IBM Digital Content Marketing Generate demand using web content syndication, marketing and social automation

Transcription

1 IBM Digital Content Marketing Generate demand using web content syndication, marketing and social automation Overview Presentation May

2 Agenda Digital Content Marketing Overview Web Content Syndication Marketing Social Automation Getting Started Support and Resources 2

3 IBM Digital Content Marketing Web Content Syndication Marketing Social Automation IBM Web Content for your Web site Campaign and Event s based on BP Ready Campaigns Curated Social Content Ready for use Digital Content Marketing is an integrated suite of marketing tools that enable IBM Business Partners to easily and effectively execute integrated campaigns across web, and social media. One integrated platform Easy to use with customization options Generate leads, then track, manage and analyze IBM Hardware, Software, Services, Finance and solution content Available at no charge for all IBM Business Partners 3

4 Web Content Syndication A simpler way to get IBM content on your web site Dynamic Up-to-Date Content IBM product, services, financing and brand solution content Delivered automatically to your web site Available in 12 languages Generate demand for the brands you sell Generate leads and accelerate sales using key IBM marketing assets Built-in lead response forms Track, analyze and manage your leads Easy to use Get up and running with a small investment of time Saves time and money on marketing and web development resources 4

5 How it works IBM SharedVue Business Partner Website Prospects IBM Content Syndication Service Decide which IBM content to display on your web site Make a simple one time change to your web site Your web site displays selected IBM content Leads are captured and delivered directly to you Use the provided console to manage your web content and track, analyze and respond to leads Prospects interact with your web site; you receive leads 5

6 How it looks.software Showcase 6

7 How it looks Software Showcase (continued) Assets that generate lead responses 7

8 What types of content are available? Product descriptions and features Brochures White papers Case studies Data sheets Analyst reports Videos Guided tours and demos What languages are supported? Content showcases are available in: US English Brazilian Portuguese French German Italian Japanese Korean Polish Russian Simplified Chinese Spanish Turkish 8

9 IBM Software, Hardware, Services, Financing and Solution Content Currently Available via Syndication IBM Software Business Analytics Cloud & Smarter Infrastructure (Tivoli) Commerce Solutions Enterprise Content Management IBM ExperienceOne IBM Collaboration Solutions IBM Sterling B2B Integration IBM Sterling Managed File Transfer Information Management Platform Computing Rational Security Systems Smarter City Operations WebSphere IBM Hardware Storage Power Systems System z IBM Certified Pre-owned Cloud IBM PureSystems IBM PureApplication System IBM PureData System IBM PureFlex System IBM Services IBM Resiliency Services Cloud Services Security Services ServicePacs Technical Support Services Mobile IBM MobileFirst Platform IBM MobileFirst Protect IBM ExperienceOne IBM Global Financing Hardware Financing IBM Certified Pre-owned Equipment Software and Services Financing 9

10 5 Reasons Why You Should Syndicate IBM Content 1. Designed to provide lead generation opportunities with traceable lead process 2. Ensures up-to-date and compelling IBM content 3. Increases visibility of IBM Business Partner relationship 4. Saves Web development and maintenance expense 5. Available at no charge! 10

12 marketing Effectively engage with customers and prospects through Leverage IBM pre-packaged campaigns Built on Business Partner ready campaigns Easily upload, create and manage contact lists Generate leads Drive traffic to customizable landing pages Seamlessly integrates with your IBM syndicated web content Track open rates, click rates and more Execute with ease Easy to use with no additional resources Customize and launch campaigns directly from your Partner Console Save time and money on creating new marketing templates 12

13 How it works Use the Digital Content Marketing partner console to launch multi-touch marketing campaigns Select your campaign and customize the initial drive-to (Touch #1) Sends to clients/ prospects, driving them to your landing page Clients/prospects download offers from your landing page and you capture the leads 13

