A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS

Transcription

1 Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS

2 SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show you a smarter way to manage your data, so you can: Unlock value in the data you already have. Improve results across your marketing mix. Identify and penetrate your key markets faster. Leverage these cloud-based solutions to accelerate your pipeline generation: Workbench for continuous marketing data management Data as a Service for data sourcing across target markets SalesProspex for targeted sales prospecting & productivity Clean, complete, easily-segmented marketing data is critical to executing marketing programs that deliver highly qualified leads to your sales teams. However, job turnover, human error and human deception during form submission affect the quality of your customer and prospect data. SiriusDecisions recently reported that up to 30% of records in a marketing database go bad every year. This makes your job as a marketer that much more challenging. Up to 30% of records go bad every year. -Sirius Decisions While marketing automation tools and complementary technologies offer improved solutions for leveraging your marketing data, investment in these technologies will never meet their expected returns unless the quality of your organization s marketing data is continually addressed. Neglecting to create best practices around marketing data management will result in a negative effect on fundamental marketing processes such as lead scoring, analytics and the efficient generation of marketing pipeline. 2

3 WE CAN HELP YOU MAKE THE MOST OF YOUR MARKETING DATA. A Smarter Way to Manage Your Marketing Data NetProspex helps you build and execute more successful programs and develop pipeline faster. You can continually assess, cleanse and enrich your marketing database through secure, cloud-based data management services which provide easy access to accurate and relevant data. It s a simpler approach, and it s a smarter approach to marketing: segmentation is made easier with more complete data, aligning messaging with specific audiences is more accurate, and lead scoring and lead flow become more actionable. The NetProspex product suite provides role-based tools for sales and marketing teams that help them: Did you know? Companies with best-in-class marketing data management practices are more efficient in turning prospects into customers. >> Launch more successful campaigns and programs through more accurate segmentation >> Accelerate the generation of marketing-sourced pipeline with expanded reach and improved deliverability >> Streamline the demand generation funnel with improved focus on target profiles NetProspex delivers this value to our clients with three primary solution offerings: >> Workbench for continuous marketing data management >> Data as a Service for data sourcing across target markets >> SalesProspex for targeted sales prospecting & productivity We consider NetProspex a core piece of everything we do from a campaign perspective. - Ken Ledyard, Director of Strategic Alliances at Socius 3

4 ASSESS, CLEANSE AND ENRICH YOUR DATA, EASILY AND IN THE CLOUD. The NetProspex Data HealthScan provides hard-to-find insights that helped us develop a plan for maintaining a quality, targeted prospect database. NetProspex Workbench Easy Access to Marketing Data Management Services Given the dynamic nature of B2B marketing data, you need to ensure your data is as complete, accurate and timely as possible. NetProspex Workbench is a secure, cloud-based solution that allows you to assess, cleanse and enrich your data on a continual basis. It provides easy access to upload your data and manage it in your own personal environment, then integrate it back into your marketing automation and CRM platforms so you can use it in your go-to-market strategies. Key Features - Beverly Chiarelli, Senior Marketing Manager, Mimecast Data HealthScan: Valuable, secure and incredibly fast assessment that illustrates the health of your database and helps you identify gaps and opportunities to improve it. Using Data HealthScan will quickly help you understand how well your data fits with your campaign strategy, and uncover areas where you are wasting effort. The free data assessment provides valuable insights into your data quality including deliverability, risks, phone connectability, duplicate records, your record completeness and your data profile. Deliverability Record Completeness with Enrichment CleneStep Data Cleansing & Management: Normalize, cleanse and 23% 77% First Name Last Name Job Titlte improve database hygiene to drive better results. We developed our CleneStep methodology to cleanse and verify contact and company Underliverable Deliverable Address Phone Number data to provide a 3D validation of each contact record: Phone Connectability Company Name 46% 54% Company URL Street Address >> Verification ensures the address is deliverable. Un-Connectable Phones Connectable Phones City State Country >> Phone Verification double checks that a phone number is valid. Additional services can also validate that the specific contact in your Record Duplication 11% ZIP Code Industry Revenue record is sitting at the other end of the line. >> SocialVerify confirms current company affiliation with social profiles. 89% Employees Duplicate Unique Records Existing Data With Append & Enrich 4

5 ENRICH B2B CONTACT DATA WITH THE MOST ACCURATE UP-TO-DATE INFORMATION. Data Enhancement: Improve segmentation by enriching contact and company data with incremental information (company demographics; installed technologies; or key contact information such as title, job level or phone number). NetProspex utilizes a multi-faceted data curation strategy to grow, augment and enrich B2B contact data with the most accurate and up to date information. By leveraging the richness our data, you can increase your ability to target the right person with the right message. Data Connectors: Leverage the power of marketing data management by connecting Workbench directly to your marketing automation platform. The data connectors integrate data validation and enhancement to inbound form data to improve conversion rates and record completeness, while also providing you the ability to perform Data HealthScans. Our Services Are Integrated with Eloqua, Marketo, Microsoft Dynamics, Salesforce.com! Benefits of NetProspex Workbench NetProspex s connectors augment information captured on your registration pages/ forms so you can reduce the number of required fields. Contact details are enriched on the back end so you still get accurate, actionable data without sacrificing conversions or lead scoring opportunities. >> Unleash the value in the data you already have >> Improve results across your marketing mix >> Identify target profiles and increase your reach in key markets >> Increase leads, conversion rates and sales pipeline 5

6 BOLSTER YOUR LEAD GENERATION EFFORTS WITH HIGH-QUALITY DATA. Data as a Service to expand your reach. To better cover your key target markets, sometimes you need to augment your inbound lead generation efforts. You may be launching a new product or entering a new market - or perhaps your sales team is growing at a rapid rate and you need to warm-up and funnel-in new contacts that fit your target profile. Whatever forces are impacting your demand generation activities, to hit your goals you still need the most timely and accurate details on potential buyers in your key markets. NetProspex Data as a Service provides a way to bolster your inbound and outbound campaign activities by supplementing the names in your database when and where you need it the most. You can expand your reach into target markets with high-quality new data that has been rigorously updated and maintained for accuracy. Our global B2B directory provides the widest reach with targeting criteria including installed technology. Benefits >> Identify the best opportunities and grow your pipeline quickly >> Drive sales with powerful intelligence on installed technologies for competitiveswitch or complementary sales >> Accelerate demand generation by fueling the top of the funnel with accurate, compliant and actionable marketing data Key Features Add Verified Contacts: Easily search, find and add targeted contacts that match your key buyer profiles across the globe. Customize Your Output: Tailor your B2B contact data using extensive filters for job functions, location, industry, technology installs and more. Global Reach: Leverage accurate and compliant data globally across EMEA, LATAM, APAC and other international markets. 6

7 EMPOWER YOUR SALES TEAM WITH ACCURATE AND EFFECTIVE SALES PROSPECTING. Key Features Accurate and Effective Sales Prospecting Sometimes inbound leads don t seem to be flowing as quickly as your sales team needs them to. Your company has revenue targets to hit and can t be held back by slow responses to marketing programs. Empower your sales team to find their next best customer, quickly. Help them uncover potential buyers, champions and influencers at their target companies, right in their sales patch, in seconds. Simplify sales prospecting by providing webbased access to the richest, most accurate and up to date B2B contact directory in the industry that provides: >> Incredible depth and breadth - over 42 million decisionmakers in North America and over 16 million international records >> Over 80 different job functions to target >> Quick search on uploaded lists of companies, website URLs, or SIC codes >> Links to company websites and social media profiles >> Company intelligence on installed technology across 3,100+ unique technologies >> Suppressions for existing customers and do-not-call lists SalesProspex provides the perfect augmentation to your marketing data management strategy to maximize the productivity of your sales engine. Grow Your Pipeline: Find verified, net-new contacts that match target profiles. Find New Prospects On Demand: High-powered searching across demographics, geography and technology installs to identify new targets and drive sales productivity. Target Installed Technologies: Find companies with specific technology installed for competitiveswitch or complementary sales efforts. NetProspex provides intelligence on over 3,100 technologies. Convert Leads to Salesforce.com: Seamlessly convert your identified prospects to leads or contacts in Salesforce.com 7

8 Let us show you a smarter way to manage your marketing data. To learn more about how NetProspex s portfolio of products help you be a smarter marketer, contact us or see it in action. About Us NetProspex enables marketing and sales teams optimize revenue impact by lowering the barriers to database management. Thousands of B2B companies rely on NetProspex to assess, cleanse, enrich and grow their marketing databases both for existing data sets and new inbound leads every day to fuel high performance marketing campaigns and create sales pipeline. At the core of NetProspex is an innovative crowd-sourced database, cleansed with the CleneStep TM verification technology, which processed more than 150 million records last year alone and guarantees an industry-leading accuracy rate. 8