A 7-Step Analytics Reporting Framework
|
|
- Charles Strickland
- 5 years ago
- Views:
Transcription
1 A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant
2 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped up and determined to make this a banner year for your organization. Back at your office, you write out big analytics and marketing goals: Better understand your customers Improve your site performance Squeeze every bit of ROI from your marketing initiatives Provide insight and recommendations to the business Are these goals achievable? Yes, they are if you follow the seven- step analytics reporting framework below. But even before you reach the first of these goals, your company is already, right now, further along than most. You re actually committed to measurement and analysis and seeing data for what it is: a strategic asset. I m surprised that more companies don t see it. The signs pointing to the importance of analytics are clear. Lots of tools. Millions of companies, from start- ups to Fortune 25, use enterprise- class analytics solutions like Google Analytics to improve site performance. Plenty of know- how. Analytics literature is abundant. Do a quick search for analytics and web analytics on Amazon and you ll get hundreds of results. Heavy bets on even greater importance. Big companies can t acquire analytics companies fast enough. Take your company to the next level with this tried and tested framework.
3 3 The 7-Step Analytics Reporting Framework 1. Define your requirements. 2. Know your channels. 3. Trim your metrics. 4. Segment for context. 5. Put intelligence at your service. 6. Integrate reporting. 7. Automate. 1. DEFINE YOUR REQUIREMENTS Clearly identify what you need to measure. This is the foundation for all following steps. Gather all your key stakeholders together from business, marketing, product support, IT, and others to determine requirements. Listen to what s important to each group. Understand what will help each one make better decisions, and identify current and anticipated data sources, processes and people or skills. Then map it all to business objectives. We encourage you to commit your time and effort to assess and identify the key performance indicators, KPIs (or business drivers) that are important to the business. Encourage your stakeholders to make a similar commitment. Don t try any shortcuts. It s tempting to just insert your provider s tracking code, check out a few blog posts, create few a dashboards and assume you are done. But more often than not, your analytics implementation will fall short, your data will miss key elements, and your results will be unusable. You will have wasted your time. Most organizations and analytics users try to skip this step. But when organizations commit to it, it pays off handsomely.
4 4 2. KNOW YOUR CHANNELS Understand the characteristics of your channels and how to track each of them. Your traffic is skyrocketing and you don t know why. Not a good thing! But you re smart and up- to- date, so you know you can t measure every channel using old metrics and with just one tool. Good old pageviews won t cut it anymore. Your skyrocketing traffic started somewhere possibly on Twitter, possibly a video on YouTube, and possibly something you ve never heard of. Hello multiplicity! Because channels are constantly evolving did you know of anyone measuring tweets three years ago? you must understand the characteristics of each channel and identify metrics that are specific and meaningful to each.
5 5 For example: If you run a content site, and you are busy producing videos, you want to measure the success of this digital content. Look at user behavior and events (play, pause, forward, etc.) and understand where and when your audience is most engaged with your content. If blogging is your forte, measure number of comments, average words per post and average words per comment. Successful blogging is comprised of an engaged audience. We use WordPress Blog Metrics. If you re one of the millions on Facebook, listen to the conversation through comments, likes, shares, etc. Today, conversations happen outside of your own site. For example, in the Facebook Insights chart below, you see the number of new 3763 likes and 3783 instances of Post Feedback. Not only did people like your page and posts, but the number of likes and comments shows they were actually engaged. If you think social media is about having a Facebook page and updating your status once week, you are still thinking Stone Age marketing (you shout and they come!). Instead, you must invite conversation with relevant, interesting content. Your fans might even evangelize on your behalf.
6 6 Power tip: Identify all your channels and document the engagement and outcomes you expect and want to measure.
7 7 3. TRIM YOUR METRICS Just because you can have lots of data doesn t mean you need it all. One new E- Nor client recently showed us his collection of metrics but first we waited a full minute for his Excel file to open. Inside, there were dozens of tabs, each with row upon row with every imaginable metric. It was hard to know what to look at first or even what the questions were in the first place. We knew that almost no one ever looked at the data. Are you drowning in data? Repeat to yourself less is more as you choose what s meaningful, then discard the rest. Just focus on what keeps your CEO awake at night, and what makes him jump for joy. Here are some examples: For e- commerce sites: Report revenue, ROAS (return on advertising spend), which you compare with expected outcomes. For B2B business sites: Report on qualified leads and cost per lead. Report on conversion rates and which channels are strongest and weakest performers. If you are just starting your analytics journey and you don t have your analytics solution fully implemented, report on a basic yet powerful metric such as bounce rate. It will help you identify your worst offenders (campaigns and pages). If you re really advanced, develop your own custom KPIs. For example, check out how philly.com has done it. This newspaper website is measuring engagement on a new (and slightly complex) level. They are asking thoughtful questions to help them understand their users behavior. Power tip: Identify and track two or three metrics for each of your stakeholders (for example, in business, marketing, IT, product and support).
