ON24 Platform 10 Webcasting Industry Standard for Demand Generation and Customer Engagement

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1 ON24 Platform 10 Webcasting Industry Standard for Demand Generation and Customer Engagement ON24 PLATFORM 10 BENEFITS Efficiently and cost-effectively generate sales-qualified leads Influence, nurture, and close opportunities in your sales pipeline Capture your viewers attention for an average of 56 minutes in each webinar Reduce your webinar creation time by 40% and decrease your setup costs by over 15% Reduce presenter preparation time by 50% / offer a more intuitive presenter experience Optimize your performance by transferring webinar metrics to your CRM and marketing automation platforms With over 8.3 million viewers annually, ON24 Platform 10 Webcasting is the industry s leading webinar solution. With Platform 10, your audience has greater control of their webcasts, can easily interact with webcast presenters, and even network with other participants. This level of user control provides a more engaging, interactive and personalized webinar experience. ON24 Platform 10 webcasts also include the most comprehensive reporting system available in the industry. Your company can use it to qualify sales leads, benchmark trends, and assess the ROI of your webinars. The ON24 Platform 10 reporting system can also be integrated with your CRM and marketing automation solutions, so prospect profiles and activity metrics can be used in your lead management process. Over the last five years, the ON24 Webinar Network has delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. ON24 s customers can be secure in knowing that their webcasts will be on the world s most reliable, secure, and responsive platform.

2 ON24 Platform 10 Functionality The ON24 Platform 10 Webcasting solution combines integrated audio, video, and synchronized slides into a single online presentation and delivers it via streaming media over the Internet. Interactive features like Q&A, chat, polling, surveys and social media can be incorporated into the webcast as well as over 30 different widgets (see next page). ON24 s webcast platform provides complete control over the branding and customization of any audience user interface components, including registration page, lobby/launch page, s, and webcast player/console interface. Over 90% of viewers rate the Platform 10 Webcasting experience to be significantly better than traditional static webcasts. ON24 s Platform 10 webcasting solution provides a more engaging, interactive experience by allowing attendees to choose how they consume the information. By simply clicking on the widget icons in the webcast dock, viewers can personalize their user experience by selecting the: Features (i.e., widgets) they want to open and view Location and size of the widget windows Ways and with whom (attendees, presenters) they would like to interact during the webcast Information (e.g., video, slides, resources) to focus on at given times in the webcast

3 ON24 Platform 10 Widgets ON24 s Platform 10 webcasting solution provides a number of tools for marketing, internal communications and training applications. In addition to the delivery of audio/video and synchronized slides, over 30 widgets offering a variety of capabilities are available. Webinar producers can select any number of widgets to include in their webcast, which can be placed anywhere on the Platform 10 console. The Fundamental Widgets Audio/Video, Slides, Q&A, and Speaker Biography are standard features typically included in every webcast. The Complementary Widgets allow webcast managers to add related information to their webcasts (e.g., Resource List) and solicit feedback from attendees (e.g., Survey). The Communication Widgets allow attendees to share information (e.g., Idea storming) and network with others in the webcast (e.g., Group Chat). The On-Demand Widgets are used after the live presentation has been completed for example, to add chapters or include a synchronized transcript. The External Content Widgets allow webinar managers to include RSS feeds and link to specific websites from the webcast console. The Social Media Widgets allow attendees to access and share information about the webcast using LinkedIn, Facebook, Twitter and other social media sites. The Enterprise Widgets allow webinar attendees to access and share information with other employees in their company using Chatter, SocialCast, Yammer or Jive. The Training Widgets allow organizations to use webinars for continuing education and other training programs.

4 ON24 Reporting & Analytics ON24 s Webcasting Platform 10 couples the most engaging, interactive and customizable user experience with powerful real-time analytics and reporting. Platform 10 provides the industry s most comprehensive reporting system with over 15 types of webcasting reports, including summary dashboards, custom lead reports, widget activity, registration, survey, Q&A and much more. All reports present real-time information and can be accessed with a standard browser.

5 ON24 Mobile Support ON24 Platform 10 webcasts are completely accessible on tablets and mobile phones providing anytime, anywhere access. The ON24 webcasting solution does not require a mobile app; it simply requires a browser on the mobile device. Platform 10 webcasts can be displayed on tablets and mobile phones without any special development or customizations. When the mobile device is detected, an HTML5 version of the user interface is displayed. The ON24 platform uses responsive design to optimize the webcast console view for each mobile device s form factor. On tablets, the full graphical view is displayed, whereas a contentspecific view is shown on a phone s smaller form factor.

6 The ON24 Webinar Network ON24 provides the world s largest webinar network. It leverages redundant data centers and a network of global delivery partners to distribute massive amounts of information to millions of viewers, while providing uptime in excess of five-nine (99.999%) reliability. ON24 has also assembled a global network of over 200 vetted and experienced partners in almost every country in the world, who provide local audio/video production services, webinar training, and language support.

7 ON24 Customers More than 1,000 global companies use ON24 webcasting for business applications such as marketing, training, and internal communications. ON24 has delivered webcasts throughout the Americas, Europe, Middle East and Asia in languages including (but not limited to) English, German, Spanish, French, Chinese, Japanese, and Korean. The webinar series has been very successful in significantly influencing existing pipeline as well as generating new opportunities, which in 2013 have influenced more than $100M in pipeline revenue. SAP Webcast Elite offers 40% time savings and 100% frustration savings over our prior platform. It is so intuitive and easy to use, it really helps us meet our goals. VOCUS The product is simple and easy to use. ON24 staff has been very responsive and eliminated the phrase technical difficulties from our vocabulary. Equilar 2014 ON24, Inc. For more information on the benefits of the ON24 solutions, contact us at or visit