14 Business Partner Ready Campaigns What is Business Partner ready? Pre-packaged marketing campaigns, including strategy, plan, assets and offers Fully customizable, including a landing page Consistent IBM messaging Translated versions (available upon request) Available at no charge 14

15 Benefits of Using Marketing and BP Ready Campaigns Generate pipeline with current clients and new prospects Business Partner ready campaign templates available templates fully customizable Ready to customize landing pages Integration with existing IBM content showcase pages Monitor and manage campaign communications Create and manage contact lists Saves time and money No cost to PartnerWorld members 15

17 Social Automation Leverage Social Media for pipeline growth Up-to-Date, Dynamic Content Augment existing social efforts with ready-to-post content Leverage IBM best practices for social media lead generation One-stop shopping for curating, scheduling and posting social content Easy to use Connect your existing social profiles Curate content Auto-post option 17

18 How it works Curate IBM provides content Schedule You select and schedule for your social sites Engage Track activity and results Available content Scheduled content 18

19 Benefits of Using Social Automation One-stop shop for curating, scheduling and posting social content Enables execution of social tactics using IBM-provided client-facing content Easy installation you select and schedule for your social sites Track activity and results from the partner console Web/ /social integrated into one platform 19

20 Summary: Benefits of Using IBM Digital Content Marketing Generate demand for your products and services One integrated platform for all three capabilities: web, and social Customize the content, campaigns and/or social content Track, manage and analyze leads using the partner console Gain easy access to IBM Hardware, Software, Services, Financing and solution digital content Save time and money Included in your IBM PartnerWorld membership 20

22 Getting Started: New Users Should Register Go here 22

23 Currently Syndicating and Registered Business Partners: Go to the Partner Console to manage web content, marketing & social digitalcontentmarketing.sharedvue.net/login 23

24 What Business Partners are saying About web content syndication: We require far fewer resources to keep our website current, accurate and relevant. If we had to manage and maintain all the content ourselves it would be a very expensive, burdensome task now we can focus our time and resources on where we add value. Darin Nelson, VP, Software Solutions Sales, Sirius Computer Solutions We ve cut our time spent on creating and maintaining IBM data by more than 50%, and can now focus on higher-value tasks such as lead generation and branding. Natalie Straley, Co-Owner and Director of Operations, BryTech, Inc. This web content service is one more way IBM provides excellent support to their Business Partners. When our customers or prospects want to see what we offer, the IBM Security content is always current and accurate. Our reputation is enhanced by leveraging authoritative content from a company people trust IBM. Keith Squires, CEO, Pathmaker Group 24

25 What Business Partners are saying About marketing: The first went off without a hitch, the landing and registration pages worked beautifully. This program is really going to resonate with partners. The landing pages are nicely designed and the content is superb. Jon Nugent, Director Client Services, Business Intelligence Solutions The BP Ready Campaigns simplified everything and the results were fantastic. We saw a much higher response rate than normal. One aspect of the IBM Marketing automation process that was good for us was that it was REALLY fast to get it up and running. Matt Thomas, President, BSD Group 25

27 Technical & Content Support For technical support questions, SharedVue For campaign or content questions reach IBM In North America call (8:00 a.m. 8:00 p.m. EST US) For additional local language support go to the InfoCenter click on the Contact tab 27

28 BP Resources IBM Digital Content Marketing on PartnerWorld Transform Your Marketing with IBM Digital Content 2 min video Webcast Replays: Why DCM? DCM InfoGraphic Solutions Briefs Web Content Syndication Marketing Social Automation Quick Start Guides Web Content Syndication Marketing Social Automation To View a Sample IBM Syndication Showcase: Get Started Using IBM Digital Content Marketing (syndication focus) New Interface Launch and Platform Overview (libraries & focus Feb 2015) XFI&feature=youtu.be Expanded Digital Content & Event Management (content & event focus) 7vCQ&feature=youtu.be Digital Content Marketing - Social Media Marketing (social focus) P8HIsw&feature=youtu.be 28