8 8 4. SEGMENT FOR CONTEXT Context gives your data meaning. Let s say that you had one million visitors to your site last month. Sounds good, but is it? Not if you had three times that many two months ago. So always give your data context. For that, you need segmentation. One recent month, one E- Nor client s traffic doubled while the ecommerce conversions tanked. Why? We segmented the visits and found that most of the flow came from existing subscribers. When we separated those out, the true conversion rate that is, new visitors actually starting subscriptions was actually better than the previous month. With many of today s analytics solutions, you can apply advanced segmentation to slice and dice your data in almost every way you need to (e.g., paid vs. non paid searches, engaged vs. non- engaged, geography, visitor type, browser, time comparison, etc.). If you are the deep- dive type, you should then zoom in on your segments for more meaningful data and whatever makes sense for your business. If you have an ecommerce site, report on sales this month, planned sales, sales last month and sales during the same month last year. Power tip: Review your current dashboard and assess where to add an additional dimension to each report
9 9 5. PUT INTELLIGENCE AT YOUR SERVICE Let computers crunch the numbers. Let reports detect and flag significant changes in your key performance indicators automatically. Automatic alerts saved the day for one of our clients after an ad snafu killed traffic. A few days before what was always the website s busiest day of the year, the manager of online advertising swapped ads. Or at least started to. The old ads stopped running, but the new ads got stuck in the approval pipeline. A heart- stopping drop in traffic occurred, but Google Analytics alerts sounded the alarm. The manager contacted the search engine and fixed the ads. They had lost a day of traffic, but it could have been much worse without the automatic alerts. Let automated alerts signal any anomalies and devote yourself to more strategic work. Power tip: Set Google Analytics custom alerts for each of the KPIs on your dashboard
10 10 6. INTEGRATE REPORTING The previous five steps will make reporting more effective and much easier than before. You know where your site fits within the universe. You have offline data sources, campaign cost data, mobile applications, competitive data, surveys, etc. You ve segmented your traffic, making it easier to interpret patterns. Automatic alerts have freed you from your moment- to- moment traffic watch. Now you want to blend the data for a meaningful presentation that offers insight and actionability. For your analytics dashboards, bring in data from different sources and organize it under one framework. Some think you have to be a Fortune 500 with a seven- figure budget to afford data integration. Yes, that might be the case, depending on factors such as how much data you have, the complexity of your marketing channels, attribution modeling, and your analytics needs. But that shouldn t stop you. You can start small with available tools. Almost every reputable solution including Google AdWords, Google Analytics, Bing, SalesForce and Facebook offers an API to extract data. And if you don t have the technical expertise or resources to develop and integrate data, you have many easy- to- use tools to turn to. For example, we like ShufflePoint. Power tip: Trend and report on those two or three KPIs you identified earlier.
11 11 7. AUTOMATE Automate your reports. This gives you more time to do proper analysis. Many tools are available to send data to your inbox or dashboard. So once you have selected your key performance indicators, automate your report generation as much as possible. Why? You ll have much more time to act on the data.
12 12 If you use Google Analytics, find a tool in the Google Analytics Application Gallery to transfer your data into Excel or another application. Of all those listed, we think ShufflePoint is the best. We are impressed by what they have done, and we recommend their solution to our clients. Shufflepoint uses the Google Analytics API to export data into Excel and PowerPoint eliminating cut and paste. Voila! One click and your data is in Excel. You can then use simple trending and charting options, advanced pivots or more elaborate dashboards. (See examples in the snapshots.) Getting reports should be a piece of cake. Now, spend your time wisely on important things.
13 13 BONUS - CHANNEL ATTRIBUTION & MULTI-CHANNEL FUNNELS A typical marketing mix, even for a small enterprise, consists of numerous channels such as search (paid and organic), , display, etc. The default conversion attribution in many analytics solutions is based on the last interaction with your site. If a visitor came to your site from paid search, then later came from organic search, then , and they converted during that last visit (from ), the analytics solution will attribute the conversion to the channel. You have no visibility into the previous interactions and they get no credit. Your reporting framework should include Channel Attribution (aka Multi- Channel Funnels in Google Analytics) reporting and analysis. Your analysis should explain how the interaction between these channels is impacting your business and how users first interaction with your brand affects conversion. If your business focuses primarily on advertising on a single channel, analysis of the last credit might just work for you. For the majority of marketers, however, leveraging solutions similar to Google Analytics Multi- Channel Funnels reports is a must to assess how marketing channels interact, leading to sales and conversions. Conclusion There you have it, seven practical steps to supercharge your analytics. It all starts when you prioritize your needs, understand your marketing mix, understand how to measure each channel, integrate your reporting and, where possible, automate. All of this helps build your team s confidence, which helps build passion for analytics. You re then much more likely to find insights, take action, and most important, build on your bottom line.
Speaker Monique Sherrett
Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing
WEB ANALYTICS Where to Begin
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
Paul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
Google Analytics Basics
Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10
Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
Take Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Getting Started with Google Analytics 7 Easy but comprehensive steps
Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Creating a Digital Marketing Strategy
Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that
CONTENT MARKETING AND SEO
CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s
HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
web analytics ...and beyond Not just for beginners, We are interested in your thoughts:
web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing
For More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
How To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @
5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.
POWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM
N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,
5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
A-LINE S GUIDE TO GOOGLE MY BUSINESS. Using Google s My Business, Maps and Google+ to increase your organization s visibility online.
A-LINE S GUIDE TO GOOGLE MY BUSINESS Using Google s My Business, Maps and Google+ to increase your organization s visibility online. A-LINE s Strategic Guide to Google My Business When it comes to reaching
WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
INBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
Marketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
Revenue Growth. Video Advertising
Increase Your Revenue Growth With Video Advertising A Guide to Getting Started with YouTube Ads + 47% Contact Us Today to Jumpstart Your YouTube Advertising: 1 About YouTube YouTube is the leader in online
PPC Automation 2014: The ROI of Paid Search Automation
PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands
Choosing the Right Marketing Automation Vendor for your Agency
Choosing the Right Marketing Automation Vendor for your Agency Marketing Automation CHOOSING THE RIGHT MARKETING AUTOMATION VENDOR FOR YOUR AGENCY 7 questions to ask while researching your options to ensure
Introduction to Google Analytics
Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website
Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10
Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill
Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
Impressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
Social Media. Measuring the ROI of. Optimize. Discover. Measure
Measuring the ROI of Social Media With the rise in popularity of various social networking sites, it s clear that social media is an integral piece of a successful marketing mix; however, it has always
Online Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT
8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18
9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.
9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
Applying Social Media Measurement to the Sales Funnel
02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,
Measuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010
Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content
Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
How to Use. for Business
How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or
Professional Diploma. in Digital Marketing
Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content
1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero
Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards
Introduction to Integrated Marketing: Lead Scoring
Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,
White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager
{ { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a
USING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
NITB Guide to Being Online
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
Real-Time Personalization is Simpler than You d Think
Real-Time Personalization is Simpler than You d Think If you re in marketing, you ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing
Measuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
Social Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
Colleen s Interview With Ivan Kolev
Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank
The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com
The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.
Top 5 Things to Consider When Evaluating PPC Management Tools
Top 5 Things to Consider When Evaluating PPC Management Tools By William Leake, CEO, For companies just starting out with online marketing, and for many who have been online for years, pay-per-click (PPC)
REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO
How to Tell if Your Agency Knows the Difference Between Local SEO and Traditional SEO Your Local SEO REPORT CARD Social + Local + Mobile www.localsearchdrs.com 7,500,000 Monthly Local Searches Are You
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015
EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing
Whitepaper. 10 ways to integrate email marketing and social media
Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel
Google AdWords customers can see their Analytics data from inside their AdWords account
Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
A Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
Google Analytics in the Dept. of Medicine
Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics
Google Analytics workbook
Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users
MAILCHIMP INTEGRATION:
MAILCHIMP INTEGRATION: THE BASICS Our integration with MailChimp s powerful email suite makes contacting your fans and ticket buyers easier than ever before! STEP-BY-STEP INTEGRATION 1 If you re not already
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
FACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
smart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
best practices Social recruiting: Five tips to improve efficiency and get better results
best practices Social recruiting: Five tips to improve efficiency and get better results Social recruiting is just one aspect of a multi-channel recruiting strategy, but it s one you can t afford to overlook.
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
MARKETING AUTOMATION PLAYBOOK 2014
MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking
THE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
B2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions
BEYOND CONVERSIONS Your how-to guide for using conversion data to make better decisions Beyond Conversions Drive more revenue using conversion data The best way to improve results in AdWords is to do more
HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.
HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google
Contents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6.
Contents 1. Why set up Goals? 3 2. How to set up Goals 4 3. Destination Goals 6 4. Duration Goals 8 5. Pages & Screen Goals 10 6. Event Goals 11 About ThoughtShift 12 2 1. Why set up Goals? Setting up
Dynamics CRM for Outlook Basics
Dynamics CRM for Outlook Basics Microsoft Dynamics CRM April, 2015 Contents Welcome to the CRM for Outlook Basics guide... 1 Meet CRM for Outlook.... 2 A new, but comfortably familiar face................................................................
SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Is your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
How using Google Analytics can improve your website performance and social campaigns
How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly
Marketing Director s Guide to Selecting CRM
The Marketing Director s Guide to Selecting CRM A Publication www.collierpickard.co.uk Ltd 2014 Forging the Future As Marketing Director the responsibility for deciding the future direction of your organisation
Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
Digital Marketing Workshop
Digital Marketing Workshop 2 Global Digital Advt. spend to be $278Bn in 2019 Business Wire Online Marketing to create 1.5 lakh jobs in India Economic Times Online Marketing Managers are paid 82% more Indeed
Local Search drives more Clicks & Calls than any other marketing channel
Local Search drives more Clicks & Calls than any other marketing channel Myles Anderson. Posted on September 14, 2015 In August we ran our annual Local Clicks & Calls survey in which we ask local business
A REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
The Marketing Manager s Ultimate Cheat Sheet for Google Analytics
The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The 10 Numbers You Need to Know So You Can Understand Your Web Traffic At A Glance. Why are we writing this guide? significant percentage
10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
How To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05
Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your
Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
SOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION