Using Twitter to Increase Awareness and Participation. Justin Ramers Director of Social Media
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1 Using Twitter to Increase Awareness and Participation Justin Ramers Director of Social Media
2 Agenda Twitter overview Business uses for Twitter Growing your followers Effective messaging Using 3 rd party tools Measuring success through analytics Q & A
3 Twitter Basics Fastest growing micro-blog What are you doing? Reach far beyond your circle of friends Quick and easy messaging platform
4 Twitter Basics 18+ million users Rapid adoption in 2009 Mobile, API & apps still driving growth
5 Twitter Purpose Twitter pages connect users with brands, products and organizations that they enjoy.
6 Twitter Basics Twitter lets me hear from a lot of people in a very short period of time. - Robert Scoble Twitter is a way to receive updates from many sources in a simple, consolidated manner.
7 Headline News Short, headline based messaging
8 The Twitter Feed Headline style messaging 140 character limit Links to more details Personal & consolidated view 100% opt-in Easy opt-out Rapid publishing platform allows for real-time information
9 The Twitter Feed 10% users create 90% tweets Content is King; scanned #hashtag - conversations around specifics - viewed publicly by mutual followers RT users re-tweet to pass a post along to their followers Direct Messages private messages between users
10 Business Uses for Twitter Active listening (social media monitoring) Real-time support Direct sales Customer relations Company news Requesting feedback
11 Active Listening
12 Active Listening
13 Active Listening - TweetDeck Mentions Direct Messages Search Terms
14 Real-time Support
15 Real-time Support
16 Direct Sales
17 Direct Sales $2 Million in incremental sales
18 Customer Relations
19 Company News
20 Requesting Feedback
21 Growing Your Followers A single voice can have as much power and relevance on the web as an entire media network. - Ashton Kutcher You should put as much time into building your followers as you do distributing content.
22 Growing Your Followers Follow followers of similar accounts Automated follow tools Promote heavily on your website & homepage Run contests to drive users to social media channels Submit yourself to Twitter directories Promote in traditional media (newspaper, TV, radio, PR)
23 Growing Your Followers refollow lets you bulk follow others followers Follow up to 2,000 w/ no restrictions 110% ratio Daily follow limit: 1K Etiquette: Follow back Repeat Cycle
24 Effective Messaging You are what you Tweet. - Unknown Be brief, be brilliant and be gone.
25 Effective Messaging Be short and to the point Link users to more info Your messaging is creating your social brand Frequency of posting depends on audience Top 10 lists & how to s are popular You have only a second to get their attention
26 Messaging Tips & Tricks Make your organization seem human. Ask questions & promote interaction. Have more than one person posting. Different styles can keep your content interesting. If you don t have anything to say about yourself, talk about the industry in general or even others in the space. Provide insight into your business. Customers are curious. Take one-on-one discussions private after the initial contact. Always keep in mind that everything you post is on permanent record. Don t force a post. If you don t have anything to say right now, skip it. Beware of bragging too much or being overly defensive to criticism.
27 Using 3rd Party Tools Automating listening URL shortening Lead generation & competitive research Scheduled posting Bulk following/list cleaning
28 Twitter Tools Automated Listening Desktop application for managing searches & tweets Save Searches Organize conversations Manage mult. accounts Follow lists Access on the go Free
29 Twitter Tools URL Shortening Shorten long URLs to help with character limits Allows you to add tracking tags Protects URLs when shared Free services
30 Twitter Tools Lead Generation Curated collection of Twitter lists Grouping Following Discovering Free
31 Twitter Tools Scheduled Posting Schedule posts & monitoring digests Plan, set, forget Keyword alerts Auto DM s on Follow Follow/Unfollow rules Dual post to FB Free
32 Twitter Tools Bulk Following & Cleaning Bulk follow targeted users Purge account of spam Follow followers of other accounts Unfollow inactive followers Unfollow spam followers Maintain Follow/Follower limits
33 Measuring Success Through Analytics Unlike Facebook, no real analytics in Twitter A few 3 rd party tools available Base stats: Followers Clicks Internal tracking links via URL shorteners
34 Twitter Tools Analytics Track user link popularity and account growth Measure Benchmark Report Analyze Custom links
35 Questions If you have additional questions, please them to:
36 Thanks for Attending!
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