Inbound Marketing Services

Transcription

1 Inbound Marketing Services

2 A couple questions What type of jobs are you looking for? Where? What are you currently doing to promote your business online? Offline? Are you familiar with the term Inbound Marketing?

3 Inbound Marketing vs. Outbound Marketing Inbound Marketing Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. IM earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Outbound Marketing Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or impersonally personal (cold-calling or blanket s).

4 SMBs Most Effective Marketing Channels for Customer Acquisition (Based on a Q4 survey of 736 SMBs, 95% of whom are located in North America / Data Source: Bright Local) Word of Mouth 28% SEO 20% Online local directories 15% marketing 10% Flyers/posters Traditional PR Local paper directories Local newspaper advertising Mobile marketing PPC advertising 5% 4% 4% 4% 4% 4% Local radio advertising Local TV advertising 2% 2%

5 We focus on the 5 most impactful areas of inbound marketing to drive results for our clients: SEO LOCAL SEO REPUTATION MANAGEMENT SOCIAL MEDIA SALES ANALYTICS

6 Search Engine Optimization Website Audit & Research Report on technical errors, indexation, crawling, keyword relevance & more. Page Optimizations Hand optimized pages based on in-depth research. Content Creation Create custom content for your online audience.

7 Local SEO Enhance your listings with content Submission to 60+ local listing sites Standardize your brand across all listings

8 Reputation Management What are your customers saying about you right now? We monitor reviews across 14 of the most popular sites for local business reviews. Lacking reviews? We help you gather reviews from satisfied customers.

9 Social Media SOCIAL MEDIA We post on your behalf on Facebook, Twitter, and LinkedIn. We don t recycle content and manage each profile with a unique voice. Don t have profiles? Don t worry, We ll set you up.

10 Sales Reporting & Analytics Our automated reporting suite measures our progress and performance. Everything is fully transparent and available to our clients 24/7. Digital & PDF Reports Google Analytics Tracking Lead Tracking Task & Progress Reports

11 Get Started With A Comprehensive Site Audit (Average Time: 45 Days) SEO Audit Technical site audit and page optimizations. Local SEO Audit Map existing listings and standardize branding. Blog Setup Develop a company blog (if needed) and editorial calendar. Social Media Audit Profile setup, competitive analysis, and baseline performance review. Full Reporting Setup Installation and configuration of Google Analytics, Google Search Console & UpCity.

12 Inbound Marketing Services Pricing & Plans PRIME $1,250 monthly SEO: Page Optimizations 2 SEO: Blog Posts 2 Local SEO Social Media Posts 20 Sales Reporting & Analytics Reputation Management Monitoring Only Prime programs are designed for clients who are wanting to target one particular location GEO, for instance, Naperville IL. Long Tail Citations 5

13 Inbound Marketing Services Pricing & Plans PREMIUM $1,750 monthly SEO: Page Optimizations 3 SEO: Blog Posts 4 Local SEO Social Media Posts 40 Sales Reporting & Analytics Reputation Management Review Generation Long Tail Citations 10 Premium programs are designed for clients who are wanting to more than one general location. For instance, Naperville, Downers Grove, Aurora, etc.

14 Inbound Marketing Services Pricing & Plans PREMIUM PLUS $2,750 monthly wholesale SEO: Page Optimizations 4 SEO: Blog Posts 6 Local SEO Social Media Posts 60 Sales Reporting & Analytics Reputation Management Review Generation Long Tail Citations 15 Premium Plus programs are designed for clients who are wanting to target large scale areas, such as the Chicagoland DMA.

15 Publisher Network

16 Manual vs. Controlled Submission Immediate lock & go-live Guaranteed control & data accuracy Submit via aggregators/ publishers: ±1 week: Data Cleansing & Normalization ±2 weeks: Postal code & phone verification ±1 month: Alternative data sourcing & publication Process needs to be repeated regularly to prevent other sources from replacing data Our competitors are simply submitting your data to aggregators with no guarantee the data is ingested and no control of the data post submission Chicago Digital gives you full control of your data across our publisher network

17 Why is there a Recurring Fee? Chicago Digital keeps a secure lock on your listings so they cannot be overwritten by any 3 rd party data source The recurring fee is the signal to the publishers that this is still a live and active business Businesses continue to leverage our real-time solution to update offers, menus, products, services, reviews, and so much more Remember, fixing and insuring the basic data is only step one in leveraging digital location management!

18 Aren t these free listings? Can t I manage them without paying? No, actually, that is a major misconception. Not every publisher will actually accept your listings. It can take weeks or months for your listing to actually go live. Chicago Digital can update all your listings with accurate information and exclusive content on all 60+ of sites within a few days

19 Every publisher compiles listings differently It s not possible to fix location errors at the source because there is no single source for local data. Multiple sources Sources disagree duplicates & errors Slow update cycle for feeds Businesses aren t in control!

20 Inbound Marketing Services Pricing & Plans PRIME PREMIUM PREMIUM PLUS $1,250 $1,750 $2,750 SEO: Page Optimizations SEO: Blog Posts Local SEO Social Media Posts Sales Reporting & Analytics Reputation Management Monitoring Only Review Generation Review Generation Long Tail Citations