competitor offers and creatives your share of category investment and activity Protect your investment with answers to critical questions: Are the media houses following my insertion orders correctly? Are they running the correct creative? Did I receive 100% of the ads I paid for? Understand your competitive space and verify your advertising investment with Media InSite SpotCheck and SpotLight services, delivered via our proprietary online platform, and with SpotOn, our offline research and auditing services.

4 ADVERTISING SpotCheck TM Broadcast & Publishing Verification Because Media InSite is an independent monitor of media activity you can rely on our accurate, unbiased data. Our SpotCheck reports updated daily - show exactly when and where your spots aired or newspaper display ads were published. This means you can compare what actually happened with what you expected to happen, allowing you to identify errors quickly so you can ask for corrections or make goods early in the campaign. Use our information post-campaign to reconcile as-run with media house invoices. We also keep an eye on competitor proximity and encroachment, alerting you daily to instances of competitor ads running directly adjacent to yours or even within the same ad break. All of our online data is exportable, making it easy to add verified results to internal reports and spreadsheets.

5 ADVERTISING SpotLight TM Competitive Intelligence Media InSite shines a bright, focused light on the market s entire universe of advertisers by collecting spot and display ad occurrence data for all brands, not just clients brands. This means our users have access to all competitor activity at multiple levels of detail. With results updated daily, SpotLight reports give you a current view of any brand s share of spending or activity within its category. See audience-targeting strategy with detailed brand investment information when, where, how often, and at what cost. See investment trends over time by tracking spending and ad counts by selected date range. Or instantly see the current or historical rank of any brand s spending or activity. Media InSite maintains a permanent archive of all advertising creative. And you have searchable access to all of it images of newspaper display ads and recordings of radio, television, and cable ads all available for immediate playback or download.

6 ADVERTISING SpotOn TM Research and Auditing Auditing vendor compliance is a Best Practice of well-run businesses. Media InSite offers project-based auditing to meet a variety of compliance requirements. SpotOn audits provide independent, unbiased verification of media house compliance with your insertion order. We document all instances of your advertising campaign and deliver a detailed report with executive summary and compliance rating. Spots, sponsorship tags, announcer-read scripts, DJ ad libs, or any programming detail can be audited. Use our reports to establish vendor trustworthiness, catch costly errors, or gain media house insight or negotiating leverage.

7 NEWS/PR Measure Your Media Impact / Protect Your Brand Equity Media InSite s CyberAlert news monitoring service captures, archives, and measures PR and News content from across all monitored media traditional and online including newspapers, radio and TV programs, and media websites. Get password-protected web access to everything that matters a permanent, searchable, measureable record of all media mentions regarding your brands, business initiatives, CSR investments, industry, and competitors. 100% digital no more clip books or DVD stacks. Permanent your content is backed up to a confidence level of All content is indexed find articles quickly based on free text word searches. Web articles are automatically discovered and added in real time and are immediately searchable and shareable. No broken links or deleted articles. CyberAlert uniquely saves the full text of all web articles to your personal archives, so even if a website moves or takes down an article, you still have the original content safely stored for future retrieval. Offline content included. Scans of articles from offline newspapers and magazines are stored and their content converted to searchable text. Digital recordings of radio and television talk shows and newscasts can be captured, indexed, and permanently archived as an option. All content can be downloaded or exported in multiple formats. Share any article across multiple social media platforms or aggregate selected content to a report for ing to custom distribution lists. Create custom folders to manage your content by campaign or topic. Use the assessment tools to tag articles across multiple dimensions, including sentiment, prominence, dominance, subject, author, and message. Option to receive monthly reports showing your company s share of earned media versus competitor companies.

8 SOCIAL MEDIA AND MEASUREMENT Heartbeat Real-time Social Media Monitoring Media InSite will give you access to a real-time monitoring and measurement solution, Heartbeat, that provides instantly updated snapshots of social media conversations. Over 200 million social channels and 65,000 media sources: monitor, analyze and understand all the conversations that make a difference to your campaign/brands. Critical Alerts and Crisis Control: automatically alerts you to critical conversations as they happen A fully integrated solution for social media listening and publishing: integrate all of your social media channels YouTube, Twitter, Google+, Facebook, etc. into a personalized Heartbeat with a single, holistic dashboard Listen and publish within one platform so you can be more agile with your social communications, finding and replying to relevant conversations on the fly. Media InSite s technology partner Sysomos has built a social media platform that will end irrelevance. It s not enough to just monitor your brand anymore. Sysomos is a social intelligence service that allows you to fully listen, analyse and act on social data. We re in the age of understanding what your customers need and want from product and services to content and even social engagement and deliver that to them, in real time. With Media InSite s on-the-ground help and the power of the Sysomos platform, we will drive your social business success. Through Heartbeat, we will fulfill competitive benchmarking to track reach, share of voice and impact of the brand against the competitors, plus conduct analysis on earned and owned channels.