Marketing Manager Full Time, Ongoing - ADELAIDE CBD

Transcription

1 Marketing Manager Full Time, Ongoing - ADELAIDE CBD Eynesbury is a progressive higher education provider which provides academic and English language pathways for both domestic and international students into a variety of degrees at the University of Adelaide, University of South Australia and the International College of Hotel Management. Eynesbury is currently seeking to employ a Marketing Manager to promote its educational programs to education agents and potential students in both local and international markets. The primary responsibility of the Marketing Manager is the management of marketing, promotion and sales operations of specific (limited) countries for Eynesbury, in consultation with the Director, Marketing and Admissions, including the development and implementation of the marketing plan and budget for specific countries. Eynesbury is part of the Navitas Group, a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Classification Linking The Marketing Manager position is HEO6/HEO7 classification linked. Appointment to HEO7 level is based on organisational needs and placement of a staff member is dependent on the demonstration of skills, knowledge and experience of the staff member to meet the requirements of the higher level. Key Result Areas Sales Recruitment Marketing and Travel Market Profitability Market Development Customer Relationship Management (CRM) Customer Service Marketing Collateral Other Duties HEO6 Essential Selection Criteria Completion of a Bachelor degree in a relevant discipline with relevant work experience and a demonstrated commitment to continual professional and personal development Demonstrated ability to develop, implement and review effective sales and marketing strategies Demonstrated organisational ability including experience in meeting deadlines, prioritising competing demands and to use initiative Demonstrated strong verbal communication skills that enable the appointee to communicate with a diverse client group, make presentations, negotiate outcomes and present a professional image on behalf of Eynesbury Demonstrated high level of cultural awareness and sensitivity and ability to operate successfully in a cross-cultural environment with a culturally diverse client group Demonstrated ability to consult and liaise widely with internal and external stakeholders, show initiative and make sound decisions Demonstrated ability to identify and build constructive business relationships at a number of levels

2 Demonstrated ability to work as part of a team and develop effective relationships in order to support the planning and implementation of marketing plans and the development of industry and agent linkages Demonstrated computer literacy in standard operating systems such as Microsoft Word, Excel, Outlook and the use of internet technology Demonstrated use of a CRM, social media and other online campaign mediums Selection Criteria - Desirable Experience in working with international students Mandarin or demonstrated second language skills appropriate to Eynesbury s key markets Applicants are required to have valid Australian work rights. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. A copy of the position description for this role can be obtained from the Navitas website: Enquiries may be made to Ms Angela Mules, Director Marketing and Admissions on (08) or [email protected]. Applications, including a resume and cover letter as a single document addressing the selection criteria, MUST be submitted via the following web link Applications close Friday 24 th of June 2016.

3 POSITION DESCRIPTION POSITION: REPORTS TO: APPOINTMENT: SALARY RANGE: LOCATION: Marketing and Manager Director, Marketing and Admissions Full time, Ongoing HEO6 / HEO7 Eynesbury campus BROAD OBJECTIVES The primary responsibility of the Marketing Manager is the management of marketing, promotion and sales operations of specific (limited) countries for Eynesbury, in consultation with the Director, Marketing and Admissions, including the development and implementation of the marketing plan and budget for specific countries. CLASSIFICATION LINKING The Marketing Manager position is HEO6/HEO7 classification linked. Appointment to HEO7 level is based on organisational needs and placement of a staff member is dependent on the demonstration of skills, knowledge and experience of the staff member to meet the requirements of the higher level. KEY RELATIONSHIPS Director, Marketing and Admissions and the marketing and admissions team Partner university marketing and admissions staff Prospective, current and former students Group Marketing staff Regional Sales Director and Regional Office staff Country Team Leader(s) External stakeholders including agents and sponsorship bodies Student Services Staff College Director and academic staff External Suppliers KEY RESULT AREAS (Outcomes) 1. Sales Within a specified region, sales are optimised and Regional Office staff and agents are supported. Eynesbury s products in a defined region or country are sold to achieve sales forecasts Eynesbury s sales targets in a defined region are established, refined and achieved in conjunction with the Director, Marketing and Admissions Sales leads and business opportunities with new and existing clients are created through the provision of support to the development and implementation of marketing campaigns Exhibitions, seminars and interview programs are successfully organised and conducted Navitas source country staff and international agents are trained to effectively sell Eynesbury products through the promotion of key selling points, development of sales tools and products including the provision of information packs Enquiry, recruitment, made-offer, and conversion campaigns are effectively undertaken through both personal follow-up and use of technology As directed by the Director, Marketing and Admissions, relationships with local Adelaide agents are maintained through visits to their offices and participation in local marketing events

