ONLINE FINANCIAL SERV BRAND INTEGRATION DEVELOPMEN A UNIQUE APPROACH TO CLIENT SERVICES CLIENT EXPERIENC FLEXIBILITY PRODUCT SALES EXHIBITS CONSUMER

Transcription

1 INTEGRATION BUSINESS DE VELOPM MEDIA ONLINE A UNIQUE APPROACH TO CLIENT SERVICES FINANCIAL SERV BRAND DEVELOPMEN CLIENT EXPERIENC FLEXIBILITY PRODUCT SALES CONSUMER EXHIBITS

2 Most of the time, when an agency pitches your business, it's the last time you'll see their senior people. At Bridge Row Communications, we only have senior people. Our company was founded with this guiding principle: Doing great work for a select group of clients is more rewarding than doing mediocre work for many clients. More rewarding for us. More rewarding (and profitable) for you. We become an involved partner in our clients' marketing strategies and devote our full attention to your business. We call upon only the expertise your situation demands, so you don't pay for what you don't need. You will work with seasoned and responsive account managers, designers, copywriters, programmers, multimedia producers all highly experienced, all highly successful. OUR APPROACH At Bridge Row Communications, we start by gaining a thorough understanding of your business strategy, including goals versus available resources, your competitive situation and your target audience. Then we call upon all the tools we have at our disposal to get the right message to the right people. And our toolbox is quite large: direct marketing, collateral, traditional and online media, exhibitions and more. And we do it all: from initial strategy through implementation and analysis. Full Message Integration means consistent, strategic communications, tailored to specific audiences and specific situations. We will help you talk to customers and prospects, employees and suppliers with one voice. And we will help you get results. CAPABILITIES Marketing Services Strategy and business plan development Product development and positioning Direct mail list offers and program development Research development and execution Creative Services Copywriting and design Branding, logo design and corporate identity Brochures and collateral materials Website interface design marketing and online newsletters Direct response design and implementation Media campaigns TV, print and radio Interactive media Video, PowerPoint presentations Exhibit and trade show design Production Services Printing management Programming for websites and online communications Direct mail implementation Fulfillment management Exhibit graphics production and installation Video production The work we do for you will be on strategy, on budget, and on schedule. One Bridge Street Suite P1 Irvington, NY A certified Women s Business Enterprise. CLIENT EXPERIENCE Cigna Dental Citigroup/Citibank Global Transaction Services CitiDirect Online Insurance Services The Private Bank Bankcards Financial Women s Association FirstUSA Bank GE Capital GE Mortgage Services FGIC Coregis Insurance ICor Brokerage/Reuters JPMorgan Chase BrownCo Online Brokerage JPMorgan Invest i-vault; JPMorgan i-solutions Furman Selz Capital Management Prudential Investments New York University School of Continuing Education OnlineBenefits Sarah Lawrence College

3 JPMorgan Invest Created the brand identity for JPMorgan Invest, JPMorgan s online brokerage business targeted to self-directed investors. Designed and produced all of the communication materials to introduce the new brokerage platform to consumers and plan sponsors, including new account kits, sales collateral, and the selling in website for plan sponsors. Update all materials and forms on an ongoing basis, and support the marketing team for all their communication needs. New Account Kit

4 Plan Sponsor Materials and Website JPMorgan Invest

5 BrownCo Developed a new logo, brand identity, and all new account opening and welcome kit collateral for BrownCo, JPMorgan s online brokerage targeted to active traders. Create quarterly customer newsletters, product announcements and new acquisition communications. New Account Kit

6 BrownCo Preferred Client Services Created the identity and all of the communication materials to introduce BrownCo s Preferred Client Services program, including welcome kits, event invitations and high-end prospect materials. Welcome Kit

7 Capabilities Brochure and Prospect Direct Mail BrownCo

8 Prudential Investments Developed the collateral and selling system to reintroduce Prudential's Institutional Money Market Fund. Collateral and Pitch Book

9 Prudential Investments Created, produced and installed the traveling resource center which updated top brokers about Prudential Investment's mutual fund products. This extensive installation, implemented 2-3 times per year, included numerous exhibit panels and custom multi-media and online content. Resource Center