Location-Based Social Media Intelligence

Transcription

1 Location-Based Social Media Intelligence ASIS Middle East Conference Dubai, UAE February 23, 2016 Don Zoufal CrowZnest Consulting, Inc. University of Chicago

2 Presenter Donald R. Zoufal, C.P.P., ICAO AVSEC PM, J.D., M.A. Homeland Security, M.A. Public Administration Independent Current Safety State of and Social Security Media Industry Consultant, CrowZnest Consulting, Inc. Lecturer, University of Chicago

3 Current State of Social Media

4 The volume of social content is massive 864 million daily active users 500 million daily tweets 70 million photos & videos shared daily 1 billion monthly active users Sources Jan 2015: Facebook, Twitter, Instagram, YouTube

5 Current State of Social Media Social Network Research Current State of Social Media

6 Current State of Social Media Social Network Research Exponentially expanding use. Increasing acceptance across all age demographics. Multiple platform usage. Driven by growing use of mobile devices-tablets and smartphones.

7 Location Based Social Media Monitoring Unlock the Power of Location Data Up to 70% of consumers share their location via smartphone Consumers tag more than 480M social posts with location monthly

8 Location Based Social Media Monitoring Two Types of Social Media Listening Keyword-based What are they saying? Analyze the social conversation surrounding specific words or phrases Platforms typically cater to brands and marketers Semantic + Location What are they saying and where are they? Aimed at delivering highly actionable data tied directly to defined geographic locations Platforms built with law enforcement and public safety in mind 8

9 Location Based Social Media Monitoring Start with location to complete the story Majority of social data does NOT include the brand names, keywords or hashtags you are looking for to take action. # Geofeedia aggregates and displays public, location-tagged social media content from any user-defined area in the world.

10 Location Based Social Media Monitoring Security professionals need to cut through the clutter

11 Location Based Social Media Monitoring Security professionals need to cut through the clutter

12 Location Based Social Media Monitoring It s all about context

13 Social Media Monitoring Demo

14 Social Media Monitoring Process Location-based intelligence powers real-time decisions. Predict Analyze Act

15 Social Media Monitoring Process Preventative & Predictive Monitoring Situational Awareness Emergency Mgmt & First Response All-Source Investigations Community Engagement Predict Set recordings for 24/7 monitoring. Receive customized real-time alerts for specific locations. Use our mobile app to stay informed on the go. Stream social activity from multiple locations in real time.

16 Social Media Monitoring Process Preventative & Predictive Monitoring Situational Awareness Emergency Mgmt & First Response All-Source Investigations Community Engagement Analyze Export individual posts or collections in PDF or CSV format. Analyze volume and sentiment over time. View influencers activity and networks. Filter content by date, source, username, keyword, or emoji. Translate and view exact post locations.

17 Social Media Monitoring Process Preventative & Predictive Monitoring Situational Awareness Emergency Mgmt & First Response All-Source Investigations Community Engagement Act Easily manage and view related content in collections. Stream multiple locations in real-time. Engage directly with users Twitter and Instagram posts. Use our mobile app to make effective decisions on the go.

18 Questions & Thank You