Better, Faster, Less Costly Online News Monitoring Service & Closed Caption TV Monitoring

Transcription

1 Nobody Monitors The Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free: Product Brochure Better, Faster, Less Costly Online News Monitoring Service & Closed Caption TV Monitoring Complete 2 in 1 media coverage More accurate news clipping More timely clip delivery Anywhere, anytime clip access Easy clip management CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free: info@cyberalert.com

2 Nobody Monitors The Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free: CyberAlert 2/1 Combined Online and TV News Monitoring and Clipping Service CyberAlert 2/1 our newest service combines online news monitoring and closed caption television news monitoring into a single integrated service for national or local media monitoring in the U.S. The new service offers today's most comprehensive, effective, time-efficient and economical service to monitor and clip local and national news about your company, its brands and products, and competitors. The online part of the service monitors 15,000 news sources (newswires, newspapers, magazines, industry journals, Web publications). The TV portion monitors 2,200 news programs (cable, network, and local stations in the Top 100 markets) each day. CyberAlert 2/1 and Feature Comprehensive coverage of both online and TV news media Automated monitoring Customized search profiles Same day or overnight delivery Hassle-free clip management with Digital Clip Book Benefit More clips delivered Near zero missed news clips Fewer irrelevant clips Timely intelligence Anywhere, anytime access to clips, easy clip management Key Better media coverage 15,000+ online news sources in the U.S. (including newswires, newspapers, magazines, trade journals, and Web publications.) 2,200 cable, network, and local TV news programs daily. Localized/customized to your needs More accurate news clipping Fewer missed clips Near zero nuisance clips No extraneous text More timely clip delivery Today's news clips delivered oncea-day next morning via- or today throughout the business day. Easy clip management Electronic clip storage and search Detailed readership data Web rank, news rank, reach per million, opportunities to see, press circulation Less costly Flat monthly fee; no per clip charges for up to 1,000 clips per month Unmatched customer service Hassle free media monitoring Low fixed, monthly costs No per clip charges If you need to monitor both print and TV... Nobody monitors the news media better than CyberAlert 2/1. Nobody matches the advanced features and benefits of CyberAlert 2/1. Nobody offers better value than CyberAlert 2/1. Get started today! Order CyberAlert 2/1 Combined News Monitoring Service Now!

3 CyberAlert 2/1: Combined online news and TV news monitoring service with nationwide media coverage at substantially lower costs CyberAlert 2/1 Overview For the first time, there's a fully-integrated media monitoring service that combines comprehensive online news monitoring with nationwide closed-caption monitoring of live TV broadcast news. The combined service provides total media coverage in a single service for the first time. Today, virtually every news organization, trade publication and broadcaster throughout the world publishes its content on the Internet. Many news organizations publish more frequently on the net than they do in their traditional media and most news stories now appear first on the Internet. More than 70% of people now look on the Internet first for news. As a result, online news monitoring has emerged as the "gold standard" for comprehensive coverage, accuracy, and timely delivery of news clips on companies, products, brands, issues, and competitors for corporate reputation management, press release tracking, marketing communications, and competitive intelligence. Combining online news with nationwide TV news monitoring assures the finest and most convenient media monitoring service. News monitoring that meets your most stringent specifications and requirements... - Fully Integrated Get both online news and TV news clips delivered together in your daily alert. - Comprehensive Monitor 15,000+ online news sources in the US and 2,200 cable, network and local TV news programs each day. - Accurate More than 98% of delivered clips are "good clips"; no duplicates; near zero missed clips; few if any irrelevant clips. - Timely overnight delivery of all clips found the previous 24 hours or delivery throughout the business day. - Easy clip management digital clip storage for easy sorting, searching and measurement. - Detailed measurement data Web rank, news rank, reach/million, national opportunities to see, print circulation. Substantially less costly than traditional press clipping services; fixed monthly fee; no per clip fee. Comprehensive National Media Coverage Each day CyberAlert 2/1 monitors and "clips" news stories from the Web sites of more than 15,000 carefully-selected online news sources in the U.S. The selected media include virtually all news syndication services, newspapers, magazines, trade journals, and TV stations in the United States. Upon client request, CyberAlert will add local, national, trade and international media sites to its list of media sites for daily monitoring. In addition, clients can create a custom media list, limiting monitoring to only selected media sites on the CyberAlert Media List. Clients can also request to monitor non-news Web sites including commercial, academic or government sites on a daily basis. In addition to covering 15,000+ online news sources in the U.S., CyberAlert 2/1 also monitors the closed-caption text of the live TV newscasts of 2,200+ cable TV, national network and local TV news programs in the Top 100 U.S. markets more than 1,200 hours of TV news monitoring each day. Convenience of one-stop, fully-integrated news monitoring on your desktop All-inclusive local, national and industry-specific media coverage - News Releases - News Articles - - Product Reviews - Editorials More clips (at less cost) to better demonstrate the value of PR More effective media measurement with enhanced database of clips Convenience and timesaving of customized Media List to your specific requirements

