Welcome to the second issue of the Yoke Workbook, another chance to explore our inner workings and final outputs.

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3 Welcome to the second issue of the Yoke Workbook, another chance to explore our inner workings and final outputs. For those of you who don t already know us, hello and welcome. Yoke is a multifunctional creative agency based inside an old brick building in Collingwood, Melbourne. We work across brand, design, digital and media, delivering end-to-end communication services. Our clients range from national banks to film festivals, aspiring start-ups to global corporations. The philosophy of the agency is based around creating great work that achieves their objectives. We put the Workbook together to show you who we are, what we do and what we can make happen. If you like what you see and want to know more, have a project that we might be able to help you with or an idea you d like to discuss, then we d love to hear from you. All our info is on the last page of the Workbook. Thanks for listening. Yoke

4 Brand. Design. A brand isn t just a logo or a tagline, it is the sum of the perceptions that are held about a business, product or service. Creating effective, long-lasting brands and harnessing the power that comes with positive perception are key strengths of Yoke. We take a strategic approach to our branding work. Through a detailed process of research and investigation, we delve deep into each project to help us understand what that brand needs to act like, feel like and stand for. Surfacing with answers and insights ensures the work we produce is built around a meaningful concept with the end user firmly in mind. From small start-ups to large multinationals, the brands we have created for our clients are rolled out through a wide range of on and offline channels. Knowledge and experience across these platforms, as well as a methodical approach regarding rules and regulations of brand application, ensures our clients have the advice and instruction needed to achieve cohesion, consistency and increased brand equity. Brand Workshops Brand Audits Competitor Research and Analysis Naming Brand Strategies Brand Identity Brand Style Guides Brand Management Brand Rollout Yoke holds experience and abilities in a wide range of different design disciplines. From the fonts we select to the colours we choose, our approach to design is always based around achieving an objective. It could be to communicate a sales message, to influence someone s perception of a company or to support an existing brand position. We have strong knowledge of print including stocks, weights and printing techniques and experience in environment design including end-to-end production of signage, point of sale and event material. Our experienced design team can work with a wide range of design styles and approaches from corporate to cutting edge ensuring the final result is always on brief. Strong attention to detail, good knowledge of new and emerging design trends and a solid understanding of the purpose of the design piece, the target market and the intended response, are all hallmarks of Yoke s design work.. Website Design App Design Corporate Communications Brochures Annual Reports Product Catalogues Packaging Environment Design Outdoor Signage Point-of-sale Material Promotional Installations Invitations Merchandise Animation Illustrations

5 Digital. Media. Yoke s digital department contains specialist development and marketing teams, giving us the tools and talent to effectively operate in what is an ever-changing industry. Highly skilled in back and front end coding languages, frameworks and a range of database systems, our team of in-house developers are behind the technical design, build and implementation of responsive websites, digital applications and online functionality. Our strategic approach ensures that the scoping, research and documentation, so critical to the success of digital projects, is completed to the highest standards. Yoke s digital marketing team works closely with our clients to ensure their business objectives are met when it comes to optimising their online presence. Through comprehensive digital marketing strategies, the team aims to provide maximum ROI to the clients while engaging in ethical web presence optimisation and amplification practices. The team s approach to digital marketing is driven by data and based on results, with all the SEO, SEM and social media strategies designed to deliver long-term, sustainable value to our clients. Digital Development. Website Strategy Custom Website Development User Experience and User Interface Strategy Content Management Systems ecommerce and Magento Development QA and Testing Mobile Apps Development Digital Marketing. Social Media Strategy and Management Online Content Strategy and Management Social Media Advertising Online Advertising Website Analytics Search Engine Optimisation (SEO) Google Adword Campaigns (SEM) enewsletters Digital Marketing Workshops As a multi-functional creative agency with strong conceptual and production capabilities, Yoke is able to provide end-to-end execution of advertising and marketing campaigns, inclusive of a wide range of production services. Yoke has crafted, produced and deployed strategic campaigns for a diverse range of clients across a wide range of industry sectors. Our experience is in creating and delivering marketing campaigns above-the-line, below-the-line and through-the-line, depending on the communications strategy, target audience and business objectives. Beginning with the business objectives, Yoke works with clients to understand the problem before formulating a creative solution. Engaging the campaign strategy and key messaging, channel recommendations and quantified media planning, Yoke produces simple and effective creative campaigns that drive a desired response in the audience and produce results for the client. Photography Video Production Storyboarding Script Writing Animation Commercials Press Advertising Radio Advertising Direct Marketing Media Planning and Buying

