Marketing Manager, USA Job Description

Transcription

1 Marketing Manager, Job Description Location: Responsible to: Responsible for: Salary: Working Hours: Contract: Holiday: Equal opportunities: Seattle, Washington, Senior Marketing and Communications Manager, None currently Salary commensurate with experience. Benefits are standard for non-for profit organizations operating in the United States including health, dental and disability insurance and pension contribution. 40 hours per week with one hour for lunch, five days a week. The MSC supports flexible working, so the pattern of hours may vary according to operational and personal needs. The MSC works across different time zones and weekend work may be required on occasion. The post holder may be required to undertake -wide travel and periodic international travel. No overtime is payable, however, under certain circumstances time off in lieu is possible. Full details of Conditions of Employment are set out in the MSC Employment Handbook, for the Americas Region. 25 days per annum, or prorated equivalent, plus statutory holidays. There is a discretionary carry-over entitlement of five non-statutory holiday days per annum. The MSC is an equal opportunities employer and commitment to this process is expected. Full details of Conditions of Employment are set out in the MSC Employment Contract, the main features of which are standard to all staff.

2 A. JOB SUMMARY About MSC The Marine Stewardship Council (MSC) is an international non-profit organization established to address the problem of unsustainable fishing and safeguard seafood supplies for the future. Our vision is for the world s oceans to be teeming with life today, tomorrow and for generations to come. A sustainable seafood market is crucial to making this vision a reality. We use our blue MSC label and fishery certification program to contribute to the health of the world s oceans. We want to transform the seafood market by recognizing and rewarding sustainable fishing practices and influencing the choices people make when buying seafood. We work with fisheries and businesses around the world to achieve this mission. Marketing Manager The Marketing Manager role is a new position responsible for growing consumer awareness for the vision of the Marine Stewardship Council and the value represented by its blue ecolabel. Reporting to the Senior Marketing and Communications Manager, the Marketing Manager has national scope, with focus on a two core areas of responsibility: Digital marketing. Responsible for strategy, plan development, implementation and results tracking/reporting. o Position oversees social media channels and website, developing content, social engagement strategies, advertising initiatives and digital assets. The Marketing Manager coordinates digital activity with the MSC s Global Social Media Manager and Head of Digital and Innovation. Partner marketing. Develops co-promotions and joint campaigns and events with key MSC business partners, primarily in the grocery and food service sectors. Initiatives may include both online and traditional marketing elements. This will involve liaison with commercial colleagues and the Global Head of Marketing. With excellent interpersonal and networking skills, the MSC Marketing Manager works to build consumer awareness across digital media channels, collaborating closely with partners to amplify our voice to influence the choices people make when buying seafood. B RESPONSIBILITIES Marketing strategy and initiative implementation Work with the Senior Marketing and Communications Manager in delivering the MSC US marketing strategy, including implementing annual plans for our retail and food service engagement programs. Provide MSC point of contact for partner marketing/media to coordinate and implement planned activity.

3 Work with the Senior Marketing and Communications Manager, and colleagues in the global marketing and communications team, to develop and deliver consumer promotional activity that will meet objectives in building sales of MSC-labeled products and engagement with the MSC Project-manage the design and delivery of promotional materials Coordinate related outreach activity, including public engagement campaigns, advertising, social media, and cooperative partner programs. Develop success measures; track and record results to determine best practices. Recommend plan opportunities / improvement. Digital media strategy and implementation Responsible for day-to-day management and updating of the MSC US website and social media presence Devise and deliver the MSC US website and social media strategy based on audience analysis and industry best practices Deliver an annual plan of website and social media content and activities within agreed budgets in line with the overall marketing-communications strategy and plan Work with the media manager to develop integrated multi-channel communications plans and strategies which incorporate social media tactics alongside other communications channels Identify social media opportunities with partners and pitch campaigns and promotions. Work with partners to build cooperative campaigns. Monitor, evaluate and analyze relevant website and social media conversations using Google analytics and the MSC global social media listening tool Respond to and participate in conversations about the MSC and the wider issues across MSC s social media presences reflecting MSC s tone of voice, values and key messaging, involving colleagues and partners where necessary. Partnerships and Events Establish good relationships with key stakeholders and other partners Develop annual plan with event and trade show owners; orchestrate implementation with owners. Provide US marketing team point of contact, working with the project team responsible for the MSC presence at the annual Boston Seafood Show. Represent MSC at trade and consumer events as appropriate. C PERSON SPECIFICATION Experience Demonstrated strength in strategic marketing planning Expertise in marketing and communications, with a track record of managing successful promotions and events Demonstrated experience of coordinating internal and external partners and stakeholders in successful delivery of projects or promotions

4 Demonstrated project management skills with an emphasis on building good relationships internally and externally Experience producing excellent promotional materials and digital assets Previous experience of managing the work of external design and communications agencies, in the delivery of marketing, events or communications activities Excellent copywriting skills, especially the ability to convey complex ideas clearly and simply to a wide variety of audiences and stakeholders Initiative to engage directly with stakeholders through social media conversations, and good judgement to involve relevant senior colleagues when conversations approach more sensitive issues Great computer literacy, including high levels of proficiency in Microsoft Office applications, CMS, Google Analytics, social media monitoring and engagement tools such as HootSuite Business, marketing or communications degree; MBA would be an advantage. Skills Excellent written and verbal (presentation) communication skills in English; a relevant second language (especially Spanish) would be desirable, but not essential Ability to analyze research and information and report concisely Ability to build and maintain relationships both internally and externally Ability to combine a strategic but hands-on approach. Ability to prioritize a heavy workload. Excellent organizational and computer skills, and an ability to develop efficient processes. Experience working with designers/agencies to develop creative assets; expertise in developing creative briefs to clearly articulate strategic direction. Personal Attributes Articulate, creative, passionate, flexible and tenacious Attention to detail, diplomacy and discretion Ability to make decisions in a rapidly changing environment Confidence and ability to gain credibility with and the respect of staff at all levels of the MSC, and to build effective relationships with third-party suppliers Judgement, influencing, negotiating and problem solving skills Desirable Candidates who can demonstrate experience in being effective in the following are at an advantage: 1. Delivering social media advertising to grow a highly engaged online community 2. Using measurement and analytics tools to assess the performance of social media activities to inform strategic planning

5 E. JOB DESCRIPTION AGREEMENT Corporate Services Director s Signature: Date: Job Holder s Signature: Date:

6 TEAM Program Director, Senior Marketing & Communications Manager, Senior Fisheries Manager, Senior Commercial Manager, Marketing Manager, Media Manager, Fisheries Team, Commercial Team,