Lead Management Services Purpose-built lead management processes and systems from the experts: OppSource

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Lead Management Services Purpose-built lead management processes and systems from the experts: OppSource"

Transcription

1 Lead Management Services Purpose-built lead management processes and systems from the experts: OppSource

2 Lead Management Services Purpose-built lead management processes and systems from the experts: OppSource You turn to experts for financial or legal advice. Doesn t it make sense that you d do the same with sales leads? Stop treating valuable leads as an afterthought. It takes specialized processes, systems, and skill sets to triage, score, pursue, and track prospects at the lead stage. Most companies attempt this step with people and tools that weren t intended for, and can t accommodate, the required level of specialization. Realize that lead qualification is more efficient and successful when it s specialized rather than being tacked on as one more responsibility for someone, and diluting everything they do. A singular focus is required to bring leads up to their potential. Understand that outsourcing to experts will help stem the flow of wasted marketing dollars and inefficient use of sales resources. Move past your competitors who wonder, year after year, why lead quality remains poor while they continue to attempt lead qualification without the critical processes or tools. Marketing Campaign Plan Business Development Executive Sales

3 When should you consider a lead management services company? For Lead Response Having too few leads isn t always the problem. Maybe you just had attended a trade show and got so many leads that your response rate is low. You don t have a dedicated lead response resource so people are bogged down with trying to chase leads while keeping up with their real jobs. OppSource can free up your employees while improving your lead response. For Lead Qualification Leads often land on the sales desk long before they should. Are they really ready? Where are they in the buying process? Just because a contact has a high score does not mean they are sales-ready. Relying on salespeople to qualify them is a huge waste of expensive resources especially knowing that it can take an average of 22 dials to reach the right person. No wonder the percentage of salespeople meeting their quotas has been declining for five years! And while CRM systems are good at generating lists of customers, they are not adept at creating customized pursuit queues. Let OppSource fully qualify leads before they ever reach sales. For Lead Management Most people think of lead nurturing as an automated process. But true nurturing requires a mix of human and automated interaction, through phone calls as well as other tactics. OppSource provides the people, processes, time, and focus on nurturing prospects until the time is right for the next step Calls 3 Assistant Conversations 1 Conversation Not a fit 12 Calls 1 Assistant Conversation 1 Conversation Too Small 2

4 OppSource Lead Management Services Lead Response/ Qualification Services Inbound lead response through Moment-of- Interest pursuit and qualification Lead pursuit and nurturing Real-time database hygiene personas and other TAM-defined details updated during account/contact optimization Account intelligence gathering Life-of-lead report/ Opportunity Dossier includes contact history, context, and more Outbound Lead Generation Services TAM definition Database build lead generation/ campaigns Messaging assessment and content marketing Creative services Content creation Territory jump-start call/ campaigns Event marketing and registration campaigns Lead Process Consulting Total Addressable Market (TAM) definition Lead process flow assessment Lead scoring and triage process Universal lead definitions Sales Service Level Agreements Lead routing and response process Lead qualification process Lead hand-off to Sales Database Services List acquisition Automated web-to-lead capture Lead triage and scoring Custom account intelligence built on your parameters, instead of text-based note fields 3

5 Quality Starts at the beginning OppSource s expert services ensure that quality starts at the beginning. Automated lead triage channels opportunities where they should go, based on potential, and focuses on interested prospects who can actually buy. Moment-of-Interest engagement improves connect rates up to 9 times with alerts that signal the exact moment a prospect has shown interest. Contact and account optimization is based on custom attributes that enable highly segmented prospect pursuit strategies and queues. Customizable marketing resource libraries and templates ensure highly personalized and trackable interactions. Opportunity dossier encapsulates all historical lead development activity into an actionable qualified opportunity report that goes light-years beyond the usual incomplete information passed to sales. OppSource offers the most flexible options available for engagement. DDPilot programs or proof of concept presentations D D D Managed services using our process, people, training, and technology D Software as a Service access in the cloud from anywhere for those who want to take it in-house DDHybrid pay a license fee to access our Software as a Service; virtual staffing when you need it. "OppSource is the most professional business outreach program I ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time. -Chuck French, CEO Uniphy Health 4