6 NAB Yoke has been working closely with NAB for over six years now. During this time we ve produced a wide range of collateral across various departments including point of sale material, reports, press ads, booklets, brochures, pamphlets and posters. A recent project saw us create a series of videos using pop-up books to tell the story of the bank s financial planning services. Corporate Design Marketing Collateral Design Event Collateral Design Script Writing and Story Boarding Video Production Illustration Digital Advertising

7 White Black Accent Blue 80% 18% 2% Bodoni Std ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Calibre ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Kay & Burton Established in 1938, the Kay & Burton brand has become synonymous with premium real estate in Australia. Yoke was engaged to rebrand the business, a project that started with a comprehensive research and strategy stage and ended with the complete rollout of a striking new identity that uses clear space, clean layouts and beautiful monochromatic imagery. Research and Discovery Brand Workshop Brand Strategy Brand Identity Design Brand Rollout Internal / External Marketing Collateral Production Management Photography Responsive Web Design

8 WorkSafe WorkSafe Australia asked us to create an identity for its annual Injury Support & Service Awards which recognises the work of its employees in supporting those attempting to re-enter the workforce after time off due to injury. We used the Indian festival of Holi as inspiration for a design centred around the celebration of life. Event Brand and Identity Event Program Design Poster Advertising Digital Advertising Awards Certificates

9 Vacupack Thermoformed packaging specialists Vacupack operate at the forefront of the industry. A family business for over 20 years, they are extremely passionate about their trade and dedicated to pushing the boundaries when it comes to design and technology. Having recently moved into a brand new, cutting edge production and warehouse facility, they asked Yoke to create a new brand and identity to reflect the new direction of the company and manage its complete rollout and production across the entire business. Brand and Brand Identity Design Brand Rollout and Production Management Internal and External Comms Photography Signage and Showroom Display Promotional Video Production Website Design and Development SEO, SEM and Digital Marketing

10 Collins Place Physio Located at the Paris end of the famous Melbourne CBD location that the business is named after, Collins Place Physio offers clients expert treatment in a range of fields covering musculoskeletal physiotherapy to remedial massage. Yoke created a striking visual identity combining a bold colour scheme with a contemporary treatment of a classical typographical brand mark. A pattern formed of angled lines represents the controlled movement around which the practice of physio is based. Brand and Brand Identity Design Brand Rollout and Production Management Internal and External Comms Copywriting Photography Signage Design Website Planning, Design and Development Search Engine Optimisation

11 Property Way Property Way helps people find, buy and manage investment properties through a combination of specialist knowledge and a personal approach to the way they work. Yoke was engaged to rebrand the company and manage the end-to-end rollout of the new brand across a wide range of marketing and comms material. The result is a fresh, approachable yet professional look and feel that shows property investing needn t be as confronting as you might think. Brand and Brand Identity Design Brand Rollout Internal and External Comms Copywriting Photography Promotional Video Production Website Planning, Design and Development SEO, SEM and Digital Marketing

12 Palace Cinemas Yoke has been working with Palace Cinemas for a number of years on several of the organisation s annual film festivals. In 2014 the agency was behind the identity for the Emirates British Film Festival. Drawing inspiration from the festival s retro themed film programming, the concept for the design was based on early examples of British graphic design, and was seen across all marketing and advertising material. St. Bourke Atlanta based asset management company St. Bourke approached Yoke to design a new brand and brand identity for their growing business. Drawing inspiration from the way buildings rise from the ground up, Yoke s concept was paired with a strong, yet sophisticated icon mark. The final result was a brand that sat comfortably with the corporate positioning of their audience, but at the same time, represented the aspirational qualities that are present when the conversation centres around growing and managing a property portfolio.

13 Maison A new boutique property management and leasing firm approached Yoke to create its brand and identity, and to launch the business into the Australian market. After a detailed strategy phase, the name Maison was chosen with a unique positioning built around an engaging lifestyle story. This was then deployed across a wide range of advertising and marketing communications, including the company s new responsive website. Pooch Pooch supplies selected cafes and bars with a special menu so that their pet-loving customers can order for their dog as well as themselves. Yoke was asked to create a unique new look that captured the character of this young and exciting new brand and to design a series of on and offline comms to take the message to market. Brand

14 Digital The following pages show a selection of websites that we have created for our clients. You can visit the live sites via the URLs below. drapaccycling.com reisvoyage.com.au colouredlines.com.au clickenergy.com.au homebytribal.com.au 131walsh.com.au taxibox.com.au yourporter.com.au watershedgroup.com.au

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16 Get in touch. 42 Cambridge Street, Collingwood VIC 3066 Phone yokedesign.com.au / Yoke / welcometoyoke / Yoke / welcometoyoke

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