Web CRM Partner Guide
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- Kristopher Morgan
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1 Web CRM Partner Guide
2 Agenda The business opportunity for Web CRM Why partnership with interworks What are the partner benefits How can I become a partner What s in the sales and partner kits
3 CRM Market Analysis Key Points CRM spending will experience moderate but steady growth Application Subscription sales will overtake application license sales On demand CRM vendors will stabilise revenues and compete with system integrators SMB s will increase their CRM spending
4 CRM Market Numbers $millions $ $8.000 $6.000 $4.000 US Europe $2.000 $
5 License vs Subscription $millions $3.500 $3.000 $2.500 $2.000 $1.500 License Subscription $1.000 $500 $
6 CRM Service Breakdown $millions $ $8.000 $6.000 $4.000 Maintenance Integration Subscriptios License $2.000 $
7 Web CRM Suite Web CRM Sales (Sales Force Automation) Web CRM Orders (Order lifecycle management) Web CRM Support (Customer Case management) Web CRM Marketing (Campaign Management) Web CRM Partners (Network Management) Web CRM Self Service (e-commerce)
8 Web CRM Sales Account and contact management Opportunity management (turnover, quota and sales target management, activities, offers, contracts) Activity Management (visits, meetings, sales activities, presentations, payments) Sales team management (team sales targets, total turn over, team activities) Analytics (Form designer, reports engine)
9 Web CRM Support Customer case management (manage repairs, problem cases, customer issues monitor cost of support) Monitor Support & Service departments (performance monitoring, response times, service and support satisfaction targets) Activity Management (monitor visits to customer sites, repairs statistics, monitor the all activities types from support and service teams) Knowledge Base (create a knowledge base with solutions to already faced customer cases / issues)
10 On Demand Competitive Advantages Fast Deployment Time Minimum upfront investment Access available independently from geographical position Minimum investment in hardware and software Instant Support Easy to learn and use Reliable
11 Interworks Invested in the development of on demand CRM platform over Among first European initiatives for on demand business models Development of special tools for platform customisation aiding rapid implementation and deployment Investment in state of the art data center facilities worth more than Multilingual, Multicurrency and multi organisation platform ready for the european and global markets
12 Three Types of Partners Distribution Partners Consulting Partners Strategic Partners
13 Business Benefits Commission on subscriptions Commission on renewals Sales Certification Web CRM Demo user accounts Provision of Certified Consulting Services Provision of Certified Training Services Discounts on Interworks Services Distribution No No Consulting
14 Marketing Benefits Sales and Marketing Material Certified Partner Logo Free Subscriptions to Web CRM suite Reference in Interworks Web Site Access to betas of CRM Suite Press Releases Access to market research and white papers Distribution 2 Simple No Independent No Consulting 5 Special Joint
15 Certification Logos
16 Partners Kit Partner Program Presentation Partner Guide Partner Agreement Client Agreement Retail Price List Offer Template Certification Logo Market Research Material Sales Process Booklet Type PowerPoint PDF Brochure PDF PDF Word JPEG PDF PDF
17 Sales Kit Web CRM Suite Infrastructure Facilities Sales Fact sheet Support Fact Sheet Presentation Web CRM Suite Presentation Web CRM Sales Presentation Web CRM Support Demo Script Web CRM Sales Format Brochure/ PDF PDF PDF PDF PowerPoint PowerPoint PowerPoint PDF
18 Financial Benefits for the Partner Discounts on subscription licenses Discounts on subscription renewals No commission withheld for provision of consulting services by interworks Discounts on any service sold by the partner
19 Program Requirements for Distribution Partners At least a dedicated person responsible for CRM demonstration and quota preparation Sales Certificate Sign Cooperation Agreement
20 Program Requirements for Consulting Partners At least a year awarded the distribution partner status At least two dedicated person responsible for CRM demonstration and quota preparation At least one dedicated person responsible for providing consulting services At least one dedicated person responsible for providing education services Certification for Sales, Consulting and Education Sign Cooperation Agreement
21 Join the on demand revolution, become an Interworks partner know visit and apply now!
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