FACTSHEET RECOGNITION CIM QUALIFICATIONS. (Syllabus 2008/9)

Transcription

1 FACTSHEET ON RECOGNITION OF CIM QUALIFICATIONS (Syllabus 2008/9) Seventh Editin September 2010

2 RECOGNITION OF THE CHARTERED INSTITUTE OF MARKETING QUALIFICATIONS Current Recgnitin Situatin fr Syllabus 2008/9 The Chartered Institute f Marketing s qualificatins have a number f different recgnitins: Natinal Qualificatins Framewrk (England, Wales, Nrthern Ireland) Scttish Credit and Qualificatins Framewrk (Sctland) The Open University (England, Wales, Nrthern Ireland, Sctland) Eurpean Qualificatins Framewrk Eurpean Marketing Cnfederatin Eurpean Credits and Transfer System. 1. Natinal Qualificatins Framewrk Ofqual is the gvernment agency that regulates qualificatins, examinatins and assessments in England, and vcatinal qualificatins in Nrthern Ireland. Ofqual als helps manage the Natinal Qualificatins Framewrk n behalf f England, Wales, and Nrthern Ireland.uF Further infrmatin n Ofqual is n their website ( Details abut the qualificatins listed n the NQF can be fund n the Natinal Database f Accredited Qualificatins, n: The Chartered Institute f Marketing s qualificatins (Syllabus launched in 2008): Intrductry in Marketing Prfessinal in Marketing are recgnised by Ofqual and are n the Natinal Qualificatins Framewrk (NQF). Reference Qualificatins Type Level 500/3930/1 CIM Level 3 Intrductry in Marketing VRQ 3 500/3931/3 CIM Level 4 in Marketing HL 4 Nte: VRQ dentes vcatinally related qualificatin and HL higher level. 2. Scttish Credit and Qualificatins Framewrk (SCQF) This is a partnership between different Scttish agencies cvering all aspects f educatin up t and including higher educatin, and seeks t wrk clsely with emplyers and prviders f educatin. Further infrmatin abut the SCQF is n their website: The Chartered Institute f Marketing s qualificatins (Syllabus launched in 2008): Intrductry in Marketing Prfessinal in Marketing Prfessinal Diplma in Marketing Chartered Pstgraduate Diplma in Marketing

3 are listed n the Scttish Credit and Qualificatins Framewrk (SCQF). The SCQF has mre levels than the NQF as it has brken dwn the levels f qualificatins much mre. CIM Qualificatins Equivalence with the UK Framewrks (NQF and SCQF) and the Framewrk fr Higher Educatin (FHEQ) The table belw gives details f the NQF and SCQF levels with brad indicatins f the equivalent levels in the Framewrk fr Higher Educatin Qualificatins (FHEQ). This framewrk gives qualificatin descriptrs fr the main qualificatins at each level. The descriptrs fr hnurs, masters, and dctral degrees are equivalent acrss the UK. The table belw shw the hw the different framewrks cmpare acrss levels. The level indicates the amunt f study and levels f difficulty undertaken by each CIM qualificatin, and hw it equates t equivalent study acrss levels within the different framewrks. UK Natinal Framewrks CIM Qualificatins Chartered Pstgraduate Diplma in Marketing (Level 7) Prfessinal Diplma (Level 6) Prfessinal (Level 4) Intrductry (Level 3) Natinal Qualificatins Framewrk (NQF) Level 8 Specialist awards Level 7 Level 7 Diplmas Level 6 Level 6 Diplmas Level 5 Level 5 BTEC Higher Natinal Diplma Level 4 Level 4 Level 3 A levels Scttish Credit and Qualificatins Framewrk (SCQF) Level 12 Dctral degrees Level 11 Masters degrees Levels 9-10 Bachelrs Graduate awards Level 8 Higher Natinal Diplmas Level 7 Higher Natinal s Level 6 Natinal certificates QAA Framewrk (FHEQ) D (dctral) dctrates M (masters) masters degrees, pstgraduate certificates and diplmas H (hnurs) bachelr degrees, graduate certificates and diplmas I (intermediate) diplmas f higher educatin and further educatin, fundatin degrees, higher natinal diplmas C (certificate) certificates f higher educatin (First year f degree) A Level standard Equivalent Level Masters Degree Graduate Diplma Bachelr s Degree Advanced Diplma Diplma Advanced

4 3. The Open University The Chartered Institute f Marketing submitted fur qualificatins (Syllabus 2008/9) fr independent credit rating by the Open University in 2010: Intrductry in Marketing Prfessinal in Marketing Prfessinal Diplma in Marketing Prfessinal Pstgraduate Diplma in Marketing The Open University assigns credit against the established higher educatin benchmarks agreed by the Quality Assurance Agency (QAA) and the higher educatin credit cnsrtia (FHEQ) All awards fr new study are determined by academic experts within the particular field f study. Accunt is taken f the prgramme s bjectives, learning utcmes and assessment methdlgy. On this basis the Institute s qualificatins have been given the fllwing credits fr hlders f these frm July 2009 nwards. The FHEQ levels are mentined in the Framewrks diagram n page 4 f this dcument. One pint equates t ten hurs f study. Intrductry in Marketing: 12 credits, FHEQ Level 3 (each unit has 6 credits) Prfessinal in Marketing: 40 credits, FHEQ Level 4 (each unit has 10 credits) Prfessinal Diplma in Marketing: 60 credits, FHEQ Level 6 (each unit has 15 credits) Chartered Pstgraduate Diplma in Marketing: Stage 1: 60 credits at Pstgraduate Level 7 FHEQ Emerging Themes and Managing Crprate Reputatin each have 10 credits; Analysis and Decisin, and Marketing Leadership and Planning, each have 20 credits Stage 2: Leading Marketing: 60 credits at Pstgraduate Level 7 FEHQ The Chartered Pstgraduate Diplma in Marketing has 120 credits fr the tw stages. Fr infrmatin n the varius credit ratings ffered t the CIM, please see the web link belw: 4. Eurpean Qualificatins Framewrk (EQF) The Eurpean Unin decided as part f its dedicatin t lifelng learning fr citizens in the cuntries f the Eurpean Unin (EU), t establish a framewrk the Eurpean Qualificatins Framewrk (EQF) that will act as a cmmn denminatr fr the different Eurpean educatin systems, and will thus allw EU citizens t carry their learning acrss bundaries and cmbine qualificatins frm different cuntries within the EU. This prpsal respnds t the plitical mandate described abve and its emphasis n lifelng learning. The main purpse f the EQF is t act as a translatin device and neutral