6 Contact Us OppSource is the leading provider of outsourced B2B lead management and business development services whose single goal is to deliver leads that sales actually want. Lead Generation Lead Nurturing Business Development CONTACT US Northland Drive St. Paul, MN OppSource.com, inc. 5

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

CLICKPOINT WHITE PAPER. 6 Signs Your Inbound Lead Management Process is Broken. www.clickpointsoftware.com

CLICKPOINT WHITE PAPER. 6 Signs Your Inbound Lead Management Process is Broken. www.clickpointsoftware.com CLICKPOINT WHITE PAPER 6 Signs Your Inbound Lead Management Process is Broken www.clickpointsoftware.com Introduction Today s customers want it pronto! Ever notice how sometimes solving one business problem

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Lead Management Best Practices

Lead Management Best Practices WhitePaper Lead Management Best Practices An effective, integrated approach using the 6 pillars of lead management: content marketing, lead capture, lead nurturing, lead scoring, opportunity handoff, and

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Why Marketing Automation is a Must-Have For Every B2B

Why Marketing Automation is a Must-Have For Every B2B Why Marketing Automation is a Must-Have For Every B2B VP of Sales Robert M. Walmsley President and CEO, Tailwind Strategies In the age of Internet marketing there is no salesmarketing alignment issue more

More information

white paper Tracking Phone Leads: The Missing Piece of Marketing Automation

white paper Tracking Phone Leads: The Missing Piece of Marketing Automation white paper Tracking Phone Leads: The Missing Piece of Marketing Automation Tracking Phone Leads: The Missing Piece of Marketing Automation 21 Executive Summary Marketing organizations today including

More information

WHITEPAPER SALES OPTIMIZATION & LEAD MANAGEMENT. By: ActiveConversion

WHITEPAPER SALES OPTIMIZATION & LEAD MANAGEMENT. By: ActiveConversion WHITEPAPER SALES OPTIMIZATION & LEAD MANAGEMENT By: ActiveConversion Page 1 Executive Summary To achieve sales growth with existing resources, businesses are increasingly turning to sales optimization.

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

CaseStudy. Fleet Management Company Grows Sales Pipeline by $35 Million and Counting

CaseStudy. Fleet Management Company Grows Sales Pipeline by $35 Million and Counting CaseStudy Fleet Management Company Grows Sales Pipeline by $35 Million and Counting Having OppSource handle our lead management has dramatically improved our quality and quantity of leads. The lead management

More information

Introduction to Integrated Marketing: Lead Scoring

Introduction to Integrated Marketing: Lead Scoring Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,

More information

A Kuno Creative ebook. for. Marketing

A Kuno Creative ebook. for. Marketing A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

Best Practices for Achieving World Class Marketing and Sales Integration, Effectiveness. Copyright 2013 OppSource, Inc. All Rights Reserved

Best Practices for Achieving World Class Marketing and Sales Integration, Effectiveness. Copyright 2013 OppSource, Inc. All Rights Reserved Best Practices for Achieving World Class Marketing and Sales Integration, Effectiveness Agenda Time Module Purpose 8:30am 8:45am Introductions Roles, responsibilities, expectations for outcomes 8:45am

More information

TIPSHEET. Marketing Automation Misconceptions

TIPSHEET. Marketing Automation Misconceptions TIPSHEET Marketing Automation Misconceptions MISCONCEPTIONS While the use of marketing automation software has increased significantly in recent years, many marketers still worry whether it is worth the

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

HOW TO MARKET A TECHNOLOGY BUSINESS.

HOW TO MARKET A TECHNOLOGY BUSINESS. HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology

More information

How to put the SiriusDecisions Demand Waterfall. into action using marketing automation

How to put the SiriusDecisions Demand Waterfall. into action using marketing automation How to put the SiriusDecisions Demand Waterfall into action using marketing automation 2 Formalize marketing with a proven framework Whether your company refers to it as the sales waterfall or something

More information

STOPPING THE MADNESS. Stop It! and Re-ignite the Sales Team

STOPPING THE MADNESS. Stop It! and Re-ignite the Sales Team STOPPING THE MADNESS On Average: Only 27% of Sales Leads Get Acted On - Sales People Don t Trust the Process Only 21% Those Convert - They re Talking to the Wrong People Yet Only 18% of Time is Spent Selling

More information

730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com

730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Lead Scoring: Five Steps to Getting Started 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Lead scoring applies mathematical formulas to rank potential

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Increasing Trade Show ROI Substantially

Increasing Trade Show ROI Substantially A Marketing Automation Guide To Increasing Trade Show ROI Substantially 1 ActiveConversion.com : Trade Show ROI Introduction if just one out of every five of ignored [trade show] leads can be nurtured

More information

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal...

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal... 7 data.com Table of Contents Dreamforce 2012 was visionary. But it was also practical. And the proof is in this ebook. It has our top takeaways of basic strategies to help you make the biggest impact on

More information

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1 Marketing Automation Why It Makes Sense Big Data for Small Businesses Compare Business Products 2013 1 Table of Contents Introduction... 3 What is Marketing Automation?... 3 Reasons to Start Using Marketing

More information

end to end marketing automation

end to end marketing automation end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE

More information

The Targeting Advantage: Improve Your Marketing Success

The Targeting Advantage: Improve Your Marketing Success White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing

More information

Marketing & Sales Integrate for the Ultimate ROI

Marketing & Sales Integrate for the Ultimate ROI Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every

More information

Marketing s New Paradigm: Show Us the Money!

Marketing s New Paradigm: Show Us the Money! A FROST & SULLIVAN EXECUTIVE SUMMARY Marketing s New Paradigm: Show Us the Money! View the ondemand version of the ebroadcast: www.frost.com/paradigm Marketing departments are under a lot of strain right

More information

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

A Guide to Marketing Automation

A Guide to Marketing Automation A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

WHITEPAPER REAL TIME SALES INTELLIGENCE. By: ActiveConversion

WHITEPAPER REAL TIME SALES INTELLIGENCE. By: ActiveConversion WHITEPAPER REAL TIME SALES INTELLIGENCE By: ActiveConversion Page 1 Introduction Consideration of marketing automation often revolves around lead generation and the identification of qualified prospects.

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

Marketing Automation & Your CRM: The Dynamic Duo

Marketing Automation & Your CRM: The Dynamic Duo Marketing Automation & Your CRM: The Dynamic Duo Bridge the gap between marketing and sales by creating a single source of truth for your organization. INTRODUCTION intro Align marketing and sales with

More information

The Intelliverse Way - Finding, Closing, and Nurturing Sales Leads

The Intelliverse Way - Finding, Closing, and Nurturing Sales Leads The Intelliverse Way - Finding, Closing, and Nurturing Sales Leads Lead generation is about so much more than making a sale. In order to have the most devoted and profitable leads, you need to follow a

More information

Companies that use a demand generation technology reported 181% higher average close rates.

Companies that use a demand generation technology reported 181% higher average close rates. Companies that use a demand generation technology reported 181% higher average close rates. 5 Five Core Principles for Empowering Sales Reps with Demand Generation Tools The crisis in the financial market

More information

Lead Management & Marketing Automation. Whitepaper

Lead Management & Marketing Automation. Whitepaper Lead Management & Marketing Automation Whitepaper Lead Management How to Win, Evaluate, and Qualify Prospects 2 Regardless of whether you re responsible for marketing in an agency, an average business,

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion WHITEPAPER GUIDE TO LEAD NURTURING By: ActiveConversion Page 1 Introduction Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

Sales Force Automation with Microsoft Dynamics

Sales Force Automation with Microsoft Dynamics Sales Force Automation with Microsoft Dynamics Drive sales productivity, user adoption and consistent best practices with Microsoft Dynamics CRM for Sales Streamline and automate your sales processes and

More information

Sun Bear Marketing Automation Software

Sun Bear Marketing Automation Software Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,

More information

Lead Scoring. Five steps to getting started. wowanalytics. 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.

