plan. create. grow. Agency Profile
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- Lynette Richards
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1 plan. create. grow. Agency Profile
2 We are an independent marketing, digital and creative communications agency which was founded in Melbourne in What We Are About. Our collaborative team of discipline specific specialists are passionate about delivering big ideas, intelligent strategies and the best cutthrough creative. We have expertise across all communication channels and are committed to building powerful brands and achieving outstanding results for our clients, while providing brilliant service and exceptional value for money. Hold on, maybe you missed that; Outstanding Results, Brilliant Service and Exceptional Value for Money. Our integrated full service offering includes advertising, branding, strategic marketing, campaign management, website design & development, TV / radio / digital / catalogue production, print management, direct marketing, social media, channel planning, media buying, retail & promotional marketing, point of sale, store design, tradeshow & exhibition management, photography, outdoor advertising and much more. Our clients range from independent operators to multinational corporations and come from diverse range of industries including; retail, resources, automotive, wholesale, technology, corporate, property and hospitality. Digital Website Design & Development SEO/SEM Display & Mobile Activation Consumer Promotion Experiential Integration Product Launch Forward Thinking Brand & Product Development Channel Planning & Buying Competitor Analysis Campaign Integration & Management Consumer Data & Research Activation Digital Strategy Collaborate Creative PR Production Creative Television, Radio, Press, Magazine, Brochure, Direct Mail, Online, Point of Sale, Promotional, Ambient, Animation Production TV, Radio, Website Copywriting Print Management Finished Art & Pre-press Point of Sale, Outdoor Advertising Fulfilment, Warehousing & Distribution Studio Photography Public Relations Press Release Advertorials Corporate Events
3 Insight. Creative. We are more than just creative geniuses, we also have insight in understanding your competitor and your consumer behaviour. Consumer behaviour insights research, to help target specific audience more effectively Geodemographic analytics which enables audience targeting by location, demand patterns, demographics, lifestyles and customer behaviour The strategic team provide a complete strategic breakdown of all research and data and provide recommendations for the entire strategy. Some of the insights include; Competitor Advertising Activity and Analysis The geodemographic solutions are used in customer targeting, strategic planning, analytics, insight development and multi-channel communications by companies in industries such as financial services, healthcare, FMCG, utilities, recreation, telecommunications and retail.
4 Work. Client: Northway Honda Work Corporate branding promotional material, newspaper advertisements, banners, signage, billboard advertising Client: Fernlea Park Work Brand development, corporate design, style guide Client: OSA Brands Work Brand development, corporate design, style guide, press advertisements, Point of Sale, promotions, channel planning Client: SBA Work Corporate design, brochure production, print management Client: OSA Brands Work Ongoing catalogue production, print management Client: Mining and Construction Jobs Work Brand development, corporate design, style guide, website design & development, uniforms Client: SBA Work Press advertisements, website design & development, Point of Sale Work. Client: Porsche Cars Australia Work Ongoing brochure & catalogue production, print management, Point of Sale Client: Billboards Australia Work Corporate branding, promotional material, web site development, banners, signage, billboard advertising
5 Digital. Website design, online marketing & search engine optimisation experts. Whether it s an online presence that you require, to appear first in search, a smartphone application, or a custom developed website or ecommerce store, you ve come to the right place. Client: Mining and Construction Jobs Work Branding development, digital content, website design & development Client: Floridas Natural Work Website design and development to existing website Client: Hire It Out Work Website design & development, corporate design Client: Billboards Australia Work Melbourne division; Website design & development, branding, promotional material, online advertising Client: Banzoo Work Website Design & Development, Branding, promotional material, online advertising. Client: Fairy Pony Game Work Corporate branding, Illustration, iphone app development
6 THINK THINK BIG! Outdoor Advertising, Street Projections, Bus & Transit Advertising, Rail, Large Format Print. There are hundreds of types of out-of-home media to choose from and even more vendors who sell them. As outdoor advertising specialists, we not only provide you with a great selection of inventory of billboard sites, but include expert analysis and options from all outdoor vendors in your market area, offering you the full range of possible solutions to reach your marketing goals within your budget. See next page with UK retail client; Paul Smith, currently up at Federation Square, Melbourne Victoria. All billboard advertising is booked through our partner company; Billboards Australia. BIG.
7 Client. Some of our outdoor advertising clients above; NAB, Next Dc, Simonds Homes, Smales Jewelers, Nike, Mont Blanc To the right is a list of logos of some of the current and past clients we have worked with on outdoor advertising campaigns Australia wide. Client: Arcare Format: Bus Shelter Advertising
8 Mobile: Billboard advertising Great for targeting areas around specific events or hard to reach environments Our agency includes a team of talented and skilled professionals who are committed to delivering excellence and nothing less. No job is ever too big or too small. From integrated campaigns to single projects, or whether you need to outsource your Marketing Department services we re available and ready to assist. Oh and did we mention that you can find everything here in the one place? Projection: Gorilla advertising Great for targeting areas around specific events creating a stir around town Client: Arcare Format: Shopalites Great for ambush or directional advertising. Drive consumers to your store through multiple shopping centre panels Easy. Mobile: Scooter advertising Great for targeting areas around specific events or hard to reach environments, can use 1 or multiple scooters for greater presence We make targeting the right audience easy with access to many different forms of advertising. Transit: Tram advertising Great for targeting inner city and metropolitan areas. There are many formats to choose from to cater for any size company Transit: Bus advertising Create an impact with a complete bus wrap. Great for targeting inner city and metropolitan areas Why Choose Us? Brand Identity & Corporate Design Product Development & Packaging Design Strategic Marketing Creative Ideation Development & Design Integrated Campaign Development Campaign Management Market Research & Competitor Analysis Channel Planning & Media Buying Website & Digital Content Design & Development Social Media Planning & Development Search Engine Optimisation Strategies Production, Print & Fulfilment Management Digital Studio Photography TV, Radio, Print & Outdoor Advertising Magazine, Catalogues & Brochure Production Personalised Direct Marketing Electronic Direct Marketing Point of Sale Copywriting Retail & Promotional Marketing Outsourced Marketing Department Services
9 Good design is good business Thomas J. Watson Jr
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