possessions that are terrorizing their city. Inspired by the book, which details Sarch

Transcription

1 Synopsis: In DELIVER US FROM EVIL, New York police officer Ralph Sarchie (Eric Bana), s possessions that are terrorizing their city. Inspired by the book, which details Sarch Marketing Positioning: 15-35, male skew, fans of thriller/paranormal/exorcism/terror genre Cast: Eric Bana, Edgar Ramírez, Olivia Munn with Sean Harris and Joel McHale Media Budget Support - Week 2 Support - Week 3 Planning 1 3 Flight Dates: Competitive:

2 Media Strategy: Branding Campaign BR Showtimes Campaign Rich Media

3 ELIVER US FROM EVIL, New York police officer Ralph Sarchie (Eric Bana), struggling with his own personal iss essions that are terrorizing their city. Inspired by the book, which details Sarchie s bone-chilling real-life cases. 5, male skew, fans of thriller/paranormal/exorcism/terror genre Bana, Edgar Ramírez, Olivia Munn with Sean Harris and Joel McHale Theatrical Demos: Primary: Creative Dates

4 Objective: Media Tactic: Branding Campaign Recommended Sites: Sobrenatural Assombrado Boca do Inferno Isso é Bizzaro Adoro Cinema Ingresso.com Dynadmic Objective: Media Tactic: Showtimes Campaign Recommended Sites: Ingresso.com Rich Media

5 Sony Pictures Entertainment Pre-Planning Worksheet Deliver us from Evil - Brasil Release Date: September 18th na), struggling with his own personal issues, begins investigating a series of disturbing and inexplicable crimes. H Sarchie s bone-chilling real-life cases , male skew, fans of thriller/paranormal/exorcism/terror genre RELEASE DATES

6 Placements: Background + Arroba + Video Layer + Posts Facebook + Posts Site Background + Arroba + Video Layer + Posts Facebook + Posts Site Cabeçalho + Botão Background + Arroba + Super banner + Publieditorial Wallpaper Video + MastHead Vídeo + Arroba expand + Post Facebook+ Post Google+ Roadblock Ticket site Pre-roll video Prompt intent to see film Ticket site with Roadblock Placements:

7 ment et Brasil r 18th inexplicable crimes. He joins forces with an unconventional priest (Edgar Ramírez), schooled in the rituals of ex TV NA Offline Highlights Prime Time Shows: NA Total TV GRPs: MPAA Rating: Tracking Begins 2 Upfront Commitments: Site 4 Background Research Brazil Special Events / Holidays DATES

8 Placements:

9 ooled in the rituals of exorcism, to combat the frightening and demonic Highlights OOH Print Newspaper N/A ommitments: Amount Site Amount nd Research nts / Holidays Other Countries

10 Recommended Sites: Ticketing Sites Placements: Heavy showtimes units

11 Deliver Us From Evil - Brasil ONLINE MEDIA PLAN_v4 ### TARGET: 15-35, male skew, fans of thriller/paranormal/exorcism/terror genre NET COST RELEASE DATE: 09/18/2014 NET MEDIA RECOMMENDATION: R$49, FLIGHT DATES: 08/30-04/09 Overall Coverage 5.99% ADSERVING FEES R$ Total Unique user target 1,568,033 TOTAL ONLINE GS COST: R$49, Dólar GUARANTEED IMPRESSIONS: 4,704,100 MEDIA BUDGET R$50, AVERAGE NET CPM: R$ GRAN TOTAL R$49, Internet Internet Pan regional NET SITES PLACEMENT/TARGET Portal Total Portal Total Ad Frequency Period % of target % of target GUARANTEED VIDEO RUN Country Total Country Total Unique Users Target Users by user Days Coverage / Period Coverage / Period IMPRESSIONS VIEWS DATES NET CPM NET COST Unique Users Target Users monthly monthly by portal channel by Country Users Brazil - 09/11/2014 Total 4,704,100 9,305 R$49, Branding Campaign 565,450 2,326 R$2, Sobrenatural 25,000 Bonificado 2 posts no Facebook Facebook 104,892 77, % 25,000 09/06-09/11 Bonificado Bonificado Assombrado 40,900 Bonificado 2 posts no Facebook Facebook 10, ,005 81, % 09/06-09/11 Bonificado Bonificado 2 posts no site 30,000 Boca do Inferno 34,300 R$ ,102,488 41,342, % Cabeçalho Home 11,800 Home % 20.61% 10, ,936 61,343 7 Cabeçalho Interna Internas 4 09/06-09/11 R$0.00 R$ Botão Home e Internas % 12,500 Hunt Mobile 465,250 Ads 2,326 R$1, Mobile Video Ads Tablets/Smartphones 607,861,455 30,393, % 465,250 2,326 09/06-09/11 R$0.80 R$1, Release Week 959,550 2,326 R$7, Isso é Bizarro 180,000 R$ Super banner 60, % 395, ,205 4 Arroba banner 60,000 09/12-09/17 R$0.00 R$0.00 Background % 60,000 Sobrenatural 140,000 R$2, Arroba banner 50,000 R$ % R$14.29 R$ /12-09/17 Background 21.62% 50,000 R$14.29 Video Layer 17.29% 40,000 R$14.29 R$ ,892 77,096 Adserver 40,000 $3.00 R$ posts no Facebook Facebook % 25,000 09/12-09/17 Bonificado Bonificado Assombrado 140,000 R$2, Arroba banner 15.43% 50,000 R$14.28 R$ Background % 50,000 09/12-09/17 R$14.29 R$ ,102,488 41,342, % Video Layer 12.35% 40,000 R$14.29 R$ ,005 81,004 Adserver 40,000 $3.00 R$ posts no 10,900 Facebook Facebook % 09/12-09/17 Bonificado Bonificado 2 posts no site 30,000 Boca do Inferno 34,300 R$ Cabeçalho Home 11,800 Home % 24.45% 10, ,936 61,343 4 Cabeçalho Interna Internas 5 09/12-09/17 R$0.00 R$0.00 Botão Home e Internas % 12,500 Hunt Mobile 465,250 ADS ### 2,326 R$1, Mobile Video Ads 465,250 2,326 R$1, Tablets/Smartphones 607,861,455 30,393, % 09/12-09/17 R$0.80 Dynadmic 3,030 R$ Pre-roll video 3 7 3,030 09/12-09/17 R$0.11 R$ Release Day 1,949,550 2,326 R$19, Isso é Bizarro 110,000 R$ Super banner 77.78% 20,000 Arroba banner % 20, , , /18/2014 R$0.00 R$0.00 Background 77.78% 20,000 1 post publieditorial Home % 50,000 Sobrenatural 90,000 R$1, Arroba banner 12.97% 30,000 R$14.29 R$ Background 104,892 77, % 30,000 09/18/2014 R$14.29 R$ Video Layer 12.97% 30,000 R$14.29 R$ Adserver 30,000 $3.00 R$90.00 Assombrado 90,000 R$1, Arroba banner 12.35% 30,000 R$14.29 R$ Background 108,005 81, % 30,000 09/18/2014 R$14.29 R$ Video Layer 12.35% 30,000 R$14.29 R$ Adserver 30,000 $3.00 R$90.00 Boca do Inferno 92,102,488 41,342, % 34,300 R$ Cabeçalho Home Home 6.41% 11,800 Cabeçalho Interna Internas 133,936 61, % 10,000 09/11/2014 R$0.00 R$0.00 Botão Home e Internas 6.79% 12,500 Adoro Cinema 1,060,000 R$3, Wallpaper Video - Exclusivo Multi Homes (Home page + Home dos Canais) 15.63% 55,000 R$63.83 R$3, Post Twitter 15.63% 55,000 Bonificado Bonificado Arroba expand Página de Filmes 5,454,000 3,517, % 50,000 09/18/2014 Bonificado Bonificado Post Google % 50,000 Bonificado Bonificado Post Facebook 36.24% 850,000 Bonificado Bonificado Ingresso.com 100,000 R$10, Roadblock 1,512, , % 100,000 09/18/2014 R$ R$10, Hunt Mobile ADS 465,250 2,326 R$1, Mobile Video Ads Tablets/Smartphones 607,861,455 30,393, % 465,250 2,326 09/18/2014 R$0.80 R$1, Dynadmic 3,030 R$ Pre-roll video 3 1 3,030 09/18/2014 R$0.11 R$ Release Weekend 1,229,550 2,326 R$19, Isso é Bizarro 60,000 R$ Super banner 38.89% 30,000 Arroba banner 395, , % 30,000 09/19-09/21 R$0.00 Background 38.89% 30,000 Sobrenatural 120,000 R$1, Arroba banner 11.53% 40,000 R$14.28 R$ Background 104,892 77, % 40,000 09/19-09/21 R$14.28 R$ Video Layer 11.53% 40,000 R$14.28 R$ Adserver 40,000 $3.00 R$ Assombrado 120,000 R$1, Arroba banner 8.23% 40,000 R$14.28 R$ Background 108,005 81, % 40,000 09/19-09/21 R$14.28 R$ Video Layer 8.23% 40,000 R$14.28 R$ Adserver 40,000 $3.00 R$ Boca do Inferno 92,102,488 41,342, % 34,300 R$ Cabeçalho Home Home 4.27% 11,800 Cabeçalho Interna Internas 133,936 61, % 10,000 09/19-09/21 R$0.00 R$0.00 Botão Home e Internas 4.53% 12,500 Adoro Cinema 330,000 R$2, Wallpaper Home 4.74% 50,000 R$28.72 R$1, Masthead Internas 5,454,000 3,517, % 55,000 09/19-09/21 R$19.15 R$1, Arroba 250 (Bonificado) Internas 30.39% 225,000 Bonificado Bonificado Ingresso.com 100,000 R$10, Roadblock 1,512, , % 100,000 09/19-09/21 R$ R$10, Hunt Mobile ADS 465,250 2,326 R$1, Mobile Video Ads Tablets/Smartphones 607,861,455 30,393, % 465,250 2,326 09/19-09/21 R$0.80 R$1, Dynadmic 3,030 R$ Pre-roll video 3 3 3,030 09/19-09/21 R$0.11 R$333.34

12 Deliver Us From Evil - Brasil version 4 BUDGET SUMMARY CPM R$ To pay to Portals R$ SITES IMPRESSIONS CLICKS Click R$ Reais Reais Reais NOTES Background + Arroba + Video Layer + Sobrenatural 375,000 R$13.33 R$5, Posts Facebook + Posts Site Assombrado 390,900 R$12.79 R$4, Background + Arroba + Video Layer + Posts Facebook + Posts Site Boca do Inferno 137,200 R$21.11 R$2, Cabeçalho + Botão Hunt Mobile Ads 1,861,000 9,305 R$0.80 R$4.00 R$7, Background Mobile + Arroba Video + Super Ads banner + Isso é Bizarro 350,000 R$5.71 R$2, Wallpaper Video Publieditorial + MastHead Vídeo + Arroba expand + Post Facebook+ Post Adoro Cinema 1,390,000 R$4.32 R$5, Google+ Dynadmic 9,091 R$0.11 R$1, Pre-roll video Ingresso.com 200,000 R$ R$20, Roadblock Ticket site TOTAL PLAN in R$ Reais 4,704,100 R$ R$49, Portals Ad server Total VirtualNet invoice Virtual Net - REAIS R$49, R$ ### R$49,999.72

13 SONY PICTURES Deliver Us From Evil OPENING DAY: September, 18th SITE DEMOGRAPHICS Site Unique Users Age Range Sobrenatural Sobrenatural 104,892 M/F 15~35 Assombrado Assombrado 108,005 M/F 15~35 Boca do Inferno Boca do Inferno 133,936 M/F 15~35 Isso é Bizarro Isso é Bizarro 395,000 M/F 15~35 Adoro Cinema Adoro Cinema 5,454,000 M/F 15~35 Ingresso.com Ingresso.com 1,512,000 M/F 15~35 Dynadmic Dynadmic - M/F 15~35

14 PICTURES Us From Evil : September, 18th OGRAPHICS Unique Users in Age Range % Comp Age Range renatural M/F 15~35 74% 77,096 ombrado M/F 15~35 75% 81,004 do Inferno M/F 15~35 46% 61,343 é Bizarro M/F 15~35 28% 110,205 o Cinema M/F 15~35 65% 3,517,830 sso.com M/F 15~35 54% 822,528 nadmic M/F 15~35 #DIV/0! -