Lead Scoring. Five steps to getting started. wowanalytics. 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc. Lead Scoring Five steps to getting started supported and sponsored by wowanalytics 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com LEAD SCORING 5 steps to getting

More information

HOW A CRM SOLUTION HELPS SMALL BUSINESSES

HOW A CRM SOLUTION HELPS SMALL BUSINESSES Book 3 of 4 HOW A CRM SOLUTION HELPS SMALL BUSINESSES PART OF THE CRM SUCCESS SERIES Introduction LEARNING ABOUT CRM Technology has changed the game for small businesses. Where department size was once

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

The Benefits of Outsourcing Lead Generation

The Benefits of Outsourcing Lead Generation Generating sales leads is the first and arguably the most important step in a company s sales funnel. Without generating high quantities of high quality leads, a business will never be able to convert

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

MARKETING AUTOMATION. Seven Steps to Success

MARKETING AUTOMATION. Seven Steps to Success MARKETING AUTOMATION Seven Steps to Success The Pursuit Group Sales and Marketing Reinvention Series Marketing Automation 101: Seven Steps to Success For several good reasons, marketing automation is among

More information

ROI of Marketing Automation a comprehensive look at how marketing automation delivers exceptional return on investment for users

ROI of Marketing Automation a comprehensive look at how marketing automation delivers exceptional return on investment for users ROI of Marketing Automation a comprehensive look at how marketing automation delivers exceptional return on investment for users one CHAPTER ONE The FYI on ROI Of the newest breed of marketing tools, marketing

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT 02. TABLE OF CONTENTS STEP 1. TIME TO CALL PAGE 4 STEP 2. EFFECTIVE LEAD QUALIFICATION PAGE 6 STEP 3. CATEGORIZING / DISPOSITIONING LEADS PAGE 8 STEP

More information

Your B2B Sales Acceleration Engine

Your B2B Sales Acceleration Engine Your B2B Sales Acceleration Engine Sales Engine International is a Sales Acceleration Company. We help you FIND, CONNECT with and ENGAGE your prospects. Accelerate To ACCELERATE sales you will need: A

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Begin Your Revenue Marketing Journey

Begin Your Revenue Marketing Journey Begin Your Revenue Marketing Journey FOUR STEPS TO MOVE FROM TRADITIONAL MARKETING TO REVENUE MARKETING By Debbie Qaqish Chief Revenue Marketing Officer The Pedowitz Group Begin Your Revenue Marketing

More information

The Vital Necessity of Aligning Sales and Marketing

The Vital Necessity of Aligning Sales and Marketing The Vital Necessity of Aligning Sales and Marketing In today s business enterprises, Sales and Marketing are commonly divorced. In fact their behavior can actually parallel that of a divorced couple constantly

More information

HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS

HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps 1 HOW TO IMPROVE SALES PRODUCTIVITY IN 5 STEPS HOW TO IMPROVE SALES PRODUCTIVITY in 5 steps TABLE OF CONTENTS INTRODUCTION: The New Customer Buying Journey...

More information

Lead Generation Surveys

Lead Generation Surveys White Papers Lead Generation Surveys Effective lead generation in this landscape requires adoption of sophisticated technology and close interdepartmental alignment to execute proven strategic and tactical

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

The B2B Marketers Perfect Pairing

The B2B Marketers Perfect Pairing The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Sales and Marketing Alignment

Sales and Marketing Alignment INTRODUCTION TO INTEGRATED MARKETING Sales and Marketing Alignment A company s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES

INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES Benefits of Outsourcing to B2B Lead Generation Companies Growing business-to-business (B2B) organizations depends on the continuous identification