5 reference pint fr cmparing qualificatins acrss different educatin and training systems and t strengthen c-peratin and mutual trust between the relevant stakehlders. This will increase transparency, facilitate the transfer and use f qualificatins acrss different educatin and training systems and levels. Qute frm Prpsal n the establishment f the Eurpean Qualificatins Framewrk fr lifelng learning (presented by the Cmmissin f the Eurpean Cmmunities: Brussels ) The varius framewrks within the UK have been crdinating with each ther t establish definitive equivalencies between the levels f the UK framewrks and the Eurpean Qualificatins Framewrk. A reprt has been issued this year by the Natinal Crdinatin Pints (a grup that cmprises members f the different framewrks). The cnclusins f the reprt stated that the NCP has established clear links between the UK framewrks and the level descriptrs used in the EQF. The diagram belw shws the relatinship f links t date between the EQF, the SCQF, and CIM qualificatins: EQF SCQF CIM qualificatins 7 11 Chartered Pstgraduate Diplma Prfessinal Diplma in Marketing 5 7 Prfessinal in Marketing 4 6 Intrductry in Marketing Fr mre infrmatin n the EQF and its backgrund, please see the web link belw: 5. The Eurpean Marketing Cnfederatin (EMC) The Eurpean Marketing Cnfederatin is the umbrella rganisatin fr marketing, sales, and cmmunicatin assciatins in Eurpe. Its missin is the prmtin and the develpment f marketing as the fundamental business prcess leading t ecnmic grwth and prsperity and the imprvement f the cmpetitive psitin f Eurpe's trade, industry and cmmerce. The aim f the rganisatin is t prmte the vice f the marketing prfessin within Eurpe and the functin f marketing as a vital element in business. Fr mre backgrund infrmatin n the EMC, please see the web link belw: A Eurpean Marketing Certificatin and Qualificatins (EMCQ) Framewrk has been develped t establish an accreditatin system fr the marketing and sales prfessin acrss Eurpe. The framewrk aims t analyse and cmpare marketing rles, activities, skills, and awards in Eurpe. The EMCQ certificate includes an academic level and links the qualificatin t marketing jbs/rles in the industry. This framewrk is clsely based n the principles f the EQF system (see sectin fur abve).

6 At present tw f the CIM s qualificatins are in the framewrk: CIM qualificatin Intrductry in Marketing (NQF Level 3) Prfessinal in Marketing (NQF Level 4) EMCQ certificate Marketing Basics fr Nn Marketers Marketing Assistant 6. Eurpean Credits and Transfer System (ECTS) The Eurpean Credit and Transfer System (ECTS) is a system that deals with degrees awarded by higher educatin in Eurpean cuntries. The ECTS system aims t make teaching and learning in higher educatin mre transparent acrss Eurpe and facilitates the recgnitin f degree studies. It allws fr the transfer f learning experiences between different institutins, student mbility, and flexibility in gaining qualificatins. Tw UK higher educatin credits equate t ne ECTS credit. The Chartered Institute f Marketing s qualificatins d have a brad equivalence t the ECTS system, due t the credits awarded by The Open University (see sectin three). Intrductry in Marketing: 12 credits, FHEQ Level 3 (each unit has 6 credits) What is Marketing? 6 UK credits, 3 ECTS credits Understanding Custmer Relatinships 6 UK credits, 3 ECTS credits Prfessinal in Marketing: 40 credits, FHEQ Level 4 (each unit has 10 credits) Marketing Essentials 10 UK credits, 5 ECTS credits Assessing the Marketing Envirnment 10 UK credits, 5 ECTS credits Marketing Infrmatin and Research 10 UK credits, 5 ECTS credits Stakehlder Marketing 10 UK credits, 5 ECTS credits Prfessinal Diplma in Marketing: 60 credits, FHEQ Level 6 (each unit has 15 credits) Marketing Planning Prcess 15 UK credits, 7.5 ECTS credits Delivering Custmer Value Thrugh Marketing 15 UK credits, 7.5 ECTS credits Managing Marketing 15 UK credits, 7.5 ECTS credits Prject Management fr Marketing 15 UK credits, 7.5 ECTS credits Chartered Pstgraduate Diplma in Marketing: Stage 1: 60 credits at Pstgraduate Level 7 FHEQ Emerging Themes 10 UK credits, 5 ECTS credits Analysis and Decisin 20 UK credits, 10 ECTS credits Marketing Leadership and Planning 20 UK credits, 10 ECTS credits Managing Crprate Reputatin 10 UK credits, 5 ECTS credits Stage 2: Leading Marketing: 60 credits at Pstgraduate Level 7 FHEQ Leading Marketing 60 credits at Pstgraduate Level 7 FHEQ, 30 ECTS credits Fr mre infrmatin n the ECTS please see the web link belw: