PROFESSIONAL SUMMARY. Carolyn Frichot

Transcription

1 PROFESSIONAL SUMMARY Carolyn Frichot Specialities: Strategic planning and analysis BDM and Marcomms Marcomms campaign management including SM KPO and BTO service provider Marcomms Marketing automation in CRM Communications B2B, B2C, government, NFPs, media Writing for web Building staff skills capacity Additional interests: Organisational development Creative content management, graphic art and design Trans- media production TV, radio, film, digital Current Responsibilities: Managing Marcomms Consultant: part- time Marketing and organisational strategist Communications strategist to support brand loyalty and business growth Project management Marketing Automation in CRM In- house Marcomms training and building skills capacity with capable managers Principal Consultant: contractual Federal government- funded community service marketing initiatives PR/Media Advisor, independent Telco provider PR/Business Development consultant, property development Marketing manager, commercial enterprises Personal Pursuits: Writer/producer documentary film, short film and online content Board member WAT - Tasmanian screen industry Community advocate for disability Volunteer business mentor Page 1 of 5

2 CV CAROLYN FRICHOT CAREER HISTORY 2010 current Marketing and Communications Consultant O group O group is a collaboration of training, employment, business advisory and career coaching services that employs over 200 people and delivers service to over 5000 clients statewide. Responsibilities Assist executive and senior management team to assess and record the transition required from previous marketing processes to CRM Project management of marketing automation in CRM Continue to deploy existing marketing processes consistent with transition goals Review mix of services required delivering on Marcomms needs for O group and its collaboration of six independent business units and two social enterprises. Developing and maintaining senior management relationships and that of all staff members of all six business units. Developing and presenting on quarterly integrated marketing strategy for all six business units Liaise with business unit managers to achieve business communication goals Assist finance team to assemble and understand marketing budget profile required by business unit managers. Skills acquired/developed Particularly strong skills in relationships and encouraging strategic thinking Strong skills and a strong interest in staff skills capacity building training, consultation etc. Strong written skills, further developed for SM Developed project management skills in organisational implementation of CRM Achievements Developed and implemented a complex brand identity style guide that married parent company O group with 6 independent business units and 2 social enterprises. Insert hyperlink Developed and implement the company s first Social Media policy/procedure Reduced combined business unit marketing budget by 33% - by reducing reliance on cost- heavy ATL activities to BLT and TTL activities more conducive to organisational philosophy Implemented first marketing automation plan for each business unit Achieved measurable results from early stage marketing automation campaigns Winner of national business development award two years running 2010 & 2011 Employer of Choice award, current writer/producer Signalhill (production) I am an experienced writer and producer of documentary and feature film and trans- media production. Some of my projects have been successfully funded by Screen Tasmania and Screen Australia. I collaborate with award- winning, experienced industry professionals to achieve broadcast and exhibition content of the highest quality. Page 2 of 5

3 2012 Producer Semi Colin feature documentary Producers: Carolyn Frichot, Damien Lay Status: Now screening 2012 Producer To the Bitter End feature film Exe producer: Sue Maslin Writer: John Goldsmith Status: in script development 2012 Writer/producer pirate- hunter.net interactive documentary + app Director: Daryl Dellora Exe producer: Sue Maslin Status: In development 2010 Writer/Producer The Great Chase feature dramatised documentary Writer: Carolyn Frichot Broadcaster: National Geographic Television Status: in development 2010 Producer Thicker Than Water short film drama Writer/Director Dan Speed Commissioned by Screen Australia Raw Nerve Initiative, through Wide Angle Tasmania Status: completed 2009 Writer/producer The Great Chase pitch trailer 3 minutes Commissioned by The Great Chase Pty Ltd Status: completed 2009 Producer The Tin Man short film documentary 10 minutes Writer/director: Bernard Lloyd Commissioned by Screen Australia Raw Nerve Initiative, through Wide Angle Tasmania Status: completed and sold through retail outlets nationwide BDM and marketing consultant FilmArtMedia FilmArtMedia is a film making company that specialises in rights management, development and distribution of Australian screen and multi- media works. Responsibilities Business and marketing strategist Develop a comprehensive business plan to secure funders and stakeholders Page 3 of 5

4 Develop a comprehensive marketing plan to secure screen industry funding and to establish an international web- based distribution channel for screen content Skills acquired/developed Developed further knowledge of film and digital production Developed further knowledge of rights management and distribution Developed knowledge of film budgeting and cash flow management Achievements Publishing of Business Plan resulted in funds available for marketing plan implementation FilmArtMedia re- developed website for successful online sales of DVDs and related material Continued symbiotic relationship with FilmArtMedia shared mentoring Development relationship with FilmArtMedia Signalhill s piratehunter.net (insert hyperlink) WORK HISTORY Marketing consultant for 8 weeks with Volunteering Tasmania, an NFP statewide organisation. Develop and establish new service Volunteer Connect in consultation with local community organisations including branding, marketing and PR with media and stakeholders. Business Development consultant for 6 months with New Horizons Club Inc Marketing and business development consultant, fund raising and event management. Long- term project to strategise and establish a communications model and subsequently train staff and volunteers to manage and administer. Marketing consultant, contractual, for 4 years with PR Partners ( ) Varied roles in strategic marketing and public relations, specialising in corporate enterprises and all levels of government. Michael Mason Enterprises (2000 current) Ongoing strategic communications role in long- term property and commercial development enterprise including Bluewater Resort and Conference venue, central coast NSW and a number of themed restaurants and clubs in the Sydney and Parramatta CBD. Tasmanian Olive Enterprises. ( ) Launch and business development of private enterprises cooperative to position local olive industry for niche marketing of value- added product in national and international markets. Ongoing role in business development, lobbying, media adviser, production of internal and external marketing material and key company documents and event management. Bellamy s Organic Babyfood ( ) Manufacturers of organic babyfood and snack foods. Managing consultant for marketing, public relations, media relations and branding. Manage export market development and product development protocol. Strategise, develop and implement key marketing activities. PR advisor, Australian Olive Association (AOA) ( ) Peak body of national olive industry. Public relations and media adviser including media relations. Key strategist and writer/editor of AOA National Industry Strategy Owner/operator, Whitsunday charter boat ( ) Hands- on owner/manager. All business operations including: marketing; booking agent; staff recruitment and training; food and beverage, cruise hostess and all office/business administration. Page 4 of 5

5 RELEVANT SKILLS/EXPERIENCE Information design and communication Marketing and business development strategies Media campaigns including writing and placing of media releases Technical writing and reports Website copy content and design Newsletters including e- news, B2B, B2C, internal comms, local government etc Annual reports Business plans Funding proposals Copywriting for radio and print advertisements etc Script writing for corporate and information/education DVDs PowerPoint presentations Trans- media Writer and producer of short film and documentary film for TV and theatrical exhibition Writer and producer of digital content for web and online games Design Desktop publishing Print advertisements Corporate identity development logo etc Brand development fitting product to market expectations Website design Newsletters, brochures, advertisements, PowerPoint OTHER SKILLS AND EXPERIENCE Computer Skills Marketing Automation and CRM Emarketing Microsoft Works/Word/Excel/Publisher/Office/Outlook Windows XP and Vista Desk- top publishing Database, spreadsheet Community Skills Advocate for disability Volunteer work for community organisations - marketing and admin Volunteer business mentor Board member Wide Angle Tasmania (Tasmanian Screen Industry) Current testimonial Carolyn used both an analytical and imaginative approach to create an effective marketing strategy for my work. Throughout the process, Carolyn listened attentively; subsequently creating a marketing strategy that looked and felt like what was in my mind! Carolyn was able to capture the essence of who I am and what I do! Marketing looked easy as Carolyn s solid foundation of expertise allowed her to create the outcome without to much fuss but rather with professionalism and encouragement. I will definitely be working with Carolyn again as I value her integrity and talent as a marketing professional. Angela Lucas CAHRI ACER ICF Executive, Organisational and Career Coach O group Ends. Page 5 of 5