More information

Lead Follow-Up Toolkit

Lead Follow-Up Toolkit Lead Follow-Up Toolkit Everything You Need to Effectively Follow Up With Leads If you have questions about the Lead Follow-Up Toolkit, contact your Concierge: Name: Email: Phone:

More information

SalesStaff White Paper Collection. All Leads Are Not Created Equal: Why Lead Quality Matters

SalesStaff White Paper Collection. All Leads Are Not Created Equal: Why Lead Quality Matters SalesStaff White Paper Collection All Leads Are Not Created Equal: Why Lead Quality Matters 1 Lead generation is not simply a game of producing as many leads as possible. That s because not all leads are

More information

Best Practices in Segmentation

Best Practices in Segmentation Best Practices in Segmentation Table of Contents Introduction Chapter 1: Best Practices for Setting Up a Lead Scoring Program Chapter 2: Gather Explicit Data Through Forms Chapter 3: Progressive Profiling

More information

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Customer Relationship Management (CRM) Customer relationship management, or CRM, is an approach to doing business that can transform the performance and profitability of an organisation. It is about putting

More information

The B2B Healthcare Staffing Marketing Roadmap

The B2B Healthcare Staffing Marketing Roadmap The B2B Healthcare Staffing Marketing Roadmap Use customer insight to generate sales-qualified leads, increase brand awareness, and increase product or brand cross-sell. Agenda Next Steps Agency Background

More information

BRINGING THE PIECES TOGETHER

BRINGING THE PIECES TOGETHER SALES & MARKETING ALIGNMENT: BRINGING THE PIECES TOGETHER the power of simplicity TM Executive Summary: As business professionals, we are always looking for that next big thing. The thing that drives business,

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director Lead management Lead management solution evalanche is now targeting companies that not only want to benefit from a powerful e-mail marketing solution, but also want to support Marketing and Sales with

More information

Nurturing Beyond Your Current Pipeline. TechTarget

Nurturing Beyond Your Current Pipeline. TechTarget Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)

More information

Visual Scoring the 360 View: 5 Steps for Getting Started with Easier, Faster and More Effective Lead Scoring

Visual Scoring the 360 View: 5 Steps for Getting Started with Easier, Faster and More Effective Lead Scoring Visual Scoring the 360 View: 5 Steps for Getting Started with Easier, Faster and More Effective Lead Scoring Authors: Elissa Fink Wade Tibke Tableau Software p2 Lead Scoring For Most a Great Idea in Concept,

More information

Marketing Automation 101: Seven Steps to Success. For several good reasons, marketing automation is among

Marketing Automation 101: Seven Steps to Success. For several good reasons, marketing automation is among The Pursuit Group Sales and Marketing Reinvention Series Marketing Automation 101: Seven Steps to Success For several good reasons, marketing automation is among the most signi ficant initiatives in the

More information

Automate Lead Scoring and Nurturing in Four Quick Steps

Automate Lead Scoring and Nurturing in Four Quick Steps [ Maximize your lead generation efforts ] Automate Lead Scoring and Nurturing in Four Quick Steps A white paper by Pardot Executive Summary Two great truths among B2B marketers are that they are chronically

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

Customer Relationship Management and how you can. use CRM technology to manage and grow your business.

Customer Relationship Management and how you can. use CRM technology to manage and grow your business. Customer Relationship Management and how you can use CRM technology to manage and grow your business. What is Customer Relationship Management? Customer Relationship Management (CRM) is undoubtedly one

More information

WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD. By: ActiveConversion

WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD. By: ActiveConversion WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD By: ActiveConversion Page 1 Introduction The traditional grievance that sales has against marketing is that junk is thrown over the fence, an impolite

More information

Improve Your Email Marketing Subject Lines

Improve Your Email Marketing Subject Lines Improve Your Email Marketing Subject Lines Subject lines are the gatekeepers of your email campaigns. Working for hours to nail an amazing email copy and in return getting no response is really something

More information