7 Ways to Boost Your Spa Sales

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Cornelius Bradford
10 years ago
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1 7 Ways to Boost Your Spa Sales In One Holiday Weekend Turn Black Friday and Cyber Monday Into an Annual Revenue Boost Black Friday Cyber Monday Get Ready For Black Friday & Cyber Monday Last year, Thanksgiving weekend sales reached a record of $59.1 billion, proving Black Friday and Cyber Monday are two of the biggest shopping days of the year. Oh, and don t forget Small Business Saturday a perfect opportunity to drive local sales. Is your spa ready to earn your piece of the holiday sales pie? Consumers will be shopping in store, online, and on mobile devices in search of the best bargains, and this should include at your business. Don t let all of that holiday hustle and bustle leave you out in the cold. We ve put together the top seven ways to boost holiday sales, from securing a steady parade of customers to inspiring employees and generating strong retail sales. The turkey will be served and eaten before you know it, so let s get going with these holiday tips that can make all the difference. Scroll the Pages for All 7 Tips!

2 Loyalty Pays Both Ways Everyone loves a good deal, but the only way to make a good deal even better is to make it exclusive. Exclusivity lures in even the most selective shopper. Give loyal and valued customers an early peak at special holiday offers. Gift bundles and limited edition products fly off the shelves this time of year. Your customers will thank you for giving them an early glimpse and purchasing access to snag gifts for their loved ones! Insider Tip: Keep track of what sells using a spa management system so that you ll know what to sell more of next year. INBOX Search YOUR VIP Discount Third Time s a Charm Make each of the first three customers visits more rewarding than the last by offering a discount increase over a series of visits. Consider giving 20% off the first appointment, 30% off the second, and 30% off plus a free retail product on the third visit. Most customers are considered retained after their third visit, so this type of promotion incentivizes them to return. One idea is to create a Recover from Black Friday Shopping with a spa visit offer that must be redeemed before Christmas. Insider Tip: More appointments = more revenue! Customer retention can be easily tracked through your spa management system. Nov. 29 Dec. 11 Dec. 21

3 A Little Flash Never Hurt Anyone No one can resist a good flash sale. Facebook, Twitter, and are tailor-made to get the word out to customers and potential customers. Reaching your customers where they are makes it easier to sit back and watch service and gift certificate sales soar. Spreading the word is simple when you use software to promote offers, coordinate booking appointments, and manage communications. Insider Tip: These sales can be focused on product and gift certificate sales, as the message ties in with start your holiday shopping without hitting the stores and the crowds. Get 20% off at Sunny Day Spa for 24 hrs only! I m so there! Wanna Sell Some More? Let s Bust a Door! Check your system for slow-moving products, and use those hard to sell items as a door buster offers. Door busters are extra incentives to book an appointment. Inform your customers that the first 25 customers to book an appointment will receive an item. Insider Tip: Half-off and buy-one-get-one sales are irresistible this time of year and they give an added bonus to door buster offerings.

4 Start Carding Gift cards and gift certificates can be your spa s MVP when it comes to holiday sales, especially on Cyber Monday. Every employee should recommend gift cards and gift certificates, and you can create a contest for additional team motivation. Entice your customers by offering a complimentary service when they buy $100 gift card, or offer a larger reward for increase spend. Not only does this boost your average ticket, but it also encourages a return visit from your customers. Insider Tip: Always have a few certificates ready to sell and promote your offer with signage throughout your spa. Be sure to check if your management system supports gift card and certificate sales. $50 $75 $100 Got Free Shipping? $125 In many cases, free shipping can be the deciding factor of a product purchase. It can be the extra push needed to close the deal or inspire increased spending. Keep this in mind as you create holiday promotions. Insider Tip: Free shipping is perfect to bundle in with any retail orders placed during Black Friday shopping weekend.

5 Party Til Those Purses Drop Invite your customers and surprise any walk-in customers with a party. Put your customers in a buying mood with some pampering, drinks, and a discount. Ask for RSVPs so that you can check those customers histories to better plan and prepare. Insider Tip: Keep track of all sales from the event with your spa software so that you can invite everyone back in the new year. The End! From everyone at SpaBooker, have a safe, happy, and business-building holiday season That concludes our top tips to boost your holiday sales. Remember, success is in the tracking! Call us at or visit spa-booker.com to learn how SpaBooker can help you make the most of this year s Thanksgiving holiday weekend.

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