4 Automated Monitoring and "Reading" of Publications With fully-automated intelligent agents, CyberAlert 2/1 "reads" every word in over 1.0 million pages of news articles each day in 15,000+ news sources on the Internet. In addition, the system automatically reads the closed caption text from over 2,200 news programs on cable, network, and local TV stations in the Top 100 U.S. markets. That's more than 1,200 hours of TV news each day. The CyberAlert 2/1 software monitors far more news each day than any team of human readers. The software "reads" immeasurably faster and more accurately than human readers. The overall result is a media monitoring service that outperforms traditional press clipping services and/or inhouse staff monitoring news on the Internet (and costs less). Fewer missed clips: Automated software doesn't miss clips that human readers do Wider Breadth of Monitoring: Ability to monitor more publications than could be done manually with staff - and in much less time More frequent monitoring for more up-to-date results than you can achieve manually with staff Frees up staff time to focus on more important tasks. CyberAlert saves up to 85% of the time staff may be spending on Internet monitoring. You'll have more time for higher-level assignments like strategizing, developing, implementing, analyzing, and measuring your communications programs. Customized Search and Media Profiles You select your key words or phrases, customized to your specific needs. Full Boolean queries using multiple operands including AND, OR, NEAR, and AND NOT. Unlimited search terms Custom software to eliminate unwanted versions of words Triple filtering of all clips Easily change search specifications No duplicate clips Limit clips to what you really want and need Clips meet your precise specifications/requirements Few if any unwanted clips Substantially reduce staff time needed to review articles Increased staff productivity Same Day or Overnight Delivery of Text Clips - , Website, XML CyberAlert 2/1 delivers clips once-a-day next morning before start of business - 7/365. CyberAlert delivers all clips via e- mail. No more waiting days or weeks for your clips from traditional press clipping services. Delivery in other formats including various flavors of XML is available upon request. Be completely up to date on published information about your company and its products Avoid being blind-sided by news articles you haven't yet received from your clipping service or broadcast monitoring company. Gain earlier insight to developing issues, enabling you to respond quicker and more effectively No additional cost for next morning delivery Digital Clip Book - Electronic Storage and Search The CyberAlert 2/1 news monitoring and clipping service includes a password-protected digital database containing the full-text of all your clips for as long as you are a client. Organized into easy-to-use folders that you specify, CyberAlert's powerful Digital Clip Book enables you to effortlessly review, sort, search, annotate, cross-reference, circulate and analyze your clips. The Digital Clip Book requires only a standard Web browser; no special software required. Anytime, anywhere access to all your clips by anyone you authorize Hassle-free clip management Time-saving electronic searches for much faster clip retrieval - up to 7 times faster Faster, better data mining - Easily sort clips by date, publication, author name, subject, and more Drastically reduce paper-handling and storage Improve media measurement

5 Superior Technology With it's revolutionary software and up-to-the-minute 64-bit hardware and data storage systems located in one of the nation's most advanced Internet hosting facilities, CyberAlert has provided extraordinarily reliable news monitoring service since 1997 for thousands of corporations, not-for-profit organizations, and government agencies throughout the world. CyberAlert has employed a process of continuous software improvement using client input to enhance media coverage, add features and upgrade functionality on an on-going basis. Exceptionally dependable daily service 7/365 Safety of RAID backup and secure environment for all client data Security of using market-leading service with continuous updates Easy to Use: No special desktop software required by client; access all records with your desktop Internet browser. No special training required. Unmatched Customer Service CyberAlert's phones are answered by humans. You're immediately connected to our extraordinarily responsive customer service staff who will do whatever it takes to meet your media monitoring and clipping requirements. The CyberAlert system and staff are extremely flexible in meeting custom requirements of clients. If requested, CyberAlert provides 24/7 emergency service availability for all its customers. And every member of our staff will always do what's best for you. Expert assistance in setting up your search specification to produce optimal results Immediate set-up of your order with next-day delivery of your first clips On the spot changes in search profiles Well-maintained News Media List, continually updated Round-the-clock service access for monitoring emergencies or PR crisis Best Value in Media Monitoring Simple, convenient pricing One low, fixed monthly fee for combined online news monitoring and nationwide TV news monitoring Immediate set-up of your order with next-day delivery of your first clips Absolutely no per clip fees for up to 1,000 clips per month No extra charges per search term No hidden charges Monthly billing; no annual contract CyberAlert 2/1 represents today's best value in online and broadcast news monitoring Lower your costs for both press clipping and broadcast monitoring Save up to 71% compared with traditional press clipping services - More budget for salaries Fixed monthly costs; no surprises; no billing hassles Detailed Readership Data CyberAlert provides the industry's most detailed readership data. For each online news source, CyberAlert provides the site's web rank, news rank, reach/million, total national opportunities to see (equivalent of print impressions), and print circulation. Better measure all key parameters of PR success including reach and trends. Better compare PR program success to other marketing programs The ultimate benefit: Vastly improved news monitoring at substantially lower cost.

6 Daily Alert Daily Original Article Cached Text

7 Digital Clip Book TM Searchable Database of Clips 1. Your Subscriber Inform a t i o n 2. Change your user profile or subscriptions. View detailed user help file. to CyberAlert. Sign-off system. 3. Sort your clips of news articles into folders. Create new folders to organize your clips into different categories. 4. Search the full text of all clips in your folders with CyberAlert s powerful internal search engine. Sort clips by Date, News Source, URL or Media G roup and much more! 5. Title of Article. Click on title to see full article on the website of news s o u rc e. 6. Name of news source (e.g.: Money magazine) CyberAlert monitors 25,000+ news sources worldwide in 17 languages. 7. Date and time article was found by CyberAlert system. 8. Extract of article with about 20 words on each side of your highlighted key words. 9. Enter unlimited notes about the article to yourself or others. 10. Unique identifier for troubleshooting and to search for specific art i c l e. 11. Click HTML to view full HTML version of the article as it appeared on s o u rce Website when captured by CyberAlert s automated news-finding ro b o t. 12. Click Cached Text to view a text-only version of article no graphics, menus or ads. This is the full-text file you search when you use C y b e r A l e rt s internal search engine. 13. Click Details to view statistical information about the art i c l e. 14. Move article to new or different folder (see 3 above). 15. Forw a rd article to any other member of your communications team who is subscribed to the CyberAlert service with or without note you may have entered (see 9 above) article to any address with or without note you may have entere d. 17. Remove article from the folder and your desktop. 18 Measurement Data for each publication consists of web rank (numerical rank among all web sites worldwide), news rank, (numerical rank among 25,000 news sites on the CyberAlert Media List), reach per million (number of visitors to site per million Internet users), National OTS ( e s t i- mated number of visitors from home country of news site), and print circ u- lation (circulation of print edition, if available).

8 Price Sheet October 1, 2005 Service CyberAlert Coverage Retail Price Per Month CyberAlert 2/1 Daily monitoring and clipping of 15,000+ online news sources plus closed-caption text of 2,200 on-air news broadcasts from cable channels, national networks and 600+ local TV stations in top 100 U.S. markets. US$225