4 2. Recruitment Marketing and Travel The marketing plan is developed and implemented. The profitable marketing of Eynesbury based on market strategies and opportunities, market research, product development and the overall marketing plan, within approved company policy and procedures International marketing strategies for off-shore markets as designated by Director, Marketing and Admissions are developed International marketing plans including but not limited to; overseas exhibitions, seminars, agent visits and interview programs are implemented as required A contribution is made towards the development of marketing collateral to assist agent s advertising efforts Networks with partner institution marketing staff (University of Adelaide, University of South Australia, and International College of Hotel Management) are maintained Joint marketing activities and strategies are discussed, planned, budgeted and enacted with partner institutions on a regular and ongoing basis Itineraries and mission reports are routinely created and centrally published for all domestic and international travel undertaken Feedback on agent performance is recorded on Salesforce 3. Market Profitability Marketing budgets are prepared and managed. Marketing and recruitment reports, sales forecasts and budgets are regularly analysed to ensure that Eynesbury s products are marketed to obtain maximum profitability within guidelines The development and management of the marketing budget for defined countries are developed and managed in conjunction with the Director, Marketing and Admissions Expense budgets are prepared Expenses against budgets are controlled and the effectiveness of the company s promotions is measured, with modifications recommended where necessary An analysis of the effectiveness of specific promotional programs against sales is completed after each campaign Marketing and sales returns from agents and countries are compiled for comparison with budgets 4. Market Development Agents are managed and supported. Strong relationships with agents and other external stakeholders are promoted and maintained Contracts prepared and agreements with agents are supervised, in co-operation with Navitas Group Marketing Agent performance is assessed on an ongoing basis with recommendations made to the Director, Marketing and Admissions Agency compliance with company contract procedures and Australian Government legislation, such as the ESOS Act and the National Code of Practice is monitored Country specific advertising, promotional and editorial material, e.g. fliers, posters, banners are prepared in association with the Communications Manager(s) and Group Marketing

5 5. Customer Relationship Management (CRM) As directed by the Director, Marketing and Admissions, the Eynesbury CRM strategy is deployed effectively, with the use of a range of tools, including the web and various social media. Recruitment, made-offer, and conversion campaigns are utilised to deliver agreed outcomes The CRM is utilised in collaboration with the Director, Marketing and Admissions and Group Marketing A range of social media is used effectively in marketing campaigns. 6. Customer Service Students and prospective students (including parents and agents) receive excellent customer service All enquiries - by phone, , Skype or in person to Eynesbury are dealt with promptly, accurately and with a customer-centred focus Advice to prospective students is accurate and within Eynesbury s policies Prospective students have their queries taken through to completion and are followed up according to published protocols Opportunities to improve customer service and protocols are recognised and followed up Prospective students are provided updated communications through agreed channels and according to agreed turnaround times The experience of current and former Eynesbury students is enhanced by continued contact with the Marketing Manager during and after completion of their Eynesbury studies through participation in orientations, graduations, social activities and alumni events 7. Marketing collateral The Marketing Manager will contribute to the maintenance of Eynesbury marketing collateral and will also ensure that market-specific marketing collateral for Eynesbury is produced in a timely and cost-effective manner, accurately reflecting Eynesbury s offerings and effectively meeting Eynesbury s needs. Market-specific collateral in print and online is created, published and disseminated according to the agreed plan. The Eynesbury website is updated with relevant information sessions when undertaking recruitment missions. 8. Other duties Other duties as may be required by the Director, Marketing and Admissions or the College Director. GENERAL RESPONSIBILITIES As well as efficiently, effectively and equitably achieving the key outcomes listed above, the incumbent is expected to: Work safely, in accord with the OHSW policy and procedures Abide by Code of Conduct and all organisational policies and procedures Abide by Confidentiality and Privacy obligations Participate in professional collegiate relationships with other staff members, students and management Participate in performance reviews and planning Other duties consistent with the classification of the position as required

6 SPECIAL REQUIREMENTS The availability to undertake International travel Some out of hours work will be required Some out of hours training may be required Receipt of a satisfactory police clearance PERSON SPECIFICATION HEO6 Essential Selection Criteria Completion of a Bachelor degree in a relevant discipline with relevant work experience and a demonstrated commitment to continual professional and personal development Demonstrated ability to develop, implement and review effective sales and marketing strategies Demonstrated organisational ability including experience in meeting deadlines, prioritising competing demands and to use initiative Demonstrated strong verbal communication skills that enable the appointee to communicate with a diverse client group, make presentations, negotiate outcomes and present a professional image on behalf of Eynesbury Demonstrated high level of cultural awareness and sensitivity and ability to operate successfully in a cross-cultural environment with a culturally diverse client group Demonstrated ability to consult and liaise widely with internal and external stakeholders, show initiative and make sound decisions Demonstrated ability to identify and build constructive business relationships at a number of levels Demonstrated ability to work as part of a team and develop effective relationships in order to support the planning and implementation of marketing plans and the development of industry and agent linkages Demonstrated computer literacy in standard operating systems such as Microsoft Word, Excel, Outlook and the use of internet technology Demonstrated use of a CRM, social media and other online campaign mediums Desirable: Experience in working with international students Mandarin or demonstrated second language skills appropriate to Eynesbury s key markets

7 HEO7 Essential Selection Criteria Satisfaction of HEO6 Selection Criteria and; Demonstrated experience in an equivalent Marketing Manager position at HEO6 level or equivalent Demonstrated excellent verbal and written communication skills that enable the appointee to communicate with a diverse client group, make presentations, negotiate outcomes and present a professional image on behalf of Eynesbury Demonstrated high level skills in developing, maintaining and growing relationships with internal and external stakeholders, show initiative and make sound decisions Demonstrated ability to plan and implement marketing plans and achieve recruitment targets for specific markets Demonstrated ability to set and meet targets and establish budgets for specific markets as part of the rolling plan budget process Demonstrated ability to successfully convert leads to applications and applications to acceptances within specific markets Demonstrated ability to coordinate a team, where necessary, in the implementation of marketing plans and marketing functions Experience in the use of Customer Relation Management (CRM) tools and the use of web and social media tools for marketing and recruitment purposes Acceptance I accept the Position Description as stated above and that the Position Description may need amending and updating periodically due to changes in responsibilities and business requirements. Changes to the position description will be consistent with the purpose for which the position was established. NAME: SIGNATURE: DATE: